Social Media Simplified with Zoho Social: Get creative with design

Today's social media has become all about visual storytelling. You see an image, and there's a specific story it conveys based on various factors like the color tone, filters, photographer or designer who created it, and the like. With more than millions of images and videos being uploaded to different social media platforms everyday, how do you make yours stand out? How do you ensure a user stops scrolling when they come across your post and pays attention to what you're trying to say?

Good design and visuals for your social media post play a crucial role in their effectiveness and online reach. High-quality visuals quickly grab attention and force a user to stop scrolling and take a look to explore. Design is also really important in helping brands connect with their audience better, therefore making the content more relatable while leaving a mark in their minds.

Take a look at how this image looks before and after it was enhanced using some filters and other options:

With Zoho Social as your go-to tool for all your publishing and scheduling activities, you also have your design game sorted with the Canva integration. This provides you with easy access to a good number of design tools, styles, and templates you can use to create professional designs for your brand's social media pages. This integration enables you to take care of your design requirements in a unified platform, thereby ensuring that you don't have to go elsewhere for any of your publishing needs.

You can use Canva to create an image from scratch or even edit an existing image by simply uploading it to the platform. Then you can publish it to your social channels as a post or story instantly. Canva's pre-defined sizing and dimensions templates will help you create a post for the social channels present, saving you
the hassle of resizing it to fit the channel's requirements.

To personalize your designs and make them consistent with your brand's message, you can add your logo or choose colors, fonts, and themes according to your brand before saving these to your Canva dashboard. This'll help your audience identify the design and associate it with your brand, building more credibility about your brand. You can also easily create infographics, charts, or other visuals that support your data and make your post more interesting for users to engage with.

Once you've connected your Canva account, you can instantly access it from the compose window of your Zoho Social dashboard. When you've created an image and uploaded it to the compose window, you can also resume editing to create the image as per your preference and then finally add it. You can also access Canva to attach images in your comments from the Posts tab and Monitor tab.

Posts tab:

Monitor tab:

Leverage Canva in Zoho Social and create eye-catchy designs today to increase engagement!

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