Tip #13: ¿Cómo elaborar una asunto de correo electrónico eficaz?

Tip #13: ¿Cómo elaborar una asunto de correo electrónico eficaz?

Tips and Tricks #13 para Zoho Campaigns, adaptado de Vinaya M
Viajemos a la época en la que la venta a domicilio era más frecuente, donde las ventas comenzaban con una llamada a la puerta. Cada vendedor tenía su forma de presentar su producto o servicio. Si el vendedor A nos hacía dar un portazo, el vendedor B conseguía despertar nuestra curiosidad. En este escenario ¿qué oferta acabaste comprando y qué te hizo hacerlo?

Así es, el vendedor B creó una gran primera impresión con la forma en que se presentó y a su producto, lo que hizo que nuestras puertas se abrieran un poco más.

Incluso en el mundo del marketing por correo electrónico, la primera impresión es clave para abrir las puertas del éxito, utilizando un asunto de correo electrónico bien elaborado. Hoy vamos a profundizar para saber cómo crear un asunto que pueda despertar la curiosidad de tus suscriptores.

Tip #13: ¿Cómo elaborar una asunto de correo electrónico eficaz?

1) Sé breve pero impactante
La mayoría de los lectores de correo electrónico nunca leen, sino que escanean las palabras. Por lo tanto, para alcanzar a estos lectores debes escribir un asunto que sea corto e impactante.

Además, la mayoría de los correos electrónicos se ven a través de dispositivos móviles, lo que significa que el asunto debe ser útil en un espacio reducido. Por lo tanto, recomendamos escribir una línea de asunto de entre 30 y 40 caracteres y mantener un límite de palabras de entre 7 y 9 palabras.

 2) Crea curiosidad
La mejor manera de crear un asunto que despierte curiosidad es utilizar el formato de cuestionario, que hará que los destinatarios del correo electrónico sientan curiosidad por el contenido de tu campaña de correo electrónico, leyendo la introducción y avanzando hacia el cuerpo del mensaje.

3) La personalización siempre es la clave
Para captar su atención, el asunto puede personalizarse añadiendo el nombre del lector y otros elementos, como emojis. Incluso puedes ir más allá y utilizar los datos disponibles sobre los lectores y su área de interés para redactar un asunto personalizado. En general, todo se reduce a entender a tus usuarios y darles lo mejor.

4) Donde fueres, haz lo que vieres
Elabora un asunto flexible según los gustos de tu audiencia, conociendo a tu público.

Mientras que algunas personas prefieren un asunto divertido, otras esperan que todo sea formal. Adaptarse a los gustos de tus lectores puede asegurarte un mayor éxito. No es fácil conocer los gustos de tu audiencia fácilmente, así que para empezar puedes hacer uso de la función de pruebas A/B de Zoho Campaigns, con la cual probar y seleccionar el asunto más atractivo.

5) Prueba la fórmula del "cómo hacerlo" y los números
Los contenidos "cómo hacerlo" y los listados son muy populares en el espacio digital, ya que están orientados a las soluciones y son muy fáciles de consumir. Estos dos grandes éxitos pueden convertirse en la estrella de tu campaña de correo electrónico con un asunto adecuado.

Por lo tanto, al redactar el asunto para el contenido que ofrece soluciones empresariales, utiliza el "cómo hacerlo".

En el caso de los contenidos con formato de lista, utiliza números para que los lectores se hagan una idea de la longitud de tu contenido.

¡Y hasta aquí los consejos de hoy! Sigue nuestros Tips and Tricks para Zoho Campaigns para crear grandes campañas de email marketing que lleguen a tu audiencia.


      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ








                                ご検討中の方

                                  • Recent Topics

                                  • Product details removed during update from other system

                                    We maintain our product details in an other system. These details are synchronized with Zoho at the end of each day, through an API. This has worked perfectly sofar. But last Monday, all product codes and some other product data have been wiped during
                                  • Client Customer

                                    I purchased a customer user license, but we cannot see the project I added in the customer account. I would like to ask for support on what we should do.
                                  • Add Ability to Use Zoho Finance Tags

                                    For Zoho Finance (Books and Inventory), the current actions do not allow us to affect the tags associated with the entities in question (customers, vendors, items, etc.). Please consider adding this functionality into the actions.
                                  • Embeded Signing doesn't work on Safari Browser

                                    We have implemented Zoho Sign in our website by using embeded signing, It works perfectly on Chrome. But it fails on Safari, We get stuck on Zoho Sign Page during redirection from Zoho Sign to our website after signing the document, Please let us know
                                  • Dataprep Webhook Limits and Cannot update column with Dataprep

                                    I have two problems : 1 - I am using Airflow to trigger my pipeline, and when I tested it, it worked fine a couple of times. However, after that, I received an error: {"code":429,"message":"Request rate limited"}. I didn’t send too many requests — maybe
                                  • Power of Automation :: Automatic removal of project users once the project status is changed.

