Email statistics for better campaign management and effective session promotion

Email statistics for better campaign management and effective session promotion

Email marketing remains the most important channel to build brand awareness, attract customers, and convert prospects with the least time and effort. According to a report by Emarsys, 81% of SMBs still rely on email as their primary customer acquisition channel, while 80% rely on it for customer retention. 
 
An email campaign helps you carefully segment your content, reach out to participants individually, and personalize your messages to best connect with your audience. But with customers receiving hundreds of emails every day, how can you measure whether your email content is helping you increase session participation and build stronger relationship with learners?
 
Zoho Showtime now offers email statistics so you can track campaign metrics effectively and give your well-optimized emails an even better chance of meeting their objectives. 
 
Simply navigate to the Settings tab and click Email reminders and then the View reports button (at the right) to get a clear-cut summary and statistical data of your training emails sent from Showtime. These metrics are based on who (or how many) opened or clicked your emails and how many were not delivered at all. 


 

Open rates are a great way to measure the strength of your subject lines. It also gives you insight into how many attendees in your list are engaging with your content and interested in learning more about the training you offer. 
 
On the other hand, click rates are the percentage of people who click on a link (registration, download, or other) provided within your email. A high click rate is a good sign that your email campaign is relevant and that readers are taking action. 
 
Finally, bounce rates are issues that leave an email undelivered to a subscriber (such as a full inbox or a problem with the recipient’s server). A low bounce rate is a good indication of a high-quality mailing list and having more engaged subscribers.

Here are some other ways email metrics can be useful throughout your promotional cycle: 
  • Follow-up with your pre-registrants: Identify participants who missed viewing your emails or live training session and send them a link to watch on-demand. 
  • Reminders: Send short reminder emails up to 24 hours before your session to increase your attendance rates. 
  • Follow up with your attendees: Make attendees feel valued for watching your webinar and develop your connection with them by thanking them for attending the live event. 
 
We hope this feature will help you increase session participation, boost your relationship with trainees, and improve the brand value of your training organization. 
 
Feel free to write us with any further questions at support@zohoshowtime.com.
 





      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          • Sticky Posts

          • Measure your audience response - The ShowTime Way.

            Raising one's hand was the ancient style of getting people to acknowledge a speaker. People clapped to show their appreciation and booed to show their disapproval since the Roman times. Even today, in many senates and parliaments 'yays' and 'nays' are registered verbally. But, how can one genuinely measure audience response? The solution was in the form of an Audience Response System (ARS). An ARS is a tool that is used to connect speakers to their participants. This helped in measuring audience
          • Introducing the “Open House” feature in Zoho ShowTime

            Hi all!  Zoho ShowTime has always kept pace with exciting innovations and great ideas. Our objective is to focus on effective team collaboration and greater attendee engagement for every training session.   Open Mic access enables the attendees to communicate directly with the trainer one at a time during a session. However, we understand that all discussions and conversations cannot be streamlined with individual views.  Introducing Zoho ShowTime's "Open House". The open house feature creates a
          • Introducing Evaluation and Assessment in Zoho ShowTime

            Hello everyone,   Once again, we're happy to introduce a new feature in Zoho ShowTime. Our newest addition is "Evaluation and Assessment" so you can see how effective your training truly is. Assessment systems help you effectively evaluate course-related knowledge and skills on a regular basis. As a trainer in ShowTime, you can gauge your trainee's attitude, his/her awareness on a subject, and their reaction to the trainings at the end of every session. You can also conduct tests with MCQs, research
          • New on Zoho ShowTime - Record your training

            Zoho ShowTime is an online training tool that lets you conduct engaging virtual classes and gives you realtime insights and detailed analytics on your sessions.  Virtual classes - What works and what doesn't Virtual classes offer a convenient way for learners to harness new skills. However, not all registrants will be able to attend your sessions at the scheduled time. How do you ensure that nobody's left behind? Simple. Record your sessions.  Introducing Zoho ShowTime's Recording feature: With Zoho
          • Help your attendees find their voice with Zoho ShowTime's Open Mic feature.

