SalesIQ for Backstage: Touch base with website visitors

You probably spent a lot of time and effort building your event microsite and making sure everything is just right. Now that it's built, you're likely wondering how well it's relating to your audience. Who's visiting it? Where are they from? What do they find interesting there? What's stopping them from buying a ticket to your event? So many questions and not enough answers.

We've got some good news for you. Backstage is now integrated with Zoho SalesIQ to help you get answers to all of these questions so you can understand what's happening within your microsite. An integration with SalesIQ comes with real-time website tracking and live chat facilities making it the perfect platform to engage with visitors.

Know who's visiting your microsite

When you integrate with SalesIQ from Backstage, you'll be asked if you want to enable visitor tracking for your event microsite. Say yes, and you'll be updated with all the latest information about your visitors. You can get details like how long they've been on your microsite, where they're from, their visit history, and the actions they've performed on your microsite. SalesIQ will keep track of all the visitors on a portal level, making it easy to get a complete picture of a visitor's interaction with all of your company's events.

Engage with visitors

SalesIQ's live chat widget often comes in handy, allowing you to respond to visitor questions in minutes instead of hours. Whether someone has a sponsor question, wants to buy tickets in bulk, or has a speaker proposal, live chat is so much easier for quick discussions than email conversations. Also, live chat works both ways, so you can start conversations with visitors too. Say you've noticed a repeat visitor or someone who's been on the microsite for quite some time now but hasn't bought a ticket—you can be proactive and initiate a conversation to find out what's on their mind.

The Zoho SalesIQ integration is available in the Professional, Enterprise, and Ultimate plans.

Integrate with SalesIQ and get an event microsite that's more intuitive than ever. Do let us know what you think in the comments below. You can also start a discussion about this in our community or write to us at support@zohobackstage.com for any product-related questions.

Zoho Desk Resources

Desk Community Learning Series
Digest
Functions
Meetups
Kbase
Resources
Glossary
Desk Marketplace
MVP Corner
Word of the Day

Topic Participants
Nisha Shree A N

Sticky Posts
Important notice: Changes in sender domains
Hello Backstage users, This is a heads-up about a major change with sender domains in Zoho Backstage. In response to Google's new guidelines for email senders, Backstage won't be able to send emails with the sender domain "gmail.com" or "googlemail.com".
Announcing Backstage OnAir, our in-house virtual events solution
These past months have seen a huge rise in the number of virtual events with some of the biggest events of the year going online. Though there's little possibility for virtual events to completely replace in-person ones, COVID-19 has shown how flexible
Introducing the mobile app for event organizers
It doesn't matter if you're planning your first trade show or an annual executive retreat—organizing an event requires your undivided attention. This is especially true on event day, when things can quickly get out of hand. So how can you stay on top of everything happening at your event? Introducing the Zoho Backstage for Event Organizers mobile app, for Android and iOS—designed to improve and simplify your event management. Getting things started on time, checking in attendees on event day, following
Announcing Zoho Backstage: Your complete event management software
With just a few months till the event, you're still racking your brain. Did you advertise to the right audience? Is your event website design appealing? How will you keep attendees engaged and interested during sessions? It doesn't matter if you're organizing