Webinar: From Leads To Sales - Leveraging Zoho’s Marketing Automation To Grow Your Business
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Get More Leads & Close More Sales with Zoho
Zoho One’s suite of cloud applications is one of the single best software packages available today for small- to medium-sized businesses. While most businesses center their efforts on Zoho CRM, we’ve found that clients aren’t always leveraging their license for marketing and sales to their full advantage. In particular, Zoho Campaigns offers a marketing automation suite that delivers best-in-class features for ecommerce (B2C) and business-to-business (B2B).
Leveraging Zoho's Marketing Automation to Grow Your Business Zoho Campaigns, SalesIQ and Marketing Hub seamlessly integrate with Zoho CRM. They also easily integrate with ecommerce platforms, like Shopify and WooCommerce. This all makes Zoho One a powerful and cost-efficient marketing tool that should be taken advantage of.
In this webinar, Ryan Foster, founder and Managing Director or RFDM Solutions (www.rfdmsolutions.com), shows you how to leverage Zoho One’s marketing automation features to grow your business without paying extra licensing fees.
You’ll specifically learn:
1) How to extend the power of Zoho CRM by integrating Zoho Campaigns, Marketing Hub and SalesIQ to maximize your automated marketing functions.
2) How to leverage SalesIQ to produce individual web lead records and track lead behavior on your website.
3) How to analyze this data to better understand the lead-to-sales conversion process and efficiently and profitably implement your marketing and sales strategy.
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Sticky Posts
Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
Tip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's
Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
Email Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep
Tip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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