                                    A custom function is a software code that can be used to automate a process and this allows you to automate a notification, call a webhook, or perform logic immediately after a workflow rule is triggered. This feature helps to automate complex tasks and
                                  • New in Zoho Forms: Google reCAPTCHA v3 for smarter spam protection

                                    Hello form builders, Spam submissions are one of the biggest challenges when you share your forms online. They not only clutter your data but can also waste valuable time. To help you combat this without making life harder for genuine respondents, we’re
                                  • Project Management Bulletin: August, 2025

                                    We’ve touched a grand 19 years since we started pioneering project management solutions with Zoho Projects. What started as a simple one-page interface is now a suite of products with Zoho BugTracker, Zoho Sprints, and our new debut Zoho Projects Plus,
                                  • Zoho Sign and Zoho Workdrive Integration

                                    Hello, there. I want to know if it's possible to save a signed document from Zoho Sign in an specific folder for each signer in Zoho Workdrive.  For example: If John Doe signs the document in Zoho Sign I want to save it automatically in a folder named
                                  • Office 365 and CRM mail integration: permission required

                                    Has anyone run into this weird problem? My email server is Office 365. When I try to configure Zoho CRM to use this server, a Microsoft popup window opens requesting user and password. After entering that, I get a message in the Microsoft window saying
                                  • Empowered Custom Views: Cross-Module Criteria Now Supported in Zoho CRM

                                    Hello everyone, We’re excited to introduce cross-module criteria support in custom views! Custom views provide personalized perspectives on your data and that you can save for future use. You can share these views with all users or specific individuals
                                  • How do you list multiple contacts for a lead?

                                    My sales team wants to be able to add additional contacts for leads, how do we do that? Is there a different way we should be using the lead / contact functionality? Moderation update (9th September 2025): Our developers have built an extension to achieve
                                  • Modifying Three Dot Menu Options

                                    Is there a way to modify the three dot menu options that display in a Report header? They currently display: Show As (List, Calendar, Timeline), Print, Import, Export. I'd like to remove the Show As and Print options, since they aren't applicable for
                                  • Elevate your CX delivery using CommandCenter 2.0: Simplified builder; seamless orchestration

                                    Most businesses want to create memorable customer experiences—but they often find it hard to keep them smooth, especially as they grow. To achieve a state of flow across their processes, teams often stitch together a series of automations using Workflow
                                  • Field Not Updating in FSM Script - Service and Parts module.

                                    Dear Team, I am reaching out regarding a script I have implemented in Zoho FSM to automate the calculation of the End of Service date based on the End of Sale date in the Service and Parts module. Overview of the script: Fetches the End_of_Sale__C and
                                  • Zadarma + Zoho CRM Integration – Missed Calls Saved as Contacts Instead of Leads

                                    Hello everyone, I’m looking for input from anyone with experience using the Zadarma + Zoho CRM integration. Currently, I’m seeing that missed calls are automatically being created as Contacts instead of Leads. From a CRM perspective, this doesn’t make
                                  • Zoho Books | Product updates | September 2025

                                    Hello users, We’ve rolled out new features and enhancements in Zoho Books. From PayNow payment method to applying journal credits to invoices and bills in other locations, explore the updates designed to enhance your bookkeeping experience. Integrate
                                  • How to update Multiple Users field in Quote Module from Deal Module

                                    Scenario : Deal Module having Multiple User Field (Presales Engineer) which having more than 1 User and through Deluge Script I need to get that Users Details and need to put into Multiple User Field (Presales Engineer) of Quote Module. Note: Both Module
                                  • Auto-sync field of lookup value

                                    This feature has been requested many times in the discussion Field of Lookup Announcement and this post aims to track it separately. At the moment the value of a 'field of lookup' is a snapshot but once the parent lookup field is updated the values diverge.
                                  • Clone a Module??

                                    I am giong to repurpose the Vendors module but would like to have a separate but very similar module for another group of contacts called Buyers. I have already repurposed Contacts to Sellers. Is it possible to clone (make a duplicate) module of Vendors
                                  • Advance PDF creation from CRM data

                                    I'm trying to create a PDF export of data in the CRM. My problem is I want a pretty complicated format for the data. I'm trying to export multiple modules worth of data, with nested one-to-many relationships between the modules. Along with that, I want
                                  • how to disable staff selection Zoho Booking integrated to SalesIQ?

                                    currently there is only one Consultant in my Zoho Bookings like this I integrate Zoho Bookings into Zoho SalesIQ to create a chatbot. Unfortunately, even though I only have one consultant for a consultation, the user have to pick the consultant. It will
                                  • How to change the text in WhatsApp Zobot integrated to Zoho Booking?

