The difference between zoho marketing automation and zoho campaigns

The difference between zoho marketing automation and zoho campaigns

Greetings Marketers!
This post aims to differentiate between Zoho Marketing Automation and Zoho Campaigns. By the time you get to the end of the post, you will be able to choose a product that objectively suits you.

What is Zoho Marketing Automation?
A multichannel automation solution which helps you shape your business' marketing pipeline. You can create landing pages, forms, and pop-ups, run campaigns on email and SMS with confidence, and automate the customer journey with workflows. The software also has deep measurement and analysis functionality built-in. 

Zoho Marketing Automation, mainly addresses the following needs of a business:

  • Top of the funnel:

    • Lead generation: Landing pages, sign-up forms, pop-up forms, and offline marketing tracking capabilities.

    • Web behaviour: Analyze website pages, track traffic sources, set action-based goals, and create custom links.

  • Middle of the funnel:

    • Campaigns: Email, WhatsApp, SMS, social media, and pop-up campaigns.

    • Nurturing: Automate workflows, score leads, and personalized content.

    • Lead Life Cycle Management: Personalized stages, lead scoring, lead segmentation.

  • Bottom of the funnel:

    • Lead attribution and reporting: Key performance indicators like number of verified leads, conversion rate, click-through-rate, time spent on page,

    • Marketing Planner: Set goals, create & coordinate tasks, and track activities for campaign transparency.

    • Budgeting and RoI: Get campaign level and holistic view of the outcomes of your marketing activities to track ROI.


What is Zoho Campaigns? 

A powerful email and SMS marketing platform to create and send targeted campaigns to your audience. The software allows you to automate your campaigns based on triggers and execute multi-step campaigns flawlessly. It also offers vast campaign analytics and measurement capabilities.

So what are the differences?

 

Zoho Marketing Automation

Zoho Campaigns

 

Description

Helps you create & run full-funnel marketing, beyond email and SMS marketing. For instance,  landing pages, WhatsApp, social media, and lead lifecycle management, amongst others.

Used for creating, sending, and tracking email  & SMS campaigns. Primary focus is on delivering targeted and engaging email messages.

Marketing Campaigns

Email, WhatsApp, SMS, social media, webinars

Email and SMS campaigns.

 

Lead Qualification

Lead segments, lead scoring (advanced- web behaviour based, field based, email activity based scoring), custom lead stages, assign tags.

Lead segments, lead scoring (email activity & workflow).

Automation

  • Automate marketing communication, segment audiences, nurture leads, and qualify with Journeys. Leverage templates, triggers, and generate detailed reports.
  • Journey X-ray reports to analyse the least and most engaged path chose by contacts.

Crafts workflows for campaigns based on user behaviours and email responses with pre-built templates.

 

Analytics

Track pages, identify sources, set goals with reports. Generate custom links for source tracking and insights into impactful channels.

Generates reports for email campaigns but website analytics are not available.

 

 

Marketing Planner

Set goals, plan campaigns, track progress, and collaborate seamlessly with detailed insights using the online planner, ensuring optimal budget control and successful marketing operations.

Doesn't offer distinct marketing planner. you can schedule campaigns. seek team approvals, and specify access for each team member

 

Lead Generation

Signup forms, Pop-up forms, and Landing pages

Does not offer landing pages and pop-up forms, but it does allow for the deployment of signup forms.

Ecommerce
  • Connect your ecommerce store with the platform and bring in contacts, revenue, product related information. The platform comes with a dedicated ecommerce dashboard, helps e-commerce brands sell better and engage faster over different channels.
  •  Has dedicated e-commerce email marketing automation capabilities, along with RFM (Recency, Frequency, Monetary) model for brands to analyse the customer group.
Can connect ecommerce store, and engage in email and SMS marketing for running promotional communications to ecommerce business contacts. It doesn't have RFM analysis.

Zoho Marketing Automation stands out for its comprehensive capabilities in product promotion. From robust contact management and marketing planning to precise ROI calculation and powerful web analytics with custom goal-setting, it offers a holistic suite. Unlike Zoho Campaigns, it extends its reach to include Lead Attribution, Website Tracking, Marketing Planner, Landing Pages, Workspace, Ecommerce Dashboard, Journey with path tracing capabilities, and 360 degree lead view. This expansive feature set positions Zoho Marketing Automation as the go-to solution for businesses seeking an all-encompassing approach to marketing strategy.  

