Zoho Marketing Plus présente le tableau budgétaire (le Budget Board)

Zoho Marketing Plus présente le tableau budgétaire (le Budget Board)



Le marketing nous amène souvent à dépenser une part importante de l'argent de notre entreprise. Les raisons ne manquent cependant pas : nous devons mener des campagnes payantes, organiser des événements, acquérir de nouveaux clients, et bien plus encore. Nous ne pouvons justifier ces dépenses en tant qu'investissements que si elles sont sont effectuées de manière optimale. Pour y parvenir, il est essentiel d'effectuer un suivi précis de toutes les dépenses.
Que faire pour en assurer le suivi aujourd'hui ? À l'aide de feuilles de calcul, où les détails importants passent souvent sous le radar.
Et s'il existait un outil qui permette d'enregistrer toutes vos dépenses de marketing et de les vérifier à tout moment - que ce soit pour une campagne spécifique, une région spécifique ou votre budget marketing global - le tout disponible en un seul endroit, en quelques clics seulement ? Voilà ce qui nous a poussés à intégrer Budget Board à Zoho Marketing Plus.

En quoi consiste Budget Board ?  

Budget Board est un espace où les équipes marketing peuvent planifier leurs budgets marketing, ajouter et suivre les dépenses marketing, et prendre des décisions basées sur des données.

Pourquoi le Budget Board

La plupart des équipes marketing gèrent leurs dépenses à l'aide de plusieurs feuilles de calcul et en perdent souvent la trace. Bien qu'il existe des outils de budgétisation et de gestion des dépenses sur le marché, ils ne sont pas conçus spécifiquement pour répondre aux besoins des spécialistes du marketing et ne sont pas non plus connectés aux plateformes sur lesquelles les activités de marketing sont exécutées, ce qui entraîne souvent l'un ou plusieurs des problèmes suivants :
  • L'équipe marketing se retrouve à dépenser plus que le budget prévu.
  • Les responsables ne sont pas toujours certains de l'utilisation qui est faite des fonds alloués au marketing.
  • Les équipes marketing n'ont pas toujours accès à des informations plus approfondies, telles que les dépenses géographiques, les dépenses basées sur les objectifs, les dépenses basées sur les activités, et autres, ce qui les empêche de prendre des décisions basées sur des données.
Budget Board a été conçu pour répondre à ces problèmes afin d'aider les équipes marketing à planifier leurs budgets, à enregistrer toutes leurs dépenses et à les classer par catégories.

Les avantages clés de Budget Board

Gérer plus efficacement votre budget marketing

Définir un budget clair pour votre organisation pour que l'équipe marketing et les autres services restent informés et s'alignent sur le budget. Il existe deux façons différentes de planifier votre budget marketing.
  • Budget par période : planifiez le budget marketing de votre marque pour différentes périodes (annuelle, trimestrielle ou mensuelle) et assurez vous que la dépense de votre équipe ne dépasse pas les montants alloués pour chaque période.

  • Budget par projet : organisez votre budget marketing en précisant le budget de chaque projet. Par exemple, vous pouvez allouer 10 000 euros à un projet de lancement d'une application mobile, et l'équipe marketing peut alors planifier et exécuter les activités de la campagne dans le cadre du budget désigné.

Aucune dépense de marketing ne vous échappe

Avec Budget Board, vous pouvez enregistrer toutes vos dépenses de marketing, telles que les montants dépensés pour des événements, des annonces dans les journaux, des campagnes, etc., et préciser les autres dépenses liées à l'événement, telles que les réservations de salles, les services de restauration et les services audiovisuels. Joignez les reçus et conservez des dossiers complets pour les audits futurs et à des fins de conformité.

Mieux comprendre vos dépenses de marketing

À partir des dépenses que vous enregistrez, Budget Board analyse et classe vos dépenses de marketing en fonction du type d'activité, de l'emplacement, etc. De plus, vous pouvez toujours obtenir une vue rapide de votre budget par rapport à vos dépenses réelles grâce à un graphique pratique afin de vous assurer que vous restez dans les limites de votre budget.


Le chemin à parcourir

Nous travaillons en permanence pour faciliter le planning et la gestion de vos budgets marketing.
Les fonctionnalités de la plateforme sont déjà en cours d'amélioration, comme le suivi du ROI et des performances, les workflows d'approbation, les intégrations avec les plateformes financières, et bien plus encore.
Nous espérons que cette nouvelle amélioration vous aidera à gérer efficacement vos dépenses marketing.


N'hésitez pas à nous faire part de vos questions ou suggestions dans la section des commentaires ci-dessous.
 
L'équipe Zoho France


      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          • Sticky Posts

          • Les Zoholics sont de retour !

