General Clinics: Learning to create amazing appointment scheduling sites

General Clinics: Learning to create amazing appointment scheduling sites

Imagine a scenario where you have a slight temperature or a small rash that you are worried about and you want to get it checked.

If you do not have a regular clinic that you normally visit, then the first place where you will check for a new one is the internet.

Moreover, when you do that, you are very likely to compare different clinics to each other.

This is where a spectacular appointment scheduling site comes to your rescue.

In scenarios like these, an impressive appointment scheduling site not only helps in attracting new patients to your clinic but also instills confidence in their decision to choose you for your services.



This shows that creating an attractive appointment scheduling site is one of the best value for money propositions when it comes to marketing your clinic.

In this guide, we are going to show exactly how to do so.


Do you really need an attractive appointment scheduling site for your company?

In the healthcare industry, you will know that having an outstanding online presence will improve your position among your competitors in your market.

Moreover, this will also be put in a good position so that new patients will prefer to avail your services rather than others.

This is because when it comes to choosing healthcare, most people do not compromise on quality. For your existing customers, they already know about this. As for the new ones, how will they know that you are as good as what you claim online?

One metric that you can use is to show good ratings, but that is hard to come by for new clinics that do not have sufficient reviews online.

The other way is to have a very well-built online presence that should impress the user such that he or she feels your service may be as good as you claim. The better you do this, the more you gain in terms of trust from your potential patient.

An attractive appointment scheduler is an integral part of that. It helps you deliver the message of high quality to your customer with minimal effort and cost from your side.

In today’s world where there is a great deal of competition, you need to stay at the top of your game to ensure that you make the most out of your business. In order to achieve this, you need to ensure that you have the right scheduling page for your service as well.


Certain rules and guidelines need to be followed while doing this. But why?

Our goal with this guide is to create the best scheduling page that you can do for yourself. To achieve this, there are a couple of guidelines that you need to follow so that your scheduling page does a lot more than just representing your industry.

Every industry has certain visual characteristics that are key to showing the feel of that industry when it comes to design.

For example, wedding planners tend to use colors like pink, baby blue, custard yellow and oregano green on their websites because you are far more likely to see these colors on a wedding setting. This helps them bring a wedding like feeling to anyone who views their website.

In most cases, the customers are likely to opt for such a service rather than another is not able to do these things because they are far more likely to trust the service of the former from what they have seen online.

Therefore, it is essential that you follow certain guidelines that are commonly used in your industry to ensure that your online presence helps you stay over your competition. Be it Marketing, Photography, Education or any other industry for that matter, having an attractive and good-looking appointment scheduling website can only work wonders for your business.

This guide will provide an overview of what you need to know while designing your appointment scheduling page in the education industry. If you need an in-depth guide covering every step of the process, we recommend that you go through this guide before continuing any further.


All right, so, how should you go about making an appointment scheduling site?



Your scheduling page should have a very appealing and intuitive user interface furthermore not being too much that your customers are overwhelmed with it.

If you manage to do this right then this will help you catch the attention of the customer and keep him on the page for much longer times that they usually do.

Your page should also have everything that the customer needs to know about before they schedule an appointment with your clinic.

With the right color combination, background and text you can make a great scheduling page that you can use to showcase your establishment. This will help you gain the confidence of customers which will in turn benefit your business.


The best place to start is your background image.

Your background image sets the mood for your establishment when your customer is on your scheduling page. Therefore, it is also one of the most important aspects of your page that you need to pay attention to.

Now, let us think about how the image of your page should look like. When you typically look at any website that is in the healthcare field, you would want the page to give a sense of hospitality and care that you would usually receive in a hospital. In order to do this, you need to use the colors that you usually see in a hospital.

What are the colors that you see the most of the time in places like these? Many of them are white, teal, electric blue, mint green, pink and other colors that look like these.

These colors have been associated with the healthcare industry for so long that people almost immediately associate them with a clinic or hospital. From these, you can pick your color scheme that you want to use for your page. This will be applied to both your background image as well as other elements on your scheduling page.

Once you have the colors in mind, we would suggest that you pick a picture for your background image that incorporates these colors from your appointment schedule site. It will be better if these pictures show your establishment and staff.

Keep in mind that there will be other elements on top of your background image, so try to pick one that does not have too much going on in image. A simple and beautiful image is often the best pick for your background as it will compliment and accommodate everything else on your scheduling page well.

