Marketing Industry: How to design appointment scheduling sites for businesses in this industry?

Marketing Industry: How to design appointment scheduling sites for businesses in this industry?

Hey everyone!

Today, we have put together a guide on designing appointment scheduling site for businesses in the marketing industry. We hope that this guide will be useful to you and do not forget to share this with anyone who you know will benefit from this. So, let us begin!

If you are interested in reading more articles like these, click here.

Do I need an attractive appointment scheduling site for my organization?
Notice how simple and attractive this scheduling site is.
Marketing agencies need more attractive web pages than anyone else. Your online presence is the first piece of your work that your customers are going to see when they look for information about your organization. Hence, creating a good first impression by using an alluring and professional website is crucial to achieve this. In the past agencies used to get this done with just their websites but nowadays as an appointment scheduling has moved online, this is an additional area that needs to be taken care of as well. With the customization options that are available within Zoho Bookings, let us show you how to create a great looking appointment scheduling site that goes well with your website so that your customers are impressed right from the very start.


Why follow certain rules and guidelines while designing an appointment scheduling site?

Let us assume that since your organization is a marketing agency, you already have a website of your own. One of the things that your customers are likely to notice is how you have designed your website and your appointment scheduling site, if you have one. A well-designed combination of the two makes sure that both are done in a similar design language, which completes the visual styling that you have used to showcase your business. This signals to the customer that if you are ready to put in good effort to make your online presence very stylish and attractive, the quality of your service that you provide must also have similar quality and finesse. Furthermore, some customers who notice finer details like attention to detail will also be impressed, as they expect you to deliver results with similar attributes. In a nutshell, your website and appointment scheduling site should be designed so well that they should be able to sell your organization to your potential customers all by themselves, especially when they are comparing you to your competition.

Note: This guide will provide an overview of what you need to know while designing your appointment scheduling site in the education industry. If you need an in-depth walkthrough covering every step of the process, we recommend that you go through this guide before continuing any further.


What do customers expect from your appointment scheduling site?



Most customers look for a clean and intuitive user experience from your appointment scheduling site. It should be attractive, non-obtrusive and informative simultaneously. Customers like it when they see a design that seamlessly flows from your website to the appointment scheduling site. The elements on the page should not be too tasking on their eyes and it should have sufficient information that they will need to know before booking an appointment with your organization. In order to achieve this, let us look at how you can design an appointment scheduling site like your website. Be it Marketing, EducationFitness or any other industry for that matter, having an attractive and good-looking appointment scheduling website can only work wonders for your business.


Designing your background image

Let us go over how to design the background image to your appointment scheduling site first. Remember the part about how we want out appointment scheduling site to follow a similar design to your website? To achieve this, we need to analyze your website carefully. We would like to suggest you to keep your company website in a separate tab on your browser as reference so that you can look at it anytime that you need during this guide. This also helps you to keep a track of the process so that you do not deviate from what we are aiming for in this guide. Now take a good, deep look at your company website and answer the following:
  1. Are there any images that are used on your company website? If yes, are there any similar images that you can obtain from within your organization?
  2. If no, then you are likely to find a color scheme that is used on your website. What are the major colors in that color scheme?
If you can get your hands on some images that are like the ones which are used on your website, look for one that has a single consistent color around the edges. This is because your company logo and your company name are populated on the top left corner of your appointment scheduling site, under which you should have close to nothing but a solid color on your background image. This is essential because your logo and company name need to be visible over your background to be viewed easily by your customers. If you are not able to find such an image, then you need to add a header on your background image with a contrasting, solid color to achieve the same result.

In case you do not have any images on your website, it is always better just to go with a background that has a solid color to match your website. Like we had mentioned earlier, analyze your website to identify the color that is present on the background of the website. We would suggest you to go with the same color as the background of the appointment scheduling site as well. This gives a uniform look to your website and your appointment scheduling site so that it looks attractive and as a part of the same design. If in case you possess some graphic editing skills, you can use them to create a custom background to your preference. The only thing that you must ensure is that the other page elements that will appear on top of your background image will need to be easily visible, which may require you to edit the background image accordingly.


