CRO hack #11: A checklist for crafting a high converting website poll

Running an on-site poll is an excellent way of learning exactly what your visitors expect when they browse your website—you're essentially creating a direct communication link between the two of you.

Here's a checklist you can refer to while designing your next website poll to increase submissions:

Try to keep the survey a short as possible.

Use conditional logic to show/hide questions based on the visitors' responses. This way your poll is only as long as it needs to be.

Never ask a question that you can easily find an answer to.

Try to use multiple-choice type questions instead of open-ended ones. It encourages the visitor to answer objectively.

Respect visitor's privacy. Offer them an option to submit their answer anonymously, and inform them about how you are going to use the data that they've shared. A transparent privacy policy builds brand trust.

Offer an incentive to fill out the survey. Coupons, discounts, and gift cards act as good motivators.

Use a non-intrusive layout that complements the design of the page on which you'll be running the survey. Jarring visuals can be a turn-off even for the most enthusiastic visitor.

Cheers,

Tanya

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