Your email marketing automation with Campaigns just got better!

Your email marketing automation with Campaigns just got better!

Campaigns in Zoho CRM Plus has a brand-new approach to automating your email marketing routines. We bring to you an easy "Drag-and-drop" interface to create email workflows. This allows you to add flexibility to your email marketing automation by providing you with multiple trigger, process and action options for use in your workflows–all through a simple drag-and-drop workflow builder. 
 
In addition to the new drag-and-drop interface, Campaigns now also has a range of pre-made email automation templates for eCommerce, user onboarding, lead nurturing, re-engagement and customer retention.
 
Why use drag-and-drop workflows? 
 
The conditional workflows currently in place can help you automate certain actions, like email notifications, and task and field updates once specified conditions have been met. 
 
Workflow triggers 
The new drag-and-drop interface opens up many more trigger options for you to use in your email workflows. Notably, your leads and contacts no longer need to be part of an already configured email list to initiate an email workflow. With the new update, you can now initiate an email workflow not just when a contact is added to a mailing list but also say when someone fills in and submits a form or when a customer opens your email or when you update a field in your customers' record. 

Workflow actions
 
The drag-and-drop interface also comes with multiple actions that your email workflow can now perform. You can now not just send a particular email when a trigger is met but also choose from our list:
 
Form submissions: Customers signing up for your business via websites and promotion emails
Email actions: When customers open/respond to your business emails
Field updates: When you update any field on the customers' record page
 
You can also select the series of actions that follow a trigger. This could be sending a follow-up email for customers who made a purchase, perform beta tests on customer emails, update certain fields in CRM, create tasks, and push leads to CRM. 
 
Choose how you want to end your workflows 

You can also choose how you want to end your workflows, with actions like 
 
1. Push to CRM which would push the lead to your CRM when the marketing team is done with pursuing them, 
2. Add to/remove from list when you want a lead to be moved to a segmented list
3. Update fields to update specific fields in your CRM records by the end of a workflow. For example, changing your lead status to "Contacted" when you have finished pursuing a lead. 
 
What the new update means for your sales teams

If a customer opens an email, you can trigger a workflow to push that customer as a lead into your CRM for your sales team to follow up. After being nurtured by a marketing email series, your sales teams have a great opportunity to directly reach out to these prime leads to close deals and even turn them into returning customers. 

Pre-defined workflow templates:
 
Our addition of pre-defined templates has made work easier for marketers by letting them pick from a selection of pre-created email workflow templates. You can pick templates from a variety of useful categories: welcome and onboarding, lead nurture series, re-engagement, customer retention, and ecommerce. Marketers can now easily build their marketing strategy, which not only reduces the time and effort spent on manually creating their workflows, but also allowing you to focus more on your customers with well-timed and personalized targeted emails. 
 
Ecommerce workflow template
 
Ecommerce is one of our many all-new email workflow template options, equipped with workflows designed for ecommerce-related email marketing campaigns. 
 
With the Ecommerce template, you can now connect your online store (using Zoho Commerce or Shopify) with Campaigns and maximize workflows for complex or simple ecommerce-related email marketing. 
 
Here are some of the ecommerce workflow templates you can implement for your online store: 
 
Simple abandonment: A email series of reminder messages to your customers/contacts to help them complete their purchase on your website. 
 
Advanced abandonment: An email series of activity-based reminder messages to your customers to help them complete their purchase on your website. 
 
Purchase follow-up: Personalized follow-up emails to your customers a few days after their purchase. 
 
Here's how the new update can help improve your marketing and sales operations:
 
Let's say that Zylker, an online store, is planning a holiday email marketing campaign series. They want to target different customers with different emails based on the products they've purchased in order to maximize their year-end holiday sale. 
 
a) Zylker discovers that visitors on their online store are frequently adding items to their shopping carts, but leaving before checking out.
 
A customer leaving your website with an abandoned cart tells you that you're close to winning that deal. Abandoned carts are a perfect use-case to bring in the ecommerce workflow template to help Zylker turn them into profitable sales. 
 
Zylker's marketing teams decide to trigger an simple abandonment email series workflow that offers perks like free delivery and discount codes to customers who haven't completed checkout. 
 
b) The marketing team of Zylker now wants to target customers who have purchased Halloween products and initiate a follow-up email workflow. Customers making a purchase in a specific product category (Halloween products in this case), could trigger a workflow to send a targeted follow-up email. 
 