Applying the color scheme on other elements

As for the color scheme, let us return to your company website. Keeping in mind that you are looking to create your appointment scheduling site that looks visually like your website and analyze your website once again. Once you have done that, try to answer the questions below with colors from your analysis:
  1. Which are the most dominant colors on your company website, other than those on the background image?
  2. Is your company logo in any specific color? If yes, which color is it? Is this color one of the dominant colors?
  3. Is any one of the colors used much more than the other dominant colors? If yes, which one is it?
If you have a set of colors that can answer these questions for you, then you have found what you were looking for. Remember that we needed to make a appointment scheduling site like the website? The colors that we have now are the same ones that will be applied to the appointment scheduling site as well. For applying these, you find that the elements that need your input for these colors are Background color, Text color, Button color and Button Text color. For the Background color, you can go with white or black according to your needs. Just ensure that your background image if present is sufficiently visible to you. As for the Text and Button colors, we would suggest the most dominant color that you must apply for them. Again, ensure that the color of the text contrasts well with the background image so that it is visible and legible to you. Also, we would suggest that you to look at the appointment scheduling site every time you make a change or apply a color so that you can make enough edits to your process if needed. This can be done by clicking on the Go To button that you will be able to see at the very end of the Workspace Settings.


Writing the text on your appointment scheduling site

The text above the buttons is the one place where you can write anything that you think is necessary on your appointment scheduling site. Since you are a part of a marketing agency, go ahead and get creative! Other than adding catch phrases, you can also add information that you think your customers should know about before booking their appointment. The text is placed in such a way above the buttons that the customer is very likely to the text before going over the buttons on the page. Therefore, you can either go with something that is relevant or you can use your own catchphrases on that space to entice your customers further. For more space to add text to your page, you will have to edit the background image in such a way that your additional text is visible in between all other elements on the page.


The final thing to do

We always advocate one thing to whoever is interested in designing their own appointment scheduling sites. After you think that you have done the best you can, get feedback from someone that you can trust like a colleague or a friend. Opinions from others give you ideas that you may not have thought of while you were busy focusing on designing your appointment scheduling site. If anyone is suggesting something that you may think is wrong or is unnecessary, try to understand the reason behind why that person is saying so. That reason may be sufficient to justify their opinion and make a case for it. Ensure that you do what you think is the best and that you have done the best that you can. At the end, your appointment scheduling site should be visually like your company website, have enough info for your customers and should be uncluttered and clean. If you have managed to do all of these then kudos, you have done it!

      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          • Sticky Posts

          • Zoho Bookings know-how: A hands-on workshop series

            Hello! We’re conducting a hands-on workshop series to help simplify appointment scheduling for your business with Zoho Bookings. We’ll be covering various functionalities and showing how you can leverage them for your business across five different sessions.
          • Announcing: custom color palette + free workshop

            Hello everyone, We're excited to share new feature in Zoho Bookings—a color palette within booking page themes. You'll find this option under Manage Bookings > Workspaces > Booking Page Themes. You can customize the color of every element in your booking page and even alter the transparency of your background image. Please note that this is a paid feature included in the Basic and Premium plans. At the moment, it's available only under the Modern Web theme. This means you can create billions (7,
          • Complete walk-through of Zoho Bookings (video)

            Save time for both you and your customers. Use Zoho Bookings, the appointment scheduling app from Zoho, to free yourself from email and paper-based scheduling. Zoho Bookings can give you a common calendar by syncing multiple calendars, including yours and your staff's. Your customers can book a time convenient for them, and pay for services, through your website or the customizable webpage features available in Zoho Bookings. They'll also get emails reminding them about their appointments and any
          • New Features: Service Availability and staff booking page themes!

            Dear All,  Want a dedicated schedule for your one-on-one services? How would it feel to have one-on-one services open for consultations only during certain times? You need a superpower to make that happen and we give it to you - Service Availability is
          • Zoho Bookings has a new pricing - Pay per user

            Dear customers, Businesses around the world use Zoho Bookings. Customers have booked 1.5 million appointments and over 200K online meetings using Bookings. We are only set to cross more milestones, thanks to your support. We are excited to introduce to

          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ








                                ご検討中の方

                                  • Recent Topics

                                  • Zoho Journey - ZOHO MARKETING AUTOMATION

                                    I’ve encountered an issue while working with a journey in Zoho Marketing Automation. After creating the journey, I wanted to edit the "Match Criteria" settings. Unfortunately: The criteria section appears to be locked and not editable. I’m also unable
                                  • Custom Fields in PDF outputs

                                    I created a couple of custom fields. e.g Country of Origin and HS Tariff Code. I need these to appear on a clone of a sales order PDF template but on on the standard PDF template. When I select "appear on PDFs' it appears on both but when I don't select
                                  • How to create a Service Agreement with Quarterly Estimate

                                    Hello, I'm not sure if this has been asked before so please don't get mad at me for asking. We're an NDIS provider in Australia so we need to draft a Service Agreement for our client. With the recent changes in the NDIS we're now required to also include
                                  • Change Currency symbol

