Zoho Apptics integration with Zoho CRM

Zoho Apptics integration with Zoho CRM



For businesses today, applications and digital interfaces are the main touch points in the customer journey.

While Zoho CRM data already tells who your customers are and what they buy, Zoho Apptics tells you how they interact and engage with your product.

Why leave out this goldmine of behavioral data when mapping your customer journey?

Integrating product data with your customer database means connecting the dots between the customer interactions with your app and their overall relationship with your business. It provides a complete, 360-degree view of your customer journey across various platforms and channels, adding more context to your app and customers in one place.

Enhanced Zoho Apptics integration with Zoho CRM

To help you leverage in-app data better, we have upgraded the Zoho Apptics integration with Zoho CRM. We have expanded from 14 event data points to a richer dataset that includes sessions, crashes, feedback, in-app ratings, updates, and device-level metadata.

By pushing Apptics' data to Zoho CRM, your team can gain even greater value by leveraging these powerful CRM capabilities:
  • Journey orchestration - Get a complete view of customer journeys across platforms with up-to-date product insights from Apptics, enabling seamless and relevant experiences at every touchpoint.
  • Customer segmentation - Group users based on behavioral and engagement data from Apptics to personalize marketing outreach and support initiatives effectively.
  • Omnichannel CRM - Equip support agents with context-rich product usage data and empower them to engage with customers across multiple channels for faster resolution.
  • Lead nurturing - Identify upsell opportunities or early churn signals, and nurture leads with personalized, behavior-driven follow-ups.
  • Marketing automation - Trigger automated, targeted campaigns based on user actions and lifecycle events using Apptics data.

Product data points in CRM

To start analyzing in-app data from Apptics in your customer database, you need to configure the integration in the Apptics console. During the setup, you can choose which data points from Apptics should be pushed and also decide the retention periods for the pushed Apptics data in your CRM.

Apptics data

Module in CRM

Information

User details

Leads and Contacts modules

User's email address and other important fields (eg: first name, phone number, company name, etc.) along with selected user properties and our meta data like app version or OS version

Devices

Custom module

Device-level meta data

Events

Custom module

Tracked user actions along with relevant properties

Sessions

Custom module

Time spent by a user within the app

Crashes

Custom module

Issues and errors that app users face

In-app ratings (impressions)

Custom module

The stats for the ratings prompts shown to the app users

In-app updates (impressions)

Custom module

The stats for in-app update pop-ups shown to the app users


Once the integration is complete, user details like email address, name, company name, and the like will be pushed to the Leads module in CRM. The email address captured in Apptics becomes a linking key in Zoho CRM, connecting product usage data to all relevant CRM records. Other data points related to devices, events, screens, and others will be available as individual custom modules within Zoho CRM. You can refer to our Zoho CRM integration guide for step-by-step guidance.



Notes
Note: Since user details like email address or user ID are required for CRM integration, you can only push data points of users who have consented to share their data with their identity.

Real-world example: Turning data into action

Let’s say a new user signs up for your app. In Zoho Apptics, you notice they explored a new feature but encountered an issue while using it, and later raised it as a support ticket.

With the Zoho CRM integration enabled, this information appears right inside your CRM, linked to their contact record. This means:
  • Support can instantly view crash logs, recent in-app activity, and past interactions, making it faster to resolve the issue.
  • Sales can follow up with a tailored offer or recommendation based on what they tried in the app.
  • Marketing can trigger an automated email sequence to re-engage them or guide them toward full feature adoption.
  • Product and customer success can spot the friction point early and work on a fix, improving the experience for all users.
From the delightful moments to critical issues and understanding crucial pain points, integrating Zoho Apptics with Zoho CRM helps you transform product-specific data points into actionable, easy-to-understand insights for your entire team.

Try the Zoho Apptics with Zoho CRM integration today! If you have any doubts or questions, feel free to contact us at support@zohoapptics.com.

Cheers,
Team Apptics

      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ



                                ご検討中の方

                                  • Recent Topics

                                  • Custom CSS for Zoho CRM Team Bookings embeded widget

                                    Hello, we are adding Zoho CRM Team Bookings (crm.zoho.com) in our public website. We know that we can change Theme Color, Font Color and Background Color: Zoho CRM Booking Styling But is it possible to change other CSS attributes e.g. Font Family, like
                                  • Standard practice rerun updated deluge function over existing recordes

                                    Hi folks, we have a function which is triggered via webhook from a third-party solution which then calls another api with a contact-id and gets a json payload back and then parses that data to custom fields in our CRM to the record id. As requirements
                                  • Specifying time increments on a Date/Time field

                                    Hi all, Im using a Date/Time field in my CRM module. At the moment the increments are 30 minutes. How can I change these to be 15 minutes? Thanks
                                  • Sort by Project Name?

