The Social Wall: April 2024

Hi everyone,

We hope you all had an eventful month. We're back to tell you everything that happened with us during April.

Some product updates that went live are:

Publish Stories to Facebook

You can now directly publish a Story to Facebook from the Zoho Social web application. Upload a media file from any of the available media attachment options like Media Library, Cloud Picker, etc., or create a Story using Canva or Zoho Social's Image Editor. You can add any enhancements to it like stickers, text, and filters, and then publish or schedule it to go live for a specific time. You can publish Stories to Facebook if you're on pricing plans Standard and above.

Access more information through the Zoho Social eWidget for Zoho Mail

You can now view brand mentions received on your Facebook and LinkedIn profiles, and messages received on your Facebook and Instagram profiles(additional to X) through the Zoho Social eWidget extension available on Zoho Mail. You can also interact by adding a like, comment or reply to the @mentions and messages. Enable the Zoho Social extension under the eWidget panel or navigate to Settings -> Integrations -> Extensions.

Brand mentions:

Brand Messages:

Changes to Instagram Video Publishing

Earlier, you were able to publish a video to Instagram as a Reel if you tick the checkbox displayed in the compose window. Currently, if you're publishing a single video in a post to your Instagram account, it'll automatically be published as a Reel, and the checkbox won't be displayed for Instagram publishing. Whereas if you're publishing to your Facebook page, you'll have the option to either publish it as a Reel or a post.

We're also thrilled about our latest social media initiative that went live this month:

Social Sessions

Social Sessions is a really interesting series of videos where we'll be sharing with you some insights, tips, and knowledge provided by social media experts. These are shared in the form of short videos to ensure that you get an overview of the message within the short time span.
In our first episode of #SocialSessions, social media coach and educator Jera Bean talks about long-form content vs short-form content and which works better for each platform.

In the second episode, Ben Amos, Founder of EngageVideo Marketing, talks about how you can create videos for social media strategically and with a purpose to get better results.

We're working on similar videos to cover a wide range of topics to give you valuable takeaways from other influencers and social media experts.

Check out these updates and let us know what you think!

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Sticky Posts
The Social Wall: April 2024
Hi everyone, We hope you all had an eventful month. We're back to tell you everything that happened with us during April. Some product updates that went live are: Publish Stories to Facebook You can now directly publish a Story to Facebook from the Zoho
Introducing Inbox in Zoho Social
Hey everyone, We are excited to introduce the Inbox in Zoho Social to help manage all social media interactions from Facebook, Instagram, X (formerly Twitter), Google Business Profile and YouTube for your brand in one place. You can track and assign them
Social Media Simplified with Zoho Social: Understanding reach and engagement while publishing from Zoho Social
If you've been a user of Zoho Social or any other third-party social media management application, you must have wondered at some point of time if the reach and engagement of your post has been affected in any way because of where you post it from. While
The Social Wall: March 2024
Hello everyone, We're excited to bring to you information on the updates that went live this March to help you optimize your Social experience. Let's check out what they were and how they can help you. Analyze your Mastodon performance You can analyze
It's here! A Publishing Calendar to give you better view and more control over your posts.
Hello! Just a couple of days back my colleague Vishal announced that you can now do more on Twitter with the Advanced Search Filters, along with a bunch of other cool stuff. I hope you got a chance to check it out. In fact, I'm itching to you tell you all about the latest updates we have lined up, but I'd rather give you doses of excitement every week to last until the very end. ;) Alright, I hear you. That's enough tease for the day. Here we go! Introducing... an all-new Publishing Calendar,