Marketer's Space: Guide to SMS Compliance and 10DLC Registration.

Marketer's Space: Guide to SMS Compliance and 10DLC Registration.

Hello Marketers,
In our previous post, we explored the effectiveness and types of SMS campaigns. This week, Marketer's Space focuses on 10DLC registration: your key to compliant and impactful SMS campaigns.
SMS compliance
SMS compliance refers to following the regulations established by phone carriers and governments to ensure your SMS campaigns are run responsibly. These rules vary by country, but generally involve getting customer consent, having limitations on time and content, and providing opt-out options.
What is 10DLC?
One of the requirements of SMS compliance in the United States is using a 10-digit long code (10DLC) system. This system assigns businesses a dedicated 10-digit phone number specifically for sending SMS messages. Other countries, however, may have different regulations and standards for SMS compliance. For instance, India uses a Distributed Ledger Technology (DLT) platform for registration instead of 10DLC.
Benefits of registering your business for a 10DLC number
  • By registering for a 10DLC number, businesses verify their legitimacy with mobile carriers, which helps to reduce spam and ensure messages come from reputable sources.
  • It promotes transparency in SMS communications. Recipients can easily identify the sender's business based on the 10-digit phone number format. This builds trust and reduces the risk of users perceiving messages as suspicious.
  • Mobile carriers are more likely to route messages from verified senders. Registered 10DLC numbers, therefore, often enjoy higher message deliverability rates compared to unregistered numbers.
Getting started with 10DLC on Zoho Campaigns
Selecting the right SMS partner is crucial for the success of your SMS campaigns. Zoho Campaigns simplifies the 10DLC registration process for marketers. Our built-in feature eliminates the need to register for a 10DLC on separate platforms, which simplifies the process and ensures you're compliant with SMS regulations in the US. You can register your brand for a 10DLC and create campaign templates—both of which are conveniently accessible in the settings menu.
Now let's see a use case of how 10DLC with Zoho Campaigns boosts bakery sales
Sarah, a marketer, uses a 10DLC and Zoho Campaigns to send SMS campaigns for her bakery, Happy Cakes. Here's how a 10DLC and Zoho Campaigns work together to elevate Sarah's marketing strategy:
  • By registering with a 10DLC provider, Sarah ensures her bakery's 10 digit number appears on customer phones when sending SMS messages. This eliminates confusion and builds trust compared to generic sender IDs that might land in spam folders.
  • A 10DLC also ensures Sarah's messages reach their intended audience, maximizing the impact of her marketing efforts.
This use case highlights the advantages a 10DLC offers for businesses seeking to elevate their SMS campaigns. As a marketer, consider how a 10DLC can enhance your campaigns and customer engagement. In our next post, we'll explore more advanced techniques in the SMS Campaigns feature. Stay tuned!

Regards,
Pearlin Nitika
User Education | Zoho Campaigns



      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ








                                ご検討中の方

                                  • Recent Topics

                                  • Marketing Automation List Entry Criteria is no longer an option

                                    For a couple of years now we have used the "List Entry Criteria" option to filter our Journey recipient list. All of a suddent the option no longer exists for New Lists and I can only delete the option from existing lists but can no longer edit it. Anyone
                                  • GCLID arrives not in CRM with iframe integrated ZOHO Form

                                    Hello amazing community, I enabled Adwords integration in ZOHO CRM. I have a ZOHO Form integrated in a wordpress. I tested iframe and Javascript. I enabled the "handover" GCLID in the ZOHO Form. When I add a GLID with http://www.example.com/?gclid=TeSter-123.
                                  • How to overcome Zoho Deluge's time limit?

                                    I have built a function according to the following scheme: pages = {1,2,3,4,5,6,7,8,9,10}; for each page in pages { entriesPerPage = zoho.crm.getRecords("Accounts",page,200); for each entry in entriesPerPage { … } } Unfortunately, we have too many entries
                                  • Add Webhook Response Module to Zoho Flow

                                    Hi Zoho Flow Team, We’d like to request a Webhook Response capability for Zoho Flow that can return a dynamic, computed reply to the original webhook caller after / during the flow runs. What exists today Zoho Flow’s webhook trigger can send custom acknowledgements
                                  • Bidirectional sync between Zoho Bookings and Zoho CRM - Part 1

                                    Hey, community members! The default integration between Zoho CRM and Zoho Bookings is unidirectional, which means that any appointments booked, rescheduled, or deleted in Zoho Bookings will be reflected in Zoho CRM. However, any modifications made to
                                  • Is it possible to edit placeholder text?

