5 powerful ways to boost e-commerce customer engagement with Zobot

5 powerful ways to boost e-commerce customer engagement with Zobot

E-commerce has been a game changer for the past decade. It has drastically influenced the way people purchase. This pandemic broke all the existing rules by embracing automation and making the customer experience more personalized. Chatbots play a crucial role in automation as it focuses on conversational marketing. Over the last two years, chatbots in the e-commerce business have become popular due to their 2-way communication with customers. If you're looking to find out how chatbots help the e-commerce business, look no further. This post will help you to explore how to use SalesIQ's chatbot (Zobot) in different ways and increase sales and retention. 
 
Emerging trends in e-commerce:
  •  Personalized way of marketing and engagement. 
  •  Making the shopping experience more flexible. 
  •  Providing instant support 
With the increased demands and competition, you have to find a way to meet your customers' expectations and needs. Zobot provides a strong engagement strategy as it acts as a new channel to drive more sales by recommendation, instant support, and more. In addition, it leverages the concept of conversational commerce. Now that we know how the trends have evolved let's explore how to use Zobot and engage in a smart way. 
 
Providing personalized suggestions and offers:
 
Visitors/customers may find it difficult or feel lost as there are countless options for similar products. Even though there is a way to sort and filter, it's still hard to decide. So, providing personalized suggestions based on their visitors' interests and tastes would help them avoid confusion and focus on what they really want. 
 
However, personalization requires data. Zobot can help to capture information about visitors' interests and preferences from recent purchases, chats, activities, and more. Then, you can provide a personalized recommendation to your visitors using the Criteria router and link cards. 
 

 
Similarly, you can provide customized offers to your visitors based on their recent activities on the site, CRM lead score, location, and more. For example, suppose a visitor is visiting one particular product more than ten times. In that case, you can give them 5% to 10% off and convert them. 
 
Available 24/7:
 
A recent survey states that around 46% of customers would like to talk to an expert before making a purchase. That's because the concept of buying has changed completely. In the olden days, we would go to a store, see the product, feel it, question it, and finally make a purchase. But it's entirely upside down with online shopping. Zobots can help visitors talk with your operators instantly at any time based on the operator's availability. 
 

 
Zobot can stay available 24/7 throughout the year. They will assist and engage with every single visitor simultaneously without missing anyone. They go an extra mile and take messages for you when operators are unavailable. With our new addition, the autopilot (NLP functionality), lets Zobot answer all the general, routine questions and save your operators time for only complex problems. 
 

 
Recover abandonment carts:
 
One of the significant problems in the e-commerce business is cart abandonment during checkouts. The possible reasons might be, 
  1. Additional costs such as taxes, shipping charges
  2. Lack of information (Return policy/estimated delivery date)
  3. Complicated checkout process
  4. Inadequate payment methods
  5. Less pricing availability 
These are not the only reasons for cart abandonment. People often get distracted easily and forget about the cart. Zobots can help with three to four problems listed above. They can proactively remind visitors about the cart and necessary details when visiting again. You can go a step ahead and offer some discounts while checking out. This way, visitors are likely to end up checking out their cart.
 

 
With the Plugs in the Codeless bot builder, you can check if there is any product listed on their cart and if yes, you can trigger a reminder to your visitors. 

Manage your orders:
 
Zobot comes in handy for managing orders. They can pull information about your order status and help track your orders by providing tracking URLs. Furthermore, they can change the shipping/billing address, request to postpone delivery dates, and even cancel/return the orders (if your service supports them). 


 
If your wish-listed or interested product goes out of stock, Zobot will notify you when the stock is available during your visits. 
 
Other advantages:
  •  Zobots are great at collecting feedback. Using a feedback widget, you can set them to capture product ratings and reviews within seconds.    
  • They act as an excellent way to showcase your offers and deals! You can even set them proactively and let your visitors know about your great deals. 
  • They can be also help in up-selling. For example, they can recommend mobile cases when you buy a phone. 
Here is a webinar recording exclusively for building zobot for e-commerce businesses.  Use Zobots, engage with your visitors in a smart way, and power up your e-commerce business. 

Regards, 
Sasidar Thandapani



    • Recent Topics

    • Direct Feed (Bank)

      Is Direct feed integration for AlRajhi and ADCB bank supported by Zoho Books in GCC/Saudi

    • Sales Order, Invoice and Payment numbers

      Hi zoho friends, it is me again, the slow learner. I'm wondering if there is a way to have it so the Sales order, invoice and payment numbers are all the same? It would be easier for me if they were the same number so there is not so many reference numbers

    • MS Teams for daily call operations

      Hello all, Our most anticipated and crucial update is finally here! Organizations using Microsoft Teams phone system can now integrate it effectively with Zoho CRM for tasks like dialling numbers and logging calls. We are enhancing our MS Teams functionality

    • Customer Satisfaction (CSAT) Report

      From data to decisions: A deep dive into ticketing system reports The customer satisfaction (CSAT) report helps teams understand how customers feel about their support experience, identify service gaps, and continuously improve the help desk. It turns

    • Timeline Tracking Support for records updates via module import and bulk write api

      Note: This update is currently available in Early Access and will soon be rolled out across all data centers (DCs) and for all editions of Zoho CRM. The update will be available to all users within your organization, regardless of their profiles or roles.

