【開催報告】 ユーザー交流会 2024/11/21(木) Zoho CRM / Campaigns / SalesIQ を活用した マーケティング、営業における売上拡大・業務効率化への挑戦

【開催報告】 ユーザー交流会 2024/11/21(木) Zoho CRM / Campaigns / SalesIQ を活用した マーケティング、営業における売上拡大・業務効率化への挑戦

皆さま、こんにちは。コミュニティチームの中野です。

11/21(木)に大阪でユーザー交流会を開催しました。本投稿では、その様子をお届けします。当日の登壇資料などもこちらに共有しますので、参加できなかった皆さまもご参照ください。
(Zoho セッションの登壇資料については、東京開催分の開催報告で共有いたします)

















今年2回目の開催となる大阪でのユーザー交流会では、船井総合研究所 加藤さんによるZoho One の事例セッションのほか、
「Zoho CRM / Zoho Desk のワークフロー」をテーマに参加者同士でZoho の活用方法を共有し合うグループワークを行いました。

登壇いただいた加藤さん、そして参加いただいたZoho ユーザーの皆さん、ありがとうございました!


事例セッション
Zoho CRM / Campaigns / SalesIQ を活用した マーケティング、営業における売上拡大・業務効率化への挑戦


Zoho のプレミアムパートナーであり、中堅・中小企業向けの経営コンサルティングを提供する、株式会社船井総合研究所の加藤さまが、
ユーザーとしてZoho One をどのように活用しているかを解説しました。

・Zoho One 利用全体イメージ:
以前より販売管理システムとして利用していたSalesforceを顧客のマスターデータ管理として利用しつつ、営業・マーケティング領域は以下画像の4つのサービスを活用しています。


・SalesIQ チャットボット
色々と試行錯誤をした上で、やりとり全てのゴールを商談誘導として活用。
電話窓口担当者がチャットの状況をチェックし、途中で介入してフォローを行っています。
  

・Zoho Campaigns メール配信
年間1万本近くのメルマガを配信するにあたり、文字原稿をExcelに入力するとHTMLのコードを作成できるようにして作業効率を高めています。
HTMLのフォーマットについては、画像への人物の追加や、CTAの効果的な掲載場所など、ABテストを繰り返し、一番反応の良かった型を使っています。
  

・CRM 営業管理
営業プロセスにおいて、セミナーが非常に重要。
セミナー参加者を商談へ誘導して受注につなげていくことを目的としています。
セミナーごとや部署ごとで商談誘導、商談実施、受注可否までZoho Anlytics でダッシュボード化して、そのリンクをCRM上に掲載しています。

当社の場合、1,000人以上のコンサルタントがAnalyticsにアクセスできるようにすることはセキュリティポリシー上難しいため、このようなデータの共有方法を採用しています。
  

さらに、CRMのステージが受注になった案件は、CRMからZoho Cliqで全社員向けに共有されるようになっており、社内のCRM活用を上げることに役立っています。



・まとめ
成果を出すためにサービスの運用法を定期的に見直すこと。また、検証を繰り返し、勝ちパターンを仕組み化することが重要である。


加藤さん資料:


グループワーク
Zoho CRM / Zoho Desk ワークフロー共有会
Zoho Desk やCRM でどのようなワークフローを構築しているのかを共有し合うグループワークを実施しました。
ワークフローを使用していない方々は、ワークフロー以外で利用している自動化機能の紹介や、今後ワークフローで実現したいことを共有しました。

 

最後に

次回以降のユーザー交流会、Zoho ワークアウト(少人数制課題解決型ワークショップ)は、以下の通りの開催を予定しています。
残席わずかとなりましたので、参加を希望される方はお早めに参加登録をお願いします。

11/29(金)18:00~ ユーザー交流会 東京(AP新橋)
詳細、申し込みはこちら︎

12/19(木)14:00~16:00 Zoho ワークアウト(オンライン、定員5名)

今後取り扱ってほしいトピックや参加した感想などについて、本投稿のコメントにいただけると励みになりますのでぜひお願いします。
今後ともZoho コミュニティをよろしくお願いいたします!

