Spotlight 4: Manage event communication with a primary contact

When you're an event organizer, you need to be communicating with different people constantly. This is especially true when it comes to acknowledging event participants, when they do things like buying a ticket or sending a sponsor proposal. Automating your emails for these actions reduces your workload, but gives you the added responsibility of having to respond to further questions that people may have. Directing your event communication to a primary contact is key to ensuring that every participant is taken care of and always receives prompt responses.

This is how Backstage helps you improve the lines of communication at your event:

Organizer: By default, the organizer who created the event will be set as the primary contact, and their email address will be displayed as the sender and reply-to address.
Dedicated email address: If you decide to hide the event creator's email address as the sender for automated emails, you can choose to display it as concierge@zohobackstage.com.
Custom email address: You can also add a custom contact to enable someone to handle all event communication. This person can be:

An admin from your portal
A person outside of your event who's added to your portal

If you select a person outside your event to be the primary contact, an email will be sent to them with an option to accept the invitation.

You can also add multiple primary contacts and set one as default. After the designate person has accepted the invitation, and all event-related emails sent by event participants will be directed to them.

You can edit primary contact information at any time, resend the invitation email, and change the primary contact, without affecting event communication in any way.

Learn more about setting up a dedicated primary contact on Zoho Backstage to be your event communication liaison.

As always, you can write to us at support@zohobackstage.com with any feedback or questions.

Happy organizing!

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