General Clinics: Learning to create amazing appointment scheduling sites
Imagine a scenario where you have a slight temperature or a small rash that you are worried about and you want to get it checked.
If you do not have a regular clinic that you normally visit, then the first place where you will check for a new one is the internet.
Moreover, when you do that, you are very likely to compare different clinics to each other.
This is where a spectacular appointment scheduling site comes to your rescue.
In scenarios like these, an impressive appointment scheduling site not only helps in attracting new patients to your clinic but also instills confidence in their decision to choose you for your services.
This shows that creating an attractive appointment scheduling site is one of the best value for money propositions when it comes to marketing your clinic.
In this guide, we are going to show exactly how to do so.
Do you really need an attractive appointment scheduling site for your company?
In the healthcare industry, you will know that having an outstanding online presence will improve your position among your competitors in your market.
Moreover, this will also be put in a good position so that new patients will prefer to avail your services rather than others.
This is because when it comes to choosing healthcare, most people do not compromise on quality. For your existing customers, they already know about this. As for the new ones, how will they know that you are as good as what you claim online?
One metric that you can use is to show good ratings, but that is hard to come by for new clinics that do not have sufficient reviews online.
The other way is to have a very well-built online presence that should impress the user such that he or she feels your service may be as good as you claim. The better you do this, the more you gain in terms of trust from your potential patient.
An attractive appointment scheduler is an integral part of that. It helps you deliver the message of high quality to your customer with minimal effort and cost from your side.
In today’s world where there is a great deal of competition, you need to stay at the top of your game to ensure that you make the most out of your business. In order to achieve this, you need to ensure that you have the right scheduling page for your service as well.
Certain rules and guidelines need to be followed while doing this. But why?
Our goal with this guide is to create the best scheduling page that you can do for yourself. To achieve this, there are a couple of guidelines that you need to follow so that your scheduling page does a lot more than just representing your industry.
Every industry has certain visual characteristics that are key to showing the feel of that industry when it comes to design.
For example, wedding planners tend to use colors like pink, baby blue, custard yellow and oregano green on their websites because you are far more likely to see these colors on a wedding setting. This helps them bring a wedding like feeling to anyone who views their website.
In most cases, the customers are likely to opt for such a service rather than another is not able to do these things because they are far more likely to trust the service of the former from what they have seen online.
Therefore, it is essential that you follow certain guidelines that are commonly used in your industry to ensure that your online presence helps you stay over your competition. Be it Marketing, Photography, Education or any other industry for that matter, having an attractive and good-looking appointment scheduling website can only work wonders for your business.
This guide will provide an overview of what you need to know while designing your appointment scheduling page in the education industry. If you need an in-depth guide covering every step of the process, we recommend that you go through this guide before continuing any further.
All right, so, how should you go about making an appointment scheduling site?
Your scheduling page should have a very appealing and intuitive user interface furthermore not being too much that your customers are overwhelmed with it.
If you manage to do this right then this will help you catch the attention of the customer and keep him on the page for much longer times that they usually do.
Your page should also have everything that the customer needs to know about before they schedule an appointment with your clinic.
With the right color combination, background and text you can make a great scheduling page that you can use to showcase your establishment. This will help you gain the confidence of customers which will in turn benefit your business.
The best place to start is your background image.
Your background image sets the mood for your establishment when your customer is on your scheduling page. Therefore, it is also one of the most important aspects of your page that you need to pay attention to.
Now, let us think about how the image of your page should look like. When you typically look at any website that is in the healthcare field, you would want the page to give a sense of hospitality and care that you would usually receive in a hospital. In order to do this, you need to use the colors that you usually see in a hospital.
What are the colors that you see the most of the time in places like these? Many of them are white, teal, electric blue, mint green, pink and other colors that look like these.
These colors have been associated with the healthcare industry for so long that people almost immediately associate them with a clinic or hospital. From these, you can pick your color scheme that you want to use for your page. This will be applied to both your background image as well as other elements on your scheduling page.
Once you have the colors in mind, we would suggest that you pick a picture for your background image that incorporates these colors from your appointment schedule site. It will be better if these pictures show your establishment and staff.
Keep in mind that there will be other elements on top of your background image, so try to pick one that does not have too much going on in image. A simple and beautiful image is often the best pick for your background as it will compliment and accommodate everything else on your scheduling page well.
