Fitness Industry: How to design appointment scheduling sites for businesses in this industry?
Hey everyone!
Today, we have put together a guide on designing appointment scheduling site for businesses in the fitness industry. We hope that this guide will be useful to you and do not forget to share this with anyone who you know will benefit from this. So, let us begin!
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Why do I need an attractive appointment scheduling site for my fitness establishment?
Let us start with a scenario. Imagine that you are a potential customer who is looking to join a new gym. Where are you going to look for information about the gyms near you? On the internet, of course. After searching for gyms near you, you will start comparing all of them against each other based on how much information they provide and how good their online presence is. One of the major deciding factors for potential customers other than the information about your gym is how attractive your website and appointment scheduling site is. Most gym owners underestimate how important this is because in today’s world, the first place where anyone is going to look for information is on the internet and it is very essential that you need to showcase your best on the web as well. This has the potential to gain the trust and confidence of your customers to invest in your services with the expectation of great quality especially when they compare you against your competition. So, what are we waiting for? Let us begin!
Why follow certain rules and guidelines while designing an appointment scheduling site for your fitness establishment?
Every industry follows a certain design language. If you take a set of organizations in the same industry, you will notice that there will be several similarities on how they have their websites designed. This is because the design language plays a crucial role in communicating the attributes of an organization visually. For example, pharmaceutical companies use white, green and blue on their websites because they are the colors that are most associated with that industry. Similarly, we need to use a certain color combination on our websites as well. Moreover, that is what your customers want to see on your web pages because that is what signals to them that you know what you are doing. Moreover, a well-designed web page will show that you have taken the effort of creating such an appearance, which will surely impress your customers.
Note: This guide will provide an overview of what you need to know while designing your appointment scheduling page in the fitness industry. If you need an in-depth guide covering every step of the process, we recommend that you go through this guide before continuing any further.
What do customers expect from your appointment scheduling site?
Your appointment scheduling site should contain everything that your customer needs to schedule time with your gym. It should contain every bit of information that is necessary for them to know and should be easy and convenient for them to book a time slot. The design and styling of the appointment scheduling site should not be very different from your website either as it does not form a single visual design for your establishment. There should not be much going on in the background image of your appointment scheduling site as it brings in too many elements into your appointment scheduling site. This results in your appointment scheduling site looking too cluttered and it will not be a good experience for your customers to strain and spend too much time on your page just to complete a booking. We would recommend you to simulate a booking after you have designed your page from top to bottom so that you will be able to find the finest details that may not be necessary on your appointment scheduling site. Doing all this will definitely improve the online booking experience for your customers. Be it Beauty, Wedding, Fitness or any other industry for that matter, having an attractive and good-looking appointment scheduling website can only work wonders for your business.
Designing your background image
Before we get started with this, we would suggest that you look at websites of gyms and fitness studios on the internet. You will see some similarities among all of them. The first on will be that all the good ones will have images of their establishment on the website. This is something that is key to building an attractive appointment scheduling site for your customers. Images of customers using your services are alluring when it comes to websites and marketing material for gyms. Therefore, it would be very good if you have some images from your establishment that can be used on an appointment scheduling site. If you do not have anything like that, you can always get some from websites like Unsplash. More information is provided on how to get images for you background on the guide that we had mentioned earlier.
The color scheme that you are going to use also influences your background image. If you have a website for your establishment, then you can get the color scheme right from there itself. Just take a good look at your website and answer this question with a set of colors: which colors are most used on the website of your establishment? If you get at least two colors from your website, then that is the color scheme that we would suggest you to go ahead with your background image. While looking for background images, you can keep these colors in mind so that you can give preference to the images that have these on them. This will ensure that your website and appointment scheduling site are similarly done and it will appear to be very uniform when customers transition from the website to the appointment scheduling site. Just ensure that the image that you use on your background does not have too many details or elements on it as it can make the text that will appear on top of it harder to be read. Also, if you need to put the logo of your establishment on the background image itself, you will need to use other third-party graphic editing applications to do so.
Applying the color scheme on other elements
Remember the color scheme that we got from your website? That is the exact one that we will be using for applying colors to our page as well. Now that we have completed designing our background image, we have mainly four areas where you will need to apply colors for your appointment scheduling site: Background color, Text color, Button color and Button Text color. While applying color to each area, ensure that the color that you are applying is contrasting well with the background area behind it. This way, you can ensure the maximum visibility of the element and the background as well. This especially applies to the text on the page that has the utmost importance as it may contain information that your customers need to know before booking a time slot on the page. You can try out different colors from your color scheme on your text and pick the one that is the most legible on your page. In case you are unable to find a color like that, you can always go with white as white is a neutral color that can go with any combination. Keeping similar instructions in mind, keep trying out different combinations on the page and choose one that you think is the best.
Writing the text on your appointment scheduling site
The text above the buttons is the place where you can keep some punchy one-liners for your page. You can also use the same space to inform the customers of anything that they may need to know about before booking the time slots. Remember that since the text is situated above the buttons, you can count on them to read it before going over the buttons. If you think that the space given for the text is insufficient, you can edit the background to contain a small amount of information besides this with other graphic editing tools. After every edit that you make while designing your appointment scheduling site, we highly recommend that you check out your edit by clicking on the Go To button at the very end of Workspace settings and checking the live preview of your appointment scheduling site. This way you can adjust the design as you keep changing and editing different parts of the appointment scheduling site.
The final thing to do
One of the most important things in this whole guide is to get feedback for your work. Many a time, we get carried away with our design that we may sometimes add certain elements that are unnecessary or irrelevant to our product. Therefore, it is crucial that you get opinions from others who you trust such as colleagues, friends or family who can evaluate your work and hive suggestions that may or may not improve your appointment scheduling site. Once you’ve rolled out your appointment scheduling site, get feedback from your customers as well asking them to suggest any improvements that can be made from their perspective. This act not only gets you information that you can use to improve your services, customers also feel good when they are asked for their feedback as it makes them feel that you care about quality in your service. This will only benefit you in the long run as it also helps build customer loyalty to your establishment and services.
We hope that you have found this guide to be helpful to you. Please share this with anyone who you know will benefit from this guide. Once again, let us know of any questions that you have via the comments sections down below.
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