You can also import selected modules of Shopify along with Klaviyo's customer engagement data, if you have enabled Klaviyo's Shopify Integration.
The connector comes with a unique set of hand-picked reports and dashboards that enable you to jumpstart your analytics easily.
Zoho Analytics is a self-service BI and data analytics software that lets you analyze your data, create stunning data visualizations, and discover hidden insights in minutes.
Zoho Analytics offers the following important capabilities:
Advanced analytics for Klaviyo offers a powerful solution for data-driven marketing. It empowers businesses to gain deeper insights into campaign performance, customer behavior, and trends, enabling informed decisions and enhanced marketing strategies.
This connector brings in all the capabilities of Zoho Analytics described above to Klaviyo users.
Users in any paid plan of Klaviyo along with a paid plan of Zoho Analytics, Zoho CRM Plus or Zoho One can subscribe to this connector. Users with the Administrator roles can configure this connector.
Klaviyo Analytics is bundled free for all the paid users of Zoho Analytics. The Zoho Analytics paid plans start at $25 per month. Click to learn more about Zoho Analytics pricing.
Yes, we do provide a 15-day free trial for this connector from the date of set up.
Any individual with whom you share your workspace, tables (data), reports and dashboards, created in Zoho Analytics for collaboration is considered a 'User' in Zoho Analytics. A user is identified by his/her unique email address, with which their Zoho Analytics account is registered. Suppose you subscribe to the Zoho Analytics Standard plan, you can privately share the data/reports in your account and collaborate with 4 other people. Now your Zoho Analytics account is said to have 5 users (including yourself).
In Zoho Analytics, a row or record is defined in the same context as in a database (or spreadsheet). In simple terms, a table consists of rows (records) and columns (fields). Each row in a table represents a set of related data that has the same structure.
For example, In the Tickets table, each row would represent a single tickets' record such as created at, resolved at, due date, resolution time etc. The number of rows calculated for pricing is the sum of all rows/records stored across all your Workspace tables in your Zoho Analytics account.
The Account Administrator and the Organization Administrators can set up the Advanced Analytics connector. Click here to learn about Managing Users.
The credentials of the Administrator who set up the connector, will be used for establishing any connections with source application by other administrators.
Initial data import will take a few minutes to a couple of hours, depending on the volume of data in your Klaviyo account. You will receive an email notification once the import is complete. If you access the Workspace before the initial fetch is completed, you may find some data missing.
| Modules | Fields |
| Lists And Contacts | List ID, List Name, List Type, Created At, Updated At |
| Email Campaigns | Campaign ID, Campaign Name, Campaign Status, Campaign Send Time, Campaign Created, Campaign Updated |
| Email Campaigns Vs Lists Included |
Campaign ID, List ID
|
| Email Campaigns Vs Lists Excluded | Campaign ID, List ID |
| Flows | Flow ID, Flow Name, Flow Status, Trigger Type, Created At, Updated At |
| Profiles | Profile ID, First Name, Last Name, Email, Phone Number, Organization, Address 1, Address 2, City, State, Country, Latitude, Longitude, Zip, Created At, Updated At |
| Bounced Email | Event ID, Campaign ID, Flow ID, Campaign/Flow Name, Campaign Subject, Email Domain, Event Created, Bounce Type, Profile ID |
| Clicked Email | Event ID, Campaign ID, Flow ID, Campaign/Flow Name, Campaign Subject, Email Domain, Event Created, Bounce Type, Profile ID, Client Name, Client Type, Client OS Family, Client OS |
| Opened Email | Event ID, Campaign ID, Flow ID, Campaign/Flow Name, Campaign Subject, Email Domain, Event Created, Bounce Type, Profile ID, Client Name, Client Type, Client OS Family, Client OS |
| Received Email | Event ID, Campaign ID, Flow ID, Campaign/Flow Name, Campaign Subject, Email Domain, Event Created, Profile ID |
| Dropped Email | Event ID, Campaign ID, Flow ID, Campaign/Flow Name, Campaign Subject, Email Domain, Event Created, Profile ID |
