Email statistics for better campaign management and effective session promotion

Email statistics for better campaign management and effective session promotion

Email marketing remains the most important channel to build brand awareness, attract customers, and convert prospects with the least time and effort. According to a report by Emarsys, 81% of SMBs still rely on email as their primary customer acquisition channel, while 80% rely on it for customer retention. 
 
An email campaign helps you carefully segment your content, reach out to participants individually, and personalize your messages to best connect with your audience. But with customers receiving hundreds of emails every day, how can you measure whether your email content is helping you increase session participation and build stronger relationship with learners?
 
Zoho Showtime now offers email statistics so you can track campaign metrics effectively and give your well-optimized emails an even better chance of meeting their objectives. 
 
Simply navigate to the Settings tab and click Email reminders and then the View reports button (at the right) to get a clear-cut summary and statistical data of your training emails sent from Showtime. These metrics are based on who (or how many) opened or clicked your emails and how many were not delivered at all. 


 

Open rates are a great way to measure the strength of your subject lines. It also gives you insight into how many attendees in your list are engaging with your content and interested in learning more about the training you offer. 
 
On the other hand, click rates are the percentage of people who click on a link (registration, download, or other) provided within your email. A high click rate is a good sign that your email campaign is relevant and that readers are taking action. 
 
Finally, bounce rates are issues that leave an email undelivered to a subscriber (such as a full inbox or a problem with the recipient’s server). A low bounce rate is a good indication of a high-quality mailing list and having more engaged subscribers.

Here are some other ways email metrics can be useful throughout your promotional cycle: 
  • Follow-up with your pre-registrants: Identify participants who missed viewing your emails or live training session and send them a link to watch on-demand. 
  • Reminders: Send short reminder emails up to 24 hours before your session to increase your attendance rates. 
  • Follow up with your attendees: Make attendees feel valued for watching your webinar and develop your connection with them by thanking them for attending the live event. 
 
We hope this feature will help you increase session participation, boost your relationship with trainees, and improve the brand value of your training organization. 
 
Feel free to write us with any further questions at support@zohoshowtime.com.
 





      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          • Sticky Posts

          • Measure your audience response - The ShowTime Way.

            Raising one's hand was the ancient style of getting people to acknowledge a speaker. People clapped to show their appreciation and booed to show their disapproval since the Roman times. Even today, in many senates and parliaments 'yays' and 'nays' are registered verbally. But, how can one genuinely measure audience response? The solution was in the form of an Audience Response System (ARS). An ARS is a tool that is used to connect speakers to their participants. This helped in measuring audience
          • Introducing the “Open House” feature in Zoho ShowTime

            Hi all!  Zoho ShowTime has always kept pace with exciting innovations and great ideas. Our objective is to focus on effective team collaboration and greater attendee engagement for every training session.   Open Mic access enables the attendees to communicate directly with the trainer one at a time during a session. However, we understand that all discussions and conversations cannot be streamlined with individual views.  Introducing Zoho ShowTime's "Open House". The open house feature creates a
          • Introducing Evaluation and Assessment in Zoho ShowTime

            Hello everyone,   Once again, we're happy to introduce a new feature in Zoho ShowTime. Our newest addition is "Evaluation and Assessment" so you can see how effective your training truly is. Assessment systems help you effectively evaluate course-related knowledge and skills on a regular basis. As a trainer in ShowTime, you can gauge your trainee's attitude, his/her awareness on a subject, and their reaction to the trainings at the end of every session. You can also conduct tests with MCQs, research
          • New on Zoho ShowTime - Record your training

            Zoho ShowTime is an online training tool that lets you conduct engaging virtual classes and gives you realtime insights and detailed analytics on your sessions.  Virtual classes - What works and what doesn't Virtual classes offer a convenient way for learners to harness new skills. However, not all registrants will be able to attend your sessions at the scheduled time. How do you ensure that nobody's left behind? Simple. Record your sessions.  Introducing Zoho ShowTime's Recording feature: With Zoho
          • Help your attendees find their voice with Zoho ShowTime's Open Mic feature.

