Introducing WhatsApp Marketing with Zoho Marketing Automation

Introducing WhatsApp Marketing with Zoho Marketing Automation

Dear Marketers,

In the world of marketing, personalizing engagements with customers is often exhaustive but—thanks to WhatsApp—not exactly mysterious. WhatsApp has evolved from a simple messaging platform to a sophisticated tool for sending out marketing campaigns. Why not use it to reach your audience? To do so, it also helps to have a comprehensive marketing tool.
 



On that note, we're delighted to announce that Zoho Marketing Automation now integrates with WhatsApp and offers dedicated features. The all-new WhatsApp Integration will be available instantly for Zoho Marketing Automation 2.0 users.

Equipped with the vision of simplifying marketing, Zoho Marketing Automation provides the tools marketers need to optimize their marketing strategies.



What can marketers expect from Zoho Marketing Automation's WhatsApp integration?


Seamlessly connect WhatsApp Business accounts to Zoho Marketing Automation

Our platform ensures a hassle-free transition by enabling you to integrate your WhatsApp Business account effortlessly and run endless WhatsApp promotional campaigns.


Choose from a library of templates

Craft messages on your own or choose from a dedicated library of messaging templates. You can easily design and send templates for quick review. Users can personalize their messaging with emojis, images, videos, CTAs, and documents to make it interactive. And just like any other campaign, you can schedule it for optimal open rates.

 

Intuitive WhatsApp Campaign Builder

Empower your outreach endeavors with intuitive WhatsApp campaign builder. Our user-friendly interface simplifies the campaign creation process, enabling you to design impactful messages without effort.

 

Flexibility to choose from multiple registered phone numbers

Brands can seamlessly broadcast messages and choose between multiple WhatsApp numbers based on their campaign performance. This way you can deliver your messages to multiple lists with multiple phone numbers.


Target your audience with segments and smart filters.

You can also segment your audience based on their behavior across WhatsApp campaigns, or implement smart filters to target specific demographics. You can run campaigns to carefully curated lists, segments, tags and even custom groups.

 

Get detailed campaign analytics

With our in-depth analytics, you'll gain a holistic view of your WhatsApp campaign performance, including engagement metrics, conversion rates, and audience behavior patterns. With access to this data, you can refine your strategies, optimize targeting, and achieve greater campaign effectiveness.


Use role-based permissions for enhanced security

Streamline access controls and bolster security with role-based permissions tailored to your team's needs. Customize permissions based on roles to ensure that each user has the right level of access they need to carry out their responsibilities. With fine control over data and functionality, you can maintain data integrity and protect sensitive information effectively.



Pricing Model

WhatsApp pricing will be an add-on pricing model similar to SMS pricing and will be available by default on all our pricing plans. We'll follow a pay-as-you-go model for WhatsApp marketing and users can send campaigns whenever they need without any expiry. With WhatsApp chat rates based on conversations initiated through business and users have to pay for what they use. Fees per conversation vary by country, offering an adaptable pricing solution.

Here's the pricing page link.

Note: WhatsApp charges for conversations and not individual messages. Conversations are 24-hour message threads between you and your customers. Conversations are opened and charged when messages you send to your users are delivered.

How we add value in WhatsApp Marketing?  


Native integration with WhatsApp - As Zoho is a WhatsApp Business Solution Provider(BSP), businesses can connect their WhatsApp Business account and drive marketing effortlessly. It's important to note that you cannot execute WhatsApp campaigns from your personal WhatsApp account or your WhatsApp Business app from your personal mobile. Brands need an officially verified WhatsApp Business Account which is integrated to a WhatsApp Business Solution Provider such as Zoho. With Zoho as a BSP, businesses can get the verified account green tick, communicate with customers proactively, and send transactional/promotional WhatsApp messages.

No additional charges - Zoho Marketing Automation does not add any margins to the pricing Meta offers for WhatsApp and charge the same price as exactly as Meta. Businesses need to pay only for the conversations based on their interactions.

Multi-language support - We support over 71 languages for WhatsApp messaging and has default Right-to-left editors for languages like Hebrew, Arabic etc. Brands can localize their messaging based on the country they are targeting and personalize content with emojis, images, videos, documents or CTAs. 

if you have any specific requirements or queries for us, please reach out to us at support@zohomarketingautomation.com 

Happy WhatsApping!

