3 Seemingly Trivial Mistakes That Hamper Your Sales Email Conversion Rate

3 Seemingly Trivial Mistakes That Hamper Your Sales Email Conversion Rate



Talking to a lot of customers over the past year has made, one thing clear - nearly all businesses out there - small, medium, or large have had to make a drastic change in their conventional sales approaches due to the covid outbreak. 
 
 The adoption of inside sales has gained momentum and businesses have started utilising technologies and applications on a dime. Businesses state that their email engagement rate went up to 48% higher during the pandemic. Now, as emails hold the power in turning your leads into premium customers, care must be taken to ensure that you avoid these three insignificant mistakes that might decline your sales email deliverability. They are,
  • Lacking a catchy headline
  • Information stuffing
  • No proper call-to-action.

Lacking a catchy headline



47% of the recipients open your emails solely based on your subject line. The first 60 characters of your headline line determine your open rate. So it is important to draft a compelling headline that draws your audience's eyeballs and intrigues them to open the email. The words "free", "limited time offer", "alert" have been overexploited which has lowered the chances of clicking your emails. Moreover, using these buzz words has a greater chance of your emails getting marked as spam. Here is a list of words when used in the subject line can land youremail in a spam folder:
  • Exclusive deal
  • Only today
  • Free 100%
  • Apply now
  • Limited time offer
  • Grab the deal
  • Reminder
  • Alert
  • Now or Never
  • Offer expires today
  • Once in a lifetime
  • Get it now
  • Free Membership
  • Guaranteed Return on Investment
  • Congratulations! You won
  • 100% cashback... are some of the blacklisted headlines that are filtered by the email providers before sending it to your customer's inbox.
 Leveraging the headline formula will help you  come up with catchy subject lines for your emails. However, you need to try a lot of variations to spot that sweet one. Here is the formula:



Without using a headline formula: Alert - Don't miss this chance to have a free call to discuss your requirements with our CRM experts
 
Using a headline formula: Schedule a call in less than a minute to discuss your requirements with our CRM experts

Information stuffing:













Opening your email is just crossing a chasm. Now convincing your audience for a sales pitch or enticing them to do your desired action is the beginning part of your acquisition journey. This particularly resides in the content. 
 
As there is a lot of emphasis on delivering value and contextual content, salespeople tend to stuff abundant information in their emails. An optimal email should be crisp, concise, to the point, and not exceed more than 4-5 lines. 
 
To frame the body of the email, consider greeting the recipient first, followed by an acknowledgement. Then, directly state the purpose of the email. And finally, direct them on what to do after reading the email.  
 
Information stuffed email body: 

Hello Sid!
 
Hope you are doing well! Thanks for showing  interest in evaluating XYZ CRM solution for your business. XYZ CRM is used by more than 60,000+ users around the globe. ABC, DEF, use our CRM for seamless integration and increased productivity. We are featured in major publications rewarding XYZ CRM as the best CRM solution for the year. We strive to deliver a remarkable experience to you. So, we would like to invite you to schedule a quick call to discuss your requirements with our CRM experts and see how we can help you further.
 
Without stuffing information:

Hello Sid!
 
Hope you are doing well! Thanks for showing interest in evaluating XYZ CRM solution for your business. We are here to assist you! Quickly schedule a call to discuss your requirements with our CRM expert and see if XYZ CRM fits your business.

No proper call to action



Adding a call to action button instead of a text hyperlink can increase your click-through rate by 2 folds. A prominent call to action button with its bold color automatically captures your audience's attention to click or at least to check what it is. 
 
However, an email's goal is to direct your audience to schedule a call or upgrade the product for which you must get them to click the call to action. Text hyperlinks may go unnoticed but a call to action button stands out. 
 
Text hyperlinked CTA - Schedule/Book your call 

Call to action button -    

Let's now group the above three simple strategies to see how effective it is in increasing your email performance.