ゾーホージャパン コミュニティチーム
    Zoho Desk Resources

    • Desk Community Learning Series


    • Digest


    • Functions


    • Meetups


    • Kbase


    • Resources


    • Glossary


    • Desk Marketplace


    • MVP Corner


    • Word of the Day


      • Sticky Posts

      • 【6/22〜6/24開催】Zoho CRM 管理者向けトレーニングのご案内

        「Zoho CRMを導入したばかりで、初期設定や基本操作に不安がある」、「短期間で基礎から理解を深め、運用開始までをスムーズに行いたい」「Zoho CRMを基礎から再度学び直したい」といった課題や要望をお持ちの管理者に向け、Zoho CRM 管理者向けオンライントレーニングを実施します。 2022年6月の開催回よりトレーニング内容を刷新し、有償にて実施いたします。   ─────────────────────────────────── >詳細・お申し込みはこちら:https://www.zoho.com/jp/crm/crmtraining/
      • 【12/17(金)Meetup開催】参加者にはノベルティプレゼント!Zoho サービス相談会/情報交換会もあります

        こんにちは、Zoho Japan コミュニティチームの今成です。 12月17日(金)16:00から、今年最後のMeetup(ユーザー交流会)を開催します! ●詳細はこちら:https://www.zohomeetups.com/ZohoJapanCommunityMeetup2021vol4/ 前半は今年9月にZoho サービスを導入したユーザー様のセッションとして、現状の利用状況とこれからどのようにZoho サービスを利用していくか、これからの構想談をお話いただきます。 後半では、Zoho CRM
      • 【6/29(火) 初心者向け】カスタム関数勉強会のご案内

        先日のMeetupでも告知しましたが、以前より多くのユーザーさまからご要望いただいていたZoho の「カスタム関数」に関する基本の勉強会を6/29(火) 17:00に、開催します! 関数の基本的な書き方や、Zoho CRM で活用できる関数例のデモなどについて、Zoho の技術メンバーがわかりやすく解説します。 関数の基本を掴みたい方はぜひ、ご参加くださいませ。 >>申し込みはこちら:‌attend.zoho.com/luy0 以下詳細です。 ーーーーーーーーーーー 日時:6月29日(火) 17:00~
      • 【3/19(金)】Meetup(ユーザー交流会)開催のご案内。Zoho CRM ユーザー事例やZoho Sign の紹介、Zoho CRM 相談会など

        こんにちは、Zoho Japan コミュニティチームの今成です。 2021年1回目となるMeetupを、3月19日(金)16:00~ 開催いたします! ●詳細はこちら:https://www.zohomeetups.com/ZohoJapanOnlineMeetup2021vol1 毎回好評のZoho ユーザーさまによる活用事例をはじめ、Zoho の電子署名ツール「Zoho Sign」の製品デモや、グループディスカッションをご用意しています。 前半/後半のみのご参加も可能ですので、お気軽にご参加ください!
      • 【12/17(木) 16:00-】ユーザー同士で情報交換を行う、グループディスカッションもあります。オンラインMeetup Vol.4 開催のお知らせ

        Zoho コミュニティチームの今成です。最近寒くなってまいりましたが、みなさまいかがお過ごしですか? Zoho Japan Communityでは、今年最後のオンラインMeetup(ユーザー交流会)を開催いたします!以下、詳細のご案内です。 ーーーーーーーーーーーーーーーーーーーーー <日時>2020年12月17日(木) 16:00-18:00 <参加費>無料 <開催方法>オンライン <概要> 前半(16:00〜17:00)  自社活用事例「Zoho 社員は、1日の中でどのサービスをどれくらい使っているのか」(ゾーホージャパン株式会社 コミュニティチーム)

      Zoho CRM Plus Resources

        Zoho Books Resources


          Zoho Subscriptions Resources

            Zoho Projects Resources


              Zoho Sprints Resources


                Zoho Orchestly Resources


                  Zoho Creator Resources


                    Zoho WorkDrive Resources



                      Zoho Campaigns Resources

                        Zoho CRM Resources

                        • CRM Community Learning Series

                          CRM Community Learning Series


                        • Tips

                          Tips

                        • Functions

                          Functions

                        • Meetups

                          Meetups

                        • Kbase

                          Kbase

                        • Resources

                          Resources

                        • Digest

                          Digest

                        • CRM Marketplace

                          CRM Marketplace

                        • MVP Corner

                          MVP Corner




                          Zoho Writer Writer

                          Get Started. Write Away!

                          Writer is a powerful online word processor, designed for collaborative work.

                            Zoho CRM コンテンツ






                              ご検討中の方

                                • Recent Topics

                                • Integrating Calendly with Zoho Calendar in Zoho Mail

                                  I moved my office into a business incubator space that uses Calendly for meeting management and events. Calendly doesn't have a integration with Zoho Calendar and vice versa. I was directed to Zapier for integration but it doesn't have an integration
                                • Shared Dashboard / Report Permissions : Read not Write

                                  hi all, We are missing a huge fonctionnalite in setting up Dashboards (and reports) on corporate level.  Currently, we can not set Read Permissions on share Dashboards (and reports) without giving write access as well When we create a corporate dashboard
                                • How to Replace an Assessment in a Job Opening on Zoho Recruit

                                  Hi everyone, I’m currently using Zoho Recruit and would like to replace the assessment linked to a specific job opening. I want to remove the existing assessment and add a new one. What is the best way to do this without losing any important data or affecting
                                • Unable to access Zoho Desk at all - has an extreme slow load and then just remains blank

