Track Your Social Media Channels with Zoho Social

Track Your Social Media Channels with Zoho Social

The world that we live in today is being directed and operated by social media tools. Since these tools connect people across countries and continents, they are being used to maintain personal interactions, expand businesses, and stay in touch at every moment. This naturally amounts to the fact that businesses need a strong presence on social media if they want to be seen or heard by the masses. Where the small or medium-sized businesses can begin to engage their target audience with these tools, the large businesses can expand their reach innumerably.

If you are an entrepreneur who is trying to build a good social media presence, then for starters you should know that you are on the right path. However, from here on, you will need a tool that can track your progress and measure how much you have grown over a certain period of time on social media channels. The perfect fit for this tool is Zoho Social.

All business owners can govern their presence on social media while ensuring that it leads to good results. In this blog, we will see the different ways in which one can track the social media channels with Zoho Social, but before doing that, let us start by understanding Zoho Social in detail.

What is Zoho Social?

Zoho Social is actually a social media marketing tool that assists the organizations to build and expand their online presence. With Zoho social login, the users can reach the right audience at the right time so that engagement can be created with the right messages.

The users can operate numerous social media accounts, schedule posts, and manage all of them at once. Zoho Social allows the social media marketing team to collaborate with multiple accounts with the same standardized dashboard. It helps in tracking the marketing revenue that is spent on social media so that streamlined budgeting can take place.

With the help of Zoho Social, one can publish content a lot more effective for the target audience. Not just this, informed public decisions can also be taken with the help of analyzed data. Once the social media marketers will be able to engage their audience better and listen to their feelings in real-time, it will become easier to initiate a fruitful interaction.

Zoho social media management enables businesses to understand the pulse of the market and all sentiments surrounding their products, services, and brands. This data is accessible via detailed reports that can be shared with the social media teams, other departments, or the senior executives. In addition to working seamlessly with all the important social media tools, Zoho Social can also be integrated with the Zoho CRM and other modules present in the Zoho Suite.

Now that we have gained an understanding of Zoho Social, let us now begin to understand how it helps in tracking the social media channels.

1. Publishing and Monitoring: The Zoho Social software offers numerous publishing features which enable to manage the social media pipeline effectively. With the help of these features, a comprehensive publishing schedule can be created and engaging posts can be published for the target audience.

In addition to this feature, organizations can create customized monitoring dashboards that can be managed by users for tracking and personalizing the screen with the required view. In this dashboard, it is also updating the last interaction that was had with the customer.

2. Automated and Targeted Engagements: There are many people who feel that automating social media processes leads to impersonal engagements. This, however, does not hold true for all cases and in all situations. There are tools like Zoho Social balance and high-quality engagements that allow the users to see the social landscape and discover the best people to engage with on social media.

With the help of integrated data, one can customize the messages, media, and posts based on the liking of the audience so that they can be published at a time when the target audience is active.

The Zoho Social’s SmartQ prediction engine makes all this extremely simple. This tool considers all Facebook posts by time zones and locations. Moreover, the bulk scheduler option enables users to create multiple posts while scheduling their publishing time in just one sitting. This can be done either with a PC or on mobile.

3. Smart Collaboration: With the help of smart monitoring and collaboration tools, the users can track customers while basing their outreach strategies on accurate data. This is further complemented by the Brand Inbox feature that offers a single view of all messages over the platforms.

With the help of Zoho social media management software, conversations can be tracked in a way that one can stay updated because the communication history with the customers is available within a few clicks. Furthermore, the search function is such that it enables you to stay up to date with all the hashtags and events while finding prospects. One can save their searches in case they wish to return to them in the future.

In addition, Zoho Social’s collaboration features enable multiple users to work together and think of ideas for content, publishing schedules, and engagement tactics. Zoho Social comes with a good mix of smart monitoring and collaboration features that are just perfect for the social media team of any consultancy firm. If used up to their complete potential, these features give the best possible results.

