Website Analytics.
Identifier API - Identify and target visitors on your website through MA
Visitors on your website are never the same, and everyone has a unique way of interacting with your website. As the website owner, it is natural for you to want to understand your customer's actions and preferences. Identifier API allows you to ...
Understanding dashboard
Once you embed the tracking code in your webpages and your webpages start receiving visits, you can get an overview in the website analytics dashboard. You can also set the time that you want to view the overall report for. The following are the ...
Different metrics tracked in website analytics
Sessions Sessions in web analytics are one of the most important components for analyzing your website's performance and your marketing efforts. A session is often a measure of volume of visits you get to your website. How are sessions defined in web ...
How website analytics work
Web analytics helps you track, analyze, and record more valuable website metrics about your visitor's actions and behavior on your site. This report shows you numbers and graphs that provides a overall picture of the key performance metrics on your ...
Understanding the acquisition report in website analytics
As the name implies, acquisition is all about acquiring traffic or driving visitors to your website. Once you know how and from where your visitors come to your website, you will have a better idea of what marketing activities to plan for and which ...
Understanding the behavior reports in website analytics
Once you put all your marketing efforts into driving visitors to your site, it's important to understand exactly how visitors interact with your site. The behavior report in website analytics can give you key insights into what pages people are ...
Introduction to website analytics
Today, there are plenty of analytics tools in the market that can help you get insights into what exactly your visitors do on your webpage, where they drop off in their journey, and how you can optimize your website for better conversion rates. These ...
Install tracking code on your website
To run a test and track visitor data on your website, the first thing that you need to do is install the Zoho Marketing Automation's snippet code to all of your tracking pages. Adding the snippet code to your website is a one-time process, and does ...
Define custom event goal
Understanding custom event goals You can define custom events and create goals to track their completion. Custom events can be anything from downloading an e book, submitting a form, completing a purchase to redirecting the user to another page etc. ...
Define time spent on page goal
Understanding time spent on page goal: This type of goal allows you to track the amount of time spent by the visitors on your page. You can specify the conversion time limit to be spent on particular pages. If a user spends the specified amount of ...
Define link click goal
Understanding link clicks goal You can track clicks on specific links in your website. For example you would want to track the number of clicks your new blog post link has got. Only the links that are on the web pages where the tracking code has been ...
Define an element click goal
Understanding element click goal: Goals are the activities you want your users to perform. You can define them, track visitors who complete them and assign post goal actions for those visitors. Element click goal allows you to track clicks on a ...