Zoho CRM Tips & Tricks #06 | 8 tips om je customer journey effectief op te bouwen

Zoho CRM Tips & Tricks #06 | 8 tips om je customer journey effectief op te bouwen



Het belang inzien van hoe je een customer journey ontwerpt, kan zijn vruchten afwerpen in hogere conversieratio's, hogere klanttevredenheid en een gezonder bedrijfsresultaat.

Uit een recent, door McKinsey gepubliceerd, onderzoek bleek dat een brede en systematische benadering van de customer journey de klanttevredenheid met maar liefst 10% verhoogde. Uit een ander onderzoek, uitgevoerd door Boston Consulting Group, bleek dat bedrijven die hun klantreis aanzienlijk konden heroverwegen en moderniseren, de kosten met tot wel 25% konden verlagen en marges behaalden die 15% hoger waren dan gemiddeld.

In een markt die met de dag turbulenter en competitiever wordt, kunnen dit soort verbeteringen een worstelende onderneming overeind houden en van een goede presteerder een marktleider maken. Maar hoe kun je je customer journey verbeteren?

De sleutel is het hebben van een effectieve customer journey analyse, mapping en planning. Door gegevens uit je CRM en andere bronnen te gebruiken, kan je jouw customer journey optimaliseren, gaten vinden, bouncepercentages verminderen, tevredenheid verhogen en conversieratio's stimuleren.

Dit zijn de beste tips van Zoho voor effectieve customer journey planning en -optimalisatie:

1. Breng je customer journey in kaart: zet het met pen op papier, letterlijk of digitaal, en visualiseer elke touch point, hoe ze met elkaar verbonden zijn en hoe klanten erdoorheen bewegen.

2. Segmenteer je klanten op hun journey: wie zijn je klanten en hoe bewegen verschillende demografische klantgegevens zich op verschillende manieren door jouw touch points heen?

3. Identificeer zwakke punten: waar haken klanten op af zonder te converteren, en hoe verschilt dit per segment?

4. Stel doelen: als je eenmaal weet waar klanten afhaken en waar de klanttevredenheid laag ligt, kan je doelen stellen voor een verbeterde customer journey.

5. Breng je geoptimaliseerde customer journey(s) in kaart: breng met behulp van planningstools nieuwe, geoptimaliseerde, flexibele en effectieve customer journeys in kaart.

6. Optimaliseer elk touchpoint: gebruik de gegevens uit stap 3 om elke touchpoint -(e-mail, telefoon, social media, apps, enzovoort) zo efficiënt mogelijk te maken.

7. Maak gepersonaliseerde berichten: gebruik je CRM en andere backend-systemen om persoonlijke berichten met een krachtige boodschap te leveren voor elke klant op elke touchpoint.

8. Analyseer en verfijn: gebruik gegevens uit je CRM om voortdurend zowel realtime signalen als langetermijntrends te analyseren en daarop te reageren.

Je doel is om volledig inzicht te hebben in elke touchpoint in de customer journey, zowel in realtime als op de langere termijn. Met de juiste systemen kun je deze data gebruiken om de zwakke punten in je customer journey op te sporen. Deze kan je dan vervolgens snel verhelpen, de lekken dichten, bounces voorkomen en de klanttevredenheid maximaliseren. Ook kunnen deze ten alle tijde veranderen, dus flexibileitit is een vereiste hier.

Je CRM-software (Customer Relationship Management) moet de data-intelligentie en de tools hebben om je daarbij te helpen. Met Zoho CRM kun je de visuele reisplanner gebruiken om snel en eenvoudig optimale customer journeys te plannen en die trajecten vervolgens vanuit het CRM te implementeren voor alle kanalen en touchpoints.

Terwijl je segmenteert op basis van klantgedrag, kun je met Zoho CRM een bestaande customer journey als sjabloon gebruiken en deze vervolgens aanpassen voor elk nieuw segment. Het stelt je ook in staat om gegevens van alle touchpoints te verzamelen en te analyseren, zodat je direct optimalisatiemogelijkheden kunt identificeren, waardoor je de flexibiliteit krijgt die je nodig hebt om je concurrenten voor te blijven.

Sinds de pandemie evolueert de manier waarop klanten het liefst met bedrijven omgaan snel. En deze verandering vertoont geen tekenen van vertraging op korte termijn. Om te winnen in zo'n dynamische en veranderende markt, moet je de customer journeys tot in detail begrijpen en er intelligent en snel op kunnen reageren.

