Introducing: Zoho Backstage's revamped email designer

Hello everyone!

We've made some major updates to the emails feature in Backstage as we know how important it is for you to keep communication lines open with attendees, send out important details about your event, and run promotions, all while staying consistent with your event's brand.

Introducing our revamped email designer to help you create emails quicker than ever. Now you can create a master template for your events and insert blocks of content or other elements to create specific emails in a matter of minutes. We've also added a new email type called Reminders, which you can use to send timely prompts to event participants or prospects.

Unify your emails with a master template

Start by setting up your master template. This is the basic layout that all your emails will follow. Setting this up will help bring about more consistency across all event emails. Add elements that pertain to your brand and ensure that each email sticks to any established email writing standards you have for your event.

You can also add a header and a footer, set an outer theme, or add a top bar, which can include your logo. Next, you can quickly add other content blocks to your master template from the drag-and-drop editor on the left. All the elements and text you add to your master template will be displayed in all your emails.

Build each email with the drag-and-drop editor

After your master template is set up, you edit individual emails to modify the content, structure, and more. The drag-and-drop editor, which is available when editing your master template, will also be displayed for each email. Use this to add content blocks relating to what you want to say in your email to instantly generate information.

You can also choose to add images, buttons, and other widgets wherever necessary to enhance your email and make it visually appealing. The design and information in the top bar, outer theme, header, and footer elements set in the master template will be reflected for each email. You can either follow this or have the flexibility to override what you've set in the master template and customize it separately for every email.

Prompt action with reminder emails

Nudge your audience about upcoming ticket sales or deadlines, benefits and packages, special instructions, or event activities. Create and save these reminders for attendees, speakers, sponsors, exhibitors, and prospects.

When including recipients for these reminder emails, the Advanced filter option lets you choose from suggested groups of people as listed above. However, you can further refine a particular group and send out emails to a smaller set of people you select instead of everyone in that group.

Reminder emails can be scheduled to be sent a few minutes or even a couple of hours before the event.

Other updates

The Advanced filter option is also available for general scheduled emails.
Partially-created emails will be saved in the Draft folder available for reminder and general scheduled emails.
Merge tags, which act as a placeholders to display information dynamically and can be used in all emails. For instance, adding the {{attendeeName}} merge tag in an email template that goes to all attendees will display the actual name of the attendee when they receive your email.

Please note that when you move to the new email designer, all customizations in your current emails in that specific event will not be preserved. Any emails that you've scheduled will also be deleted. Also, you won't be able to revert to the old version for that event once you've switched.

Send out consistently-designed and on-brand emails using our new email designer. Let us know what you think in the comments below. We're always looking for feedback on how we can improve our product to serve your needs better. You can also start a discussion about this in our community or write to us at support@zohobackstage.com for any product-related questions.

Happy organizing!

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