With the new drag-and-drop workflows, the Zylker marketing teams can also set up a trigger for a reminder email series to send to contacts who haven't opened the first email. 


 
c) In addition, Zylker's marketing teams can also set up a re-engagement series workflow for rekindling the interest of unresponsive contacts. 

         
Besides the pre-made email workflow templates, you can also create custom email workflow templates catering to your business needs.  

Here's a checklist to create custom email workflow templates in Campaigns
 
1. Define a trigger to pull your contacts into the flow 
2. Merge different process components and define a series of actions
3. Conclude the path using end-of-workflow elements
 
Refer to our online guide to know more about workflow automation. 
 
Other updates:  

A new set of emojis: Accessorize your email subject lines with fun and attention-grabbing emojis to capture your reader's interest.      

Hope you found this post useful. We will be happy to hear from you. Please do try our new email workflows and let us know what you think in the comments section below.
 
 
 
 





      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          • Sticky Posts

          • Zoho CRM Plus in 2023: Let's rewind

            Hey everyone, There's something about December that makes us want to sit back and remember all the wonderful moments, as we get ready for the New Year, 2024! (Psst! We are also turning 10—yay!) This year, CRM Plus had a lot of wonderful updates, taking
          • The CX Workshops are back in 2023!

            Hello, can you see my screen? Can you hear me? This is a phrase we've all been saying more often than "good morning" over the last couple of years. Well, now it's time to re-connect in person. We're excited to invite you all to the CX Workshops we've
          • Refer Zoho CRM Plus to your friends and earn rewards!

            Hey everyone,   We'd like to thank you from the bottom of our hearts for continuing to be our esteemed customers. Now you have the opportunity to refer Zoho CRM Plus to your friends or family members who are looking for a suitable solution to enhance
          • Social in CRM Plus now supports TikTok, Instagram Stories and Reels, and YouTube Shorts

            Hey everyone,   We are excited to inform you that Social in CRM Plus now allows you to publish on TikTok! We've also updated it to let you create Instagram Stories and Reels, as well as YouTube Shorts. Here's a brief about the updates.  Publishing on
          • Unified telephony in Zoho CRM Plus

            In any business, managing calls with the prospects or customers is an integral part of a salesperson or a support agent's daily life. They have access to information about the customers within Zoho CRM, and they also use a suitable PBX service to communicate

          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ



                                ご検討中の方

                                  • Recent Topics

                                  • The reason I switched away from Zoho Notebook

                                    My main reason for switching to Zoho was driven by three core principles: moving away from US-based products, keeping my data within India as much as possible, and supporting Indian companies. With that intent, I’ve been actively de-Googling my digital
                                  • Add RTL and Hebrew Support for Candidate Portal (and Other Zoho Recruit Portals)

                                    Dear Zoho Recruit Team, I hope you're doing well. We would like to request the ability to set the Candidate Portal to be Right-to-Left (RTL) and in Hebrew, similar to the existing functionality for the Career Site. Currently, when we set the Career Site
                                  • Ability to Edit YouTube Video Title, Description & Thumbnail After Publishing

                                    Hi Zoho Social Team, How are you? We would like to request an enhancement to Zoho Social that enables users to edit YouTube video details after the video has already been published. Your team confirmed that while Zoho Social currently allows editing the
                                  • Free Webinar : Unlock AI driven business insights with Zoho Inventory + Zoho Analytics

                                    Are you tired of switching between apps and exporting data to build customized reports? Say hello to smarter & streamlined insights! Join us for this exclusive webinar where we explore the power of the Zoho Inventory–Zoho Analytics integration. Learn
                                  • Critical Issue: Tickets Opened for Zoho Support via the Zoho Help Portal Were Not Processed

                                    Hi everyone, We want to bring to your attention a serious issue we’ve experienced with the Zoho support Help Portal. For more than a week, tickets submitted directly via the Help Portal were not being handled at all. At the same time no alert was posted
                                  • Hide/Show Subform Fields On User Input

                                    Hello, Are there any future updates in Hide/Show Subform Fields "On User Input"?
                                  • Cloning Item With Images Or The Option With Images

                                    Hello, when I clone an item, I expect the images to carry over to the cloned item, however this is not the case in Inventory. Please make it possible for the images to get cloned or at least can we get a pop up asking if we want to clone the images as
                                  • Archiving Contacts

