Engage and provide personalized support to visitors based on their actions on your website

Increase your triggers' precision based on the visitors' actions; you can set up Custom Action trigger and target your visitors more accurately, grab their attention, and close deals faster.

With visitor.customaction() you can perform an action or encourage the visitor to initiate a chat when they do a particular action on your website like clicking on the Add to Cart button, Saving the product for later purchase, or clicking on the pricing page.

For example, You can initiate a chat with promotional offers when the visitor adds a product to wishlist or views the pricing page.

How to implement it?

Navigate to Settings > Automation > Intelligent Triggers, and click Add to add a new trigger rule.
Under "When would you like to trigger the visitor?" select Performs the custom action from the drop down, enter a value for the trigger, and set the other conditions, and Save the trigger.

Now add the .visitor.customaction() code below your SalesIQ widget code on your website's source code.

<button onclick='$zoho.salesiq.visitor.customaction("startchat")'> Start Booking </button>

Now, when the visitor performs the custom action the trigger will be initiated.

How custom actions can improve customer engagement:

Personalized responses can help your support chats sound more genuine and less automated. So there will be a higher customer response rate.
Custom actions can target individual users and provide what they are looking for based on their interaction with your website.
The visitor.customaction() API provides a better understanding of the users' needs and allows operators to carry the conversation accordingly.
Mitigates the process of filling up forms by allowing users to initiate chat based on their custom actions.
Provide a fluid transition from landing on your website to closing a deal.

For more details, please check our help guide here.

Regards,

Naveen

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