| Marked Email As Spam | Event ID, Campaign ID, Flow ID, Campaign/Flow Name, Campaign Subject, Email Domain, Event Created, Profile ID |
| CustomersMarked Email As Spam | Event ID, Campaign ID, Flow ID, Campaign/Flow Name, Campaign Subject, Email Domain, Event Created, Profile ID |
| Checkout Started - Shopify | Event ID, Item Count, Value, Total Discounts, Currency Code, Event Created, Profile ID, Order ID |
| UsersPlaced Order - Shopify | Event ID, Item Count, Source Name, Value, Total Discounts, Currency Code, Event Created, Profile ID, Order ID |
| Ordered Product - Shopify | Event ID, Product Name, Value, Variant Name, Vendor, Quantity, Event Created, Profile ID, Product ID |
| FulfilmentsFulfilled Order - Shopify | Event ID, Item Count, Value, Total Discounts, Currency Code, Event Created, Profile ID, Order ID |
| Cancelled Order - Shopify | Event ID, Item Count, Value, Total Discounts, Currency Code, Event Created, Profile ID, Order ID |
| Refunded Order - Shopify | Event ID, Item Count, Value, Total Discounts, Currency Code, Event Created, Profile ID, Order ID |
The import process of your Klaviyo data can sometimes fail for a variety of reasons. Hence, you may receive such emails occasionally.
You will receive the 'Integration Setup Failed' mail when there is a failure during the initial fetch. In this case, we request you to:
Data sync may sometimes fail due to a variety of reasons such as Authentication Failure, your business application is down etc. In that case, you will receive the "Data Synchronization Failure" mail with the reason for the failure and its solution. Click here to learn more about Synchronization Error Failures and its solutions.
The Data Source permalink helps you easily access the data source tab, and this link can be pasted in dashboards to stay informed about the synchronization status. The Account Admin and the Organization Admin can edit the setup, view the sync and audit history. The Workspace Admin can view the data sync details.
To copy the data source permalink,
The
Workspace Admin
can view the data sync details as shown below.
You can choose to synchronize data at one of the intervals mentioned below.
Yes, you can edit the Klaviyo connector synchronization setting. The Account Administrator and the Organization Administrators can edit this setup. To do this,
Note:
The credentials of the Administrator who set up the connector will be used for establishing any connections with source application by other administrators.
Yes, the Account Administrator and the Organization Administrator can view the data sync history. Follow the below steps to view the data sync history.
Yes, you can synchronize your Klaviyo data instantly when needed.
To synchronize your data instantly:
Note:
This option can be used up to five times between the schedules.
The Account Administrator and the Organization Administrators can fetch the entire data from Klaviyo into Zoho Analytics.
The key difference between the Sync Now and Full Data Fetch are,
Sync Now - This will synchronize the recent data from the source application with the existing data in Zoho Analytics.
Full Data Fetch - This will fetch the entire set of data from the source application and replace the existing data in Zoho Analytics with it.
Follow the below steps to perform the full data fetch:
Yes, you can set up the KlaviyoLiveAgent Advanced Analytics in any of the existing Workspaces, or in any of the Advanced Analytics workspace to analyze data together. To do this,
Your Klaviyo data will be imported into your workspace. Refer to this setup presentation.
No, you cannot add/modify data in the Klaviyo data tables. Data from Klaviyo application will automatically get synced into Zoho Analytics in the different tables. You cannot edit any of this data or add new data records from within Zoho Analytics.
However, you can add new tables and import data into there. You can then create reports combining data in those tables with the data from Klaviyo.
No, you cannot add new columns. But, you can add Custom and Aggregate Formulas (i.e., calculated fields) to these tables to help you create powerful reports. Refer
Adding Formulas
to know more on this.
Yes, you can add new data tables. Click
New
>
New Table
to add a new table in the existing Klaviyo Advanced Analytics Workspace.