                                    How the heck do you sort by project name in the task list views??? Seems like this should be a no-brainer?
                                  • Maximum limit of bank accounts

                                    I'm currently setting up Zoho Books in order to migrate at the start of our next financial year (April) and while adding bank accounts I've tried to add a second account from the same bank and receive an error about the maximum limit of bank accounts.
                                  • Account and Email and Password

                                    I'm signing up as a Partner so I can move my website clients across to a separate email server from their current cPanel one.. So I have a Zoho account and then I moved one of my emails across to that account to test the import process... So the question
                                  • Zoho Sprints iOS and Android app update: Global view. Screen capture control, file encryption, tags enhancement(iOS)

                                    Hello everyone! We are excited to introduce new features in the latest version(v2.1) of the Zoho Sprints iOS app update. Let’s take a quick look at what’s new. 1. Global view Global view brings all your project items into one centralised space. You can
                                  • Creating Restaurant Inventory Management on Zoho

                                    Hi,  We run a small cloud kitchen and are interested to use Zoho for Inventory and Composite Item tracking for our food served and supplied procured to make food items.  Our model is basically like subway where the customer can choose breads, veggies,
                                  • Price Managment

                                    I have been in discussions with Zoho for some time and not getting what I need. Maybe someone can help explain the logic behind this for me as I fail to understand. When creating an item, you input a sales rate and purchase rate. These rates are just
                                  • How do I create an update to the Cost Price from landed costs?

                                    Hi fellow Zoho Inventory battlers, I am new to Zoho inventory and was completely baffled to find that the cost price of products does not update when a new purchase order is received. The cost price is just made up numbers I start with when the product
                                  • only 100 entry download entries in Zoho Form

                                    Is there a way to download more than 100 entries in a form at a time? It is capped (unless I am not doing the export correctly). This is very frustrating as I want to make sure I don't miss a record when downloading data. Thanks!
                                  • Zoho FSM Premium Edition is Here

                                    As your field service operations grow, so do the complexities — managing large distributed teams, keeping sensitive data secure, generating the right reports at the right time, and ensuring every technician dispatched is the right fit for the job. The
                                  • Seeking a WhatsApp Business App (not API) Zoho CRM integration

                                    We have a business need to integrated WhatsApp Business App (not API) into Zoho CRM to centrally manage communications between our Sales team and Leads & Contact. Is there a reputable integration available for this scenario of ours? Core features we would
                                  • Auto-sync field of lookup value

                                    This feature has been requested many times in the discussion Field of Lookup Announcement and this post aims to track it separately. At the moment the value of a 'field of lookup' is a snapshot but once the parent lookup field is updated the values diverge.
                                  • How are other Books users integrating crypto and digital assets into Books?

                                    If my company owns some digital assets I would want those to exist in Books as assets, and also be able to change the value as needed when generating reports. My company would also be receiving payment in cryptocurrencies and may sell at the time of payment
                                  • Lets Talk Recruit: Key takeaways from our India community meetups

                                    Welcome back to Let's Talk Recruit — the series where we bring you real stories, product insights, and community highlights from the world of recruitment. Our last post covered how Resume Harvester can take the follow-up out of hiring. This edition is
                                  • Approval Workflow for Purchase Orders Abrir

                                    The requirement is , that all purchase orders greater than or equal to 5000 go through an approval process from certain people, but within books I only see that the approvers can be by levels or any approver but we cannot enter a rule like these. Can
                                  • Unable to create new finance account in Zoho Books Android app due to missing account number field.

                                    Free plan I have enabled a setting via the website requiring unique account codes to be specified for all accounts. When using the android app, go to expenses, new expense, select account, new account. Promoted to enter the Account name and description.
                                  • How to Fetch data from Sales Order and Insert into Purchase Order with Deluge

                                    Hello, I am wanting to write a Deluge script that would take the shipping address on a Sales Order and upon conversion to a Sales Order automatically insert it into that corresponding PO. I am new to Deluge but understand that it has great capabilities.
                                  • Google Drive shared folder

                                    My deluge script has stopped working, no longer collecting files from Google Drive - have these connections finally been deprecated ?? They seem to be active but errors occur when updating them ?
                                  • Zoho Desk: Mobile Updates | Q1 2026

                                    Hello everyone, Greetings! As we gear up for the end of Q1, we are excited to share a quick journey into all that released in the first quarter of 2026. We have brought in a few enhancements in the mobile apps that improve overall user experience and
                                  • CRM x WorkDrive: We're rolling out the WorkDrive-powered file storage experience for existing users

                                    Release plan: Gradual rollout to customers without file storage add-ons, in this order: 1. Standalone CRM 2. CRM Plus and Zoho One DCs: All | Editions: All Available now for: - Standalone CRM accounts in Free and Standard editions without file storage
                                  • Additional Address - Company Name