If a business primarily wants to focus on just email and SMS marketing, then Zoho Campaigns can be a great option. However, if a business wants a more comprehensive marketing automation solution that covers multiple channels along with lead life cycle management, then they may need to check out Zoho Marketing Automation.



      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          • Sticky Posts

          • Marketer’s Space - Automating CRM Actions with Journeys – Part 2

            Hello marketers! Welcome back to another post in Marketer’s Space. In our previous post, we explored how CRM actions in Journeys help marketing and sales teams work together by nurturing CRM leads and pushing only engaged prospects back to sales. If you
          • Introducing automation and utility conversations in WhatsApp marketing

            We’re excited to announce the addition of two new features to our WhatsApp integration: Automation and Utility conversations. These enhancements will allow you to streamline your marketing efforts and engage with your customers more effectively by automating
          • Tip of the week 02 - The art of 'seeing' your leads

            What's the last page that your lead visited before signing up for your brand? What was the page that first convinced your lead to explore more about you? Where are your leads coming in from? Well, these are some perennial questions today's marketers live upon. And, knowing the answers to these questions is crucial, considering the vitality of leads in every business. In the journey of finding lead opportunities, it's important to understand that every detail about a lead is useful. While the channels
          • Zoho Marketing Automation Update: Topics, Contacts, and List Management

            At Zoho Marketing Automation, our highest priority is making it easier for you to use our product to accomplish your business goals. With that in mind, we are updating three of our pivotal features: Topic, Contacts, and List Management.   These existing
          • Important: Zoho MarketingHub is now Zoho Marketing Automation

            Hello Everyone,   We hope you all are doing well. We'd like to notify you that we have rebranded Zoho MarketingHub to Zoho Marketing Automation. We'll discontinue using the term "MarketingHub" from May 26, 2021. However, there will be no changes in the

          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ








                                ご検討中の方

                                  • Recent Topics

                                  • Are downloadable product available in Zoho Commerce

                                    Hi all. We're considering switching to Zoho Commerce for our shop, but we sell software and remote services. Is there a features for downloadable products? I can't find any information about this. Thank you very much Alice
                                  • Need Faster Help? Try Live Chat Support

                                    Hello there, We understand that sometimes, whether you’re facing an issue, exploring a feature, or need quick clarification, sending an email and waiting for a response just doesn’t cut it. You need answers, and you need them now. That’s exactly why we
                                  • Custom image for each contact using merge tag

                                    Hi, I'm wondering if it's possible to set up an email campaign to display a different image for each contact using a custom field for the image url. I tried inserting custom html: <img src='$[UD:APP_IMAGE_URL||]$'/> but the editor seemed to reject this and did not actually add anything to the email template. Has anyone got any ideas? cheers, Jeremy
                                  • Comment Reactions like a Thumbs Up

                                    Can we please have the ability to emoji react on comments or at the very least, thumbs a comment up? Literally every other project management system out there can support this and it is very much needed to just acknowledge a comment instead of completely
                                  • Zoho Mail Search Engine Sucks

                                    Hello There! I really like all the features of Zoho Mail and I believe is way better than Gmail except for the Search Function. I believe Zoho Mail has a very poor search function, if you misspelled a word in the search box, Zoho Mail won't display any
                                  • Allow Subtasks and Task Lists to have their own Layout

                                    I'd like to have the ability for subtasks and task lists to have their own layout.  A subtask for us doesn't require all the fields that a parent task has.  The subtask seems cluttered with all the extra fields. Within a project Task List had different purposes.  I'd like the task layout to be different for some task lists.
                                  • How to update Customers in Zoho Books through Zoho Flow?

                                    Updating customers in Zoho Flow using a "update customer" action is deleting contact persons in Zoho Books.
                                  • Conect chat of salesiq with zoho cliq

                                    Is there any way to answer from zoho cliq  the chat of salesiq initiated by customers?
                                  • How to transfer credit between customers?

                                    Hi All, We have a slightly odd situation. It happens that we have two separate customers that are related to each other personally. One customer has an amount of credit, and would like to use that credit to pay the *other* customers invoice. How would
                                  • Zoho Books Reports: Basic report with total items sold and Cost of goods sold

                                    How can books show a report with Item Name || Qty Sold || Total Revenue || Total Cost of Goods Sold || Margin I need to factor in also invoices that have been credited where customers returned good. This seems like such a basic report, I'm sure I'm missing
                                  • The amount entered is more than the balance due for the selected bills."