            Bonjour à tous,  Nous avons (encore une fois) une bonne nouvelle à vous partager : nous allons enfin pouvoir nous rencontrer ! Et pas dans n'importe quel contexte, mais lors de notre conférence annuelle : les Zoholics ! Mais que sont les Zoholics me direz-vous
          • Novembre : un résumé de ce qui s'est passé le mois dernier sur Community

            Bonjour à tous,  L'année 2021 arrive presque à sa fin, mais nous continuons à avoir de nombreuses actualités à vous partager. En voici un résumé ! Nous avons eu notre première session "Ask The Experts" sur notre nouvelle version Zoho One 2021 et vous
          • Août : Un résumé de ce qui s'est passé le mois dernier sur Community

            Bonjour à tous, Et bonne rentrée ! Comme chaque mois voici un résumé de ce qui s'est passé sur Community et dans l'actualité de Zoho en général. La grande nouvelle de mois d'Août est l'arrivée de la fonction Canvas : le premier studio de conception pour
          • Juillet : Un résumé de ce qui s'est passé le mois dernier sur Community

            Bonjour à tous, Le premier mois de l'été se termine, et si certain profitent d'un repos bien mérité, sur Community on continue à en apprendre toujours plus sur nos produits Zoho. Notre série sur Zoho CRM se réinvente avec la découverte de notre fonction
          • Community Digest - Résumé de mai 2021

            Bonjour à tous, Que s'est il passé en Mai sur notre page Community France ? En plus de nos articles Trucs et Astuces, vous avez été nombreux a réagir, nous poser des questions ou encore publier vos propres conseils ! Vos les différents sujets abordés

          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ






                                ご検討中の方

                                  • Recent Topics

                                  • Online Assessment or any aptitude test

                                    This video is really helpful! I have one question — if I share an assessment form link (through email or with the application form on my career page), how does Zoho Recruit evaluate it? Can a candidate use Google or external help while taking the test,
                                  • Editing the Ticket Properties column

                                    This is going to sound like a dumb question, but I cannot figure out how to configure/edit the sections (and their fields) in this column: For example, we have a custom "Resolution" field, which parked itself in the "Ticket Information" section of this
                                  • Need a way to secure Prefill URLs in Zoho Forms (hide or encrypt prefilled values)

                                    Hi everyone, I often use Zoho Forms with prefilled URLs to simplify the user experience — for example: https://forms.zohopublic.com/.../form?Name=David&Amount=300 However, the problem is that all prefilled values are visible and editable in the link.
                                  • Incoming Threads Report

                                    From data to decisions: A deep dive into ticketing system reports Customers raise questions and issues through multiple channels, such as email, chat, or tickets. To monitor the number of queries received on a specific day from each channel, leads can
                                  • Conditional layouts - support for multi-select picklists

                                    Hi, The documentation for conditional layouts says the following: "Layout Rules cannot be used on the following field types: Auto Number Lookup Multi Select Lookup User Lookup Formula File Upload Multi Line" I have a custom module with a multi-pick list
                                  • Samsung Keyboard Issues with Notebook

                                    Dear Users, We're sorry to inform you that some of our users are experiencing certain issues like scrolling, delay/lag, cursor placement especially within the text notes. This occurs mainly due to Samsung Keyboard compatibility with Android 13 and some
                                  • How to apply customized Zoho Crm Home Page to all users?

                                    I have tried to study manuals and play with Zoho CRM but haven't found a way how to apply customized Zoho CRM Home Page as a (default) home page for other CRM users.. How that can be done, if possible? - kipi Moderation Update: Currently, each user has
                                  • Cloudflare Turnstile is now available in Zoho Forms!

                                    Hello form builders! We have added a new layer of protection to help you keep your forms free from bots. Instead of forcing users to prove they are human, Cloudflare Turnstile quietly checks browser signals in the background. Your real users glide through,
                                  • Power of Automation :: Unique Task & Issue Prefix Format and Sequencing Rule

                                    Hello Everyone, A custom function is a software code that can be used to automate a process and this allows you to automate a notification, call a webhook, or perform logic immediately after a workflow rule is triggered. This feature helps to automate
                                  • 【Zoho CRM】キャンバス機能のアップデート

                                    ユーザーの皆さま、こんにちは。コミュニティチームの藤澤です。 今回は「Zoho CRM アップデート情報」の中から、キャンバス機能のアップデートをご紹介します。 目次 グリッドについて フォーム表示のタブについて 1. グリッドについて ビジュアルデザインは細部の調整に手間がかかりますが、キャンバスのグリッドを使えば要素を整理し、バランスよく配置できます。 画像やデータなどの要素をグループ化せずに簡単に配置できます。 余白を調整することで、要素間の視覚的なバランスを保つのに役立ちます。 「表示切り替え基準の幅」を設定すると、デザインをレスポンシブに調整できます。
                                  • Deleting unwanted ticket replies

                                    Hello, In a Zoho Desk Ticket thread, sometimes one of the recipients has auto-reply activated. This creates a new message in the Ticket thread that not only pollutes the thread, but most importantly cannot be replied properly because usually auto-reply e-mails don't do "reply all", so the other recipients are not included. I want to delete such a message in the Ticket thread. I searched the help of Zoho Desk, but only found a way to mark as Spam (https://help.zoho.com/portal/kb/articles/marking-support-tickets-as-spam)
                                  • Issue: Ticket Export Does Not Include Ticket Threads