                                    How do I archive a list of contacts, or individual contacts?
                                  • WorkDrive and CRM not in sync

                                    1/ There is a CRM file upload field with WorkDrive file set as the source: 2/ Then the file is renamed in WorkDrive (outside CRM): 3/ The File in CRM is not synced after the change in WorkDrive; the file name (reference) in CRM record is not updated (here
                                  • Custom validation in CRM schema

                                    Validation rules in CRM layouts work nicely, good docs by @Kiran Karthik P https://help.zoho.com/portal/en/kb/crm/customize-crm-account/validation-rules/articles/create-validation-rules I'd prefer validating data input 'closer to the schema'
                                  • Adding Default Module Image into mail merge field

                                    As with most people finding their way to these forums i have a specific requirement that doesn't seem to be supported by Zoho I have created 2 custom modules to suit my purpose 1 is an inventory type module that lists aluminium extrusions, and all relevant
                                  • Sync Data from MA to CRM

                                    Currently, it's a one-way sync of data from the CRM to MA. I believe we should have the ability to select fields to sync from MA to the CRM. The lead score is a perfect example of this. In an ideal world we would be able to impact the lead score of a
                                  • Is it possible to roll up all Contact emails to the Account view?

                                    Is there a way to track all emails associated with an Account in one single view? Currently, email history is visible when opening an individual Contact record. However, since multiple Contacts are often associated with a single Account, it would be beneficial
                                  • Update CRM record action

                                    Currently, MA only offers a "Push Data" action to push data to a CRM module. This action is built to cover the need to both create a new record and update an existing record. Because it has been implemented this way all required fields on the CRM module
                                  • Notes badge as a quick action in the list view

                                    Hello all, We are introducing the Notes badge in the list view of all modules as a quick action you can perform for each record, in addition to the existing Activity badge. With this enhancement, users will have quick visibility into the notes associated
                                  • Free Training - Explore What’s New in Zoho One 2025

                                    Greetings! We hope you have all had a chance by now to get hands-on with the new features and updates released as part of ZO25. Yes, we understand that you may have questions and feedback. To ensure you gain a comprehensive understanding of these updates,
                                  • Good news! Calendar in Zoho CRM gets a face lift

                                    Dear Customers, We are delighted to unveil the revamped calendar UI in Zoho CRM. With a complete visual overhaul aligned with CRM for Everyone, the calendar now offers a more intuitive and flexible scheduling experience. What’s new? Distinguish activities
                                  • Edit default "We are here to help you" text in chat SalesIQ widget

                                    Does anyone know how this text can be edited? I can't find it anywhere in settings. Thanks!
                                  • Quick way to add a field in Chat Window

                                    I want to add Company Field in chat window to lessen the irrelevant users in sending chat and set them in mind that we are dealing with companies. I request that it will be as easy as possible like just ticking it then typing the label then connecting
                                  • How to create a two way Sync with CRM Contacts Module?

                                    Newbie creator here (but not to Zoho CRM). I want to create an app that operates on a sub-set of CRM Contacts - only those with a specific tag. I want the app records to mirror the tagged contacts in CRM. I would like it to update when the Creator app
                                  • Zoho Sheet for Desktop

                                    Does Zoho plans to develop a Desktop version of Sheet that installs on the computer like was done with Writer?
                                  • Where is the settings option in zoho writer?

                                    hi, my zoho writer on windows has menu fonts too large. where do i find the settings to change this option? my screen resolution is correct and other apps/softwares in windows have no issues. regards
                                  • How to set page defaults in zoho writer?

                                    hi, everytime i open the zoho writer i have to change the default page settings to - A4 from letter, margins to narrow and header and footer to 0. I cannot set this as default as that option is grayed out! so I am unable to click it. I saved the document
                                  • Develop and publish a Zoho Recruit extension on the marketplace

                                    Hi, I'd like to develop a new extension for Zoho Recruit. I've started to use Zoho Developers creating a Zoho CRM extension. But when I try to create a new extension here https://sigma.zoho.com/workspace/testtesttestest/apps/new I d'ont see the option of Zoho Recruit (only CRM, Desk, Projects...). I do see extensions for Zoho Recruit in the marketplace. How would I go about to create one if the option is not available in sigma ? Cheers, Rémi.
                                  • How to import data from PDF into Zoho Sheet

