Motel Industry: Creating Amazing Appointment Scheduling Sites
Motels, unlike other businesses, do not require a large footprint on the internet to gain business.
Many motels who have found success on the internet have gotten away with just using an appointment scheduling software besides listings on search engines. This is because all that they needed were platforms that were easily accessible to showcase their business and those which were accessed by customers the most.
Therefore, using a low cost combination of just listings on search engines and an appointment scheduling site is probably the smartest way of doing it without investments.
However, just having an appointment scheduling site may not be sufficient. If your competitors are doing the same as well, you will need an appointment scheduling site that looks much better than them to lure in the customers.
Hence, designing a site that shows your business in the best way possible is crucial so that you can stay on top of your competition in every way. In this guide, we shall take a look at how you can do the same without putting too much time and effort into it.
Do you really need an attractive appointment scheduling site for your company?
It is important to present your brand in the best possible manner while you run a business such that not only do you hold your current customers satisfied, but also help to turn those potential customers into new ones.
Today an enticing online experience among small businesses is undervalued in many ways. Even for booking pages this experience gives the customer a sense of quality and trustworthiness in the internet-centric world of today.
It is also critical that you plan your booking page correctly so that you can give your customers a perfect online experience which is both easy and appealing simultaneously.
Certain rules and guidelines need to be followed while doing this. But why?
You do not necessarily need a website to compete online in the motel industry. Hosting a website can generate extra expenses and the expenditure you create on the website may not produce returns.
On the other hand, it is necessary to have an appointment scheduling site to maintain with the times and the competition. Unlike other industries in which their online experience may have the job of simply informing customers about their services, you need to consider other factors for the motel industry.
Simultaneously, compared to the competition, you should not be looking too outdated either.
As always in every industry, there are certain elements of your booking page that need to be built in some way to make you appear adapted and up-to - date to the best of your industry.
Of course, following these is not mandatory, but if you do it in terms of professionalism, quality and aesthetic appeal, it will be better. Be it Meeting Rooms, Spa Salons, Digital Marketing Agencies or any other industry for that matter, having an attractive and good-looking appointment scheduling website can only work wonders for your business.
This guide gives an overview of what you need to know when designing your scheduling appointment page in your industry. If you need an in-depth guide covering every step of the process, we have a guide made for that very purpose.
All right, so, how should you go about making an appointment scheduling site?
Your customers will make choices on you based on what they learn about your business, on the internet and on the scheduling site for appointments.
Each item on the page should be simple on the eyes, without asking them too much effort. They should find the layout of the booking page easy to understand by making it simplistic and visually pleasing.
We bring several layouts to pick from, so you can focus after just the stuff you require. As for the second part, we will guide you on how to make it as interesting as possible without putting too much effort into it.
The best place to start is your background image.
The first step in this process is an idea of how your scheduling page for appointments should look like. This can be accomplished better by viewing other websites on the Internet similar to ours.
All of them use a two to three color scheme that will be used across every element on the website. To maintain visual uniformity and aesthetics, we also need to do the same.
This helps us to keep the text as the reader's focus, while allowing the design to complement it in the best possible way. If you would rather go with an image for the background, please ensure that the picture that you choose does not hamper the text that comes on top of it.
We have now decided that for your appointment scheduling platform, you need to use a single-color scheme or palette. Usually, most companies tend to associate with a color that is widely thought out for their materials to be used.
The Coca-Cola company, for example, uses a certain shade of red in anything visible to the public. This has helped them achieve a consistent design language with that color, so that in almost every situation most people associate that color with the company. We are going to follow a similar approach in our color scheme.
Given that there are too many colors to pick from, how can we select the right colors for our scheme? In order to do that, try to answer the following questions in such a way that you come up with a color or two as the answer:
- What is the most dominant color in my company logo?
- If my company logo is in white, what other color is used extensively on my company website?
- What color can I use on my page so that it goes well with the white that I use and is visually calm and pleasing to my eyes?
If you have an answer to these queries, then we would recommend that you move ahead with these colors to create the color scheme. If you are moving ahead with a background picture, we will suggest choosing one that is heavily integrating these colors.
That is because when this color scheme is widely used on all aspects of your booking page, it presents your booking page with a rather professional and attractive feel. An exception to this is that if you already have a website that uses a certain color scheme, it may be better to go with it as it will match your website much better than a different color scheme.
Since this site we are designing will be used for your motel business, it is always advisable to use images that show your business in the best possible light. Customers will always want to see how your property looks before you book rooms, so you need to show them the best side of the same.
Ensure you do not have too much going on in the image for design purposes, as it can cripple the text's visibility over it. If you need to modify the picture in addition to the default logo that will be shown on the website , please keep in mind that you will need to use software such as Canva or Photoshop to get it done.
Now that your background image is finalized, let us go over the color customization next.
What about the other things on your site, then?
We had previously mentioned that the color scheme that was used should also be used on other elements on the page. This is so that when it comes to visual aesthetics, we can ensure the background and the elements go well with each other.
When applying the same for both the text and the button, ensure that the right color is applied contrasts with the color underneath. For example, if the background color on the page where the text is being filled is white, then the text color should be the other color you have selected in your color scheme.
This is achieved so you can ensure your clients can see the text on your booking page clearly without needing to force their eyes to interpret it. Additionally, you should also ensure that for the same reasons, your company logo used on your booking page also contrasts well against the background.
Check out the site after you have completed both of these, by clicking on the Go To button at the very end of the configuration choices to verify if everything is as you need it. Depending on this, you can decide whether you need to alter or modify something you have added to the website so that it appears better than before.
The text on your site is probably the most powerful part.
The text on your booking page primarily consists of two lines that you can use as per your need. While some may use it to display phrases that are used to market their product, others may use it to provide specific instructions that should be considered while booking the appointments.
So, your text that should be on the page really comes down to what you need your customers to see when they are booking the appointments with your company. You can also get creative with it if you want! Ensure that the text is simple and easy for your customers to understand so that they are clear about what they need to know before booking their appointments.
Also, if you need to display additional text other than these two lines, you will need to add it to the background image by editing that image. In that case, ensure that you do not add the text on the image where the buttons are supposed to overlap so that you can avoid the buttons covering that text on the booking page.
Keep in mind that the color of that text should match the color that you use on the other text-based elements as well to ensure legibility and uniformity on the page.
Is that everything that you need to do? Not quite!
Take a look at the page at the end and see if you have achieved what you wanted to. After every edit you make, we would suggest that you keep checking your page so that you can make necessary changes as you proceed with your editing process.
Overall, you should ensure that your booking page is not too cluttered, that it is visually pleasing and that it is easy to read to someone who would obtain it. You should also ensure that you provided all the information necessary for the customer to know about before booking an appointment with your company.
We hope that this guide has helped you! If in case you have any questions regarding this guide, let us know in the comments below.
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