Reputation Management
Things to know about Blacklists
A blacklist is a list of IP addresses and domains that are suspected of sending spam. Blacklist services such as Spamhaus, Sorbs, Barracuda, Spamcop, and others maintain their own blacklists. Based on the blacklists, ISPs (Internet Service Providers) ...
Bounces
Bounces occur when sent emails cannot be delivered. Typically, the email server will send you an error message, detailing the reason for the bounce. To learn more about this mechanism, let's walk through the process of sending an email and where ...
Multi-thread emails (Reply/Forward)
To maintain a consistent conversation across many emails, multiple threads are used. Example: "Re: Fitness equipment order" or "Fwd: Fitness equipment order" Sometimes even two or more threads are employed. For instance, "Fwd: Re: Fwd: Fitness ...
Sender Recognition
For your email campaigns to be successful, you need to be recognizable. If your recipients don't recognize where an email is coming from, they're less likely to open it. Trust is one of the primary currencies by which your brand is valued, and it ...
Role/group address
Email addresses such as admin@ , support@ , etc. from different product/service organizations are known as 'role' or 'group' addresses. Generally, these addresses involve a company, department, position, or group of employees. These group address are ...
Unsubscribes
Unsubscribes are disappointing, but they provide a valuable learning experience. When you find lots of people unsubscribing from your email campaigns, it's a sign that you should change your marketing approach. This guide will help you make the most ...
Feedback Loop (FBL)
A feedback loop (FBL) is a process for listing spam complaints from your sent email campaigns. Some inbox providers such as Yahoo!, Outlook, and AOL send feedback on spam complaints to the email marketing services responsible for the campaign. How ...
How to use Google Postmaster Tool to boost your Email Deliverability
Mailbox providers consider the reputation of your sender domain when making inbox decisions. If your sender domain has a negative reputation, your emails may land in the spam folder. If your sender domain has a positive reputation, the chances of ...
How to avoid complaints
As a growing business, you are bound to receive complaints from time to time. This guide will help you address any feedback you may receive and avoid situations that can be detrimental to your organization. Complaint life cycle Complaints are either ...
Spam trap effects
Spam traps are used to identify which marketers are sending spam. A spam trap looks like a standard email address, but doesn't respond to emails or sign up for mailing lists, so when it receives an email, the sender is identified as a spammer. ...
How to avoid unsubscribes
Mailing list hygiene and email sending practices have a large impact on your unsubscribe rate. People unsubscribe when they're not interested in receiving your emails, so to reduce this you should focus on: Contact engagement - Find out whether your ...
How to pass through Spam Filters
When you send an email to your contacts, it goes through the following three steps: You (the sender) send your email via Zoho Campaigns (email marketing service) Scrutinized by spam filters by mailbox providers and anti-spam services Received by your ...
What should I do if my emails get throttled
If mailbox providers feel skeptic of your email volume or sending practices, they may defer your emails. This limiting of or delay in accepting emails is called email throttling. When you send emails to your recipients, any of the following actions ...
Improving double opt-in contacts
Imagine that a total stranger gets your contact info and continues to call you at random times. This would be frustrating, and you'd want to put an end to it as quickly as possible, right? You're definitely not alone in feeling that way. It's ...
How deleting and adding lists frequently affects your email deliverability
Smart marketers keep track of their contact activity in every campaign report. This helps provide a clear picture of each contact's interests and helps you refine your future campaigns. If you frequently delete and add mailing lists, you will lose ...
Sending emails from multiple accounts
Sending emails from multiple accounts will lead to confusion sooner or later. You may wind up wasting valuable time, losing contacts, or worse, getting blacklisted by an email service provider for spamming recipients. Here are a few things to avoid ...
When will Zoho Campaigns suspend an account
Zoho Campaigns has a broad spectrum of users, ranging from new businesses to seasoned players. We are committed to offering a safe and secure email experience for all our users, so our anti-spam team validates all signup requests we receive. If we ...
When will Zoho Campaigns suspend a campaign
At Zoho Campaigns, we are committed to offering a safe email experience for our users, which is why we built an efficient email infrastructure that wards off malicious emails with ease. We thoroughly scrutinize all the campaigns sent by users to ...
How a public domain sender address affects email deliverability
Whenever you send campaigns, they will be delivered to the receiving server of the respective mailbox provider. The receiving server will offer inbox placement after carefully scrutinizing the email. If the emails are from a source that the mailbox ...
Allow Listing of IP Addresses
If you're sending emails to your team members from within an organization, you may face issues because of the same domain being involved. This can be due to the email firewall taking necessary precautionary measures to combat any spoofing attacks, as ...
Bounce Reasons
Whenever an email campaign you send bounces, you'll receive an email in which you can find the bounce reason. More often, the reason would be straightforward. But if you feel lost, the below sections will be of help to you. Bounces can be categorized ...
List management and how it affects email deliverability
In this document, you'll learn everything about email list management and its importance in email deliverability. What is email list management Maintaining a clean and healthy email list is crucial for the success of any marketing business. Most ...
Shared and Dedicated IP Addresses
What is an IP address? An IP (Internet Protocol) address is a numerical label assigned to every device that connects to a network. In the context of email, the IP address is the origin point from which your outgoing messages are transmitted to ...