Accountants: How to Create Amazing Appointment Scheduling Sites

Accountants: How to Create Amazing Appointment Scheduling Sites

Quality of service in the finance industry is something that can not be demonstrated to others unless they experience it.

Yes, there are metrics indicating how you are performing compared to your rivals, but even it is only expressing little about efficiency.

In the past, companies used to use advertisements, to which the Internet has opened alternatives in today's digital age, such as websites and scheduling sites for appointments.

A great online presence can help you connect a lot more powerfully to your customers than ever before. It brings faith, trust and high quality standards to the customer's minds in business.



In this scenario, we will be focusing on how to create an amazing appointment scheduling site so that you can make the best of it to showcase your business.


Do you really need an attractive appointment scheduling site for your company?

Accountants provide a service which is hard to be shown physically, unlike tangible products. So, how will you show your service to your clients using a website? Well, you cannot. What you can do is give a sense of trust and confidence to your customers by having a good-looking booking page.

An attractive web platform is critical for growth to accountants today, This also gives you an opportunity to show the quality of your service by having an amazing booking page.

Thus, it is really essential that you carefully plan your booking page so that you can give your customers a fantastic online appearance that can help you attract more customers over time.


Certain rules and guidelines need to be followed while doing this. But why?

Each industry follows a defined language of design. If you take many companies in the same sector you will note that the way they have their websites built would have some correlations.

That is because design language plays a crucial role in communicating a company's ideals. For example, Beach Resorts use a lot of blue on their websites because that is the most common color you will see in that industry.

Likewise we like to include a certain combination of colors on our websites. In reality, this is what the consumers want to see on their websites, as this is what indicates that you know what you are doing.

In reality, a well-designed web page will show that you took the effort to build such an identity that your customers undoubtedly want.

Customers who are looking for great quality services like yours will expect that also in your online presence. Be it the Motel Industry, Spa Salons, Digital Marketing Agencies or any other industry for that matter, having an attractive and good-looking appointment scheduling website can only work wonders for your business.

This guide gives an overview of what you need to know when designing your scheduling appointment page in your industry. If you need directions for every step of the process, we have a guide made for that very purpose.


All right, so, how should you go about making an appointment scheduling site?



Before scheduling an appointment with your company, everything the customer needs to know must be included in your appointment scheduling site. This should include all the information they need to know, and that will make them book a time slot with more information and convenience.

The booking page's architecture and style should not be too different from your website, simply because it will not help forming a single visual theme for the online presence of your company.

The background picture of your booking page will not be much going on because it takes so many things onto your booking page.

We would suggest that you try a booking after developing the website from top to bottom so you can find the finer details on the booking page which may not be relevant. Surely doing all these will result in a much better experience for your customers.


The best place to start is your background image.

The first thing that you need to do is to have an idea of how your booking page should look like at the end. This will help us eliminate waste of time while designing the same. To help with this, you can take a look at websites of other successful accountants or financial firms. This will help you think of a design that is inline with your industry.

One thing you are sure to note is that they would have a color scheme that they use consistently across all their websites. This is done so that there is a uniform and professional look to those sites.

Often photos from your company can help consumers to get more clarity. Also, if you have any pictures from your establishment that you can include on the booking page, it would be great on your booking page.

If you do not have anything like that, you may also get any from certain websites as Unsplash. You can find more information on how to obtain context images for you on the guide mentioned earlier.

The color scheme you will be using would also impact your background image.

If you have at least two colors on your website, this is the color scheme we would suggest to move ahead with on your background picture. When searching for background pictures you should bear these colors in mind, so that you can give priority to those who have these on them.

That will mean that both the website and the booking page are handled equally, so that it would look seamless as consumers turn to the booking page from the website.

Also be careful that the picture you are using on your computer will not have too many items or elements on it, because that would make it harder to read the text that will appear on top of it.


What about the other things on your site, then?

Remember the color scheme which we have used on our background image? We will be using the same on the buttons and text as well.

After designing the background, we mainly have four areas where you will need to apply colors to your booking page: Background Color, Text Color, Color button and Text Color button.

You need to pick a suitable color for each of these elements from your color scheme. When doing this, make sure that the color you add blends well with the background area behind it. This way, you will be able to make sure that everything on the booking page goes well with each other.

