Email statistics for better campaign management and effective session promotion

Email statistics for better campaign management and effective session promotion

Email marketing remains the most important channel to build brand awareness, attract customers, and convert prospects with the least time and effort. According to a report by Emarsys, 81% of SMBs still rely on email as their primary customer acquisition channel, while 80% rely on it for customer retention. 
 
An email campaign helps you carefully segment your content, reach out to participants individually, and personalize your messages to best connect with your audience. But with customers receiving hundreds of emails every day, how can you measure whether your email content is helping you increase session participation and build stronger relationship with learners?
 
Zoho Showtime now offers email statistics so you can track campaign metrics effectively and give your well-optimized emails an even better chance of meeting their objectives. 
 
Simply navigate to the Settings tab and click Email reminders and then the View reports button (at the right) to get a clear-cut summary and statistical data of your training emails sent from Showtime. These metrics are based on who (or how many) opened or clicked your emails and how many were not delivered at all. 


 

Open rates are a great way to measure the strength of your subject lines. It also gives you insight into how many attendees in your list are engaging with your content and interested in learning more about the training you offer. 
 
On the other hand, click rates are the percentage of people who click on a link (registration, download, or other) provided within your email. A high click rate is a good sign that your email campaign is relevant and that readers are taking action. 
 
Finally, bounce rates are issues that leave an email undelivered to a subscriber (such as a full inbox or a problem with the recipient’s server). A low bounce rate is a good indication of a high-quality mailing list and having more engaged subscribers.

Here are some other ways email metrics can be useful throughout your promotional cycle: 
  • Follow-up with your pre-registrants: Identify participants who missed viewing your emails or live training session and send them a link to watch on-demand. 
  • Reminders: Send short reminder emails up to 24 hours before your session to increase your attendance rates. 
  • Follow up with your attendees: Make attendees feel valued for watching your webinar and develop your connection with them by thanking them for attending the live event. 
 
We hope this feature will help you increase session participation, boost your relationship with trainees, and improve the brand value of your training organization. 
 
Feel free to write us with any further questions at support@zohoshowtime.com.
 





      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          • Sticky Posts

          • Measure your audience response - The ShowTime Way.

            Raising one's hand was the ancient style of getting people to acknowledge a speaker. People clapped to show their appreciation and booed to show their disapproval since the Roman times. Even today, in many senates and parliaments 'yays' and 'nays' are registered verbally. But, how can one genuinely measure audience response? The solution was in the form of an Audience Response System (ARS). An ARS is a tool that is used to connect speakers to their participants. This helped in measuring audience
          • Introducing the “Open House” feature in Zoho ShowTime

            Hi all!  Zoho ShowTime has always kept pace with exciting innovations and great ideas. Our objective is to focus on effective team collaboration and greater attendee engagement for every training session.   Open Mic access enables the attendees to communicate directly with the trainer one at a time during a session. However, we understand that all discussions and conversations cannot be streamlined with individual views.  Introducing Zoho ShowTime's "Open House". The open house feature creates a
          • Introducing Evaluation and Assessment in Zoho ShowTime

            Hello everyone,   Once again, we're happy to introduce a new feature in Zoho ShowTime. Our newest addition is "Evaluation and Assessment" so you can see how effective your training truly is. Assessment systems help you effectively evaluate course-related knowledge and skills on a regular basis. As a trainer in ShowTime, you can gauge your trainee's attitude, his/her awareness on a subject, and their reaction to the trainings at the end of every session. You can also conduct tests with MCQs, research
          • New on Zoho ShowTime - Record your training

            Zoho ShowTime is an online training tool that lets you conduct engaging virtual classes and gives you realtime insights and detailed analytics on your sessions.  Virtual classes - What works and what doesn't Virtual classes offer a convenient way for learners to harness new skills. However, not all registrants will be able to attend your sessions at the scheduled time. How do you ensure that nobody's left behind? Simple. Record your sessions.  Introducing Zoho ShowTime's Recording feature: With Zoho
          • Help your attendees find their voice with Zoho ShowTime's Open Mic feature.

            Make your training more of a conversation by giving your learners the power to contribute to your sessions with the Open Mic feature in Zoho ShowTime. This feature is especially useful for remote learning, where trainers need to stay connected with an audience they can't directly see. When communication is only one-way, there's less engagement. The Open Mic feature now allows your attendees to engage more by voicing their opinions during the session. When your attendees request access, you will be

          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ






                                ご検討中の方

                                  • Recent Topics

                                  • Need better way to tie Undeposited Funds to Invoice Payments to make it easy to reconcile Undeposited Funds account

                                    Hello, Request to have Zoho create tighter integration between Undeposited Funds and Invoice Payments.  Currently reconciling the undeposited funds account is a fairly tedious process for us.  Since the deposits and payments are just thrown into a "bucket"
                                  • Customized folder permissions in web Zoho WorkDrive won't apply to Sync