                                    Hi Team i am trying to record payments for vendors using API and getting this error in response as { "code": 28011, "message": "The amount entered is more than the balance due for the selected bills." } JSON is prepared according to Documentation and
                                  • VBA handling named ranges

                                    In VBA I'm able to work with a single cell named range. E.g. Set Jr = Range ("Year").Value. Also other options are working fine, like Range("Year").Address shows $L$3. However a named range refering to multiple cells is not working for me. Eg. tbl_Test
                                  • Kaizen #176 - Optimizing the Use of Record ID Variables in Zoho CRM Queries

                                    Hello everyone! Welcome to another week of Kaizen! Since the release of Queries, we have covered Handling Query Variables in Zoho CRM, Serialization and Schema Management, and Leveraging the 'crmAPIResponse' object in Queries in previous posts. Today,
                                  • Unbilled Items Report?

                                    Hello! Is there any way to display a list of items that remain unbilled, without creating an invoice for each customer to see if the unbilled items box is displayed? ;-) Ben
                                  • Consolidation of Multi currency

                                    Would like to discuss on the possibility of consolidating the ZOHO companies
                                  • Landed Cost Allocation / Custom Duty manual data entry

                                    My client is an import business. They must manually enter the duty for each item with landed cost allocation in Bill. This is because customs duties cannot be allocated based on Quantity, Value, Weight, and Dimensions. Manual data entry is highly time-consuming
                                  • Territories Just Don't Work

                                    I have been on chat and screenshare support for the past 3 days and am getting no resolution so hopefully, someone here can help me. I am the Super Admin of my organization. We publish books globally. I want to break down the books into territories so
                                  • Negative Opening Balance

                                    How can I add Negative Opening balance - meaning a credit balance to a Customer or a debit balance to a vendor? If I go thru Sales-->Customers, and if the opening balance is Rs. 1000 (credit balance), it does not allow me to enter a "minus" sign or mention
                                  • Single-Line Invoicing from Sales Order Despite Multiple SKUs Shipped

                                    We deal mostly with Government Tenders And Lets say we got a tender that needs 125 XYZ Laptops Then we found 95 Laptops with a different SKUs and 30 Laptops with different SKUs We talk with the IT department of the government company and they approve
                                  • 📣📣 Zoho Bookings Schedulathon 2025 is here!

                                    Hey Zoho Bookings fam, We're excited to invite you to our first-ever hackathon: Yes, Zoho Bookings Schedulathon 2025 is live now. This is a virtual event and you can participate anywhere from the world. Businesses should be able to set up meetings from
                                  • I want to send out a new newsletter each month

                                    Without rebuilding a whole journey is there a way to create a new newsletter that is sent to an existing journey monthly?
                                  • Reinstalling Workdrive Truesync client

                                    Hi, I attempted to update to the beta version of TrueSync, but it was unstable and kept crashing, so I need to revert to the stable version. How do I properly reinstall TrueSync on a Windows PC? I couldn't install the 3.15.x version directly over the
                                  • Evaluating Creator; yesterday fine; today connection times out

                                    Yesterday I spent hours creating a new app, and it worked fine. Today I cannot access creator.zoho.com. Is this common? I'm in the evaluation mode, but I'm thinking I'm going to keep looking. It worked from my home computer, and now I'm checking it from my work computer. My work computer always works just fine, so I shouldn't htink there would be special settings or anything. If there are, how to find out what they could be? Using Chrome on Windows XP The error I get is: The webpage at https://creator.zoho.com
                                  • Pivot Chart seems to show "old" data - how do I make it update?

                                    I wonder how to make a Pivot Chart "update" its data contents. Here is the background: I need to report a subset of data that is so complicated that it is easier to make a calculation and put the result in a "reporting form", and then display the data from that form.  So, I get data from the "original form" GRANTS, make some calculations and put the result in the "reporting form" PERIOD.  Now I can watch the result in a list called LIST, which works fine. The list LIST shows that form PERIOD contains
                                  • Upcoming Changes to LinkedIn Parsing in Resume Extractor

                                    Starting 31 July 2025, the Zoho Recruit Resume Extractor will no longer support direct parsing of candidate data from LinkedIn profiles. Why Is This Change Needed? In accordance with LinkedIn’s platform policies, extracting profile data through browser
                                  • Is there a way to map complex product variants from Magento into Zoho CRM without losing SKU-level details?