Another aspect you ought to bear in mind is to be sure the text is visible quickly with the color you have selected for it. From your paint scheme, you can try different colors for your text, and pick the one that is more visible on your website. If you can not find one from your color scheme, you can either go in black or white.

Keeping the same suggestion in mind, try out different versions of the website and choose one you think is the most suitable.

The text on your site is probably the most powerful part.

You have got two lines of text just above the buttons. You can use this space to add anything you want to your site. While some use this to provide information on their service, you can use it to market your service as well. Anyway, make sure you are making the best of it.

Keep in mind that you can rely on them to read it before moving over the buttons, because the text is above the buttons. You can even adjust the background and include a small amount of detail using certain graphic editing software if you find the space available for the text is not enough.

When building your booking account, we strongly suggest that you check your edits by hitting the Go To button at the very end of the Workspace settings and checking your booking page's live preview. This means you can change the designs while you continue editing and adjusting the various parts of the booking page.


Is that everything that you need to do? Not quite!

Collect feedback from others after your work is done by showing them your site. Sometimes, we get carried away with our design that we often overlook some items that others may notice.

It is also vital that you receive feedback from people you trust, such as colleagues, family members or friends, who can assess your work and have recommendations that may or may not improve your booking page.

Once your booking page has been rolled out, get your customers feedback and ask them to suggest any improvements that might be made from their perspective. This act not only provides you knowledge that you can use to develop your site, but it also lets consumers feel comfortable when they ask for their input, as it makes them believe you care about the quality of your product.

This will only be a long-term value for you, as it will also help build customer loyalty towards your facilities and services.

We hope you will find this guide helpful. Please share this with anyone you may think will benefit from this tutorial. Once again let us know about any questions you may have via the comments section below.


Image Credits:


      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ








                                ご検討中の方

                                  • Recent Topics

                                  • Journey Email - Ignored Contacts

                                    I have a journey setup which simply sends a string of emails over time. For some reason I am getting large amounts of the contacts who enter the first email being ignored and I can't find anywhere in reports or audit logs why these contacts are not
                                  • Involved account types are not applicable when create journals

                                    { "journal_date": "2016-01-31", "reference_number": "20160131", "notes": "SimplePay Payroll", "line_items": [{ "account_id": "538624000000035003", "description": "Net Pay", "amount": 26690.09, "debit_or_credit": "credit" }, { "account_id": "538624000000000403", "description": "Gross", "amount": 32000, "debit_or_credit": "debit" }, { "account_id": "538624000000000427", "description": "CPP", "amount": 1295.64, "debit_or_credit": "debit" }, { "account_id": "538624000000000376", "description":
                                  • Zoho Books - Include Payment Terms as a Custom View filter

                                    It would be great if you could created a custom view based on Payment Terms. This would be really handy for seeing a list of customers who have credit terms. A workaround is not required. I could do something with a creditor checkbox, but it would be
                                  • How to update changed purchase account of item in invoice

                                    I have selected the wrong purchase account for various articles and created invoices. I had to adjust the purchase account in the article afterwards, but the old purchase account is still posted in the transaction-journal of the invoice. To adjust the
                                  • Help - Zoho CRM notification on mobile (IOS/Android)

                                    Hello Community! Can I get the IOS/Andoid CRM app to notify me of events, calls, etc. due as I can with MANY other apps?   I am running the free Zoho I would like this to be native to the Zoho CRM app. I do not want to write a sep. mobile app
                                  • Zoho Books Idea - Include another field in Bank Details for Address

                                    Hi Books team, Currently use the Description field in the Bank Details to store the bank's address. This works fine but it would be great if you could add another field for Bank Address, so that other notes about the bank account could be stored in the
                                  • a question about the COQL API v8

                                    When I specify eight or more values in a WHERE IN clause and execute it, an error occurs. Is there a limit to the number of values that can be specified in a WHERE IN clause? ↓Error select * FROM Vendors WHERE (id in (1, 2, 3, 4, 5, 6, 7, 8, 9)) ↓Success
                                  • Zoho Books Idea - Bank Details Button on Banking

                                    Hi Books team, Sometimes I'm asked to share bank details with a customer or a colleague. So I go to the Banking Module, find the correct bank account, click Setting > Edit, then copy and paste the bank details. Wouldn't it be great if there was a button
                                  • JS SDK 8.0 – TypeError: Cannot read properties of undefined (reading 'getCacheStore') with sample code