                                    I am looking to import Consolidated Account Statement (https://www.camsonline.com/Investors/Statements/Consolidated-Account-Statement) into zoho sheet. Any help is appreciated. The pdf is received as attachment in the email, this document is password
                                  • Zoho Projects Android app: Integration with Microsoft Intune

                                    Hello everyone! We’re excited to announce that Zoho Projects now integrates with Microsoft Intune, enabling enhanced security and enterprise app management. We have now added support for Microsoft Intune Mobile Application Management (MAM) policies through
                                  • Cant't update custom field when custom field is external lookup in Zoho Books

                                    Hello I use that : po = zoho.books.updateRecord("purchaseorders",XXXX,purchaseorder_id,updateCustomFieldseMap,"el_books_connection"); c_f_Map2 = Map(); c_f_Map2.put("label","EL ORDER ID"); c_f_Map2.put("value",el_order_id); c_f_List.add(c_f_Map2); updateCustomFieldseMap
                                  • About Zoneminder (CCTV) and Zoho People

                                    Hi team I would like to implement a CCTV service for our branches, with the aim of passively detecting both the entry and exit of personnel enrolled in Zoho Peeple, but my question is: It is possible to integrate Zoho People with Zoneminder, I understand
                                  • Introducing the Zoho Projects Learning Space

                                    Every product has its learning curve, and sometimes having a guided path makes the learning experience smoother. With that goal, we introduce a dedicated learning space for Zoho Projects, a platform where you can explore lessons, learn at your own pace,
                                  • Create CRM Deal from Books Quote and Auto Update Deal Stage

                                    I want to set up an automation where, whenever a Quote is created in Zoho Books, a Deal is automatically created in Zoho CRM with the Quote amount, customer details, and some custom fields from Zoho Books. Additionally, when the Sales Order is converted
                                  • How to show branch instead of org name on invoice template?

                                    Not sure why invoices are showing the org name not the branch name? I can insert the branch name using the ${ORGANIZATION.BRANCHNAME} placeholder, but then it isn't bold text anymore. Any other ideas?
                                  • Admin asked me for Backend Details when I wanted to verify my ZeptoMail Account

                                    Please provide the backend details where you will be adding the SMTP/API information of ZeptoMail Who knows what this means?
                                  • Kaizen #223 - File Manager in CRM Widget Using ZRC Methods

                                    Hello, CRM Wizards! Here is what we are improving this week with Kaizen. we will explore the new ZRC (Zoho Request Client) introduced in Widget SDK v1.5, and learn how to use it to build a Related List Widget that integrates with Zoho WorkDrive. It helps
                                  • Set connection link name from variable in invokeurl

                                    Hi, guys. How to set in parameter "connection" a variable, instead of a string. connectionLinkName = manager.get('connectionLinkName').toString(); response = invokeurl [ url :"https://www.googleapis.com/calendar/v3/freeBusy" type :POST parameters:requestParams.toString()
                                  • Possible to connect Zoho CRM's Sandbox with Zoho Creator's Sandbox?

                                    We are making some big changes on our CRM so we are testing it out in CRM's Sandbox. We also have a Zoho Creator app that we need to test. Is it possible to connect Zoho CRM's Sandbox to Zoho Creator's Sandbox so that I can perform those tests?
                                  • I Need Help Verifying Ownership of My Zoho Help Desk on Google Search Console

                                    I added my Zoho desk portal to Google Search Console, but since i do not have access to the html code of my theme, i could not verify ownership of my portal on Google search console. I want you to help me place the html code given to me from Google search
                                  • Timeline Tracker

                                    Hi Team, I am currently using Zoho Creator – Blueprint Workflows, and I would like to know if there is a way to track a timeline of the approval process within a Blueprint. Specifically, I am looking for details such as: Who submitted the record Who clicked
                                  • Primary / Other Billing Contacts

                                    If you add an additional contact to a Zoho Billing Customer record, and then mark this new contact as the primary contact, will both the new primary and old primary still receive notifications? Can you stop notifications from going to the additional contacts
                                  • Missing Import Options

                                    Hello, do I miss something or is there no space import option inside of this application? In ClickUp, you can import from every common application. We don't want to go through every page and export them one by one. That wastes time. We want to centralize
                                  • Is it possible to enforce a single default task for all users in a Zoho Projects ?

                                    In Zoho Projects, the Tasks module provides multiple views, including List, Gantt, and Kanban. Additionally, users can create and switch to their own custom views. During project review meetings, this flexibility creates confusion because different users
                                  • Next Page