We want to build a bridge to synchronize data both ways in magento and zoho crm -to synchronize leads, quotes, invoices, clients (assign them a user id and password for our B2B website) -to synchronize products attributes, etc... Our firm is just starting, it should be simple because there is not a lot of existing data already in our Databases. I run my company clients, products, stocks, etc... on Magento I want to set up Zoho CRM to follow client inscriptions, questions, quotes. Examples : Each time a client fills up a form to be registered on my website it has to create a lead on magento like the first time login form ( i already made one web to lead form, but doesn't fit well with magento design and doesn't create the account in magento...) Each time a client asks for a quote (or adds to wishlist) on magento, it creates an opportunity, or a quote (on the professional edition of Zoho) Each time a client adds something to his cart and validates (clicks on order) it creates and converts the lead and creates an opportunity Each time a client sucessfully makes an order on magento, it converts the opportunity and creates an order in zoho and creates an account... etc... I want something really simple that adapts to magento structure that's all, in fact, it's a question of pushing/pulling DB records in both softwares (magento and zoho)