Without using the three simple strategies: 


Using the three simple strategies:


Making these small changes in the subject, body, and CTA yields  incredible results. For a salesperson, time is money. Automating the email process with email marketing tools such as Zoho Campaigns helps you understand the user's requirements so you can draft an email that is more meaningful and relevant to potential prospects. 


      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          • Sticky Posts

          • As Sales Person, Here are my New Year Resolutions. What are Yours?

            Being a salesperson, I keep learning from my mistakes and have noted a few changes that I need to make in my approach. I take these resolutions going into 2021, hoping to keep it going for as long as possible :) 1. I will not say "Yes, our product has
          • Once Upon a Sales Meeting!

            It was an awkward silence in the meeting room "Uproar." John Kowalski, the new sales manager, was not happy with the team's performance. After scribbling something in the notepad, he decided to break the silence, John: I cannot believe you guys have been working like this. No reports, delusional forecasting, random targets, and no eye on the ball. Kevin: We followed Richard's orders. John: Well, Richard is not here anymore, is he? John walked up to the whiteboard, and wrote in big bold letters: "TARGET

          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ






                                ご検討中の方

                                  • Recent Topics

                                  • Urgent Zoho Creator down!!!???

                                    Now my zoho creator faced this issue. Anyone has idea? Urgent!!!
                                  • The Social Wall: September 2025

                                    Hello everyone, As we step into the fall season, some major updates are on the horizon. Meanwhile, here are the exciting updates we rolled out this September. Approvals in iOS Managing approvals just got more seamless on mobile. With this update, the
                                  • Introducing Detailed View for Candidates in Vendor Portal

                                    We’ve added a new Details sub-tab inside the Vendor Portal to help vendors easily view complete candidate information after submission. With this update, vendors can now access all candidate details, from personal information to associated job openings,
                                  • Zoho One Down

                                    Zoho Team, Checking if when the services up - currently Zoho One is down
                                  • How can I track which zoho users are actively using Zoho CRM

                                    I have several licenses of Zoho CRM. We now need to add a new user. I could purchase a new license, but before I do, I would like to see if any of our existing users are not actively using the license assigned to them. How can I determine the activity
                                  • Access to Detail View From HTML Snippet

                                    Zoho Creator displays a detail view that slides out from the right onClick of a record in a report. Am I able to access that detail view from an html snippet, e.g. click a record in a list and display the detail view? The zc_LoadIn dialog is a bit clunky,
                                  • Billing Management: #10 Solving Common Mistakes in Billing

                                    Over the past few weeks, we have explored different facets of billing, from the simplicity of traditional one-time billing to the evolving landscape of subscriptions, retainers, and usage-based models. We've unpacked how billing isn't just about sending
                                  • 【開催間近 - 10/17】東京 ユーザー交流会 Vol.3 参加登録 受付中!(参加無料)

                                    ユーザーの皆さま、こんにちは。コミュニティチームの藤澤です。 10/17(金)に、東京・新橋で「東京 ユーザー交流会 Vol.3」を開催します! ZOHOLICSよりも小規模なイベントですので、「リアル開催はちょっと緊張する…」という方も、安心してご参加いただけます✨ 当日は、初公開の事例を2つご紹介予定です! なお、セッション映像のアーカイブ配信は予定していないため、会場にお越しいただいた方だけが、登壇者へ直接質問したり、リアルな声を聞いたりできる貴重な機会となっています。 ーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーーー
                                  • Loading CSS Stylesheets into HTML Snippet

                                    Combining html/css into a single snippet can grow quite large for a UI that has a lot of functionality/styling. To keep things tidy, are we able to pull files into an html snippet using a <link> tag? If so, what are some best practices?
                                  • Notes Attachments

                                    Two things it would be nice to have the attachment size the same as the attachments sections and it would be nice to be able to attach links like you can in the attachments section. Thank you
                                  • Canvas: empty images