                                    I would like to change the way our currency displays when printed on quotes, invoices and purchase orders. Currently, we have Australian Dollars AUD as our Home Currency. The only two symbol choices available for this currency are "AU $" or "AUD". I would
                                  • Python - code studio

                                    Hi, I see the code studio is "coming soon". We have some files that will require some more complex transformation, is this feature far off? It appears to have been released in Zoho Analytics already
                                  • Zoho Social - Post Footer Templates

                                    As a content creator I often want to include some information at the end of most posts. It would be great if there was an option to add pre-written footers, similar to the Hashtag Groups at the end of posts. For example, if there is an offer I'm running
                                  • Allow to pick color for project groups in Zoho Projects

                                    Hi Zoho Team, It would be really helpful if users could assign colors to project groups. This would make it easier to visually distinguish groups, improve navigation, and give a clearer overview when managing multiple projects. Thanks for considering
                                  • Zoho Books - Quotes to Sales Order Automation

                                    Hi Books team, In the Quote settings there is an option to convert a Quote to an Invoice upon acceptance, but there is not feature to convert a Quote to a Sales Order (see screenshot below) For users selling products through Zoho Inventory, the workflow
                                  • Can't find imported leads

                                    Hi There I have imported leads into the CRM via a .xls document, and the import is showing up as having been successful, however - when I try and locate the leads in the CRM system, I cannot find them.  1. There are no filters applied  2. They are not
                                  • Custom Button Disappearing in mobile view | Zoho CRM Canvas

                                    I'm working in Zoho CRM Canvas to create a custom view for our sales team. One of the features I'm adding is a custom button that opens the leads address in another tab. I've had no issue with this in the desktop view, but in the mobile view the button
                                  • The connected workflow is a great idea just needs Projects Integrations

                                    I just discovered the connected workflows in CRM and its a Great Idea i wish it was integrated with Zoho Projects I will explain our use case I am already trying to do something like connected workflow with zoho flow Our requirement was to Create a Task
                                  • Zoho Projects MCP Feedback

                                    I've started using the MCP connector with Zoho Projects, and the features that exist really do work quite well - I feel this is going to be a major update to the Zoho Ecosystem. In projects a major missing feature is the ability to manage, (especially
                                  • Function #10: Update item prices automatically based on the last transaction created

                                    In businesses, item prices are not always fixed and can fluctuate due to various factors. If you find yourself manually adjusting the item rates every time they change, we have the ideal time-saving solution for you. In today's post, we bring you custom
                                  • email template

                                    How do I create and save an email template
                                  • Enhancements in Portal User Group creation flow

                                    Hello everyone, Before introducing new Portal features, here are some changes to the UI of Portals page to improve the user experience. Some tabs and options have been repositioned so that users can better access the functionalities of the feature. From
                                  • Archiving Contacts

                                    How do I archive a list of contacts, or individual contacts?
                                  • How do I filter contacts by account parameters?

                                    Need to filter a contact view according to account parameter, eg account type. Without this filter users are overwhelmed with irrelevant contacts. Workaround is to create a custom 'Contact Type' field but this unbearable duplicity as the information already
                                  • Can I add Conditional merge tags on my Templates?

                                    Hi I was wondering if I can use Conditional Mail Merge tags inside my Email templates/Quotes etc within the CRM? In spanish and in our business we use gender and academic degree salutations , ie: Dr., Dra., Sr., Srta., so the beginning of an email / letter
                                  • Zoho CRM button to download images from image upload field

                                    Hello, I am trying to create a button in Zoho CRM that I can place in my record details view for each record and use it to download all images in the image upload fields. I tried deluge, client scripts and even with a widget, but feel lost, could not
                                  • email moderation issue when email is sent in the name of a mail group

                                    Symptom: an email that is sent by a mail group moderator in the name of a moderated mail group is held back for approval. Reproduction: Create a moderated mail group with members and moderators. Allow that mails can be sent in the name of the group (extended settings). Send an email to the group as a group moderator, but in the name of the group. This mail is held back for moderation which is unexpected. Expected: A mail sent by group moderator to a moderated group are not held back for moderation
                                  • blank page after login

                                    blank page after logging into my email account Thanks you
                                  • Introducing the revamped What's New page

                                    Hello everyone! We're happy to announce that Zoho Campaigns' What's New page has undergone a complete revamp. We've bid the old page adieu after a long time and have introduced a new, sleeker-looking page. Without further ado, let's dive into the main
                                  • Always display images from this sender – Is this feature available?