                                    Hi, within the 'Deals' macro-folder I created a folder for each Sales person (att. 1). Within each Sales person's folder a subfolder is automatically generated via function every time a new deal record is created in Zoho CRM, i.e. 1 deal record = 1 deal
                                  • What happens after trial period

                                    Dear Support, We are planning to use ZOHO CRM for our organization. We are now registered for a 15 days trial version. I would like to know what happens with our account and our data after these 15 days. Will it automatically change into a 'free' account
                                  • Forte's Extra Costs

                                    Hello everyone in the Zoho community, I wanted to share some information about Forte in case anyone wanted to look into them as a processor.  I currently use Stripe, but wanted to use Forte's ACH to pay vendors and take ACH payments for our products.  This is one of the only ACH processors that Zoho accepts. They state their cost is $25/month plus their transaction fees for ACH.  However, after signing up and going through their approval process, I found this out they work with a PCI compliance service
                                  • SEPA stripe vs gocardless

                                    Hi, we want to use Zoho Books - but as we are a company that is based in Germany we are using SEPA mandates. I know that its possible to use GoCardless - but the fees are extremly high (15 EUR fee for a 5000 EUR transaction). Is there any other way to
                                  • Zoho Commerce - Zoho Shop (Multilanguage)

                                    hi there we have a shop in zoho commerce, can I change the language in the shop, i mean, can I create a German and a French version, as an instance or something? If yes, how it works? thanks for your answers greetings prisca
                                  • French Tutorials

                                    Is there any Zoho projects tutorials, ebook, video or else in french? If so, where can I fin it please? Thx
                                  • My zoho mail has been disabled and cannot send email

                                    I’m the super admin for my company’s email accounts, but my own email address has been unexpectedly locked. I’m seeing the following error message: Could you please assist in unlocking my account so I can resume sending emails?
                                  • SMTP error

                                    I am using SMTP from Zoho the account is accounts@khlaklaeeb.com it was working fine then started to have Error and unable to delivery messages SMTP host SMTP.zoho,com SMTP user: accounts@khlaklaeeb.com SMTP port 465 PAssword: App Password it was working
                                  • Zoho Books Roadshows are back in the UAE!

                                    Hello there, Business owners and accounting professionals of the UAE, we’re coming to your cities! FTA accredited Zoho Books is now officially one of the Digital Tax Integrators in the UAE. With the newly launched direct VAT filing capabilities, we're
                                  • Automatically creating a ticket in Zoho Desk when an invoice is created in Zoho Books

                                    I need to find a way to create a ticket automatically (i.e. using workflow) in Zoho Desk whenever an invoice is created in Zoho Books. Please advise if there is a way of doing that?
                                  • Been getting this error, every now and then "Get count limit exceeded, please try again after 3 mins"

                                    it is really annoying.
                                  • Co-existing with Google Workspace

                                    We currently use GWS and due to legacy practices, we cannot migrate away from it. Not easily anyway. The issue we have is that while we have Zoho Mail, we get duplicate copies of emails. Our setup is that GWS is our primary. We have Zoho MX records in
                                  • Stop Zoho Projects From Automatically Adding Client Users

                                    I have a custom function that creates a Zoho Project for every Quote attached to a Deal when it moves to Closed Won. Everything works fine, except for the fact that connecting a Zoho Project to the CRM automatically takes the Contact associated with the
                                  • dd Linked Note to Comments & History via Custom Function + Zoho Document View Feature

                                    Hi all, I have a couple of custom functions running in Zoho (specifically in Inventory/Books), and I'm trying to streamline it. Here’s the scenario: When a Purchase Receive is processed, my custom function automatically creates a Package. I'd like to
                                  • How to break line in zohoCRM

                                    Hello everyone, I'm currently working with Deluge scripting language and encountering an issue with newline characters (\n). My goal is to format a string with multiple lines, but the newline characters are not being interpreted correctly. Instead of
                                  • Marketer’s Space: Supercharged Workflow with Zoho CRM Integration

                                    Hello Marketers! Welcome back to another post in Marketer’s Space. Today, we’ll explore how integrating Zoho CRM with Zoho Campaigns can help you create smarter, more personalized Workflow. In this post, we’ll look at a specific use case to demonstrate
                                  • Zoho Live chat doesnt chat on CRM Contact page????