            Make your training more of a conversation by giving your learners the power to contribute to your sessions with the Open Mic feature in Zoho ShowTime. This feature is especially useful for remote learning, where trainers need to stay connected with an audience they can't directly see. When communication is only one-way, there's less engagement. The Open Mic feature now allows your attendees to engage more by voicing their opinions during the session. When your attendees request access, you will be

          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ








                                ご検討中の方

                                  • Recent Topics

                                  • Working with Products that are non-tangible

                                    How does one create a 'service' in products? Is there a way to disable inventory functions for things like Sofware as a service? The services module doesn't look to be much help either. Not sure how to do this in CRM
                                  • ePOD Devices

                                    Has anyone tried and tested and devices that deliver ePOD (electronic proof of delivery)? We would like our drivers to use an ePOD device to get the customer signature The app should then be capable of updating the sales order to show delivery.
                                  • API Integration

                                    Why are we unable to do API Integration for Job borads
                                  • Remind/Recall Document API

                                    When I recall a document through the Sign API, I would like to be able to specify the reason that gets sent in the user notification email. Same with including a unique message when sending a document reminder through the API. Is there a way to include
                                  • Zoho Books API Creating Invoice and Address API

                                    I'm trying to create an invoice with zoho books api and i get the following error: Error creating invoice in Zoho Books: { message: 'Request failed with status code 400', details: { code: 15, message: 'Please ensure that the "billing_address" has less
                                  • Convert Multiple PO in 1 Bill

                                    Does anyone know how to convert multiple POs in 1 Bill? Thank you
                                  • merge the Multiple POs to single PO if Vendor of PO"s --in Zoho Inventory

                                    HI Merge the Multiple POs to single PO if Vendor of PO"s are Same ----in Zoho inventory Please provide any work around to achive this .
                                  • How to add categories to community

                                    In my Community, I would like to add several Categories but I don't readily see how this is accomplished. Currently, I have one category in my community with several forums. But I would like to add more categories. Thanks.
                                  • Knowledgeable Image Quality is very poor, any recommendations how to improve this?

                                    Hi All, We are looking at migrating our current knowledge base to Zoho so it can be kept in one location. Our current KB utilises a lot of images to try and make it easier for users and less wordy. Unfortunately, when I upload an image within an article,
                                  • Assistance Required: Displaying Dynamic HTML Table in Zoho Creator Dashboard Page

                                    I am currently stuck while creating a custom dashboard page in Zoho Creator. I want to display a designed HTML table showing Teacher Registration data with this condition: If Total Allowed Leaves < 10, display those teachers in the table. Page Scripts
                                  • Visibility of Custom Questions in the Question Pool

                                    A colleague is adding our own questions in the question pool for our Employee Engagement survey, but I can't see the questions she has entered, even after refreshing the webpage. Are the custom questions in the question pool only visible to the one who
                                  • campaigns contact lists not exporting

                                    I'm trying to export a specific lead source from my contract list in 'campaigns'. Every time I have to do this the contacts won't export. I have done a search and selected the specific contacts I want to export. The box appears to choose the file type,
                                  • Recipient Field on replies doesn't update with Contact change

                                    Some emails that come into our system come from an online form and the sender address is a noreply@whateverthedomainis.org So in order to reply to the original sender, we need to update/change the contact for the tickets. However, after we change the
                                  • Multicolumns fields for native forms

                                    It would be nice to be able to create forms with multiple columns. Currently, each field occupies a single column, which makes a fairly complex form seem too long.
                                  • Assign values to hidden fields in native forms

                                    It would be great to be able to assign values (static or dynamic) to hidden fields in a form. Currently, I can only assign a value via the URL. I currently have a form integrated with a webhook, but I don't have a way to send useful form data as parameters,
                                  • Migrating Email Content to a Shared Mailbox Address

                                    I am moving my email to Zoho Mail (currently hosted through GoDaddy). I have created a user (me) and I have also created a "Shared Mailbox" Group (through the admin panel) with an email address I will be using as an organization address. My personal email
                                  • Calendly One-way sync- Beta Access

                                    Hello Community, Many of our Zoho Calendar users have expressed their interests in Zoho Calendar and Calendly integration. We've been tightly working on with Calendly team to provide a two-way sync between Calendly and Zoho Calendar. However, there have
                                  • Live webinar: Mastering financial presentations with Zoho Show

                                    Hey there finance professionals! We know many of you are currently knee-deep in report creation mode to wrap up the fiscal year for your organization. Creating a presentation to communicate essential financial data isn’t simple, with all the calculations,
                                  • Zoho Desk Android app update: Accessing the guided conversation bots in the IM module

                                    Hello everyone! In the latest version(v2.9.8) of the Zoho Desk Android app update, we have brought in support for Guided conversation bots within the IM Module. These bots use predefined conversation flows to automate initial responses, handle routine
                                  • Zoho Analytics Embed - Zoomed Right In?