With this feature, you can import data from other sources or add them manually into your Workspace to analyze and create reports combining this with your Klaviyo data.
Yes, the Klaviyo connector in your account can be transferred to another Administrator in the Organization.
Yes, only the Administrator who created the connector setup can re-authenticate. Follow the below steps to re-authenticate,
Yes, you can track all activities performed in Connector-configured workspaces by all users, using Audit History. The Account Administrator and the Organization Administrators can view the audit history.
Follow the below steps to do so.
The following are the actions that are logged in Zoho Analytics.
The Account Administrator and the Organization Administrators can remove the connector integration from the Data Source page. To remove the integration,
The data synchronization from Klaviyo in this Workspace will be removed. However, you will still be able to access this Workspace with existing data.
Zoho Analytics will synchronize the data specified in this question into the Klaviyo Analytics workspace. You can create reports using this data.
Yes, you can create reports using the columns from different tables. All the modules (tables) from Klaviyo will be linked by default. You can create reports by simply dragging and dropping the required columns into the reports designer.
Zoho Analytics supports a wide variety of reports.
When you setup/configure the Klaviyo Connector, set of default reports & dashboards are automatically created. These hand-picked reports will be pretty useful in analyzing your help data effectively.
Zia is Zoho's Intelligent Assistant. Ask Zia understands your questions asked in plain English and gets you powerful insights as answers in the form of attractive and relevant visualizations.
You can simply Ask Zia questions and it will interpret these questions, fetch data from the relevant tables, and generate the most appropriate reports immediately.
Formulas, as the name indicates, are calculations that help you derive key business metrics that can be used for reporting and analysis. Zoho Analytics provides a powerful formula engine to create any type of calculations required, to enable creating the required reports.
Refer to Adding Formulas in Zoho Analytics to know more.
The default formulas added by Zoho Analytics are listed below. You can view these formulas by opening the corresponding table and selecting Add > Edit Formulas from the toolbar.
The below table lists all the default formulas that will be created in the Profiles table.
| Formula Name | Formula Type | Formula | Description |
| Profile Name | Formula Column |
concat_ignore_null("First Name",' ',"Last Name") |
Gives the full profile name. |
The below table lists all the default formulas that will be created in the Placed Order - Shopify table.
| Formula Name | Formula Type | Formula | Description |
| Orders Placed per Profile | Aggregate Column | count("Placed Order - Shopify"."Event ID")/count("Profiles"."Profile ID") | Gives the count of total orders placed per profile. |
| Placed Order Value per Profile | Aggregate Column |
sum("Placed Order - Shopify"."Value")/count("Profiles"."Profile ID") |
Gives the total value of orders placed per profile. |
The below table lists all the default formulas that will be created in the Ordered Product - Shopify table.
| Formula Name | Formula Type | Formula | Description |
| Products Ordered per Profie | Aggregate Column | sum("Ordered Product - Shopify"."Quantity")/count("Profiles"."Profile ID") | Gives the count of total ordered products per profile. |
The below table lists all the default formulas that will be created in the Fulfilled Order - Shopify table.
| Formula Name | Formula Type | Formula | Description |
| Fulfilled Orders per Profile | Aggregate Column | count("Fulfilled Order - Shopify"."Event ID")/count("Profiles"."Profile ID") | Gives the count of total fulfilled orders per profile. |
| Discount Value per Profile | Aggregate Column | sum("Fulfilled Order - Shopify"."Total Discounts")/count("Profiles"."Profile ID") | Gives the total discount value per profile. |
| Fulfilled Order Value per Profile | Aggregate Column | sum("Fulfilled Order - Shopify"."Value")/count("Profiles"."Profile ID") | Gives the total fulfilled order value per profile. |
The below table lists all the default formulas that will be created in the Cancelled Order - Shopify table.