            Make your training more of a conversation by giving your learners the power to contribute to your sessions with the Open Mic feature in Zoho ShowTime. This feature is especially useful for remote learning, where trainers need to stay connected with an audience they can't directly see. When communication is only one-way, there's less engagement. The Open Mic feature now allows your attendees to engage more by voicing their opinions during the session. When your attendees request access, you will be

          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ






                                ご検討中の方

                                  • Recent Topics

                                  • Some website items no longer centered.

                                    At some point (probably after some Zoho Sites updates) my items on the website stopped being centered. I just noticed it now so unsure when that change happened: Strange as it is - I entered the editor and I can not find the option to move them back in
                                  • Swipe, Snap, and Submit Instantly with Zoho Expense's Real-time Feeds

                                    It's time your employees enjoy the smoothest expense reporting experience ever. It's time to switch to Real-time Feeds by Zoho Expense. Upgrade your Zoho Expense experience with real-time corporate card management for the fastest, easiest, and most accurate
                                  • how to set the recency in segmentation rules in the last X days?

                                    I just change the segmentation rules recency to be like this: I want score 5 if the deal won time is in the last 30 days I want score 4 if the deal won time is in the last 60 days I want score 3 if the deal won time is in the last 90 days I want score
                                  • Issue with Schedule Workflows – "Usage Limit Crossed" Error

                                    Hi Zoho Support, We are currently facing an issue with the scheduled workflows in our Zoho Creator application. We are receiving the following error: "Usage limit crossed" for schedules. However, when we checked the usage statistics for our Creator app,
                                  • Card Scanner app creating duplicate Accounts

                                    Hi all, I recently added Card Scanner app by ZOHO on my phone. I scanned several business cards, and realized that there were some newly added Accounts. Let's say there is an Account named ABC (US) CO., LTD in our system already. The app scanned the business
                                  • How do I create a time field?

                                    I want a field that only records time. I can only see how to create a date-time field. If I do that and enter a time, without a date, nothing is recorded. If I create a number or decimal field, I cannot use it in time calculations. All I want is a field
                                  • Introducing Image Upload Field

                                    Hello everyone, In this post we will discuss about the benefits and usage of the Image upload field. The field is available for standard and custom modules.  Usage: This field can be used to upload a gallery of images to a record and share the record with peers or customers. The record can be made accessible to users outside of Zoho CRM via Portals, where they can upload the necessary images. Preview, editing, and deleting images: The uploaded images can be directly edited and saved from the record
                                  • Zoho Forms CRM Field Mapping

                                    Using the Zoho CRM Field in Zoho Forms, there is no direct integration between the Zoho Forms Time field, and Zoho CRM. We use this single field in most of our client-side forms to collect information. Initially reading this request, you might think that
                                  • How to Improve the Speed of the Website Zoho Commerce

                                    Is there another way to improve the speed of the website in Zoho Commerce that was created?
                                  • Free Webinar - Fundamentals of Zoho Sign: Overview and latest updates for new users and evaluators.

                                    Hello there! Want to get the most out of your favorite digital signature provider? Did you miss our last session on Zoho Sign features but eager to learn more? We have just the thing for you! Join us for the second edition of our free monthly webinar:
                                  • 【Desk ナレッジベース】 記事自体のフッターのカスタマイズについて

                                    お世話になります。 サービスのヘルプセンター構築のために、Deskとナレッジベースを使い始めていますが、 構築にあたり以下の質問があります。 ・質問 記事自体のフッターにある「評価」と「共有リンク」(添付ファイル参照)を非表示にしたいのですが、 これを非表示にするのはどうしたらよいでしょうか。 ヘルプセンター自体ののヘッダー、フッターはカスタムできるのですが、 記事そのもののフッターはカスタムできるところが見つかっていません。 もしご存知の方がいらっしゃいましたら、教えて下さい。
                                  • Timeline View in CRM - a linear way to visualize records over time

