Tip of the week 85 - Collecting feedback via emails: 3 things to consider

By this time we all know that embedding polls or surveys in your emails is one of the most preferred ways for email marketers to know what's in the mind of their recipients. Well, we conducted a poll on our Twitter handle and the results proved it right again.

So, today's tip is on a few factors that you should consider before sending out an email campaign with a poll/survey embedded in it. This helps you receive higher response and completion rates.

Title: Always alter the title of the survey based on your recipients' experience. This can be done with the help of segmentation. For example, you don't send product survey/polls to people who're yet to buy your service. So, you could work on the same survey but with different title. For people who bought the product, the title could be Product Usage Feedback and for the rest it could be Product Expectation Feedback.
Introduction: Keep the introduction short and simple so that your recipients can attend the survey/poll without consuming a lot of their time by reading about it. For example, the goal/purpose of your survey, what/why/where will the responses be used, how long would it take, etc. could be included in your introduction.
CTA: First and foremost, think of your mobile audiences. If the CTA that takes your recipients to survey/poll is displayed incorrectly in mobile, it means you would miss out at least 50% of responses from your recipients. Always stick to a clean and simple design rather than making it jarring to the eyes of the recipient. Some colours might seem fine on a desktop but it wouldn't evoke the proper effect on mobile devices. Be mindful of that as well. And, the text you use should be of short length (maximum 5 words) but should also convey the purpose in such a way that even if recipients see the CTA first while opening the email, they would attend the poll/survey.

We hope you find this tip useful! Feel free to reply in the comments below and follow us on our social media channels (Instagram, LinkedIn, Twitter) for more email marketing tips and hacks.

Best,

Annet Mathews

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