                                    Hello Zoho Support Team, I’m integrating the Zoho CRM JavaScript SDK v8.0 and I’m getting the error below when running your official sample. I tested directly from: https://github.com/zoho/zohocrm-javascript-sdk-8.0/blob/main/samples/create_records_sample/create_records.js
                                  • Function #55: Convert multiple quotes to single SO using Custom Button

                                    Hello everyone, and welcome back to our series! In Zoho Books, after a quote is accepted by your customer, it can be converted into a sales order or an invoice. Often, a customer might have multiple quotes, and for easier billing or upon the customer's
                                  • Zoho One - Syncing Merchants and Vendors Between Zoho Expense and Zoho Books

                                    Hi, I'm exploring the features of Zoho One under the trial subscription and have encountered an issue with syncing Merchant information between Zoho Expense and Zoho Books. While utilizing Zoho Expense to capture receipts, I noticed that when I submit
                                  • Rich Text For Notes in Zoho CRM

                                    Hello everyone, As you know, notes are essential for recording information and ensuring smooth communication across your records. With our latest update, you can now use Rich Text formatting to organize and structure your notes more efficiently. By using
                                  • Time based workflow without edit/action

                                    Hello I need help solving this problem if possible. We have Deals come into the CRM via Live Transfer which have the field properties: Stage = New Channel = Inbound Some of them don't get answered so we want these to automatically go into our Outbound
                                  • What's New - August 2025 | Zoho Backstage

                                    Every month, Zoho Backstage grows with you. These updates aren't just features and fixes, they're about making your workday smoother, your events more impactful, and your attendees happier. We’ve listened, learned, and shaped this release to keep things
                                  • prevent selling expired items

                                    Hello. I need to make a constraint on expired batch items not to be sold. Is it possible in Zoho Inventory? if so, then how? Thanks for further help.
                                  • Product details removed during update from other system

                                    We maintain our product details in an other system. These details are synchronized with Zoho at the end of each day, through an API. This has worked perfectly sofar. But last Monday, all product codes and some other product data have been wiped during
                                  • Client Customer

                                    I purchased a customer user license, but we cannot see the project I added in the customer account. I would like to ask for support on what we should do.
                                  • Add Ability to Use Zoho Finance Tags

                                    For Zoho Finance (Books and Inventory), the current actions do not allow us to affect the tags associated with the entities in question (customers, vendors, items, etc.). Please consider adding this functionality into the actions.
                                  • Embeded Signing doesn't work on Safari Browser

                                    We have implemented Zoho Sign in our website by using embeded signing, It works perfectly on Chrome. But it fails on Safari, We get stuck on Zoho Sign Page during redirection from Zoho Sign to our website after signing the document, Please let us know
                                  • Dataprep Webhook Limits and Cannot update column with Dataprep

                                    I have two problems : 1 - I am using Airflow to trigger my pipeline, and when I tested it, it worked fine a couple of times. However, after that, I received an error: {"code":429,"message":"Request rate limited"}. I didn’t send too many requests — maybe
                                  • Power of Automation :: Automatic removal of project users once the project status is changed.

                                    A custom function is a software code that can be used to automate a process and this allows you to automate a notification, call a webhook, or perform logic immediately after a workflow rule is triggered. This feature helps to automate complex tasks and
                                  • New in Zoho Forms: Google reCAPTCHA v3 for smarter spam protection

                                    Hello form builders, Spam submissions are one of the biggest challenges when you share your forms online. They not only clutter your data but can also waste valuable time. To help you combat this without making life harder for genuine respondents, we’re
                                  • Project Management Bulletin: August, 2025

                                    We’ve touched a grand 19 years since we started pioneering project management solutions with Zoho Projects. What started as a simple one-page interface is now a suite of products with Zoho BugTracker, Zoho Sprints, and our new debut Zoho Projects Plus,
                                  • Zoho Sign and Zoho Workdrive Integration

                                    Hello, there. I want to know if it's possible to save a signed document from Zoho Sign in an specific folder for each signer in Zoho Workdrive.  For example: If John Doe signs the document in Zoho Sign I want to save it automatically in a folder named
                                  • Office 365 and CRM mail integration: permission required

                                    Has anyone run into this weird problem? My email server is Office 365. When I try to configure Zoho CRM to use this server, a Microsoft popup window opens requesting user and password. After entering that, I get a message in the Microsoft window saying
                                  • Empowered Custom Views: Cross-Module Criteria Now Supported in Zoho CRM

                                    Hello everyone, We’re excited to introduce cross-module criteria support in custom views! Custom views provide personalized perspectives on your data and that you can save for future use. You can share these views with all users or specific individuals
                                  • How do you list multiple contacts for a lead?