4. Social Media Analytics: Analytics is an important assessment of the result that the efforts taken by the team have amounted to. Social media analytics comes with many tools that are used for the analysis of company branding with the social media website.

These tools do the job of monitoring, analyzing, and providing deeper insights with all the information gathered through the blogs and other media websites. Organizations can track their progress and be aware of all the steps that have resulted in something good with the help of this tool.

Hence, Zoho Social results in advanced analytical techniques that are also a part of this software. It helps in understanding customer behavior which plays a major role in social media analytics software. This analysis further helps the users in marketing to build their brand with the content that has a high demand.

5. Easy to Use: The Zoho Social is recommended as one of the best methods to track social media channels because of another reason which is that it is easy to use. It comes with an interface that is very simple to understand and manipulate.

In addition, it comes with a social share plug-in for web browsers like Firefox and Chrome which further allows the users to share content instantly form the same browsers and windows.

6. User Satisfaction: At the time when a marketer makes a decision to buy a social media management software, it becomes necessary to base the final decision on the reviews of the users who have had previous experience with using that software. This means that in addition to seeing how the experts evaluate the software in their reviews, one must also find out if the people and companies that buy it are satisfied with the product or not.

For this reason, the customer satisfaction algorithm of Zoho Social helps in gathering customer reviews and comments over a wide range of social media sites. This data is presented in a simple to digest way showing how many people had a positive and negative experience with the Zoho social.

When this information is at hand, one can be equipped to make an informed decision that they won’t regret in the long run. That being said, user satisfaction with Zoho Social has been impeccable. Its implementation has actually shown great results in improving the reach of brands.

7. Collaboration with Team: With the help of collaboration features, the Zoho Social software makes it possible to discuss numerous social media tasks and carry out campaign planning which helps in making quick decisions while saving organization time.

Here are some of the features that are offered by collaboration:

  1. Discuss: You can start a new discussion, talk about an influencer engagement, plan things, and direct people to do anything with the help of Discuss. If you feel that you have anything important to talk about then hit discuss and you will be good to go.
  2. Roles and Permissions: You can bring your colleagues on board and create particular roles for them. For instance; you can assign which social media channels or features can be accessed by one particular person.
  3. Tag: If you are drafting a new copy then you can tag your team members for the feedback. By using the option of @mention, you can engage your team members in conversations and get them to participate.

8. Detailed Reports: Zoho Social generates detailed reports that are based on all the activities that took place on the platform. This report can be shared with the team and lay the foundation of planning.

It is enriched by the statistics and analytics feature that offers insights with the help of visual data reports about the performance and the online presence of a brand.

Conclusion:

Zoho Social comes with features that will be loved by you and your team. Integrated with all things that empower you to build a brand on social media, Zoho Social can be used to schedule content in numerous ways, monitor all that matters, and create intelligent reports.

I hope that you learned something new 
Cheers!
Abhi
(Seasoned Zoho Authorized and Certified Partner)

Feel free to contact me if you have any queries
Email: abhishek(@)encaptechno(dot)com
Call: +1-416-405-8185


      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          • Sticky Posts

          • Introducing Inbox in Zoho Social

            Hey everyone, We are excited to introduce the Inbox in Zoho Social to help manage all social media interactions from Facebook, Instagram, X (formerly Twitter), Google Business Profile and YouTube for your brand in one place. You can track and assign them

          • A decade together - Thank you for being a part of the journey with Zoho Social!

            A decade ago, we started Zoho Social with a simple vision: to make social media management easier, smarter, and more impactful for your business. What began as a small idea has grown to a powerful platform that helps businesses across the globe reach

          • Advanced statistics for LinkedIn page, posts and monitor @mentions in Zoho Social

            Hello everyone,   We've made enhancements to the Monitor, Reports tabs, and Post Stats for the LinkedIn channel in Zoho Social, so we wanted to briefly share some information about the updates. Monitor LinkedIn mentions  LinkedIn is one of the most popular

          • Introducing advanced statistics for all your social media posts

            When you're publishing on social media, it's important to understand how the audience engages with your content. This insight helps you come up with ideas for different types of content and also identify the social media channel that's most effective

          • It's here! A Publishing Calendar to give you better view and more control over your posts.