                                    I have integrated Zoho Bookings into Zoho SalesIQ, I want to change the text in WhatsApp when creating a booking in Zobot how to change those text?
                                  • how to differentiate if whatsapp comes from certain landing page?

                                    I create a Zobot in SalesIQ to create a Whatsapp bot to capture the lead. I have 2 landing pages, one is SEO optimized and the other want is optimized for leads comes from Google Ads. I want to know from which landing page this lead came through WhatsApp
                                  • YouTube Live #1: AI-powered agreement management with Zia and Zoho Sign

                                    Hi there! We're excited to announce Zoho Sign’s first YouTube live series, where you can catch the latest updates and interact with our Zoho Sign experts, pose questions, and discover lesser-known features. We're starting off by riding the AI wave in
                                  • Introducing Profile Summary: Faster Candidate Insights with Zia

                                    We’re excited to launch Profile Summary, a powerful new feature in Zoho Recruit that transforms how you review candidate profiles. What used to take minutes of resume scanning can now be assessed in seconds—thanks to Zia. A Quick Example Say you’re hiring
                                  • Updating Subform Record from other Form

                                    Just wanted to ask how to properly approach this. I have 2 forms and would like to trigger an auto update on the subform once record submitted. block below only updates 1 row for each recordRow in input.AV_System { AssetRecord = Site_Asset_Services[SOR_No
                                  • when I email a invoice how can i see it was sent and also were i can go to see all emails sent

                                    when I email a invoice how can i see it was sent and also were i can go to see all emails sent?
                                  • Problem with Email an invoice with multiple attachments using API

                                    I have an invoice with 3 attachments. When I send an email manually using the UI, everything works correctly. I receive an email with three attachments. The problem occurs when I try to initiate sending an email using the API. The email comes with only
                                  • Zoho Books - Hide Convert to Sales Order if it can't be used.

                                    Hi Books team, I noticed that it is not possible to convert a Quote to a Sales Order when a Quote is not yet marked as accepted. My idea is to not show the Convert to Sales Order button when it is not possible to use it, or show it in a grey inactive
                                  • How do I bulk archive my projects in ZOHO projects

                                    Hi, I want to archive 50 Projects in one go. Can you please help me out , How can I do this? Thanks kapil
                                  • Cross-Data Center Collaboration and / Or allowing users to choose DC

                                    Dear Zoho Cliq Support Team, We are writing to request a significant enhancement to Zoho Cliq that would greatly benefit our geographically dispersed development team. Current Challenge: Currently, Zoho Cliq automatically routes users to specific data
                                  • Zoho Flow - Update record in Trackvia

                                    Hello, I have a Flow that executes correctly but I only want it to execute once when a particular field on a record is updated in TrackVia. I have the trigger filters setup correctly and I want to add an "update record" action at the end of the flow to
                                  • New Mandatory One-Click Unsubscribe Link Overshadowing Custom Unsubscribe Link

                                    I was recently informed by Zoho CRM Support that they are now mandated by the large email service providers like Google and Yahoo to provide a one-click unsubscribe option in the header (not the body) of all mass emails. I have a custom unsubscribe link
                                  • Supervisor Rules - Zoho Desk

                                    Hi, I have set up a Supervisor Rule in Zoho Desk to send an email alert when a ticket has been on hold for 48 hours. Is there a way to change it so that the alert only sends once and not on an hourly basis? Thank you Laura
                                  • Kaizen #190 - Queries in Custom Related Lists

                                    Hello everyone! Welcome back to another week of Kaizen! This week, we will discuss yet another interesting enhancement to Queries. As you all know, Queries allow you to dynamically retrieve data from CRM as well as third-party services directly within
                                  • Send / Send & Close keyboard shortcuts

                                    Hello! My team is so close to using Zoho Desk with just the keyboard. Keyboard shortcuts really help us to be more efficient -- saving a second or two over thousands of tickets adds up quickly. It seems like the keyboard shortcuts in Desk are only for
                                  • Is it possible to register webhooks in Zoho CRM using API?

                                    Hello, I am trying to register a webhook in Zoho CRM programmatically (using the API). Specifically, I want to register a webhook that is fired when new Contacts are created in the CRM. I was able to setup a webhook using the UI, by creating a rule that
                                  • Is it possible to hide fields in a Subform?

                                    Since layout rules cannot be used with Subforms, is there another way, or is it even possible, to hide fields in a subform based on a picklist fields within said subform? For example, if the Service Provided is Internet, then I do not want to see the
                                  • Calls where the local audio is shared, have echo

                                    When another user is sharing their screen with audio, I get echo from my own voice. We tested this with multiple users, with different audio setups, and there's no obvious way to fix it. Is this a bug you could look into, or are we missing something?
                                  • Next Page