                                    Hello all, We would like to introduce the next phase in our quest to deliver a seamless user experience as part of the CRM for Everyone: the Timeline View. It allows you to visualize your records plotted across a given timeline. You can view the records
                                  • SalesIQ not loading on mobile

                                    We have installed the snipped through Google Tag Manager and it's working as it should on PC but the widget is not loading on mobile. Is there something we're doing wrong from our side? Edit: Widget seems to be loading just fine on Android and the problem
                                  • Is there a way to disable the Activity Reminders Pop-Up Window every time I log in?

                                    Just wondering if there is a setting to disable the window from opening every time I open my CRM? Thanks Chris
                                  • Unable to make calls at the moment.

                                    One of our employees has been getting this message all day when trying to make an outgoing call. We use the zoho phone bridge, and all other employee calling works as intended. 
                                  • Importing multiple Zoho backstage events at once

                                    Currently it seems it's only possible to import data from one Zoho backstage event into Zoho Analytics using. This means that if you have 10 events, you have to import them all separately into Zoho backstage. What I would like is to import all events
                                  • How can an employee edit their tax withoholdings / w4

                                    I have an employee who has already been onboarded and wants to adjust his tax withholdings / W4. I would prefer that employees have access to make this change themselves without relying on an admin. How can they do this?
                                  • 【Zoho CRM】 「自動メール送信」機能廃止のお知らせ

                                    ユーザーの皆さま、こんにちは。コミュニティチームの中野です。 今回は「Zoho CRM アップデート情報」の中から、自動メール送信機能廃止についてお知らせします。 Zoho CRMの「自動メール送信」機能は2025年9月30日をもって利用できなくなります。 自動メール送信機能でフォローアップを自動化している場合は2025年6月30日までに 「ケイデンス」に移行することを強くお勧めします。 本記事で言及している「自動メール送信」機能は、こちらの機能を指しております。 ワークフロールールで設定している通知メール送信処理やカスタム関数で設定しているメール送信機能とは異なります。
                                  • Quick timeline for each field

                                    Hi, The timeline feature is great, and so is its API. However, both aren't suitable for day-to-day quick fetch of a specific field timeline/history. A very good example of a similar feature can be found with the "show edit history" in Google Sheets. Ideally,
                                  • How to sync Zoho CRM Quotes with Zoho Books/Finance Estimates or Quotes

                                    Hi everyone, We’re building quotes in the Zoho CRM Quotes module because of its strong CPQ features and better communication options (multiple contacts, email customization, etc.). However, these don’t sync directly with Zoho Books/Finance for invoicing.
                                  • [Free Webinar] Building Data Relationships Using Subforms - Creator Tech Connect

                                    Hello Everyone! We welcome you all to the upcoming free webinar on the Creator Tech Connect Series. The Creator Tech Connect series is a free monthly webinar that runs for around 45 minutes. It comprises technical sessions in which we delve deep into
                                  • Is it possible for using Zoho Creator as a public application without login?

                                    Hi there, I recently had a client who was looking at building a learning resource on Zoho Creator. However he had a requirement that course content that he builds may be publicly accessible. My question is that, is it possible to have public pages with
                                  • OpenAI Alert! Plug Sample #11 - Next-generation chatbots, Zobot + ChatGPT Assistant

                                    Hi Everyone! We have great news for all AI enthusiasts and ChatGPT users! The much anticipated Zobot integration with ChatGPT Assistant is now available with Plugs. Note: SalesIQ offers native integration with OpenAI, supporting several ChatGPT models,
                                  • COQL Query using multiple Lookup conditions causes SYNTAX_ERROR

                                    Hi everyone, I'm trying to build a COQL query that includes conditions on multiple lookup fields. Each condition works perfectly on its own — and also the condition on the Payment_Date field works fine. But when I try to combine two lookup conditions
                                  • Zoho Books | Product updates | May 2025