If in case you have just started your business or if you really cannot find some professional images, fret not. There are many websites from which you can either buy an image or download one for free, for which the process is explained in detail on the guide which is mentioned at the beginning of this one.
While solid colors are also an option for the background, we would highly recommend against that as it will look very badly put together and will not show the effort and quality that you have in your services through the scheduling site.
If you decide to go with an image, one more thing that you will need to keep in mind is that you need to pick an image where there are not many subjects along the border.
This is because the logo of your establishment and the name will appear on the top left corner of your scheduling page, which may not be visible if there is a lot going on behind it on that part of the background image.
If you are having trouble getting the color scheme of your choice, look at some websites of popular healthcare centers to get some inspiration. Also, here are some of our recommendations for the same:
While picking colors from these recommendations, you can use the hex value given below to get the exact color from above.
What about the other things on your site, then?
The color scheme that you had picked earlier while choosing your background image will be the one that you are going to use on other parts of your appointment scheduling page.
We do this so that your background image and the elements on your scheduling page together look like a part of a single design language. This brings a complete and attractive look to your scheduling page as well.
As for which of the colors to apply for the elements, we would suggest you to go with a color that goes well against the ones that dominate the background image. This helps the elements to be easily visible from the background image. This color can be picked from the ones that you had in mind earlier.
In the case of the text, it is best to go with the same color that you had applied for the button to bring uniformity to the page. If in case anything in the background is interfering with this, you can also go with black or white depending on the situation. Use a trial and error method for this and pick the color that helps the user to read the text very easily.
For every edit that you make on your page, we recommend that you check out the live preview of your page with the changes implemented by clicking on the Go To button at the very bottom of the Workspace Settings page.
In a nutshell, your scheduling page should have a simple and beautiful background, a good color on your buttons with the right text color on top of it. This will give a very health care like feeling to your customers, for that lack of a better description of the feeling.
The text on your site is probably the most powerful part.
There are two lines above the buttons where you can give any text that you want on your scheduling page.
There are two ways to use these text fields: You can either use this part to advertise your establishment by using some phrases to do so or you can use this to provide information to the users that they need to know about before scheduling an appointment with your clinic.
This choice is yours to make but ensure that you utilize that space effectively. If you feel that the given space for text is not sufficient for you, you can always edit the space between the buttons and the footer of the page to write what you need. Just ensure that the text on the image is legible enough to be read easily by the customer if you choose to do so.
Is that everything that you need to do? Not quite!
After you have done designing the appointment scheduling page, we highly recommend you show your page to others and ask for their opinions.
While the opinions of others help in pointing out things that you may have missed out in the process, they also sometimes provide suggestions about your work that may help improve your page.
Ensure that you get different points of view from people that you trust such as colleagues, friends and family and incorporate that changes that you think will improve the scheduling page.
You can also start asking your customers for feedback on the same from which you can take in suggestions that can be used to improve your scheduling page further.
We hope that this guide will help you! If you have any questions regarding this guide, let us know in the comments below.
New to Zoho Recruit?
Zoho Campaigns Resources
Topic Participants
Akarsh Madhav
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Subscriptions Resources
Zoho Projects Resources
Zoho Sprints Resources
Zoho Orchestly Resources
Zoho Creator Resources
Zoho WorkDrive Resources
Zoho CRM Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.
