Walk-through 2: Creating an event-focused website

Hi everyone,

A website is a great way to promote your event. However, a website costs you money, time, and effort. An event microsite, on the other hand, is affordable, lets you focus on your event's brand, and is a powerful marketing tool that attracts your target audience.

In today's post, we'll discuss designing a microsite that can be accessed by event attendees and be easily maintained.

Backstage offers mobile-responsive and feature-rich microsites. All you have to do is provide your event information:

Enter your event details
Add session information to set up an agenda
Invite speakers to deliver sessions
Configure tickets
Bring in sponsors

With Backstage, you can also:

Customize the layout and interface of your microsite to showcase your event's theme and goal
Promote your event online by publishing your microsite
Give attendees access to the latest information by republishing at anytime

Create your microsite on Backstage and share your feedback below. You can also visit our help center or write to us at support@zohobackstage.com.

This is the second of a ten-part series called The Event Planner. This series covers how you can craft the best event experience for your attendees using Backstage. In our last post, we talked about planning an event schedule. For the next post, read setting up a multilingual event.

Last updated on December 24th 2018.