However, many businesses fail to seize the opportunity to connect and engage with their app users. Companies that are too focused on their website users might miss out on many customers that use their apps. This post will look at a few methods to generate more app conversions (converting leads to customers via mobile app) and the benefits of in-app engagement. 

What is In-app engagement?  

Interacting with your users while using your mobile application is called in-app engagement. 

What tool can you use to engage with your app users? 

One of the best industry-leading tools that you can use to connect with your app users seamlessly is Mobilisten, Zoho SalesIQ's mobile SDK. This SDK brings all the robust features of SalesIQ to your app. 

Checklist for picking your SDK that would help you reach the goals mentioned above: 

• 1. Engagement tools should be easy to implement.
• 2. The SDK should be customizable enough to blend with your app's theme.
• 3. It should be effective and efficient.
• 4. The SDK must be equipped with advanced features like push notifications and integrations.

What are the benefits of in-app engagement? 

Mobile apps are a great way to stay connected with your customers or users. They can be used for various purposes, from providing support to promoting your business. In-app engagement is a great way to reach out to users and keep them coming back for more. Here are a few benefits of in-app engagement. 

• They don't have to visit your website every time to contact you. 
• Increased customer affinity
• Higher conversion rates 
• Improved customer retention
• You can reach back to your customers without a time limit, and visitors can open the app anytime and continue with the conversation. 
• There are no browser-based cache or time-out limits. 

What are the methods to improve in-app engagement?  

In-app engagement is a key factor in mobile support and driving successful user engagement. By understanding how to best use in-app engagement, you can increase the chances of success for your mobile app.

A good in-app engagement strategy can help you achieve the following goals:

1. Increased user engagement 
2. Better user retention
3. Reduced churning 
4. More app conversions

In-app engagement strategies 

Many factors contribute to good in-app engagement; mobile support is one of them. When your visitors face a problem with your app or your service, they should be able to reach you directly from the app without much hassle. Enabling users to connect with your operators quickly will remove the stigma that users have when it comes to tech support in general.  

1. Engage with the intention of providing value for your users

One of the most crucial points of not just in-app engagement but any engagement is to interact or engage with your users only when necessary or when it will be helpful for them. I bet you wouldn't be pleased if you get bombarded with push notifications and pop-ups when using an app. So, why would you want to do the same for your users? Is that one sale you get off all these intrusive pop-ups worth all your customers' affinity? Definitely not! So only engage when you think there is great value for the user when you do. 

2. Deep link your engagements

Deep linking is linking engagement activities like pop-ups or push notifications to perform specific intended actions inside your application. 

To ensure a pop-up, notification, or CTA is deep-linked, you need to check 

1. That the form of engagement is personalized based on the individual user. 
2. That it is contextual to their app activities. 
3. And that it is relevant to the user. 

Few techniques for optimal deep linking:

1. Routing users to concerned departments based on the page they contacted support from. 
2. Use dynamic links in your email campaign CTAs. So, when reading from mobile, clicking on the links should open a specific page or perform the intended action in your mobile app instead of taking them to a web page. 
3. Lend a hand when users are in need of help. Users will appreciate when you step in to help when they are stuck making a payment or in some similar situation. 

In conclusion, in-app engagement is a powerful tool for support and sales. By providing a mobile app that is easy to use and engaging with the best in class in-app support and engagement tools, you can give a more personal experience for your customers and make it easier for them to get the help they need.