The Zoho Marketing Automation Team

 





      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          • Sticky Posts

          • Marketer’s Space - Automating CRM Actions with Journeys – Part 2

            Hello marketers! Welcome back to another post in Marketer’s Space. In our previous post, we explored how CRM actions in Journeys help marketing and sales teams work together by nurturing CRM leads and pushing only engaged prospects back to sales. If you
          • Introducing automation and utility conversations in WhatsApp marketing

            We’re excited to announce the addition of two new features to our WhatsApp integration: Automation and Utility conversations. These enhancements will allow you to streamline your marketing efforts and engage with your customers more effectively by automating
          • Tip of the week 02 - The art of 'seeing' your leads

            What's the last page that your lead visited before signing up for your brand? What was the page that first convinced your lead to explore more about you? Where are your leads coming in from? Well, these are some perennial questions today's marketers live upon. And, knowing the answers to these questions is crucial, considering the vitality of leads in every business. In the journey of finding lead opportunities, it's important to understand that every detail about a lead is useful. While the channels
          • Zoho Marketing Automation Update: Topics, Contacts, and List Management

            At Zoho Marketing Automation, our highest priority is making it easier for you to use our product to accomplish your business goals. With that in mind, we are updating three of our pivotal features: Topic, Contacts, and List Management.   These existing
          • Important: Zoho MarketingHub is now Zoho Marketing Automation

            Hello Everyone,   We hope you all are doing well. We'd like to notify you that we have rebranded Zoho MarketingHub to Zoho Marketing Automation. We'll discontinue using the term "MarketingHub" from May 26, 2021. However, there will be no changes in the

          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ






                                ご検討中の方

                                  • Recent Topics

                                  • Enhancements to the formula field in Zoho CRM: Auto-refresh formulas with the "Now" function, stop formula executions based on criteria, and include formulas within formulas

                                    Dear Customers, We hope you're well! By their nature, modern businesses rely every day on computations, whether it's to calculate the price of a product, assess ROI, evaluate the lifetime value of a customer, or even determine the age of a record. With
                                  • HEX/RGB Color Input in Visual Editor

                                    Hello Zoho Pagesense Team, We hope you're doing well. We’d like to submit a feature request to improve the color selection options in the Pagesense popup editor. Current Limitation: Currently, to set text colors, users must move the color slider manually.
                                  • Add Comprehensive Accessibility Features to Zoho Writer

                                    Hello Zoho Writer Team, We hope you are doing well. We would like to submit a feature request to enhance Zoho Writer with a full set of accessibility tools, similar to the accessibility options already available in the Zoho Desk agent interface. 🚧 Current
                                  • CRM and Campaigns- tags not integrating?

                                    Hi! I am setting up an automation in zoho campaigns and it says the crm is integrated...but when I want to use a trigger of a certain tag I created for people in the crm to denote those who purchased, it doesnt have that tag available as an option in
                                  • Maximum limit of rows exceeded

                                    I am trying to add a row to a spreadsheets that has fewer than 60 rows. I keep getting an error message that says I have exceeded the maximum limit of 65,536 rows. Any ideas out there?
                                  • Can't change form's original name in URL

                                    Hi all, I have been duplicating + editing forms for jobs regarding the same department to maintain formatting + styling. The issue I've not run into is because I've duplicated it from an existing form, the URL doesn't seem to want to update with the new
                                  • 【参加無料】今年最後のZoho ユーザー交流会|東京・大阪・名古屋で開催! 活用事例&ユーザー同士の情報交換

                                    ユーザーの皆さま、こんにちは。コミュニティチームの中野です。 11月に東京、大阪、名古屋の3都市でZoho ユーザー交流会を開催します! 毎回ご好評いただいている本イベントでは、実際の Zohoユーザーによるリアルな活用事例の共有や 参加者同士でノウハウを交換し合うグループワークを予定しています。 「他社の活用を参考にしたい」「Zoho をもっと使いこなしたい」方にぴったりの場です。 初参加の方もぜひお気軽にご参加ください! ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー
                                  • Introducing parent-child ticketing in Zoho Desk [Early access]

                                    Hello Zoho Desk users! We have introduced the parent-child ticketing system to help customer service teams ensure efficient resolution of issues involving multiple, related tickets. You can now combine repetitive and interconnected tickets into parent-child
                                  • Tip #7: 5 formas de mantener tus listas de correo electrónico

                                    Tips and Tricks #7, adaptado de Susmit Sen ¡Hola, comunidad! Esta semana volvemos con nuestros Tips and Tricks para Zoho Campaigns. En esta ocasión, voy a darte algunos consejos para mantener limpias tus listas de correo electrónico, y empezar el 2021
                                  • Mail Merge related Lists

                                    When I try to merge an associated list the fields do not have a checkbox to choose them as it does in the tutorials. Am I missing something? Any ideas would be appreciated.
                                  • create-a-purchase-receive API issues

                                    Hello all, I'm trying to use the create a purchase receive inventory API documented here (https://www.zoho.com/inventory/api/v1/purchasereceives/#create-a-purchase-receive) however when I do am getting the following error {"code":9,"message":"The purchase
                                  • Zoho Pagesense really this slow??? 5s delay...