                                    It would be very helpful to have a "Company Name" field in the Additional Address shipping section.  In a situation where you drop-ship orders to a different address or different company entirely, it may be necessary to list the company name of the receiver. I understand that the Attention field can be used for that purpose, but that's not really the intended purpose of that field.
                                  • Zoho Payroll's Kuwait, Oman, Qatar, Bahrain and Canada edition is available in Zoho One

                                    Great news for Zoho One users! Zoho Payroll has expanded to five new regions: Kuwait, Oman, Qatar, Bahrain, and Canada. And the best part? These new editions are fully integrated with Zoho One, just like our existing editions in India, the UAE, Saudi
                                  • Does Zoho Creator support multilingual translation for user-entered data?

                                    I understand that Zoho Creator provides localization support for UI elements such as field labels and static text. I would like to know: Does Zoho Creator support automatic translation of user-entered data (for example, form inputs or stored records)
                                  • Upload field on tasks module

                                    Hello, Why I cannot add an upload field to a Task? Or maybe when creating the task make attachements visible, so you can add an attachement while creating the task? Looking forward to your response! Moderation Update: The Canvas detail view for the Tasks
                                  • WhatsApp phone number migration

                                    Hi @Gowri V and @Pheranda Nongpiur, Thanks for implementing the promised enhancements to the integration between Zoho CRM and WhatsApp. The previous discussion has been locked, so I'm opening this new one. I am copying below a specific
                                  • How to let club members update their own profile data

                                    Our club has about 200 members. We keep names, addresses, phones, emails, payment records, etc. for each, recently migrated to Creator. Once a year I send email to each member to confirm or correct their info on file with us, as well as ask for payment
                                  • Document retention in Zoho Sign

                                    Document management doesn’t end at signing. It extends to how long you retain agreements—and how securely you dispose of them. With the document retention option in Zoho Sign, you can define structured, policy-driven timelines for managing completed documents.
                                  • Sales Allowed Beyond Available Stock and Payment Recorded Without Restriction

                                    Hi, While testing in Zoho Inventory, I noticed that a sales order can be created with a quantity exceeding the available stock in the selected warehouse. In my case: Available stock: 5 units Ordered quantity: 6 units Despite this: I was able to convert
                                  • Deleting, Adding and Changing a Zoho Books Entry

                                    Zoho Books Community & Support, If a bulk upload of entries were added to an account, what is the process to: - Delete an entry - Change the amount of an entry - Is there a means to manually add an entry other than upload?
                                  • Zoho CRM - Feature Request - Analytics Components Group By Week Alternative Formats

                                    On the Zoho CRM Analytics Components, please consider adding an option to allow group by week format to be changed to other formats such as Week Commencing or Week Ending dates, rather than the current Week Number. This would provide improved usability
                                  • The Social Playbook March edition: Myth vs Facts

                                    We’ve all heard a lot of myths growing up. Some sound convincing, some feel believable, and over time they start to feel like facts. But the truth is, a myth is still a myth until it’s backed by real facts. Marketing is no different. Over time, many ideas
                                  • Updating Analytical Fields Data

                                    Dear Zoho team, I'm having an issue with the recently added fields in both Analytical Desk and Analytical. How can I generate the data in Analytical when new fields are added? https://analytics.zoho.com/workspace/2436819000000007005/edit/24368190000
                                  • Marketing Tip #26: Optimize product images for SEO

                                    Product images can do more than make your store look good. They can also help customers discover your products through search. Since search engines can’t "see" images, they rely on text signals to understand what an image is about. Two small actions make
                                  • What's New in Zoho Analytics - February 2026

                                    Hello Users! We're back with another round of updates for Zoho Analytics. This month's release focuses on giving you greater flexibility in how you visualize, manage, and act on your data - with new features like custom visualizations, remote MCP server,
                                  • Clone a Module??

                                    I am giong to repurpose the Vendors module but would like to have a separate but very similar module for another group of contacts called Buyers. I have already repurposed Contacts to Sellers. Is it possible to clone (make a duplicate) module of Vendors
                                  • [Webinar] Solving business challenges: Secure, real-time, and external collaboration

                                    Hi Zoho Writer users, We are excited to announce Zoho Writer's webinar for March 2026: Solving business challenges: Secure, real-time, and external collaboration. Zoho Writer supports real-time collaboration by allowing teams to work together in documents.
                                  • Realtime Translations of Video via OnAir

                                    It would be an amazing feature to have a drop down selector in the On Air video area for attendees to select a language to convert the original language to.
                                  • can change deal colors in bigin?

                                    can be super useful if we can change colors deals process any way to do it?
                                  • Next Page