                                    Hello. If I add an image field like contact photo in a Canvas design, and the field is empty, there is an ugly placeholder in its place. This doesn't happen in the standard view. In the standard view, if the contact photo is empty, nothing appears in
                                  • Google enhanced conversions not working

                                    Hi guys, I've connected Zoho CRM through Google Ads interface with the goal to setup the enhanced conversion tracking in Google Ads. I have to Zoho related conversion goals which you can see in the images below: For the conversion goal above I've setup
                                  • MS Teams Meeting to Zoho CRM

                                    Has anyone figured out a good way to push MS Teams meeting info on a trigger of "meeting end" to Zoho CRM? We're looking for a way to take attendees of a meeting and meeting duration and push it into Zoho CRM after the meeting has ended. If I can just
                                  • Font Size 11 - Zoho CRM Email Templates

                                    Our company communicates with our vendors exclusively using Calibri Font Size 11, as this is the standard formatting for professional emails. Since the CRM only allows for the selection of font sizes 10 & 12, we have been unable to utilize the CRM email
                                  • Subforms in stateless forms

                                    I think the title says it all. We need to be able to add subforms to stateless forms. Currently the only workaround is to create a Form and delete each record upon submission of the form. I need to build an interface to update our inventory. Basically
                                  • Calling Function via REST API with API Key gives 401 using Zoho Developer

                                    Hi, I created a couple of functions using the one month trial of Enterprise edition, which I was able to call using the API Key method from Postman and from an external site. Now that my trial has expired, I have created the same functions in the Developer
                                  • How do I move a section or element from one page to another in the NEW Zoho Sites UI

                                    I have a section on my home page with numerous elements within it and I'd like to move the entire section to a different page on my site so I don't have to recreate it from scratch.  Is there a way for me to do that easily? I could use a quick answer on this please.
                                  • Zoho Projects app update: Global Web Tabs support

                                    Hello everyone! In the latest version(v3.10.10) of the Zoho Projects app update, we have brought in support for Global Web Tabs. You can now access the web tabs across all the projects from the Home module of the app. Please update the app to the latest
                                  • Export as MP4 or GIF

                                    Hi, Just wondering if there's a way to export/convert a presentation to an MP4 video file or even a GIF. One use case would be to use the animation functionality to create social media graphics/charts/gifs/videos. Thanks for a great tool... Rgds Jon
                                  • Page Layout- Horizontal Rule

                                    When editing the layout of, for instance, the Potentials page, is there a way to insert a horizontal rule or white space in between fields?  I'd like to keep a group of fields in the same Section, but would like to create some seperation in order to further group together certain fields within the Section.  If this is not possible, does anybody have any other suggestions on how to create this same effect?   Thank you!
                                  • Zoho Books will discontinue support for older browser versions soon

                                    Hello users, Starting from May 15, 2024, Zoho Books will no longer support the following browser versions: Browsers Version Restrictions Firefox Browser Versions older than 100 Google Chrome Versions older than 100 Microsoft Edge Versions older than 100
                                  • Zoho Projects - Q3 Updates | 2025

                                    Hello Users, The final quarter of the year 2025 has begun, and we at Zoho Projects are all set with a plan. New targets to achieve and new milestones to reach, influenced by the lasting imprint of the past quarter. 2025's Q3 saw some new features and
                                  • Zoho Sheet - Printing - Page Breaks and Printing Customization

                                    I think the title is descriptive enough in that I cannot find help documentation on a simple task of adding in page brakes for separating pages on print. Thanks
                                  • Issue with Trident exe file

                                    Hello Team, Exe Setup file It's showing harmful for user pc please check and do needful. this message for developer team. Thanks Bhargav Purohit
                                  • Different languages for users

                                    Hello, Do you plan to enable individual users to select their languages for interface? Currently language can be changed for everyone - it looks like a settings for a whole portal, which is not good when you are working internationally. Best regards,
                                  • Transaction Locking with the dynamic date