                                    I put the pagesense on my website (hosted by webflow and fast) and it caused a 5s delay to load. do other people face similar delays?
                                  • Heatmap: Missing Content Elements - Zoho Page Sense

                                    Hi there, I'm trying out Zoho Page Sense to generate heatmaps for my Wix pages. My problem: Some parts of my Wix pages don't show on my heatmap, the heatmap is just empty there. Maybe Wix default lazy loading setting causes this error? Is there a way
                                  • Marketing Tip #3: Use social proof to build trust

                                    People trust people. Showcasing reviews, testimonials, or “bestseller” badges on your product pages can nudge hesitant buyers toward purchase. Try this today: Add one customer testimonial or highlight your top-selling product on your homepage. Or, do
                                  • Writing by Hand in "Write" Notes

                                    Hi there! I just downloaded this app a few moments ago, and I was wondering if there was a way to write things by hand in "Write" mode instead of just typing in the keyboard. It would make things a bit more efficient for me in this moment. Thanks!
                                  • Client scripts for Zoho Books ?

                                    Good day everyone, I am looking for a way to be able to interact with the Quotes and Invoices as they are being created. Think of it like Zoho client script in Zoho CRM. But for the life of me I dont see a way to do this. The issue with having function
                                  • Make CAMPAIGNS email look as simple as possible

                                    Hi there I'm trying to make my Campaigns email look as much like a normal email as possible. I'm a bit stuck with the "justification" of the email email block. Can I LEFT JUSTIFY the "whole email" to make it look "normal"? (Please see screenshot attached)
                                  • Zoho Sign Reminder email template

                                    Is there a template we can edit for the reminder emails? I don't see it in Settings / Choose a template
                                  • Object required error

                                    Hi, I am getting an 'Object required' error on the line Call HideColumnsOutsideRange(ws, startOfWeek, endOfWeek) when I run the ShowCurrentWeek macro but not when I run the ShowCurrentMonth macro. Any ideas? Regards, GW Option Explicit Sub HideColumnsOutsideRange(ws
                                  • Preview an upload PDF or File

                                    I have a form where the customer has to upload a file (normally PDF - never jpeg)  When in report view I want to be able to preview the uploaded file without having to download it.  If I click on the upload it downloads to my computer, I want to be able
                                  • How to filter emails by Reply-to field?

                                    I receive a very particular newsletter from an association A registered on a website W (that is used by many associations), and the emails fields are not great: the From just contains the generic website's W's email, while A is only mentioned in the Reply-to
                                  • How to invite friends on other social media platforms to one of my group chats in arattai?

                                    Hello, I have formed chat groups in arattai. I want to invite my friends on other social media platforms like WhatsApp/ FB to one of my groups. Different friends would be invited to different groups. How to share an invite link of one of my groups to
                                  • Line spacing

                                    I coudn't decrease the line spacing to space smaller then a single line. There is too much space between the lines that make the document look ugly. Please fix that. Liran. fonar
                                  • Google Fonts Integration in Pagesense Popup Editor

                                    Hello Zoho Pagesense Team, We hope you're doing well. We’d like to submit a feature request to enhance Zoho Pagesense’s popup editor with Google Fonts support. Current Limitation: Currently, Pagesense offers a limited set of default fonts. Google Fonts
                                  • Control Position of “X” (Close) Button in Popup Editor

                                    Hello Zoho PageSense Team, We hope you're doing well. We would like to request a customization improvement in the PageSense popup editor. Current Limitation: Currently, the position of the “X” (close) button is fixed and cannot be customized in the popup
                                  • Add Standalone “Save” Button in Pagesense Popup Editor

                                    Hello Zoho Pagesense Team, We hope you're doing well. We would like to request an important usability improvement in the Pagesense popup editor. Current Limitation: There is currently no dedicated Save button while building a popup. The only way to save
                                  • Text Direction Control in Pagesense Popup Editor

                                    Hello Zoho Pagesense Team, We hope you're doing well. We’d like to submit a feature request to add text direction control in the Pagesense popup editor. Current Limitation: Currently, the popup editor does not provide native support for RTL (Right-to-Left)
                                  • Autosave in Pagesense Popup Editor

                                    Hello Zoho Pagesense Team, We hope you're doing well. We’d like to submit a feature request to enhance the Pagesense editor with an autosave functionality. Current Limitation: Currently, changes made in the Pagesense editor must be manually saved. In
                                  • Billing frequency is not displayed correctly.