                                  This is all I see:
                                • Demande : Épingler automatiquement un commentaire via Deluge

                                  Bonjour, Je suis utilisateur de Zoho Desk et j'ai développé une fonction avec Zoho Deluge permettant d'ajouter automatiquement un type de commentaire à chaque création de ticket. Cependant, j'aimerais pouvoir épingler ces commentaires directement depuis
                                • Unknown error occurred

                                  Hi, When we want to publish or edit a page in our website, we encounter with "Unknown error occurred" problem. I share a screenshot here. Our website is www.essoft.com. It happens every page. We want to solve this ASAP.
                                • Using Creator API access tokens in deluge script

                                  I am working on generating download urls for files that are uploaded via a creator form. I want to include these urls in record templates so they can be easily accessed. The goal is to make downloading multiple attachments in a record as quick and easy
                                • Option to Re-order from past orders

                                  Customers would like to place a repeat order with the business entity. Currently there is no option to support this and everytime the customer has to check out following the same process. Can a option be given to reorder from the past orders?
                                • Display your zoho contact name when they call your mobile number

                                  As per the title If a contact calls the office number, the contacts name shows on mobile as long as I have their contact details registered in my crm. Is there a way that if the contact calls my mobile, their name can be displayed? Currently just their number shows when they call.
                                • US to EU Data Migration done / Workflows and Custom Functions stopped working

                                  Hello, I need help to restore my workflow rules and custom functions to work. My data was transferred from the US to the EU (Data center migration). Now all Workflow Rules and Custom Functions not working. I have no idea how to restore them to work again.
                                • Custom view for Milestones

                                  Hi, Just an idea for the future... would it be possible to create custom views for the Milestones view under Work Overview ? I usually need to look at this view filtered by project group but the filter doesn't remain when navigating away. A custom view
                                • Email an Invoice from API

                                  When calling the API to email an invoice, it seems it does not actually send it. Below is a screen shot where I used an API call for the bottom record, and it updated its' status to "Due Today", but no email was actually sent. The top record, I hit the
                                • How to delete Email Sent From CRM from Contact Records

                                  I can't figure out how to delete email sent form CRM from contact records. Can you please advise? 
                                • Recurring Events Not Appearing in "My Events" and therefore not syncing with Google Apps

                                  We use the Google Sync functionality for our events, and it appears to have been working fine except: I've created a set of recurring events that I noticed were missing from my Google Apps calendar. Upon further research, it appears this is occurring
                                • GDPR

                                  Hi , I'm checking out the HIPPA capabilities and at the moment I can see only three modules that can be selected to enable HIPPA Any idea how I can add additional modules such as customers? TNX David
                                • "The data you have entered already exists" when trying to create contac@mydomain.com

                                  Hi all, Our domain is ananasjuicebar.com. Working as admin in the control panel: When I try to add the email account "contact@ananasjuicebar.com" I get the error: "The data you have entered already exists" I've tried creating a new user or creating a new group with this address associated. To my knowledge this address has never been added and I can also not find any reference to it. (Shopify used this address to send customer notifications BEFORE setting up Zohomail.) Any ideas? are there any restrictions
                                • Is there a Kanban view of Tasks across all Projects?

                                  As the title indicates, I could use a Kanban view of my Tasks across my Projects. If it's there, I don't see it. If it isn't there, I'd like to submit this as a feature request. Thx.
                                • CRM Deluge how can link attach file with workdrive file.

                                  Hi, We have create file at workdrive and would like to link to attachment at crm module by deluge. Right now can only upload it to attachment but can not link the file from workdrive. Thank you
                                • Tropicalize Books

                                  Books is an incredibly powerful tool that works well in many countries. But I feel that it is a product that is not yet "tropicalized" for Brazil as we speak (this would be like adapting the local reality). We have many strong competitors who do more
                                • Refund of a check distribution fee...

                                  I use cashiers checks, from my local credit union, to pay some bills very occasionally. They charge me a 5.00 fee for this service, but then refund me that same amount at the end of the month on my statement. How would I record this transaction in Zoho
                                • Zoho Creator Upcoming Updates - December 2024

                                  Hi all, We're excited to be back with the latest updates and developments on the Creator platform. Here's what we're going over this month: Deluge AI assistance Rapid error messages in Deluge editor QR code & barcode generator Expandable RTF and multi
                                • Questions about To Do

                                  1. I created a To Do note on Android and there is a line sorting option in the options drop down menu. But I didn’t find such an option in the PC client. I really need this option. 2. Why is there no search in To Do on the PC client? 3. Why is there no
                                • Introducing Offer Details Sync to Zoho People