                                    Is it possible to dynamically update dates on transaction locking. We want to lock transaction x days from today
                                  • Unable to change sales_order status form "not_invoiced" to "invoiced"

                                    I am automating process of creating of invoice from sales_orders by consolidated sales_orders of each customer and creating a single invoice per customer every month. I am doing this in workflow schedule custom function where i create invoice by getting
                                  • Apply Vendor Credits Automatically

                                    We are bulk importing Vendor credits in Zoho Books!!! Is there a way to apply vendor credits automatically to the first UNPAID bill of the Vendor?
                                  • Apply Vendor Credit Automatically

                                    Hello!!! Is there a way where in we can apply vendor credits automatically on the FIRST OUTSTANDING BILL of the vendor?? We have lots of VENDOR CREDITS ISSUES mostly!!! Applying it manually is a pain for us. Would be great if we have a way to apply the
                                  • Need Easy Way to Update Item Prices in Bulk

                                    Hello Everyone, In Zoho Books, updating selling prices is taking too much time. Right now we have to either edit items one by one or do Excel export/import. It will be very useful if Zoho gives a simple option to: Select multiple items and update prices
                                  • Creator problem: Edit form View not displaying whole form

                                    I'm having problems with the form in my database. The edit view is not showing the whole form: This is how it looks in the normal view: As you can see, there is a whole section in the bottom right of the form which is not displaying in the Edit View. This means that I can't change or delete any of these fields... Anybody had a similar problem or know a solution? Any help would be appreciated.   Cheers,
                                  • Vendor Master Enhancements for Faster Purchase Entry

                                    I’d like to suggest a few features that will improve accuracy and speed during purchase voucher entry: Automated Item Tax Preference in Vendor Master Add an option to define item tax preference in the vendor master. Once set, this preference should automatically
                                  • Quick Item Search & Auto-suggestion for Invoices

                                    Hi Team, I am facing an issue while creating invoices in Zoho Books. Currently, I have to type the full item name in the correct sequence and spelling for it to appear. For example, my item name is: "Distemper Acri Silk Special White 10kg" If I type something
                                  • Function #53: Transaction Level Profitability for Invoices

                                    Hello everyone, and welcome back to our series! We have previously provided custom functions for calculating the profitability of a quote and a sales order. There may be instances where the invoice may differ from its corresponding quote or sales order.
                                  • Integrating Chatbot with Zoho Creator Application

                                    Is it possible to integrate a chatbot with a Zoho Creator application?
                                  • Average Costing / Weighted Average Costing

                                    Hello fellow maadirs. I understand Zoho Books uses FIFO method of dealing with inventory costing, but do you guys have any plans to introduce average costing? We indians need average costing. It's part of our culture. Please. I beg thee. Thanks.
                                  • 'Add Tax To Amount' not reflected in Invoice

                                    Hi Zoho Support, I'm experiencing an issue with tax calculation display in my invoice template. Despite having "Add tax to amount" box checked in the template settings, the Amount column is not showing the tax-inclusive total for line items. Current behaviour:
                                  • "Subject" or "Narration"in Customer Statement

                                    Dear Sir, While creating invoice, we are giving in "Subject" the purpose of invoice. For Example - "GST for the month of Aug 23", IT return FY 22-23", "Consultancy", Internal Audit for May 23". But this subject is not coming in Customer Statement. Only
                                  • A real WYSIWYG field instead of the limited rich text

                                    Hi to everyone A "real" WYSIWYG or HTML field that outputs good HTML code when accessed through the API would be excellent. I tried to use the rich text field, but the styling options are limited. For example, there are no heading tags (h1 to h6), and
                                  • Delete my store of Zoho commerce

                                    Hi Team, I want to delete my stores of commerce. Please help me asap. Looking for the positive response soon. Thanks Shubham Chauhan Mob: +91-9761872650
                                  • Next Page