Zoho CRM コンテンツ
-
オンラインヘルプ
-
Webセミナー
-
機能活用動画
-
よくある質問
-
Ebook
-
-
Zoho Campaigns
- Zoho サービスのWebセミナー
その他のサービス コンテンツ
ご検討中の方
Recent Topics
Weekly Tips :Instantly find what you need with Attachment Viewer
Your inbox must be packed with project emails, shared notes, and scattered attachments. You are looking for one specific file—a presentation slide or maybe a media clip from a team update—but don’t want to dig through endless email threads or switch betweenPutting Watermark on Zoho Sheet
Can this be done?Missing Zoho Desk integration option for form workflows
According to the help page "Configure Zoho Desk integration in form workflows" we should be able to select Zoho Desk as an integration target but when I open the integrations list then Zoho Desk is not being listed in it. We are on the Premium plan which should already support Zoho Desk integrations.CRM x WorkDrive: File storage for new CRM signups is now powered by WorkDrive
Availability Editions: All DCs: All Release plan: Released for new signups in all DCs. It will be enabled for existing users in a phased manner in the upcoming months. Help documentation: Documents in Zoho CRM Manage folders in Documents tab Manage filesGantt for 2 or more projects
Hello, I'm trying the free version of your produtc. It is veryyy good!!!! I don't know if in the Standard plan, I can overview a Gantt Graph for 2 or more Projects Milestone. This would be very helpfull for managing teams and taking decisions about who I will assign a task to. In the paid plan Do I have this possibility? Thank you.Integrating a Zoho Project Gantt Chart into Reports
Is is possible to integrate a Zoho Project Gantt Chart into a Zoho Report Dashboard. I am in the process of creating Project Status Dashboards for the projects that we track in Zoho Projects and I would like to incorporate the gantt chart within Reports. Please let me know! ThanksZOHO BOOKS - EXCESSIVELY SLOW TODAY
Dear Zoho Books This is not the first time but it seems to be 3 times per week now that the system is extremely slow. I work on Zoho Books 95% of my day so this is very frustrating. Zoho you need to do something about this. I have had my IT guy checkGantt Chart - Zoho Analytics
Are there any plans to add Gantt Charts capabilities to Zoho Analytics?Displaying related quotes in sales order and back
Hi, My colleague liked to see to which sales orders, the quote has been converted. Quote shows Invoices, but not SO. Same, they would like to see the quotes in the sales order, as they can see invoices, packages, shipment, How can we achieve this ? ThankTip of the Week #71–Auto-move incoming messages to the right inboxes with keywords
We all know that customer-facing teams, especially your sales and support teams, can’t afford to miss even a single customer conversation. But sometimes, sales queries or support requests can easily get lost in a crowded inbox or even end up in the wrongClearing Fields using MACROS?
How would I go about clearing a follow-up field date from my deals? Currently I cannot set the new value as an empty box.Migrating a Zoho Forms form into Zoho Creator
Hi, How can I migrate my Zoho Forms form into Zoho Creator? Thanks. Truly, EmadIs there any way to recall an email sent using Zoho CRM?
If an email is sent using Zoho Mail, there is a recall option/functionality that is available to the sender. Is there any way to recall an email if it was sent using Zoho CRM? I can't seem to find that option. Any help would be appreciated.Quick Create needs Client Script support
As per the title. We need client scripts to apply at a Quick Create level. We enforce logic on the form to ensure data quality, automate field values, etc. However, all this is lost when a user attempts a "Quick Create". It is disappointing because, fromis it possible to add more than one Whatsapp Phone Number to be integrated to Zoho CRM?
so I have successfully added one Whatsapp number like this from this User Interface it seems I can't add a new Whatsapp Number. I need to add a new Whatsapp Number so I can control the lead assignment if a chat sent to Whatsapp Phone Number 1 then assignProblem with reports due to "Connected" items change - Yes this IS a problem
Now that the change has been made to use "connected" items I can no longer run the reporting I need in CRM. I should be able to start with Deals as the parent, connect down to the Account (Account_Name) on the deal as the child, then to any child itemsZoho sheet desktop version
Hi Zoho team Where can I access desktop version of zoho sheets? It is important as web version is slow and requires one to be online all the time to do even basic work. If it is available, please guide me to the same.Introducing notifications in the vendor portal
Imagine this: You're a recruiter working with multiple vendors on a high-volume hiring project. You’ve just updated a job description after a last-minute change from the hiring manager. One of your vendors, however, is still working off the older versionCRM limit reached: only 2 subforms can be created
we recently stumbled upon a limit of 2 subforms per module. while we found a workaround on this occasion, only 2 subforms can be quite limiting in an enterprise setting. @Ishwarya SG I've read about imminent increase of other components (e.LESS_THAN_MIN_OCCURANCE - code 2945
Hi I'm trying to post a customer record to creator API and getting this error message. So cryptic. Can someone please help? Thanks VarunHow to update "Lead Status" to more than 100 records
Hello Zoho CRM, How do I update "Lead Status" to more than 100 records at once? To give you a background, these leads were uploaded or Imported at once but the lead status record was incorrectly chosen. So since there was a way to quickly add records in the system no matter how many they are, we are also wondering if there is a quicker way to update these records to the correct "Lead Status". I hope our concern makes sense and that there will be a fix for it. All the best, JonathanAnalytics for notes created
Is there a way I can see how many notes were created per day? Via reporting or analytics?Add Custom Reports To Dashboard or Home Tab
Hi there, I think it would be great to be able to add our custom reports to the Home Tab or Dashboards. Thanks! ChadCannot update Recurring_Activity on Tasks – RRULE not accepted
Hello, I am trying to update Tasks in Zoho CRM to make them recurring yearly, but I cannot find the correct recurrence pattern or way to update the Recurring_Activity field via API or Deluge. I have tried: Sending a string like "RRULE:FREQ=YEARLY;INTERVAL=1"Add image to report...