                                    In the master slides I want to make sure my templates have more meaning for the users and want to replace the standard placeholder text with something more instructional. Instead of "Click to edit Mast subtitle styles" I want to have "Click to enter reporting
                                  • Delay function execute

                                    I've got a workflow which uses a webhook to send information to Flow, which in return updates a record in Creator. Problem is, by the time this has executed, the rest of my script has run and can't find the (yet to be) updated info in the record. Is there
                                  • How to allow download of a file AFTER information is collected?

                                    I can't find this anywhere. Can someone help with what seems to be a pretty basic web function today? - File is stored in Workdrive - Prospect goes to a URL where the file is located - System requests prospect to enter "Name" and "Email" - An email is
                                  • Add Baseline methods to API

                                    There are no API methods for creating or querying baselines,  Use case: Customer is notified of the current project start date according to plan via another product/integration. We would like to auto create a baseline (Automated via API) at the point
                                  • Bulk Fill In & Edit PO/Bill/SO/Invoice

                                    Hello, I am adding stock in bulk on a PO, the system is automatically populating the Rate (price) and Tax from the item data. Problem is that the bill rate is different from the rate on the item data, so I have to manually erase each and enter the price.
                                  • Fixed Assets beg balance

                                    Hello, I trust you are well I'm a new zoho books user and I find it difficult to plug in the fixed assets balance and here's what I have done: 1- I imported the fixed assets data into the fixed assets module as per the instructions 2- the import process
                                  • Syncing with Google calendar, Tasks and Events

                                    Is it possible to sync Zoho CRM calendar, task and events with Google Calendar's tasks and events. With the increasing adoption by many major tool suppliers to sync seamlessly with Google's offerings (for instance I use the excellent Any.do task planning
                                  • CRM Deluge how can link attach file with workdrive file.

                                    Hi, We have create file at workdrive and would like to link to attachment at crm module by deluge. Right now can only upload it to attachment but can not link the file from workdrive. Thank you
                                  • Feature announcement: AI-powered document generator in Zoho Sign

                                    Hi there! We recently announced manual document creation by offering an editor within Zoho Sign. Today, we are excited to announce AI-powered document generation to help you draft agreements, purchase orders, and other important business documents in
                                  • Permanently deleted files

                                    Is there a way to get back permanently deleted files from your account if they were accidentally deleted and no longer recoverable from the recycling bin? I know I am probably screwed but I just figured I would ask.
                                  • Shared Mailbox in iOS app

                                    Hi, On the desktop I am using a Shared mailbox for our company's general mailbox that somebody else should be able to view. In the iOS app however I can't find it? Old sources on the internet says this isn't possible but that can't be right? Somebody
                                  • Tip #41- Simplify Compliance and Efficiency with Zoho Assist’s Data Cleanup Feature- 'Insider Insights'

                                    Managing device data efficiently is just as important as securing remote access. With Zoho Assist’s Data Cleanup feature, admins can easily remove outdated or unnecessary device records, keeping the console organized and secure. This action is carried
                                  • Revenue Management: #6 Revenue Recognition in Professional Services Industry

                                    If you run a consulting firm, agency, or any service-based business, you have a situation where you have signed the contract, maybe even sent the invoice, and have received some initial payments. So, can you consider this as revenue? What if the project
                                  • Zoho fsm scheduled maintenance dispatch

                                    Hi, I'm reaching out regarding an issue I'm encountering with the Scheduled Maintenance feature in Zoho FSM. I’m trying to configure it so that it automatically dispatches all maintenance jobs scheduled within the next 150 days, starting from today. However,
                                  • Template modifiactions

                                    Hello, I am struggling with the templates in ZOHO Books. Especially with the placement of some items, like company address, ship to, bill to etc.  For example: One item I like from template X (placement of ship to and bill to next to each other in the
                                  • zoho.inventory.getRecords returns no records

                                    I running a custom function (Deluge) in Zoho Flow with a connection to Zoho Inventory. To debug the problem, I created the test function below. It returns "Number of contacts fetched: 0". This confirms that there's no issue with the org ID or connection
                                  • Zoho Campaigns Event timestamps do not propagate to Zoho CRM

                                    We have integrated Zoho CRM and Zoho Campaigns. But when looking at Contact records, the Campaign event data is missing the actual timestamps: especially when a particular email was sent. They're not in the Campaigns related list, and the cannot be found
                                  • Feature announcement - Simplifying document creation with Zoho Sign