| Formula Name | Formula Type | Formula | Description |
| Cancelled Orders per Profile | Aggregate Column | count("Cancelled Order - Shopify"."Event ID")/count("Profiles"."Profile ID") | Gives the count of total cancelled orders per profile. |
The below table lists all the default formulas that will be created in the Refunded Order - Shopify table.
| Formula Name | Formula Type | Formula | Description |
| Refunded Orders per Profile | Aggregate Column | count("Refunded Order - Shopify"."Event ID")/count("Profiles"."Profile ID") | Gives the count of total refunded orders per profile. |
Yes, you can create your own custom formulas in Zoho Analytics. To know how to create your own formulas, refer to the
Adding Formulas
in Zoho Analytics help page.
Yes, you can combine data from other sources with your Klaviyo data for analysis.
To do this, you need to add/import a new data table into the Klaviyo Advanced Analytics Workspace as explained in the previous question and then define a look-up to join it with the table from Klaviyo.
To define a lookup relationship between two tables, it is essential that the tables have at least one column which is common between them. Follow the below steps to look up a column from Klaviyo along with the data from any other source.
.Click to learn more about
Lookup Column
Yes, you can join data from multiple tables to create the reports. Refer to Joining Tables in Zoho Analytics for detailed help on this.
Zoho Analytics allows you to drive the data required by writing standard SQL SELECT Queries. This feature is called Query Tables. With Query Tables, you can also combine data from different tables and create reports from the same. Click here to know how to create
Query Tables
in Zoho Analytics.
Yes, you can combine the Shopify data with Klaviyo for cross-functional analytics, if you enable Klaviyo's Shopify Integration. Click here to learn more about Klaviyo's Shopify Integration.
You can import the data from the Shopify into the Klaviyo workspace to analyze the data together.
To import data from Shopify,
A lookup relationship will be created automatically between the related modules of Klaviyo and Shopify, if you have enabled data blending between Klaviyo and Shopify during the import. You can also manually create a lookup relationship, refer
Joining tables
for more details.
You can easily share the reports that you create with the other users in your organization. Refer to the Sharing and Collaboration
help page for more details on this.
Once you privately share a report with your colleagues they will be able to access the reports as you do.
Refer here
to know how to access the reports.
Zoho Analytics offers four user roles - Account Administrator, Organization Administrator, Workspace Administrator, and User. Click to know more about the Zoho Analytics
Organization Model
and
User Roles.
This is the expected behavior. Only when the users to whom the reports are being shared is set as a Workspace Administrator, they will be able to edit the reports. If a normal user wants to edit the report, he/she will have to save the report with a new name using the
Save As
option toolbar. The User can edit this report. To know more about user role,
click here.
Yes, you can. Refer to the topic
Apply filter criteria.
Yes, you can export the report/dashboard in various file formats such as CSV, EXCEL, PDF, HTML, and Image.
Click to know more.
To print the report/dashboard, you first need to export it. You can export the report in various file formats such as CSV, EXCEL, PDF, HTML, and Image.
Click to know more.
If you are a user with whom a report has been shared and you want to take a print, ensure that you have been provided the Export permission by the Administrator to the report. Only then will you be able to print the report.
If you are the Administrator of the Zoho Analytics or a 'Workspace Administrator', you can schedule reports and dashboards to be emailed automatically. Refer to the email schedule section in this help documentation.
Yes, you can embed/create permalink for reports & dashboards. You can also create a slideshow of views. Refer to the
Publishing Option
section to learn how to do this.
Yes, Zoho Analytics supports various rebranding options such as
Portal rebranding/white labeling
and Logo Rebranding.
We offer 24x5 technical support (Monday to Friday). In case if you need our assistance kindly do mail us your questions to support@zohoanalytics.com.
You can also reach out to us on our toll-free numbers.
United States
: +1 (888) 900 9646
United Kingdom
: +44 (20) 35647890
Australia
: +61-2-80662898
India
: +91-44-6965 6060
Yes, certainly. Register for a demo
in this page.