Dat is precies wat je met Zoho CRM kunt doen. Met deze tips kan je de customer journey binnen Zoho CRM optimaal benutten, jou helpen je concurrenten voor te blijven en je zakelijke doelen te bereiken.  



      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          • Sticky Posts

          • Virtual Community Meetup over Canvas voor Zoho CRM

            Beste Community leden, Wij nodigen jullie graag uit voor de Virtuele Community Meetup over Canvas voor Zoho CRM! Met Canvas kun je de gebruikersinterface van Zoho CRM herontwerpen tot een gebruiksvriendelijke en dynamische tool. Deze oplossing vereenvoudigt
          • Tips & Tricks #01 Top 10 Zoho CRM Integraties

            Wij helpen jou graag om het beste uit je CRM te halen. Zoho CRM ondersteunt verschillende Apps en Add-ons die jouw efficiëntie kunnen verbeteren wanneer je met sales leads, prospects en klanten werkt. Integratie is mogelijk met een uitgebreide set aan
          • Webinar - Nieuwe Canvas Functie voor Zoho CRM

            Wij nodigen jou graag uit voor de Webinar over de nieuwe Canvas-functie van Zoho CRM! Tegenwoordig zien alle CRM-softwares er hetzelfde uit: rijen met data op een witte achtergrond met een contrasterende kleur bovenaan en aan de randen. Dat is NU verleden
          • Ask the Experts #1 Online Forum Q&A over Canvas voor Zoho CRM

            Beste Community leden, Zoals jullie weten lanceerde Zoho CRM deze maand Canvas, de eerste CRM Designstudio in de branche! Met Canvas is het mogelijk om creatieve en praktische ontwerpen te creëren zonder enige kennis van programmeren te hebben. Het is
          • Ontdek onze nieuwe Canvas functie voor CRM

            Het gehele Zoho team is verheugd om onze nieuwe Canvas functie te introduceren, de enige functie binnen de branche die u in staat stelt om het ontwerp van uw CRM aan te passen! Canvas is een ingebouwde designstudio in Zoho CRM, waarmee u uw gebruikersinterface

          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ








                                ご検討中の方

                                  • Recent Topics

                                  • Zoho DataPrep and File Pattern configuration

                                    I'm using Zoho data prep to ingest data from One Drive into Zoho Analytics... The pipeline is super simple but I can't any way to get all the files that I need. Basically I need to bring all the files with a certain pattern and for that I'm using a regex
                                  • Custom Function for Estimates

                                    Hey everyone, I was wondering if there was a way to automate the Subject of an estimate whenever one is created or edited: * the green box using following infos: * Customer Name and Estimate Date. My Goal is to change the Subject to have this format "<MyFirm>-Estimate
                                  • Introducing Dark Mode / Light Mode : A New Look For Your CRM

                                    Hello Users, We are excited to announce a highly anticipated feature - the launch of Day, Night and Auto Mode implementation in Zoho CRM's NextGen user interface! This feature is designed to provide a visually appealing and comfortable experience for
                                  • Quick Item Search & Auto-suggestion for Invoices

                                    Hi Team, I am facing an issue while creating invoices in Zoho Books. Currently, I have to type the full item name in the correct sequence and spelling for it to appear. For example, my item name is: "Distemper Acri Silk Special White 10kg" If I type something
                                  • Ticketbai! en el Pais Vasco

                                    Hola a todos, En enero de 2.022 se va a implantar en el país vasco un nuevo sistema de facturación, denominado ticketbai!, ¿hay alguna previsión de realizar las adaptaciones en zoho books o zoho invoices? Ignoro la cantidad de clientes que tienen estas
                                  • Zoho CRM mobile app feature update: home page widgets, field tooltips and user image upload

                                    Hello everyone! Your business doesn't pause when you're on the move, and neither should your CRM. That's why in our latest update, we've introduced a few new features to make your mobile CRM experience smoother and more efficient. Let's take a quick look
                                  • Zoho CRM Plain Text Template: Line Breaks and Formatting Issue

                                    Hello, I'm following the instructions to create email templates in Zoho CRM, but I'm having a problem with the plain text version. https://help.zoho.com/portal/en/kb/zoho-sign/integrations/zoho-apps/zoho-crm/articles/zoho-crm-email-templates#Steps_to_create_a_custom_email_template
                                  • Optimizing Task Handling: Auto-Remove Recurrence for cancelled Tasks.