                                    Hello There is an issue while displaying the billing frequency on a subscription quote. I am able to activate the subscription details and get this lovely overview: If I am adding a Plan which I charge quarterly, first of all it should be possible to
                                  • Creating Secret via Vault API

                                    Hi I am trying to create a secret through vault api.  This is the response I get. One thing I am not sure is how to decrypt the secretdata, how to get the secrettypeid? {     "operation": {         "result": {             "error_code": "",             "message": "Sorry, we are unable to process your request.",
                                  • Zoho CRM custom fields not showing in zoho creator

                                    Hi Team, I have created a Products form with Zoho CRM integration and connected it to Products module of CRM. But when I see the reports of Products in Zoho creator then I am not able to see custom fields of Products module. Only standard fields of Products
                                  • Is It Possible to Hide Menu Option from Main Navigation?

                                    Is it possible to hide a menu option, e.g. Admin, from the Main Navigation based on some criteria, e.g. login = zoho.adminuser
                                  • Unleash the power of detail, with Table View.

                                    What use is context that's not available where you need it? With this in mind, we bring you the Table View. This feature will add more power to the way you organize and work through your ticket load. Table View comes in handy when you want more control over the ticket information you see. This is a nifty tool for users who find themselves limited in terms of the level of information that is being offered in the Classic View and Compact View. With an upper limit of 15 columns, agents can glean most
                                  • Kaizen #126 - Circuits in Zoho CRM - Part 1

                                    Hello everyone! Welcome back to another week of Kaizen! Today, we will discuss an exciting topic—Circuits in Zoho CRM. For starters, we will discuss what Circuits are, how beneficial they are for businesses, different views of a Circuit, and the different
                                  • 'Statement of Accounts does not exist' error received, when creating PO using api in Zoho Inventory

                                    Here is request json -- JSONString = { "date": "2019-09-24", "purchaseorder_number": "PO-6-1", "delivery_date": null, "delivery_org_address_id": 36221200000056XXX, "vendor_id": 362212000000564XXX, "attention": "Testing", "line_items": [{ "unit": "Pieces", "account_id": 36221200000003XXX, "quantity": 1, "item_id": 362212000000049XXX, "tax_type": "", "tax_name": "", "name": "One HD", "purchase_rate": 85, "tax_percentage": 0, "item_total": 85.00, "tax_id": "", "warehouse_id": 362212000000564XXX }] }
                                  • Multiple clients in one project

                                    Hi team, What is the possibility to have more than one client to be linked for one project in the Zoho Books? Our business model is to have a project, and this project have expenses/bills, as well, we issue invoices for this same project to several customers.
                                  • Support Bots and Automations in External Channels

                                    Hello Zoho Cliq Team, How are you? We actively use Zoho Cliq for collaboration, including with our external developers. For this purpose, external channels are a key tool since they work seamlessly within the same interface as all of our other channels
                                  • Workdrive on Android - Gallery Photo Backups

                                    Hello, Is there any way of backing up the photos on my android phone directly to a specific folder on Workdrive? Assuming i have the workdrive app installed on the phone in question. Emma
                                  • Need more details on API Usage Dashboard

                                    Hi Team, We have implemented Zoho Expense for a client and has done some integrations with well known third party ERP via api. Recently we have noticed a huge spike in the API consumption. But we couldn't get the root cause for the same. I accept there
                                  • Rendering PDF to view on page

                                    My company upload lots of PDF files onto Zoho. But every time we open it, it downloads the file instead of viewing it on the web page. Does Zoho allow uploaded PDF files to be rendered to view on web page yet? I've been trying to use <embed> or <object> but it cannot be loaded.  (similar thread: https://help.zoho.com/portal/community/topic/how-to-open-a-pdf-file-of-a-view-in-preview-mode)
                                  • Next Page