            Hello!   Just a couple of days back my colleague Vishal announced that you can now do more on Twitter with the Advanced Search Filters, along with a bunch of other cool stuff. I hope you got a chance to check it out.  In fact, I'm itching to you tell you all about the latest updates we have lined up, but I'd rather give you doses of excitement every week to last until the very end. ;) Alright, I hear you. That's enough tease for the day.  Here we go! Introducing... an all-new Publishing Calendar,

          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ



                                ご検討中の方

                                  • Recent Topics

                                  • Draft & Schedule Emails Directly in Bigin

                                    Greetings, I hope all of you are doing well. We're happy to announce a few recent enhancements we've made to email in Bigin. We'll go over each one in detail, but here's a quick overview: Previously, you couldn't draft or schedule emails in Bigin, but

                                  • TDS Filing

                                    Is there any option for automatic 26Q and 24Q filing in Zoho books. Even Tally has this option. Why don't Zoho has this ? Is there any customisation available for this ?

                                  • Zia’s AI Assist now helps you write clearer notes — in seconds

                                    After helping recruiters craft job descriptions, emails, and assessments, Zia’s AI Assist is now stepping in to make note-taking effortless too. Whether you’re recording feedback after an interview or sharing quick updates with your team, you can now

                                  • Shortcut to fill a range of cells

                                    Good evening: I'm writing because I haven't been able to find a feature that allows you to select a range of cells, type in one of them, and then use a key combination to type in all of them. In Excel, the keyboard shortcut is Ctrl+Enter. I haven't found

                                  • Object required error

                                    Hi, I am getting an 'Object required' error on the line Call HideColumnsOutsideRange(ws, startOfWeek, endOfWeek) when I run the ShowCurrentWeek macro but not when I run the ShowCurrentMonth macro. Any ideas? Regards, GW Option Explicit Sub HideColumnsOutsideRange(ws

                                  • Zoho CRM - Rename "Estimates" in CRM Finance Suite Integration to "Quotes"

                                    I'm not sure if it's been 2 or 3 years now since Zoho Books renamed Estimates to Quotes. I still see "Estimates" in the Zoho CRM integration. Could this be added to Translation settings so that some customisation could be made on an account by account

                                  • Its 2022, can our customers log into CRM on their mobiles? Zoho Response: Maybe Later

                                    I am a long time Zoho CRM user. I have just started using the client portal feature. On the plus side I have found it very fast and very easy (for someone used to the CRM config) to set up a subset of module views that make a potentially extremely useful

                                  • New Series Announcement - Ecommerce Marketing Tips

                                    Running an online business is more than just having a website. It’s about getting the right customers to discover you, trust you, and keep coming back. To support your growth journey, we’re launching a weekly Marketing Tips series right here on Zoho Commerce

                                  • Marketing Tip #7: Add a blog to your online store

                                    A blog is more than content. It’s a magnet for new customers. Sharing product guides, styling tips, or industry insights through blog posts builds trust and helps you rank higher on search engines. Try this today: Write one blog post answering a common

                                  • Kanban view on Zoho CRM mobile app!

                                    What is Kanban? The name doesn't sound English, right? Yes, Kanban is a Japanese word which means 'Card you can see'. As per the meaning, Kanban in CRM is a type of list view in which the records will be displayed in cards and categorized under the given

                                  • Allow Regular Users to Directly Transfer Ownership of Files & Folders

                                    Hi Zoho WorkDrive Team, Hope you are doing well. We would like to request an important enhancement related to file and folder ownership management in Zoho WorkDrive. At the moment, a regular user cannot directly transfer ownership of their files or folders

                                  • Triggering rules on lead conversion

                                    There is no field on the Rule list for rule conversion to trigger an alert on liead conversion to a potential. I assigned a rule to file on any creation or update of a lead. The lead was changed a lead to a potential but no rule was fired. Rajesh Bhadra

                                  • Customised Funnel

                                    We are running the standard plan for our ZOHO CRM. I have been asked if there is a way to combine data from the Calls module, Deals module and Contact Module into 1 funnel, similar to the view you can get when viewing Deals By Stages, you can see the

                                  • Trigger Zapier on Deluge Insert Into Function?