                                    Hello Everyone, A Custom function is a user-written set of code to achieve a specific requirement. Set the required conditions needed as when to trigger using the Workflow rules (be it Tasks / Project) and associate the custom function to it. Requirement:
                                  • Important updates to your connectors

                                    Hello everyone, Greeting from Zoho Creator! We're excited to announce that we'll be rolling out significant backend updates to Zoho Creator's built-in connectors to enhance security by following the latest frameworks. The existing version of some of the
                                  • Create, collaborate, and manage agreements with Zoho Sign

                                    Agreements drive business. We launched Zoho Sign in 2017 as a simple digital signature tool to sign agreements from anywhere, at any time. Over the years, we've learned that most agreements go through last-minute changes before they're signed. Our users
                                  • Function #25: Automatically generate purchase orders from a sales order

                                    We kicked off the "Function Fridays" series with the goal of helping you automate your everyday accounting tasks. As we delve into today's post, I'm delighted to announce that we're here to present the 25th custom function in this series. While it is
                                  • Has Anyone successfully integrated Zoho and Sage Intact?

                                    Hey all, We’re evaluating Zoho One + Sage Intacct and I’m trying to connect with anyone who has actually implemented the two together.Specifically, I’d love to know: -- Which functions you kept in Zoho vs. Intacct (e.g., Product Catalog, AR/AP, invoicing,
                                  • 5名限定 課題解決型ワークショップイベント Zoho ワークアウト開催のお知らせ (9/25)

                                    ユーザーの皆さま、こんにちは。Zoho ユーザーコミュニティチームの藤澤です。 9月開催のZoho ワークアウトについてお知らせします。 今回はZoomにて、オンライン開催します。 ▷▷参加登録はこちら:https://us02web.zoom.us/meeting/register/6OSF2Bh6TumsMIlDwaY_PQ ━━━━━━━━━━━━━━━━━━━━━━━━ Zoho ワークアウトとは? Zoho ユーザー同士で交流しながら、サービスに関する疑問や不明点の解消を目的とした「Zoho
                                  • hiding a topic from all but one segment (or list)

                                    My organization sends out a number of newsletters using Zoho Campaigns. One of those newsletters is for volunteers. In order to become a volunteer, a person has to first go through our volunteer orientation (training). After that, they can receive newsletters
                                  • How do I set up this automation correctly?

                                    When contacts enter my Subscribers list, I want it to reference a custom field to see if it is empty. Then I want it to do two things: If empty: Assign a tag based on a different custom field. If that custom field is empty, assign a different tag. If
                                  • Function #62: Display associated Quote on Invoice details screen

                                    Hello everyone! Today, we are sharing a Related List script that makes it easy to view and access the quote from which an invoice was created right from the invoice details screen. This Related List displays the Quote number and Amount, allowing you to
                                  • Custom confirmation message

                                    How can I change the message that users see after they submit the booking form? I have to confirm some details before their appointment is officially "confirmed", so I want to change it where it doesn't say their appointment is "confirmed" but rather
                                  • Desk x CRM Integration

                                    Howdy! We currently use SalesIQ but we are considering moving across to Desk as it seems to have more functionality that we want. One of the pulls is the ability for our customers to self serve. But, I might be getting over excited and not actually need
                                  • Function #53: Transaction Level Profitability for Invoices

                                    Hello everyone, and welcome back to our series! We have previously provided custom functions for calculating the profitability of a quote and a sales order. There may be instances where the invoice may differ from its corresponding quote or sales order.
                                  • Issue with Save & Share Link – Works for Others but Not Creator

                                    I’ve enabled the "Save and Share" feature in Zoho Forms, and it works correctly for all users accessing the public link—except for me (the form creator). Issue Details: When I save and share the link, recipients see a “no permission” error. The form is
                                  • Save the pdf report from a registration form in a Folder

                                    Through Zoho Forms I created a registration form with quite a lot of rules to handle different variables (TEAM types, payment in installments, etc.), and the result is pretty good. The automatic PDF that is sent to the respondent upon submission is already
                                  • zoho forms integration to zoho work drive

                                    Scenario: A user fills out a Zoho Form, entering details such as email, mobile number, and other required information, and uploads supporting documents like PAN, Aadhaar, etc. Upon submission, the data is available in Zoho Forms Reports. Requirement:
                                  • Zoho Forms to Zoho CRM Integration failed - can I restart it?