                                    Hi everyone, I’m working on a Magento-based store that uses highly detailed product variants, and I’m struggling to map them into Zoho CRM without losing SKU-level details. The problem is that variants often collapse into single entries, which affects
                                  • how to create view in leads module to that will show all leads + converted leads?

                                    is it possible to make custom view that combine all leads + converted leads? how to do that
                                  • Deal Stage component/widget/whatever it is... event

                                    Deal Stages I am trying to access the event and value of this component. I can do it by changing the Stage field but users can also change a Deal Stage via this component and I need to be able to capture both values. Clicking on 'Verbal' for instance,
                                  • Reply and react to comments

                                    Hi everyone! We're excited to bring to you a couple of new features that'll make your sprint process simpler. A cloud application brings with it an array of social media features that can be efficiently used in your organizational setup. As an agile scrum
                                  • Announcing Early Access to "Zoho CRM for Everyone" — A new and exciting update to Zoho CRM

                                    Zoho CRM For Everyone is now officially available to all customers, and the Early Access Program has come to a close. We want to extend our sincere thanks to everyone who participated in the program. Your valuable feedback played a key role in shaping
                                  • Avalara Sales Tax integration - AVATAX

                                    Just wondering if anyone else is having troubles with this integration?  Seems as though Avalara changed their billing process, unbeknownst to Zoho, and now ALL transactions are counted by Avalara, not just transactions in a taxable jurisdiction.  This caused a huge price adjustment billed to us by Avalara within a month of us signing up.  And Avalara is not cheap to begin with! Avalara has been great in waiving that increase, but there seems to be no fix.  Zoho is aware of the problem, but slow
                                  • Invalid value passed for description

                                    Dear Sir, When I am entering the purchase bill , the following message showing "Invalid value passed for description" what should I do ? I am attaching screenshot. With Regards, Harish harish@cracku.in 7978841636
                                  • Zoho Creator - 2024 Release Projection 1

                                    Hello everyone! As we enter 2024, we'd like to extend our warmest wishes for success and prosperity. Your fantastic response to our Product Roadmap page last year has been incredibly motivating. Continuing on this path, we're excited to share a glimpse
                                  • Automation Assistance for Zoho Form Integration and Workflow

                                    Hi, We are currently using a Zoho Form to send out our Global Credit Application and would like to automate the process further. Specifically, we’d like the ABN number submitted through the form to automatically populate the GST/VAT Number field in Zoho
                                  • COQL does not return queryable value if the result set is empty

                                    See linked video for running code illustration of the problem: https://workdrive.zohoexternal.com/external/d49bb40033b43b288d56fdf843095b7c65b28391d3ec5d09c854f416d853003d Moderation update: We are appending the comment that was removed, to add context
                                  • Zoho CRMでの商談の管理のしかたについて初歩的な質問です。

                                    先月からZoho CRMを試験的に導入して運用しています。 商談の管理(運用?)の仕方について教えてください。 商談の数が増えてくると、ダッシュボードの「ステージ別進捗状況」にどんどん過去の商談が蓄積されてくると思うのですが、 現在動きのあるものを中心に確認したくなる気がします。 そのあたりについては、どのように運用が一般的なのでしょうか? アドバイスいただけるととてもありがたいです。 よろしくお願いします。
                                  • Composite Items & Purchase Orders

                                    The Composite Item is great way to bundle different products and services into a single line and sell it as a single line item in Estimates, Sales Orders and Invoices. However, on the other side - i,e,. Purchasing - this item creates quite a bit of a
                                  • using custom function is it possible to update the created by field in Zoho Crm custom module

                                    using custom function is it possible to update the created by field in Zoho Crm custom module
                                  • Slow Sloww Slowwww Responses

                                    Good day, Has anyone been experiencing slow responses from support? Since Thursday I migrated my Whats app to Sales Iq and I had to synch with Social to get the otp they were sending. Apparently What's app can't be automatically added so I reached out
                                  • You have exceeded the maximum number of attempts for this action. Please retry doing the same in 30 minutes.

                                    When one of Zoho Books user tries to select a vendor, recording a new bill, these message appears: You have exceeded the maximum number of attempts for this action. Please retry doing the same in 30 minutes. Other user, at the same time, but different
                                  • Next Page