A lot of people today have started to look exclusively on the internet for services that handy persons offer.
Today, the internet has evolved to such a level that anything that people may need can be found out from the information that you get from the web. This is where a great online presence along with an appointment scheduling site can be beneficial to your business.
Besides this, the internet has also become another field where people who offer services like you have to compete against each other to get the customers to pick them over the others. It's something that should not be taken lightly as it can be crucial to your success in your career and to your business.
In this guide, we will show you how to make the best out of your subscription to Zoho Bookings without any additional cost and effort from your side.
Do I really need an attractive appointment scheduling site for my company?
Your web presence is the first aspect that can be seen by customers when they are searching for information about your company.
Hence it is important to make a good first impression with the use of an enchanting and professional website. In the past companies tended to have things handled by just their regular forms of advertising, but today as the booking of appointments has gone on the web, this becomes an additional area that needs to be taken care of.
With the design options available in Zoho Bookings, let us show you how to develop a beautiful looking booking page that goes hand in hand with your website so your customers are impressed right from the start.
Certain rules and guidelines need to be followed while doing this. But why?
When your customers visit you online, they are very likely to notice how you have built your website and your booking page. A well-designed mix of the two means both are presented in a common language of design, completing the visual style you used to highlight your brand.
This suggests to the consumer that if you are willing to go the extra mile to make your online appearance quite elegant and appealing, the standard of the service you offer will be of high nature and finesse as well.
Besides that, certain consumers who note finer aspects such as attention to detail may also be pleased, because they can then count on you to deliver results with the same quality.
In short, your website and booking page should be so well-built that they should be able to sell your company on their own to your prospective customers, particularly when they compare you to your competition.
This guide gives an overview of what you need to know when designing your scheduling appointment page in your industry. If you need directions covering every step of the process, we have a
guide made for that very purpose.
All right, so, how should I go about making an appointment scheduling site?
Many customers look for an informative and intuitive user interface on your booking page While being attractive, non-obtrusive and insightful at the same time.
When consumers see a concept prototype that moves from the website to the booking page seamlessly, they would continue to be impressed with it. The things on the website should not be too difficult in their eyes and there should be enough details they need to know while making an appointment with your organization.
Now let us explore how to create a booking page to accomplish this.
The best place to start is your background image.
Your background picture is the part of your reservation page that takes up the most real estate. Needless to say, it is also one of the most important items the website needs to pay attention to.
Now let us go over how it should look like your background picture. The colors on the background image tell a great deal about the mood of the image. Your background picture is also highly affected by the type of work you do.
Look around your work and try to come up with a few colors that are the most commonly seen in your line of work. You should also use these colors on your background picture as it helps add the right tone for your booking page.
The colors you pick should be closely linked to your line of work and your customers can have a sense of what the booking page is about when they arrive at it. You may select the color scheme you want to use for your booking page from these. This refers to your background picture, as well as other things on your booking list.
If you have any pictures of your establishment, we would suggest you go for the one that is the best match for your page, in your opinion. Keep in mind that there might be other components on top of your background picture, so try choosing one that does not have too much going on behind the text field.
A simple and beautiful photo combining the colors you select is always the best choice for your backdrop, as it complements everything else on your booking page.
If in case you do not have any pictures of your own, there are some websites where you can either buy a picture or download one free of charge, which is passed over in depth in the manual we mentioned at the beginning of this article.
While there is always a option on your background to go for a solid color, we would strongly advise you to go for a picture as the latter is much more appealing than just a single color on your phone.
When you want to go for a photo, another thing to keep in mind is that your establishment's logo and name goes to the top left corner of your booking page, which allows you to have the least amount of activity on the page behind them. If you are having trouble getting inspired by your color scheme choice, check out the websites of other professional studios online.
What about the other things on your site, then?
The color scheme you chose earlier when selecting your background picture is the same, we would like to recommend you can use other elements on your booking page. We are doing this to make your background picture feel like part of a single, standardized template, and the stuff on your booking page.
It also gives your booking page a nice and full look. We suggest you offer any color that contrasts well with the background image behind it when adding colors to the elements on the list. This is because most booking pages for children's care have vibrant backgrounds and you need to give them some color that stands out.
It is better to go for black or white for the text as it still blends well with the rest. It will make your booking page colorfully appealing, and at the same time easy to read.
We recommend you test your website's live preview of the changes added by clicking on the Go To button at the very bottom of the Workspace Settings tab for each change you make to your booking page.
In a nutshell, your booking page should have a simple and beautiful background, a nice color on the buttons and black text at the end. This will provide customers with a sense of quality and confidence which will lead them to choose your establishment as their preference.
The text on your site is probably the most powerful part.
The text on your booking page consists of the most part of two lines that you can use to match your needs. Either you can use them to advertise your services or you can opt to provide details your customers may need to hear about before they book an appointment.
And when you edit the document, the text on the website is really what you need to see from the customers. Always sure that your customers clearly and easily understand the text so they do not need to waste too much time scheduling an appointment.
Furthermore, editing the background image will allow you to add more text to the page should you want to include additional text other than those two lines.
If you want to do so, make sure you do not put your extra text behind the buttons. That is also where the live demo comes in handy.
Keep in mind that the test color should also work well with the colors of the other elements on the page so that the whole layout looks well put together.
Is that everything that you need to do? Not quite!
Evaluate your job for all you have done. We would recommend that you keep updating your page for any changes that you make so that you can make more improvements while continuing to edit the template.
Basically, you need to make sure that your booking page is not too cluttered, that it is visually pleasing, and that it is very easily available to anyone who can use it. You will also make sure you have provided all the necessary information that will alert the customer before making an appointment with your service.
We hope that this guide has helped you! If in case you have any questions regarding this guide, let us know in the comments below.
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