Greetings, I send a weekly color coded report via Creator email. I would like to add the legend somewhere in the report. Header, footer where ever. I have the legend saved on Google Drive and can access it via shared link. Sure someone has wanted to addMore controls for User Fields in CRM
Dear All, We are here with a minor but crucial enhancement to the user fields—now set accessibility permissions to the records for user field. User field allows you to extend co-ownership of records to your peers. You can collaborate with them for certainCalls to accounts rather than leads or contacts?
So..... We have a dilemma and I'm hoping someone has encountered this before and figured out a fix. We have just migrated to Zoho. It's great.....expect for how "Calls" are handled.... We are B2B. We do not use the leads module. A "Lead/Prospect" forImage Upload Field | Zoho Canvas
I'm working on making a custom view for one of our team's modules. It's an image upload field (Placement Photo) that would allow our sales reps to upload a picture of the house their working on. However, I don't see that field as a opinion when buildingPower of Automation :: Automated 'Delayed & Closed' Status Update Based on Due Date
Hello Everyone, A custom function is a software code that can be used to automate a process and this allows you to automate a notification, call a webhook, or perform logic immediately after a workflow rule is triggered. This feature helps to automateLead Blueprint transition in custom list view
Hi, Is It possible to insert the Blueprint transition label in a custom Canvas list view? I am using Lead module. I see the status, but it would be great if our users could execute the Blueprint right from the list view without having to enter the detailedRange names in Zoho Sheet are BROKEN!
Hi - you've pushed an update that has broken range names. A previously working spreadsheet now returns errors because the range names are not updating the values correctly. I've shared a video with the support desk to illustrate the problem. This spreadsheetCan Zoho Flows repeat Actions more than once?
I'm attempting to make an intentional Zoho Flow loop using the below layout. However, when "WithinLimit" condition is met, the program fails to execute the action "Get & Add Request Co..." again. Is this by design? Is Zoho Flows unable to repeat actionsHas anyone integrated SMS well for Zoho Desk?
Our company does property management and needs to be able to handle inbound sms messages which create a ticket for Zoho Desk. We then need to be able to reply back from Zoho desk which sends the user an sms message. This seems like a fairly common thingpopulate email address and name in zoho desk?
Is it possible to populate the email address and name in the zoho desk widget? We only use it in the context of an authenticated user, so we already know the user's name and email. Thanks,Are there default/pre-built dashboards in Zoho Desk?
Hi, I am looking for some pre-built dashboard templates in Zoho Desk, similar to what we can find in CRM/Projects, etc Thank youEnable Locations for Expense
Hi, please enable Locations (ex Branches) for Zoho Expense so that there is consistency between this app and Zoho Books. Thanks in advance.Adding branded signature to tickets reply
Hi, i am unable to figure out how to add signatures with logo to tickets reply. please advice .Zoho Marketing Automation 2.0 - Landing Page function not working
Dear Zoho Team, I am working on implementing Zoho Marketing Automation 2.0, and am now looking into the section "Lead Generation". If I open the "Landing Pages" section, I immediately get an Error code: Error: internal error occurred. Can you help meZoho Mail Android app update: Manage folders
Hello everyone! In the latest version(v2.9) of the Zoho Mail Android app update, we have brought in support for an option to manage folders. You can now create, edit, and delete folders from within the mobile app. You can also manage folders for the POPHow to share ticket numbers across different ticket types
I'm running an event and have three different ticket types. Add on Event + Main Event - Early bird Main Event only - Early bird Add on Event only - Early bird And Standard class - shown but not available until early bird finishes Add on Event + Main EventNext Page