                                    Hey all, I am using the Zoho Show app on an android TV and cannot figure out why, but the Zoho Analytics embed is zoomed right in. When I preview on my laptop it looks fine, when I go in and edit the code, it looks zoomed? Then when it displays on the
                                  • Assistance with Image File Upload in Zoho Creator

                                    Hi , I'm building an application for storyboard creation using Zoho Creator, integrating Gemini AI for automated image generation. In the "Generate Frame" form, user inputs are collected to construct image prompts. Current Workflow: On Validation (Form
                                  • Migrating all email accounts from cpanel shared hosting and email boxes to zoho

                                    I have already read previous articles posted on this forum but none of them suit my needs.So i am currently working for a small company. The company website runs on cPanel shared hosting and the company page is a WordPress website. I recently redesigned
                                  • Domain Change from apkbark.com to apkbark.io – Do I Need to Setup Zoho Mail Again?

                                    I recently migrated my website from the old domain https://apkbark.com to the new domain https://apkbark.io. The Zoho Mail setup was previously configured and working perfectly on the old domain. Now I would like to know: Will my Zoho Mail setup automatically
                                  • How to add different type of revenue under sales ?

                                    How to add different type of revenue under sales ?
                                  • Types of Revenue

                                    i have different types of revenue , I want to see under sales in different categories , while preparing invoice I want to allocated if possible
                                  • Zoho books account recovery

                                    I had submitted a request to restore zohobooks account, but I am yet to get a feedback till now. The email addresses used to access the zohobooks can not access it again. I don't know what went wrong. I need quick attention to this. More details are provided
                                  • Payments calendar for receivables and liabilities by due dates

                                    Hello guys! What method can you recommend for tracking and planning future payments against expected income? We operate on the principle - we expect some income this month, then we look at what expenses are due this month and pay accordingly. I've seen
                                  • Email Search

                                    Has search stopped working for people? Searched on Zoho email content, I get nothing back. Signed out and back in, still same issues
                                  • Zoholics Europe 2025: Your Ultimate Data Analysis (Zoho Analytics) Workshop Experience

                                    Why should you attend? This year, Zoholics Europe 2025 is putting data analysis centre stage. With a dedicated workshop designed to answer all your data-related questions, you’ll gain practical skills, real-time solutions, and expert insights that you
                                  • how i can update client_secret or refresh_token in case if my was stolen?

                                    i want to know how i can protect my data on this case
                                  • [Webinar] CoCreator – Generative AI-Assisted Application Development in Zoho Creator

                                    Hello Creators! The Zoho Developer Community is hosting a webinar on CoCreator – Generative AI-Assisted Application Development to showcase our latest AI capabilities. What's this about? It's all about our latest AI capabilities in Zoho Creator. Instead
                                  • custom fields not populating from deluge script into invoice

                                    Hello, I've created some Deluge script that is meant to take a few inputted invoice custom fields and calculate a few others. I can see when I execute the function that my inputted custom fields are being passed, yet im still ending up with all "null"
                                  • Using English But Dropdowns in Thai

                                    We have selected English in Settings but all of the dropdown boxes are in Thai. How do i change this? The organization is based in Thailand and we are using the THB as our currency, but need the dropdowns to be in English. Please help! 🙏
                                  • Introducing Import Contract API

                                    We are excited to introduce the Import Contract API in Zoho Contracts. Here's a brief overview: Import Contract API The Import Contract API allows you to import contracts directly into Zoho Contracts in any of the following states: Draft Signed Active
                                  • Cambio de Plane

                                    Tenia un plan gratuito, hice una actualización a un plan de pago, salí por completo y entre nuevamente, pero no me deja corregir, pagar o modificar las facturas que había realizado en el modo de prueba. Me da el siguiente error: Factura de proveedor se
                                  • Better integration between Zoho CRM and Zoho Bookings

                                    I've noticed that when a meeting which was created in Zoho Bookings is updated by a sales person in Zoho CRM, the change is not reflected back into Zoho Bookings. I have raised this with support who advised that meetings created in Bookings need to be
                                  • Why is there a limit to JSONString of less 100 characters

                                    having this problem.
                                  • Enhanced crash reporting in Zoho Apptics

                                    All app crashes have the same sad ending: The app dies while the user still wants to use it. But the reason behind each crash? They vary every time. Identifying the root cause and fixing it is already hard work for your dev team. What makes it harder?
                                  • Description column in the "all expenses" overview page?

                                    Hi! I'm new to Zoho Books and accounting. I'm surprised there doesn't seem to have a proper "description" field for the expenses, only "notes", and that I can't have such a description visible on the overview page. So that I can quickly visualize my expenses...
                                  • Only Default Administrator Profile can Convert Estimates Zoho Finance

                                    In Zoho Finance Only the Default Administrator Profile can convert the Estimates A different Profile with the Admin level permission cannot convert the Estimate of someone else to a Sales Order, Only and only the default Administrator Profile Why is that
                                  • Next Page