If in case you have just started your business or if you really cannot find some professional images, fret not. There are many websites from which you can either buy an image or download one for free, for which the process is explained in detail on the guide which is mentioned at the beginning of this one.

While solid colors are also an option for the background, we would highly recommend against that as it will look very badly put together and will not show the effort and quality that you have in your services through the scheduling site.

If you decide to go with an image, one more thing that you will need to keep in mind is that you need to pick an image where there are not many subjects along the border.

This is because the logo of your establishment and the name will appear on the top left corner of your scheduling page, which may not be visible if there is a lot going on behind it on that part of the background image.

If you are having trouble getting the color scheme of your choice, look at some websites of popular healthcare centers to get some inspiration. Also, here are some of our recommendations for the same:

While picking colors from these recommendations, you can use the hex value given below to get the exact color from above.


What about the other things on your site, then?

The color scheme that you had picked earlier while choosing your background image will be the one that you are going to use on other parts of your appointment scheduling page.

We do this so that your background image and the elements on your scheduling page together look like a part of a single design language. This brings a complete and attractive look to your scheduling page as well.

As for which of the colors to apply for the elements, we would suggest you to go with a color that goes well against the ones that dominate the background image. This helps the elements to be easily visible from the background image. This color can be picked from the ones that you had in mind earlier.

In the case of the text, it is best to go with the same color that you had applied for the button to bring uniformity to the page. If in case anything in the background is interfering with this, you can also go with black or white depending on the situation. Use a trial and error method for this and pick the color that helps the user to read the text very easily.

For every edit that you make on your page, we recommend that you check out the live preview of your page with the changes implemented by clicking on the Go To button at the very bottom of the Workspace Settings page.

In a nutshell, your scheduling page should have a simple and beautiful background, a good color on your buttons with the right text color on top of it. This will give a very health care like feeling to your customers, for that lack of a better description of the feeling.


The text on your site is probably the most powerful part.

There are two lines above the buttons where you can give any text that you want on your scheduling page.
There are two ways to use these text fields: You can either use this part to advertise your establishment by using some phrases to do so or you can use this to provide information to the users that they need to know about before scheduling an appointment with your clinic.

This choice is yours to make but ensure that you utilize that space effectively. If you feel that the given space for text is not sufficient for you, you can always edit the space between the buttons and the footer of the page to write what you need. Just ensure that the text on the image is legible enough to be read easily by the customer if you choose to do so.


Is that everything that you need to do? Not quite!

After you have done designing the appointment scheduling page, we highly recommend you show your page to others and ask for their opinions.

While the opinions of others help in pointing out things that you may have missed out in the process, they also sometimes provide suggestions about your work that may help improve your page.

Ensure that you get different points of view from people that you trust such as colleagues, friends and family and incorporate that changes that you think will improve the scheduling page.

You can also start asking your customers for feedback on the same from which you can take in suggestions that can be used to improve your scheduling page further.

We hope that this guide will help you! If you have any questions regarding this guide, let us know in the comments below.


      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ








                                ご検討中の方

                                  • Recent Topics

                                  • Change Currency symbol

                                    I would like to change the way our currency displays when printed on quotes, invoices and purchase orders. Currently, we have Australian Dollars AUD as our Home Currency. The only two symbol choices available for this currency are "AU $" or "AUD". I would

                                  • Python - code studio

                                    Hi, I see the code studio is "coming soon". We have some files that will require some more complex transformation, is this feature far off? It appears to have been released in Zoho Analytics already

                                  • Zoho Social - Post Footer Templates

                                    As a content creator I often want to include some information at the end of most posts. It would be great if there was an option to add pre-written footers, similar to the Hashtag Groups at the end of posts. For example, if there is an offer I'm running

                                  • The Social Wall: August 2025

                                    Hello everyone, As summer ends, Zoho Social is gearing up for some exciting, bigger updates lined up for the months ahead. While those are in the works, we rolled out a few handy feature updates in August to keep your social media management running smoothly.