                                    We have used Salesforce Live Agent for the last 8 years and the chat comes in on the Contact record which is logical and intuitive as the chat agent can see the customers sales history and open opportunities...etc... We just migrated to Zoho CRM and I
                                  • Image Quality Issue on Zoho Assist

                                    Hello, For the past two days, I've been experiencing a significant image quality issue on Zoho Assist when connecting to one of my computers. I’ve tried reinstalling the application, but the issue persists across multiple devices. The internet connection
                                  • New views to manage activities within a record

                                    Dear customers, We hope you're well! Today, we're here with a useful update to the Activities related list. As you might be aware, parent records display related information from other modules as related lists. This helps you get a 360-degree view of
                                  • Zoho CRM mobile: Support for rich text in multi-line fields, Image upload field, and more

                                    Hello everyone, We've made a few enhancements to the Zoho CRM mobile app to improve your experience. Here's what's new: Rich text support for multi-line fields (iOS) Image upload field support (iOS and Android) Tool tip markdown (iOS) Rich text support
                                  • Sent Mail not in "Sent" IMAP folder

                                    I have configured ZOHO to use IMAP. When I send an email from within Zoho, the email does not show up in my "Sent" IMAP folder. Every email client I have ever used, stores sent mails in the "Sent" folder. This is a serious flaw!  Please fix this ASAP! Oliver
                                  • Add additional field to quick search results

                                    IN the advanced search, we can add any field to the columns. In the regular search results (before you press enter, there is no option to modify the results. It would be super useful to include a custom field where it currently displays the pipleine
                                  • Admin Control for Subscribing Users to Bots in Zoho Cliq

                                    Hello, I would like to request an enhancement to Zoho Cliq, specifically related to subscribing users to bots. Current Issue: When using the Zoho Desk integration with Cliq, notifications such as Mentions, Happiness Ratings, and Pending Blueprint Transitions
                                  • Eighth Insight - Oversee module relationships with Lookups

                                    The Wheels of Ticketing - Desk Stories Oversee module relationships with Lookups ‌Learning about lookups A lookup field provides a powerful way to display and utilize data from another module directly within a field of your current module. This functionality
                                  • New capabilities for custom buttons: Elevate UX and CX with just a click!

                                    -------------------------------------------------Post moderated on 24th May-------------------------------------------------------------- Dear all, The feature is now available for all users in all DCs. Dear Customers, We hope you're well! We're happy
                                  • Client Side Scripts for Meetings Module

                                    Will zoho please add client side scripting support to the meetings module? Our workflow requires most meeting details have a specific format to work with other software we have. So we rely on a custom function to auto fill certain things. We currently
                                  • CRM APP

                                    So the crm can now have image uploads. Great for us doing site surveys and linking them to customers. Unfortunatley the crm app does not show the image fields.  Any ideas of must we create a form and then link that?
                                  • Zia Summary for Account - What is its reach

                                    Hello! I've been working with the Zia summary feature and it's very useful. However, it seems to pull in notes and things directly "on" the Account. If I have a meeting or phone call and provided detailed summaries with the event associated to the account,
                                  • Search a custom module record based on a date range

                                    Hi , I hope you can share some guidance. I need to look up a record from a custom module based on the Closing Date of a Deal (in the Deals module). Here’s the context: 1. I have a custom module that stores quarterly values (e.g., rates or thresholds).
                                  • How do I associate an expense to multiple projects?

                                    How do I associate itemized expenses to multiple projects, like assigning each line to the respective project
                                  • So what's the limit?

                                    Recently our team encountered an error popping out when sending a service report. Although the report was sent successfully to zoho desk but the site asset record isn't updated. We notice this error occur only when line items [subform record] exceeds
                                  • Charge to add client users to a ZOHO Project?

                                    Is there a charge to add client users to access a zoho project portal?  An additional license charge or any other additional costs?  Thank You
                                  • Zoho CRM Notifications API - Channel Expiry

                                    Has anyone built a reliable integration with CRM Notification API (https://www.zoho.com/crm/developer/docs/api/v8/notifications/overview.html)? Need to sync CRM data with my external system and prefer not to use CRM workflows which ist a nice low code
                                  • Create Tasks in arbitrary Zoho Project triggered from CRM [Zoho CRM]

                                    Community, hello What I'm trying to do is to create a Zoho Project when a Deal is created in CRM and then to be able to add tasks to this Project also from Zoho CRM with the trigger (Blueprint/ Workflow). I succeeded in creating Project using Zoho Flow,
                                  • job opening status is locked and and I cannot change it

                                    Dear Support I am using standard plan. The job opening status is locked and and I cannot change it.
                                  • IDN domain

                                    Why I can't use my domain www.blažek.com I do not want use unfolded shape www.xn--blaek-wib.com in my mail. Can you help me please?
                                  • Gmail - Error 553 Relaying Disallowed

                                    Hey Zoho, I have just set up my mail server and added a couple of email accounts. I've verified my domain and added the mx records with my registrar (namecheap.com) What I'm trying to do is to be able to send email from my domain through Gmail.  In Google
                                  • Candidate status change

                                    I am trying to change candidate status from "interview scheduled" to "hired". Where do I do this at?
                                  • How can I set up my contacts so that all users can have them on hand when they sign in?

                                    Hi.  For my business I would like to set up the Contacts so they are available for any user. 
                                  • Next Page