                                  We've introduced a new option for the Zoho People integration that allows you to push offer details when a candidate is converted to an employee. This simplifies your recruitment-to-onboarding process by seamlessly syncing critical offer information,
                                • Conversion of functions from Google Spreadsheets

                                  Hello! I use this formula "=QUERY(ResumoOrdemVencimento!A3:O38;"SELECT A,B,C,D,E,F,G,H,I,J,K,L,M,N,O WHERE C != '' ORDER BY C,G")" in Google Sheets but when importing my spreadsheet into Zoho Sheets the formula was not converted. The QUERY function brings data from another spreadsheet, and then I sort and apply conditional formatting. The order of data will change automatically as I update the source spreadsheet. What Zoho Sheets function is equivalent to QUERY? I have some other spreadsheets to
                                • Copy, Duplicate, or Clone a Custom View?

                                  I searched the forums and didn't see anything on the subject. Is there a way to copy, duplicate or clone a custom view? I want a custom view similar to one I've already created. I just want the columns in different order.
                                • Import from OneNote

                                  Is there a way to import notes from OneNote? 
                                • In Zoho Forms - adding a Zoho CRM field for Contact barely shows any fields.

                                  I'm making a Zoho Form and I want to add a CRM field for Contact. I was expecting to be able to match the contact on the email address provided in the form. My standard layout has lots of fields but for some reason on the dropdown list in Zoho Forms,
                                • This user is not allowed to add in Zoho. Please contact support-as@zohocorp.com for further details

                                  Hello, Just signed up to ZOHO on a friend's recommendation. Got the TXT part (verified my domain), but whenever I try to add ANY user, I get the error: This user is not allowed to add in Zoho. Please contact support-as@zohocorp.com for further details I have emailed as well and writing here as well because when I searched, I saw many people faced the same issue and instead of email, they got a faster response here. My domain is: raisingreaderspk . com Hope this can be resolved.  Thank you
                                • is it possible to add more than one Whatsapp Phone Number to be integrated to Zoho CRM?

                                  so I have successfully added one Whatsapp number like this from this User Interface it seems I can't add a new Whatsapp Number. I need to add a new Whatsapp Number so I can control the lead assignment if a chat sent to Whatsapp Phone Number 1 then assign
                                • Is Bigin Really Free - Confused by notifications?

                                  I started to look at Bigin as I was under the impression it was free, but as I started using it I kept getting messages that my trial period was X number of days and to upgrade. When I see something like this I assume I am not on a free version of anything
                                • What's New in Zoho Analytics - December 2024

                                  Hello Users! We’re excited to bring you a roundup of the latest features and improvements in Zoho Analytics. These updates are designed to elevate your data analytics experience, making it more powerful, interactive, and seamless. Let’s dive in! Expanded
                                • Tracking a loan from an investor - a new Bank or Credit Card

                                  I have an investor providing money from a HELOC (Home Equity Line Of Credit). I have also turned around and loaned this money to another company. But I want to track my outstanding balance of the debt that I owe to the HELOC. Would I / should I track
                                • Password should not contain sequential characters

                                  How can I avoid this?  How do I even disable it.  On my password policy page, it's all blank, so I don't know why I'm even getting this error now.
                                • Multiple domains for same username and password

                                  I've come across this situation the vault is currently suggessting the passwords autofill option by the domain. wondering whether is there any option to save one password for multiple domains since the microsoft login has two domains https://login.microsoftonline.com/
                                • Introducing Zia LLM: Zoho’s in-house Generative AI solution for CRM's AI capabilities

                                  Hello everyone, We're excited to announce the launch of our in-house Large Language Model (LLM) by Zia to power our AI offerings. What is LLM? LLM stands for Large Language Model, a powerful AI technology that processes and generates human-like text based
                                • The Zoho Meeting Video Quality Crisis

                                  I'm evaluating Zoho One for my business in Switzerland, and I must address a critical concern that threatens our potential adoption of the platform—the persistently poor performance of Zoho Meeting's video conferencing capabilities. In today's digital-first
                                • Pay run Error

                                  Trying to run the last payroll of the year. The payment doesn't get to the employee Due to Technical Glitch in Tool, kindly Help us and resolve IT's showing Technical Glitch from Bank Website But bank People saying contact Zoho team for further solu
                                • How to make the default currency type in a certain module different from the base currency>

                                  We have US dollar as the base currency. Also we have two more other currency types. In a custom module, we would like to make another currency as the default one rather than USD. Is it possible to do? How? Thank you very much!
                                • Track Contact's Employment/Account History

                                  Thank you in advance for all of your help! Is there a way, within Zoho, to keep track of a contact's employment history? For example, if John Doe is my contact at Account 1, but leaves the company and is hired by Account 2, can I... ...maintain John Doe
                                • CRM became very slow

                                  Plz check asap. image failed to upload , workflow doesn't run
                                • Next Page