    • Shifts in Zoho People vs Zoho Shifts?

      Hello Zoho People Team, We hope you are doing well. We are evaluating the Shifts functionality within Zoho People and comparing it to the standalone Zoho Shifts product. We’ve encountered comments and discussions suggesting that the Shifts feature inside

    • Disable fields in During action in Blueprint?

      Hi there. I've tried field disable (setReadOnly(true)) using client script and the event is onMandatoryFormLoad on detail page, assuming it'll work on blueprint fields, but it bears no result. Is this the expected behaviour? That we can't do this yet?

    • Develop and publish a Zoho Recruit extension on the marketplace

      Hi, I'd like to develop a new extension for Zoho Recruit. I've started to use Zoho Developers creating a Zoho CRM extension. But when I try to create a new extension here https://sigma.zoho.com/workspace/testtesttestest/apps/new I d'ont see the option of Zoho Recruit (only CRM, Desk, Projects...). I do see extensions for Zoho Recruit in the marketplace. How would I go about to create one if the option is not available in sigma ? Cheers, Rémi.

    • Best Email Backup Wizard in 2026

      While searching for an email backup solution, my main hesitation was reliability. As a user, I had already seen many tools that looked promising but failed when handling large mailboxes, skipped folders, or caused authentication issues during the backup

    • Subforms and automation

      If a user updates a field how do we create an automation etc. We have a field for returned parts and i want to get an email when that field is ticked. How please as Zoho tells me no automation on subforms. The Reason- Why having waited for ever for FSM

    • Allow Managers to Create Shifts for Their Departments in Zoho People

      Hello Zoho People Product Team, Greetings and hope you are doing well. This feature request is related to Zoho People - please don't move it to zoho one! We would like to submit a feature request regarding shift management permissions in Zoho People.

    • Zoho Learn and Zoho CRM integration

      I would like to see an integration between Zoho Learn and Zoho CRM. 1. To be able to add articles in a related list in all modules 2. Zia to suggest related articles in a Deal or Case or Lead 3. Ability to read / search articles during a call / follow

    • Maintain steady traffic to your domain: How Domain Aliasing helps

      Consider this scenario: An organization has its primary domain as administrator.com. Now it wants to shorten its domain to admin.com because it's simpler and easier to remember. However, changing the domain completely can cause the following problems:

    • Why Sharing Rules do Not support relative date comparison???

      I am creating a Sharing Rule and simply want to share where "Last Day of Coverage" (Date field) is Greater than TODAY (Starting Tomorrow). However, sharing rules don't have the option to compare a date field to a relative date (like today), only to Static

    • How do I migrate OLM file to Gmail?

      Migrating emails from Outlook for Mac to Gmail can be challenging because Gmail does not support OLM files directly. This limitation often causes confusion and delays, especially when users need quick access to important emails and mailbox data on a web-based

    • CRM x WorkDrive: File storage for new CRM signups is now powered by WorkDrive

      Availability Editions: All DCs: All Release plan: Released for new signups in all DCs. It will be enabled for existing users in a phased manner in the upcoming months. Help documentation: Documents in Zoho CRM Manage folders in Documents tab Manage files

    • Workflow rule only allows 10 workflow per module

      Apparently a Zoho professional edition only allows 10 workflow rules per module. This makes workflow allocation literally impossible while allocating potential to different members of the team. I have 15 licenses. Is there a way in which related alerts can be varied? In other words, is it possible to have different related alerts be triggered with different rule criteria. so if I say, if potential is 'x' then trigger related alert 'x' and if potential is 'y' then trigger related alert 'y' Thanks,

    • IF Statement in Zoho CRM Formula Field

      Hi, I am attempting to write a formula field that will give me one result if one statement AND another statement are true, then a different value if the first statement AND a different statement are true, else 0. Stated differently: if account = destination

    • CRM Percent custom fields: When will it show the % symbol and behave like %?