                                    Hello, To get around the limitation of not being able to trigger a Zapier Zap on Record Update(this would be extremely useful to be able to do btw), I have created a Deluge script to copy the data from Form A to a Trigger Form B using the Insert Into expression from a Custom Action button on a Report from Form A.  This action does not trigger the Zapier Zap whereas manually adding a record or duplicating an existing record does trigger the Zap. Is Insert Into not the same as a manual Add in the context

                                  • Can you inject JS in an HML+CSS+Deluge Page?

                                    I have an HTML + CSS + Deluge page and need just a little vanilla JS functionality. However, it seems like Zoho Creator does not allow that. I'm required to create a JS widget. Is this correct? If so: 1. Won't this quickly consume my API limit if there

                                  • Zoho unified inbox

                                    The new changes have definitely improved things for switching between accounts.  But zoho still desperately needs a unified inbox.  It sucks to have to enter filters and folders for each and every inbox.  This seems like such a simple thing, i wonder why Zoho hasn't done it?

                                  • Best Practice for Penny Rounding & FX Adjustments in Zoho Books

                                    Hi everyone, I’m just looking for some clarity on the correct way to handle very small rounding differences in Zoho Books when dealing with foreign-currency payments. What I’m currently doing: • I enter the supplier bill exactly as shown. • When paying

                                  • Is there a problem with sharing workdrive files with links since last night?

                                    As per title, we can't access folders/files through share links since last night. I created ticket but we need quick solution and didn't hear back from the support yet. The files are still accessible by the main account but all zoho files that we are

                                  • Enable Screen Recording in Zoho WorkDrive Mobile Apps (Android & iOS)

                                    Hi Zoho WorkDrive Team, How are you? We are enthusiastic Zoho One users and rely heavily on Zoho WorkDrive for internal collaboration and content sharing. The screen-recording feature in the WorkDrive web app (similar to Loom) is extremely useful- however,

                                  • Production Management Tool (MRP / BOM)

                                    Hi Guys, is there any recommended App available that works with zoho and covers the needed applications for a production? What we need is a system that covers the BOM (bill of materials), MRP (material ressources planning), MRP II (manufacturing ressources

                                  • Bug in Zoho Cliq Signup Flow – "%s" Placeholder Visible Instead of Product Name

                                    Hi Zoho Team, I would like to report a UI bug in the Zoho Cliq signup/enable flow. During the step where Cliq asks to enable the product for the company, the following text appears: Great! Your company is already available in Zoho, so you just have to

                                  • Exporting tickets

                                    I went to Setup -> Organization -> Import/Export in order to export tickets but found 2 issues: 1. The email body never gets exported. 2. There are some large numbers (like 5.57E+16) under certain columns of the exported CSV file. I could not find any export options. Please can you help with this?

                                  • Copy field information to clipboard

                                    I need to be able to transfer some field information in to the clipboard, so that I can then paste it in to our helpdesk system. Is there a way I could add a button to a detail report that does this?