                                    Hi there, We are pleased to announce the release of our document creation feature, enabling you to create, edit, and finalize documents like agreements, purchase orders, and contracts without relying on external tools or applications. <br> This
                                  • Integrating File Attachments in Zoho Flow Email Notifications

                                    Hi, I would like to be able to send an email once an entry is made in a form, and in this email, I would like to attach a file that has been added to the form using the ImageUpload (or FileUpload) widget. So, I started by creating a flow that will trigger
                                  • Zoho Mail SMTP IP addresses

                                    We are using Zoho Mail and needs to whitelist IP for some redirections from your service to another e-mails. You can provide IP address list for Zohomail SMTP servers?
                                  • Zoho project purchases

                                    Hi Folks, I think having a purchase module in projects will help in putting together a project p and L. Project wise purchases and expenses.  Do let me know your thoughts.
                                  • Create Tasklist with Tasklist Template using API v3

                                    In the old API, we could mention the parameter 'task_template_id' when creating a tasklist via API to apply a tasklist template: https://www.zoho.com/projects/help/rest-api/tasklists-api.html#create-tasklist In API v3 there does not seem to be a way to
                                  • How can I restore all the deleted Time entries of a Task in Zoho Projects

                                    How can I restore all the deleted Time entries of a Task in Zoho Projects? Query: In Zoho Projects, I cloned a task and deleted the time entries from the cloned task. However, this also deleted the time entries from the original task. How can I restore
                                  • Is there a way to make an account inactive in ZoHo Desk

                                    We have a few Clients "Accounts" that we no longer do business with. It would be beneficial for them to not show up in lists. However, we want to go back and view tickets, time, etc.
                                  • How to set the value of the Phone field importing contacts in Zoho Desk

                                    Hi everyone, i'm new in Zoho Desk, we're setting up the environment and i'm importing contacts from another CRM using a file CSV and i'm getting a problem with phone numbers (italian): the leading zero is cut away, also if the value is inside double quotes.
                                  • Set Custom Icon for Custom Modules in new Zoho CRM UI

                                  • Deprecation Notice: OpenAI Assistants API will be shut down on August 26, 2026

                                    I recieved this email from openAI what does it means for us that are using the integration and what should we do? Earlier this year, we shared our plan to deprecate the Assistants API once the Responses API reached feature parity. With the launch of Conversations,
                                  • How to center a field inside a section?

                                    I’ve been trying to center a field inside a section in Zoho Canvas. When I align it visually, it looks centered in the editor, but after clicking Save, the field appears misaligned on the actual canvas. I also tried setting the field to full width, but
                                  • Kaizen #192 - Implementing Custom Token Persistence in Python SDK

                                    Welcome back to another week of Kaizen! Last week, we discussed how to implement Login with Zoho using OAuth 2.0 and saw how to bring it to life in a real-world application with the Zoho CRM Python SDK. We also discussed how Zylker Academy built a custom
                                  • Showing the map along with mileage expense

                                    When you use the GPS to track mileage, it shows you the map of the actual path travelled. It would be very useful and practical to save that map with the mileage expense, so that when the report is created, it provides a map of each mileage expense associated
                                  • Enable Validation Rule for Multi-Select Picklist Field

                                    Zoho, Please allow validation rules for multi-select fields.
                                  • File Upload field not showing in workflow

                                    Hi, I have added a field on Zoho CRM. I want to use it in a workflow where that particular field is updated based on another field, however it is not showing up in the field list to select it in the workflow. Why is this please?
                                  • CRM Custom function updating a module record shows the Super Admin user as the record modifier

                                    Dear Zoho CRM Team, Is there any way to update this so that when a custom function has updated a record the Super Admin user doesn't become the modifier? This happens on the record as a modifier and shows up in the audit logs. It would be more useful
                                  • Best practice importing items and matching assemblies

                                    Hi, I was wondering what would be the best practice to import items and composite items (assemblies) From my backup, what should I import first? The items or the composite items? I am on Zoho one, using inventory and books. Kind regards, Sabine
                                  • Best way to fetch employee names from Zoho People into Zoho Creator Inventory Stock Form field Employee Name Lookup

                                    Hi Team, I have a requirement in my Zoho Creator application (Inventory Stock Adjustment) where I need to fetch employee names from Zoho People and use them as a lookup in a form. Currently, I am considering using an integration field to fetch this data
                                  • Next Page