                                  • Allow to pick color for project groups in Zoho Projects

                                    Hi Zoho Team, It would be really helpful if users could assign colors to project groups. This would make it easier to visually distinguish groups, improve navigation, and give a clearer overview when managing multiple projects. Thanks for considering

                                  • Zoho Books - Quotes to Sales Order Automation

                                    Hi Books team, In the Quote settings there is an option to convert a Quote to an Invoice upon acceptance, but there is not feature to convert a Quote to a Sales Order (see screenshot below) For users selling products through Zoho Inventory, the workflow

                                  • Can't find imported leads

                                    Hi There I have imported leads into the CRM via a .xls document, and the import is showing up as having been successful, however - when I try and locate the leads in the CRM system, I cannot find them.  1. There are no filters applied  2. They are not

                                  • Custom Button Disappearing in mobile view | Zoho CRM Canvas

                                    I'm working in Zoho CRM Canvas to create a custom view for our sales team. One of the features I'm adding is a custom button that opens the leads address in another tab. I've had no issue with this in the desktop view, but in the mobile view the button

                                  • The connected workflow is a great idea just needs Projects Integrations

                                    I just discovered the connected workflows in CRM and its a Great Idea i wish it was integrated with Zoho Projects I will explain our use case I am already trying to do something like connected workflow with zoho flow Our requirement was to Create a Task

                                  • Zoho Projects MCP Feedback

                                    I've started using the MCP connector with Zoho Projects, and the features that exist really do work quite well - I feel this is going to be a major update to the Zoho Ecosystem. In projects a major missing feature is the ability to manage, (especially

                                  • Function #10: Update item prices automatically based on the last transaction created

                                    In businesses, item prices are not always fixed and can fluctuate due to various factors. If you find yourself manually adjusting the item rates every time they change, we have the ideal time-saving solution for you. In today's post, we bring you custom

                                  • email template

                                    How do I create and save an email template

                                  • Enhancements in Portal User Group creation flow

                                    Hello everyone, Before introducing new Portal features, here are some changes to the UI of Portals page to improve the user experience. Some tabs and options have been repositioned so that users can better access the functionalities of the feature. From

                                  • Archiving Contacts

                                    How do I archive a list of contacts, or individual contacts?

                                  • How do I filter contacts by account parameters?

                                    Need to filter a contact view according to account parameter, eg account type. Without this filter users are overwhelmed with irrelevant contacts. Workaround is to create a custom 'Contact Type' field but this unbearable duplicity as the information already

                                  • Can I add Conditional merge tags on my Templates?

                                    Hi I was wondering if I can use Conditional Mail Merge tags inside my Email templates/Quotes etc within the CRM? In spanish and in our business we use gender and academic degree salutations , ie: Dr., Dra., Sr., Srta., so the beginning of an email / letter

                                  • Zoho CRM button to download images from image upload field

                                    Hello, I am trying to create a button in Zoho CRM that I can place in my record details view for each record and use it to download all images in the image upload fields. I tried deluge, client scripts and even with a widget, but feel lost, could not

                                  • email moderation issue when email is sent in the name of a mail group

                                    Symptom: an email that is sent by a mail group moderator in the name of a moderated mail group is held back for approval. Reproduction: Create a moderated mail group with members and moderators. Allow that mails can be sent in the name of the group (extended settings). Send an email to the group as a group moderator, but in the name of the group. This mail is held back for moderation which is unexpected. Expected: A mail sent by group moderator to a moderated group are not held back for moderation

                                  • blank page after login

                                    blank page after logging into my email account Thanks you

                                  • Introducing the revamped What's New page

                                    Hello everyone! We're happy to announce that Zoho Campaigns' What's New page has undergone a complete revamp. We've bid the old page adieu after a long time and have introduced a new, sleeker-looking page. Without further ado, let's dive into the main

                                  • Always display images from this sender – Is this feature available?

                                    In Zoho mail, I had my "Load external images" setting set to "Ask me", and that's fine. That's the setting I prefer. What's not fine though is I always need to tick "Display now" for each email I get, regardless if I've done that multiple times from several

                                  • Function #9: Copy attachments of Sales Order to Purchase Order on conversion

                                    This week, we have written a custom function that automatically copies the attachments uploaded for a sales order to the corresponding purchase order after you convert it. Here's how to configure it in your Zoho Books organization. Custom Function: Hit

                                  • Free webinar: Security that works: Building resilience for the AI-powered workforce

                                    Hello there, Did you know that more than 51% of organizations worldwide have experienced one or more security breaches, each costing over $1 million in losses or incident response? In today’s threat landscape, simply playing defense is no longer enough.