                                  • Issuing reconciling a bank statement

                                    HELP! I'm trying to reconcile a bank statement. The prior month reconciled perfectly. Beginning balance is correct yet I'm off by the same amount each time. Both myself and my office manager, separately and together, have tried to complete this reconciliation

                                  • Detect and ignore bots in visitors

                                    The SalesIQ visitor numbers are basically useless to us because there is no bot detection. We get the same bots coming in from the same countries looking at the same pages every day. It can't be that difficult to tell the difference between an actual

                                  • Add Real-Time Microphone Audio-Level Indicator During Screen Recording

                                    Hi Zoho WorkDrive Team, Hope you are doing well. We would like to request an important enhancement to the Zoho WorkDrive screen-recording experience. Current Limitation: During a recording session, there is no visual indication that the microphone is

                                  • Zero Personalization of the File Sharing Experience

                                    By now (2025) this is the maximum level of personalization available for a Zoho sharing link. We gently asked Zoho if we could modify at least the background, and they replied that it cannot be customized. We're truly disappointed – and surprised every

                                  • Request for Solution to Reverse $500,000+ FY2024 Inventory/COGS Discrepancy in Zoho

                                    Dear Zoho Support Team, I hope you are doing well. We are contacting you regarding a significant discrepancy in our financial data within Zoho Books/Inventory, and we urgently need your guidance on how to correct and reverse these issues. After reviewing

                                  • Two factor authentication for helpdesk users

                                    The company i work for wants use the helpdesk site in Zoho desk, as a place for their distribution partners to ask question and look for information about our product. The things there is suppose to go up there is somewhat confidential between my company

                                  • Kiosk can't merge picklist or multiselect

                                    There is no ability to load a multiselect or picklikst field into a kiosk with the values that have been previously selected. So, I essentially have 3 unacceptable options: 1.)Load the value into a text string and include instructions like this: "Picklist

                                  • AGE field from DATE OF BIRTH Field.

                                    HI! I have a field called date of birth in my CRM (LEADS, CONTACT etc…)     How can I know the AGE today   I would like to create a field AGE. I now how to create a field but I don´t which calculation (CUSTOM FUCTION) to make ¿ANY HELP?

                                  • How to update/remove file in zoho creator widgets using javascript API

                                    Hi Team, I have developed a widget which allows inserting and updating records I have file upload field with multiple file upload. Now while doing insert form record, I am using uploadFile API to upload files for that record. I am using updateRecord API

                                  • Announcing new features in Trident for Windows (v.1.34.4.0)

                                    Hello Community! Trident for Windows just got better! With this update we have features that make your daily work easier and more efficient. We've added some features that are exclusive to our app and we're sure you'll find them useful. Let’s dive into

                                  • Report Hover Setting

                                    Would be great if we will able to show information to the user while hovering a record in a report.

                                  • Vertical images displayed as horizontal

                                    Some pictures that originally are in vertical position are displayed in horizontal after the upload. It seems that system rotates them by 90 degrees. How can I fix this issue?

                                  • Plug Samples #12: Verify Customer Mobile Numbers with OTP to Avoid Spam Entries

                                    Hi Everyone! Verifying customer information is critical in business to filter out junk data and spammers. Whether it’s lead generation, appointment booking, or any other operation, ensuring quality data is essential for driving meaningful outcomes. A

                                  • Zoho Desk iOS app update: Saved filters and sort options

                                    Hello everyone! Saved filters created on the web(desk.zoho.com) for tickets are now accessible on the Zoho Desk iOS app. You can easily rename, delete, or clear filters on the go. We have also introduced Sort options on the ticket listing screen, allowing

                                  • Big Things Just Dropped in the SalesIQ Universe: Top Upgrades You’ll Love in Nova’25

                                    Nova'25 has landed, and it’s packed with meaningful upgrades to help you engage smarter, work faster, and scale with ease. Whether you're into proactive messaging, smarter automation, or better admin control, there's something here for everyone. Here's

                                  • Time Entries in Analytics

                                    I am trying to import a zoho sheet into zoho analytics. In my sheets one of the columns has "time Entries" in this "format HH:MM am/pm" example 11:00 PM. After import, i noticed that analytics converted the time to "00 Jan 1900 23:00:00".. how do i maintain

                                  • Amazon invoice in Zoho Books

                                    I have just made my first few sales on Amazon India. Amazon Seller account generates invoices for the sales made on Amazon. These invoices are sent to customers also. Now when I was only making offline sales, I used to create Invoices in Zoho Book. Now

                                  • Next Page