                                    The integration of Zoho Form to Zoho CRM has failed. Is there a way for me to restart it for the impacted entry?
                                  • insert an equation, but in document, it shows an image not available.

                                    I'm new to Zoho writer and used Zoho writer in desktop app version . When I inserted an equation, I got an image not available sign. Any help is appreciated. Thanks, Charles
                                  • Zoho Desk Android app update - Swipe action customization

                                    Hello everyone! We have brought in support for the swipe action customization in latest version(v2.9.13) of the Zoho Desk Android app update, enabling you to configure left and right swipe gestures on tickets to carry out the actions swiftly without opening
                                  • Import KB template OR Export template for zoho desk?

                                    Greetings. Can you tell me if there is a way to get an EXPORT of my KB articles? OR is there a template you supply for importing KB articles into my zoho desk? I am looking for a method of understanding what fields can be imported, and what their possible
                                  • XML format to import knowledgebase into Zoho Desk

                                    Hi, We just started to use Zoho Desk and want to import our knowledgebase from our old support system (Freshdesk) to Zoho Desk. Can anyone give us information about the format of xml file to import? There is no explanation on the related page.
                                  • Zoho Desk integration with Power BI

                                    Hi, I want to be able to create a Power BI report which has live updates of ticket data from zoho desk, is this possile at all? Thanks Jack
                                  • Arranging Ticket Templates

                                    Is there any way to arrange our ticket templates? It doesn't look very organised when it's just arranged according to when they were created. We want the list to look more organised, by arranging/grouping them by topics, or even just by alphabetical
                                  • What they mean with "Portal"?

                                    I just downloaded this app to take my personal notes on digital art studio because it seemed to me the most comfortable app to do it, I use it very often, what do they mean by “no activity on your portal”? I have about 1 year of work here and I don't
                                  • Inactive User Auto Response

                                    We use Zoho One, and we have a couple employees that are no longer with us, but people are still attempting to email them. I'd like an autoresponder to let them no the person is no longer here, and how they can reach us going forward. I saw a similar
                                  • favorites no longer listed

                                    Hello, I can no longer navigate to my Favorites from the pulldown at the top of my grid view (see attached screenshot). I wasn't able to find it anywhere! Please help me display my Favorites. Thank you!
                                  • Notecards Disappeared

                                    Got a new phone. Downloaded and signed in Zoho Notebook. Not finding the Note cards. Just Empty Note books. Frustrating.
                                  • Table Errors

                                    Hello, I'm new to Zoho Notebook and using it on several Mac/Apple devices. My question is regarding tables: Why do they become broken, and how to fix the error without retyping all my data? (Please see the screenshot attached.)
                                  • Aggregating the First Value in the Group By of a dataset

                                    Hi I am trying to get the following Aggregate Formula to work in my chart, but cannot seem to get the right format. I have a series of data that I am running an include_groupby and want to SUM only a column in the first row of each group. So for example.
                                  • Online Calculator with Zoho Forms?

                                    I'd like to build a custom calculator on my website. Zoho Forms seems to offer all the fields for basic calculations performed live without pressing any "Calculate" buttons. Unfortunately, there is still that "Submit" button at the bottom. There is nothing
                                  • Zoho Tables instead of Zoho Creator Spreadsheet reports <3

                                    That would make my day for sure. Zoho Creator is create, but miss data entering as AirTable/Spreadsheet can. Seeing Zoho putting effort in this makes me think maybe one day we could see a similar interface for Zoho Creator spreadsheet reports. B.
                                  • Zoho Sheet - Desktop App or Offline

                                    Since Zoho Docs is now available as a desktop app and offline, when is a realistic ETA for Sheet to have the same functionality?I am surprised this was not laucned at the same time as Docs.
                                  • Notebook Stack

                                    Hi Everyone I Hope you´re fine, I´m sorry if this idea was posted before (I made a search but I haven´t find anything related). So, Having the possibility of stacking notebooks would be an interesting way to order notebooks that correspond to the same
                                  • Writing on sketch cards is bugged when zoomed in

                                    When zoomed in, it writes a noticeable distance above or to the side of where you're actually trying to write. The further you're zoomed in, the more noticeable it is. Zooming is also entirely absent on the desktop version.
                                  • Next Page