                                    Hello users, We’ve rolled out new features and enhancements to elevate your accounting experience. From configuring approval at the module level to allocating landed costs to multiple bills, these updates are designed to help you stay on top of your finances
                                  • Beyond Email: #1 Stay in Sync with Calendar

                                    Weekly Tips: Beyond Email As we approach the International day of Productivity, we are excited to bring you something extra special! Alongside our usual weekly tips, we have curated a dedicated series focused entirely on productivity apps available within
                                  • Zoho Booking > Enquiry Status change automatically

                                    Hello, We have a Zoho Booking link, we want the following to happen when it is complete: 1) it finds the person in Zoho CRM who submitted the booking and updates the Enquiry Status Column to 'Self Booked'. 2) is it possible to customise the booking form
                                  • Zoho Bookings and cancellations/reschedules

                                    Hi, I noticed that when someone books, they can reschedule/cancel; on the booking page that pops up and the option is in the upper right-hand corner. Is there a way for this option to also be available in the email that the client receives?
                                  • API question - adding a thread to an existing ticket

                                    Hi Is there an API function for the customer to add to an existing ticket thread? example, customer puts in new support ticket. support replies and ask for more details. customer replies with more details -what api function is used for this (will add record append to same ticket number?) Thanks
                                  • Bookings page very slow to load

                                    I recently switched to Zoho bookings from calendly and yesterday I switched back. Zoho Bookings page was taking 7-23 seconds to load. We were losing paid clicks from Google because they had to wait too long. Does anyone have any suggestions?
                                  • Presenting the brand new Zoho Bookings!

                                    Hello everyone, Greetings from Zoho Bookings! We're happy to announce a new version of our product with enhanced features to simplify scheduling, coupled with a sleek interface and improved privacy across teams. Here's what you can expect from the latest
                                  • Zoho Desk API - Influence which layout is used

                                    Hello, how can the ticket layout be changed using the API? I would like to choose the layout directly when creating the ticket. If this is not possible, my question would be how can I change it afterwards? Best regards, Sven
                                  • Zoho API Deal Creation and Pipeline

                                    I want to sync my zoho crm and backend with eachtoher, I can receive webhooks from crm and sync from it but when I try to sync to crm , I get this error for Deals module Zoho error: { data: [ { code: 'MANDATORY_NOT_FOUND', details: [Object], message:
                                  • Intermittently high CPU usage

                                    I get high CPU usage intermittently both using Zoho Mail on Firefox as well as on the Zoho Mail Desktop app (Mac). To me it seems like a bug because idle usage is normally quite low. Right now, for example, the desktop app uses <1% in the background which
                                  • Transfer to agent not working on flutter app after integration

                                    [media pointer="file-service://file-LF6KAwkyDJNd6MbzZmctS3"] [media pointer="file-service://file-FN66XQUngquBJGLdrS827u"] +7 -2 Lines changed: 7 additions & 2 deletions Original file line number Diff line number Diff line change @@ -1,10 +1,11 @@ import
                                  • Zoho Blog from Zoho Sites

                                    I keep receiving this error after trying to edit blog posts that were previously saved for posting at a later date: Additionally, I try to make new posts and they show this message, "Failed to save".
                                  • Help Center Home Tab Search Bar Description

                                    How do I change what it says above the search bar?
                                  • First Respons time questions regarding ticket SLA's, Ticket Re-Assignment, and Ticket Closure.

                                    I am chasing down a few outliers on tickets that my team is reporting to me seen in some of our Zoho Analytics Dashboards with regards to Zoho Desk with regards to First Response Time. Our support organization is setup with different SLA's based on three
                                  • Toggle Option for SQL Query Auto-Formatting

                                    We all write SQL queries in a style that makes them clear and easy to understand. However, I’ve noticed that Zoho Analytics sometimes reformats queries in a way that reduces readability - especially when editing existing queries written in a specific
                                  • payment configuration process

                                    payment configuration process
                                  • Next Page