      1. Actually Percent custom fields fail to show the % symbol. 2. When in formulas Percent fields work like number: 100 x 5% = 5 ideal world 100 x 5% = 500 what happens actually 3. When importing Percent fields the % symbol has to be removed and the data

    • Free Webinar: Zoho Sign for Zoho Projects: Automate tasks and approvals with e-signatures

      Hi there! Handling multiple projects at once? Zoho Projects is your solution for automated and streamlined project management, and with the Zoho Sign extension, you can sign, send, and manage digital paperwork directly from your project workspace. Join

    • Automatically CC an address using Zoho CRM Email Templates

      Hi all - have searched but can't see a definitive answer. We have built multiple email templates in CRM. Every time we send this we want it to CC a particular address (the same address for every email sent) so that it populates the reply back into our

    • Editing the Ticket Properties column

      This is going to sound like a dumb question, but I cannot figure out how to configure/edit the sections (and their fields) in this column: For example, we have a custom "Resolution" field, which parked itself in the "Ticket Information" section of this

    • "Total Hours" on Employee Attendance Report

      I'm learning that in Zoho jargon, "total hours" does not include paid breaks. Or at least not the way that my setup is working. That seems a little weird to me, since most jurisdictions in the US don't differentiate between time spent on paid break and

    • Fixed assets in Zoho One?

      Hi, We use Zoho Books and have the fixed asset option in it. I started a trial for Zoho One and I do not see that as an option. Is the books that is part of zoho one equivalent to Zoho Books Elite subscription or is it a lesser version? Thanks, Matt

    • Integration with...

      Dear Zoho Commerce team, Please could you consider the integration within Zoho Commerce / Inventory and Qapla'? (https://www.qapla.it/en/) This app is better than Aftership in many ways: - Aftership integration require PRO plan and price start from more

    • Repeat Column merge in ZOHO writer columns doesn't allow to set max columns per row

      I'm using ZOHO writer to merge data from a ZOHO CRM subform and I want it to make a table. We're using Insert Table for Column Repeat, because this is what we need. (Name of column (Teamname) and underneath that a list of names of teammembers). It works

    • Generate leads from instagram

      hello i have question. If connect instagram using zoho social, it is possible to get lead from instagram? example if someone send me direct message or comment on my post and then they generate to lead

    • Adding Markdown text using Zoho Desk API into the Knowledge Base

      Hi Zoho Community members, We currently maintain the documentation of out company in its website. This documentation is written in markdown text format and we would like to add it in Zoho Knowledge Base. Do you know if there is REST API functionality

    • Create case via email

      Good Afternoon, I have just registered and am taking a look around the system. Is it possible to create a case via email.  I.e. an employee/client/supplier emails a certain address and that auto generates the case which then prompts a member of staff

    • Need a Universal Search Option in Zohobooks

      Hello Zoho, Need a Universal Search Option in Zohobooks to search across all transactions in our books of accounts. Please do the needful Thanks

    • Locked Notebook

      Hi, I hadn't used my Notebook in some time and was refamiliarizing myself with it. I clicked a lock icon and now I can't unlock. When I hit the information or unlock icons I'm taken to a page with the notebook icon and a keyboard. When I type, nothing

    • Unable to produce monthly P&L reports for previous years

      My company just migrated to Books this year. We have 5+ years financial data and need to generate a monthly P&L for 2019 and a monthly P&L YTD for 2020. The latter is easy, but I'm VERY surprised to learn that default reports in Zoho Books cannot create

    • Hide fields only for creation

      Hello, I'd like to hide some fields only during the creation of a contact in Zoho CRM. In fact I have some fields that are automatically calculated thanks to an automation, so when my users create a contact I don't want them to fill those fields. I know

    • Issues with Zoho Sheet in Mac

      I have downloaded the Zoho App from App Store but It is failing to Save As, Open & Download Operations. App Store

    • Weekly Sales Summary

      Is it possible to generate a weekly report in Zoho Books to show -$$ amount of estimates generated -# of estimates generated by Salesperson -$$ amount of Sales Orders created -$$ amount of Invoices generated

    • Subject character limit increase

      We have an occasional user case where subject lines exceed 500 characters which is the ZeptoMail imposed limit. While I understand long subject lines are not "best practice", these are particular notification emails with specific information for client

    • Can I write a check in Zoho Books with no associated bill?

      This currently does not seem possible, and I have a client that desperately needs this function if I am able to convert them with Quickbooks. Thank you in advance for your reply. 

    • OpenAPI Specs are just plain wrong

      The provided yml files for generating the OpenAPI specs are absolutely riddled with errors and inconsistencies. From missing fields on the objects, to just incorrectly named resource objects. I'm having to go through and manually changing the spec to

    • About Meetings (Events module)

      I was working on an automation to cancel appointments in zoho flow , and in our case, we're using the Meetings module (which is called Events in API terms). But while working with it, I'm wondering what information I can display in the image where the

    • Custom Footer – Zoho Writer Document

      Hello everyone, I’m having an issue adding a custom footer in a Zoho Writer document. I would like to insert my company information (including a logo + address) in the footer. The problem is that when I add these elements, the main content of my pages

    • Next Page