                                    In Zoho mail, I had my "Load external images" setting set to "Ask me", and that's fine. That's the setting I prefer. What's not fine though is I always need to tick "Display now" for each email I get, regardless if I've done that multiple times from several
                                  • Function #9: Copy attachments of Sales Order to Purchase Order on conversion

                                    This week, we have written a custom function that automatically copies the attachments uploaded for a sales order to the corresponding purchase order after you convert it. Here's how to configure it in your Zoho Books organization. Custom Function: Hit
                                  • Free webinar: Security that works: Building resilience for the AI-powered workforce

                                    Hello there, Did you know that more than 51% of organizations worldwide have experienced one or more security breaches, each costing over $1 million in losses or incident response? In today’s threat landscape, simply playing defense is no longer enough.
                                  • "Subject" or "Narration"in Customer Statement

                                    Dear Sir, While creating invoice, we are giving in "Subject" the purpose of invoice. For Example - "GST for the month of Aug 23", IT return FY 22-23", "Consultancy", Internal Audit for May 23". But this subject is not coming in Customer Statement. Only
                                  • Apply Vendor Credit Automatically

                                    Hello!!! Is there a way where in we can apply vendor credits automatically on the FIRST OUTSTANDING BILL of the vendor?? We have lots of VENDOR CREDITS ISSUES mostly!!! Applying it manually is a pain for us. Would be great if we have a way to apply the
                                  • Zoho Notebook Sync problem

                                    I'm facing a problem with syncing of notebook on android app. It's not syncing. Sometimes it syncs after a day or two.  I created some notes on web notebook but it's not syncing on mobile app. Please help!!!!
                                  • Cliq iOS can't see shared screen

                                    Hello, I had this morning a video call with a colleague. She is using Cliq Desktop MacOS and wanted to share her screen with me. I'm on iPad. I noticed, while she shared her screen, I could only see her video, but not the shared screen... Does Cliq iOS is able to display shared screen, or is it somewhere else to be found ? Regards
                                  • Retainer Invoice.

                                    Why ZOHO not have facilities to deduct partially advance payment from an invoice.
                                  • Apply Vendor Credits Automatically

                                    We are bulk importing Vendor credits in Zoho Books!!! Is there a way to apply vendor credits automatically to the first UNPAID bill of the Vendor?
                                  • Cant Save Gauge on Creator Page

                                    How to Save Gauge on Creator Page see movie https://vimeo.com/1116410860?share=copy#t=0
                                  • Apply Advance option not shown in report

                                    We are facing an issue in Zoho Expenses. While approving an Expense Report, the "Apply Advance" option is not appearing under the three dots (More Options). Details: Module: Expense Reports Issue: "Apply Advance" option not visible Status of Report: Awaiting
                                  • Introducing Assemblies and Kits in Zoho Inventory

                                    Hello customers, We’re excited to share a major revamp to Zoho Inventory that brings both clarity and flexibility to your inventory management experience! Presenting Assemblies and Kits We’re thrilled to introduce Assemblies and Kits, which replaces the
                                  • Auto Capitalize First Letter of Words

                                    Hi I am completely new to ZOHO and am trying to build a database. How can i make it when a address is entered into a form field like this: main st it automatically changes is to show: Main St Thank You
                                  • Follow-up emails via Workflow Automation not staying in the same thread

                                    Dear Zoho Support Team, I am currently using Workflow Automation in Zoho Campaigns to send follow-up emails. In my test case, I noticed the following behavior: All emails in the automation have the same subject line. If the follow-up email is sent within
                                  • Client Script refuses to set an initial value in Subform field

                                    I tried a very simple, 1 line client script to set a default value in a custom subform field when the "Add Row" button is clicked and the user is entering data. It does not work - can someone tell me why? ZDK documentation suggests this should be doable.
                                  • Formatting of Balance Sheet and Profit & Loss Reports

                                    The default format of the Balance Sheet and P&L Reports are based on the Account Types and then the individual accounts within the Chart of Accounts. These are then ordered alphabetically under these sub-headings and one is unable to re-order these or
                                  • Emails Are Not Being Delivered to My Inbox

                                    Hello Zoho Support Team, I am experiencing an issue with my Zoho Mail account. The most important problem is that emails are not being delivered to my inbox. Details: My Zoho Mail address: info@coreforcelife.com What happens: I am not receiving any incoming
                                  • Help Center IFrame Issue

                                    I have had a working Help Center on my website using an iframe for a while. But now for some reason the sign in page gets a refused to connect error. Can someone please help. If I go to the url manually it works correclty
                                  • Next Page