                                    My sales team wants to be able to add additional contacts for leads, how do we do that? Is there a different way we should be using the lead / contact functionality? Moderation update (9th September 2025): Our developers have built an extension to achieve
                                  • Modifying Three Dot Menu Options

                                    Is there a way to modify the three dot menu options that display in a Report header? They currently display: Show As (List, Calendar, Timeline), Print, Import, Export. I'd like to remove the Show As and Print options, since they aren't applicable for
                                  • Field Not Updating in FSM Script - Service and Parts module.

                                    Dear Team, I am reaching out regarding a script I have implemented in Zoho FSM to automate the calculation of the End of Service date based on the End of Sale date in the Service and Parts module. Overview of the script: Fetches the End_of_Sale__C and
                                  • Zadarma + Zoho CRM Integration – Missed Calls Saved as Contacts Instead of Leads

                                    Hello everyone, I’m looking for input from anyone with experience using the Zadarma + Zoho CRM integration. Currently, I’m seeing that missed calls are automatically being created as Contacts instead of Leads. From a CRM perspective, this doesn’t make
                                  • Zoho Books | Product updates | September 2025

                                    Hello users, We’ve rolled out new features and enhancements in Zoho Books. From PayNow payment method to applying journal credits to invoices and bills in other locations, explore the updates designed to enhance your bookkeeping experience. Integrate
                                  • How to update Multiple Users field in Quote Module from Deal Module

                                    Scenario : Deal Module having Multiple User Field (Presales Engineer) which having more than 1 User and through Deluge Script I need to get that Users Details and need to put into Multiple User Field (Presales Engineer) of Quote Module. Note: Both Module
                                  • Auto-sync field of lookup value

                                    This feature has been requested many times in the discussion Field of Lookup Announcement and this post aims to track it separately. At the moment the value of a 'field of lookup' is a snapshot but once the parent lookup field is updated the values diverge.
                                  • Clone a Module??

                                    I am giong to repurpose the Vendors module but would like to have a separate but very similar module for another group of contacts called Buyers. I have already repurposed Contacts to Sellers. Is it possible to clone (make a duplicate) module of Vendors
                                  • Advance PDF creation from CRM data

                                    I'm trying to create a PDF export of data in the CRM. My problem is I want a pretty complicated format for the data. I'm trying to export multiple modules worth of data, with nested one-to-many relationships between the modules. Along with that, I want
                                  • how to disable staff selection Zoho Booking integrated to SalesIQ?

                                    currently there is only one Consultant in my Zoho Bookings like this I integrate Zoho Bookings into Zoho SalesIQ to create a chatbot. Unfortunately, even though I only have one consultant for a consultation, the user have to pick the consultant. It will
                                  • How to change the text in WhatsApp Zobot integrated to Zoho Booking?

                                    I have integrated Zoho Bookings into Zoho SalesIQ, I want to change the text in WhatsApp when creating a booking in Zobot how to change those text?
                                  • Introducing Profile Summary: Faster Candidate Insights with Zia

                                    We’re excited to launch Profile Summary, a powerful new feature in Zoho Recruit that transforms how you review candidate profiles. What used to take minutes of resume scanning can now be assessed in seconds—thanks to Zia. A Quick Example Say you’re hiring
                                  • Updating Subform Record from other Form

                                    Just wanted to ask how to properly approach this. I have 2 forms and would like to trigger an auto update on the subform once record submitted. block below only updates 1 row for each recordRow in input.AV_System { AssetRecord = Site_Asset_Services[SOR_No
                                  • when I email a invoice how can i see it was sent and also were i can go to see all emails sent

                                    when I email a invoice how can i see it was sent and also were i can go to see all emails sent?
                                  • Next Page