                                  • "Subject" or "Narration"in Customer Statement

                                    Dear Sir, While creating invoice, we are giving in "Subject" the purpose of invoice. For Example - "GST for the month of Aug 23", IT return FY 22-23", "Consultancy", Internal Audit for May 23". But this subject is not coming in Customer Statement. Only

                                  • Apply Vendor Credit Automatically

                                    Hello!!! Is there a way where in we can apply vendor credits automatically on the FIRST OUTSTANDING BILL of the vendor?? We have lots of VENDOR CREDITS ISSUES mostly!!! Applying it manually is a pain for us. Would be great if we have a way to apply the

                                  • Zoho Notebook Sync problem

                                    I'm facing a problem with syncing of notebook on android app. It's not syncing. Sometimes it syncs after a day or two.  I created some notes on web notebook but it's not syncing on mobile app. Please help!!!!

                                  • Cliq iOS can't see shared screen

                                    Hello, I had this morning a video call with a colleague. She is using Cliq Desktop MacOS and wanted to share her screen with me. I'm on iPad. I noticed, while she shared her screen, I could only see her video, but not the shared screen... Does Cliq iOS is able to display shared screen, or is it somewhere else to be found ? Regards

                                  • Retainer Invoice.

                                    Why ZOHO not have facilities to deduct partially advance payment from an invoice.

                                  • Apply Vendor Credits Automatically

                                    We are bulk importing Vendor credits in Zoho Books!!! Is there a way to apply vendor credits automatically to the first UNPAID bill of the Vendor?

                                  • Cant Save Gauge on Creator Page

                                    How to Save Gauge on Creator Page see movie https://vimeo.com/1116410860?share=copy#t=0

                                  • Apply Advance option not shown in report

                                    We are facing an issue in Zoho Expenses. While approving an Expense Report, the "Apply Advance" option is not appearing under the three dots (More Options). Details: Module: Expense Reports Issue: "Apply Advance" option not visible Status of Report: Awaiting

                                  • Introducing Assemblies and Kits in Zoho Inventory

                                    Hello customers, We’re excited to share a major revamp to Zoho Inventory that brings both clarity and flexibility to your inventory management experience! Presenting Assemblies and Kits We’re thrilled to introduce Assemblies and Kits, which replaces the

                                  • Auto Capitalize First Letter of Words

                                    Hi I am completely new to ZOHO and am trying to build a database. How can i make it when a address is entered into a form field like this: main st it automatically changes is to show: Main St Thank You

                                  • Follow-up emails via Workflow Automation not staying in the same thread

                                    Dear Zoho Support Team, I am currently using Workflow Automation in Zoho Campaigns to send follow-up emails. In my test case, I noticed the following behavior: All emails in the automation have the same subject line. If the follow-up email is sent within

                                  • Client Script refuses to set an initial value in Subform field

                                    I tried a very simple, 1 line client script to set a default value in a custom subform field when the "Add Row" button is clicked and the user is entering data. It does not work - can someone tell me why? ZDK documentation suggests this should be doable.

                                  • Formatting of Balance Sheet and Profit & Loss Reports

                                    The default format of the Balance Sheet and P&L Reports are based on the Account Types and then the individual accounts within the Chart of Accounts. These are then ordered alphabetically under these sub-headings and one is unable to re-order these or

                                  • Emails Are Not Being Delivered to My Inbox

                                    Hello Zoho Support Team, I am experiencing an issue with my Zoho Mail account. The most important problem is that emails are not being delivered to my inbox. Details: My Zoho Mail address: info@coreforcelife.com What happens: I am not receiving any incoming

                                  • Help Center IFrame Issue

                                    I have had a working Help Center on my website using an iframe for a while. But now for some reason the sign in page gets a refused to connect error. Can someone please help. If I go to the url manually it works correclty

                                  • Staff rules

                                    Hi! Do you people know what are the default staff rules when a new booking is created? We have two staff members in my team (me as the admin, and my employee). As we share the same services, I'm wondering how Zoho will pick the staff for new apointments.

                                  • Comment Templates

                                    Is it possible to add a template option for comments? We have some agents in the process who's responses require a pre-formatted layout. It would be incredibly handy to have a template for them where they can insert the template and then add their responses

                                  • Next Page