                                    Dear Zoho Desk Support Team, I hope you’re doing well. I wanted to bring to your attention that the current ticket export feature in Zoho Desk does not seem to include the ticket threads or conversation history. When exporting tickets, only the summary
                                  • Ability to Set Client Name During Portal Invitation

                                    Hi Zoho Team, We would like to suggest an important enhancement to the Zoho Creator Client Portal functionality. Zoho Creator recently introduced the option to set a client’s display name in the Client Portal settings, which is very helpful for creating
                                  • スマホでキャンペンメールを見ると正しく表示されない

                                    キャンペーンのメール(HTML)を作成しましたが、スマホ表示に切り替えると正しく表示されません(添付参照)過去に作成したキャンペーンでは特に意識してませんでしたが、問題なく表示されていたようです。うまく表示される場合とされない場合の違いは何でしょうか?
                                  • 136.143.188.51 blocked by spamcop

                                    Zoho mailserver seems to be blocked by spamcop. Cant send mail to my customer. Not sure what to do.
                                  • Zoho Calendar Integrated Into CRM?

                                    I've searched around the forums but couldn't find anything addressing this . . .  Is there a plan to integrate Zoho's stand alone calendar solution into Zoho CRM?  The CRM calendar does an OK job but is very basic and the Zoho calendar is great, but I've only figured out to subscribe to my CRM calendar within ZCalendar - there is no 2-way sync. My preferred solution would be for ZCal to become the default calendar/event solution within Z CRM. Is this on the roadmap? Thanks
                                  • Can I Create Different Page Layouts Based on a Specified Module Pick List Field

                                    I am trying to work out how to create different page layouts based on a specified module pick list field value, like the Salesforce feature where you can define multiple record types and then create custom page layouts for each record type. This is a super important feature as for almost all the modules we are using (Leads, Potentials, Accounts) we need to be able only show fields relevant to the record type. E.g. We need a very different page layout for a consumer lead Vs a commercial lead, same
                                  • Scheduling Tasks in Relation to Project End Date

                                    I use Zoho project  to help manage tasks that relate to a number of specific business events that take place.  I would like to be able to have my project end date be the date of the event and then work "back" from that date to say...   Add a task 2 weeks before the project end date to remind me to XYZ.  Does anyone know if there is a way to base task timings back from a project due date rather than a project start date?
                                  • What formula to use in computing total hrs and decimal hrss

                                    So , my data includes log im column , 2 breaks with 2 columns that says back and lunch and 1 column that says back and logged out. What formula should i use to be able to automatically have my total hours as I input time in each column? Thankyou
                                  • Notes of Tasks in Zoho CRM

                                    Hello, Is there a way to filter the Notes that appear on a Task to only show the notes related to that specific Task and not display all the Notes of the objects related to that Task (Accounts, Contacts, Deal, etc). In essence, our team struggles to understand
                                  • Passing the CRM

                                    Hi, I am hoping someone can help. I have a zoho form that has a CRM lookup field. I was hoping to send this to my publicly to clients via a text message and the form then attaches the signed form back to the custom module. This work absolutely fine when
                                  • How to next stage blueprint in Zoho Creator

                                    Hello, I have question, its possible to next stage blueprint? in case, Start - (first stage) Leader 1 (with condition 1) - (second stage) Leader 2 (with condition 2) - (third stage) Leader 3 (with condition 3) - (fourth stage) After first stage, i want
                                  • Feature Request: Email Follow-Up Sequences Similar to Zoho CRM

                                    I’m wondering if Zoho Recruit is planning to introduce a feature similar to the Email Automation – Follow-Up Sequences that is available in Zoho CRM. In CRM, this allows users to send a series of timed follow-up emails triggered by specific actions (for
                                  • Duplicated Notebooks

                                    Out of the blue, almost all of my notebooks got duplicated and the different copies contain different information. Some seem like older copies than the others. I use the linux desktop app and sometimes the Android app. I assume that the sync failed at some point and was unable to merge the two versions together. But I'm afraid to add anything else to my notebook because if it can't properly sync 5 notebooks with only a handful of notes each, what will happen when I have hundreds of notes and I lose
                                  • Currency limitation when integrating Zoho CRM & Zoho Books

                                    Brief Video of Problem: https://www.loom.com/share/d61d1d07d0904e149d80c1901a22418e. Background ·       Our business is based in Australia and we have to have Zoho Books in AUD to comply with tax and reporting regulations in Australia. ·       We sell
                                  • Multi-select Lookup does not have Advanced filter options in CRM

                                    With much fanfare Zoho announced the advanced filter options for CRM lookup fields which was a nice addition. This feature is not available for Multi-Select lookup fields. Will it be rolled out in the next 3-6 months, considering the standard lookup filter
                                  • Experience effortless record management in CRM For Everyone with the all-new Grid View!

                                    Hello Everyone, Hope you are well! As part of our ongoing series of feature announcements for Zoho CRM For Everyone, we’re excited to bring you another type of module view : Grid View. In addition to Kanban view, List view, Canvas view, Chart view and
                                  • Unable to copy into a new document

                                    Whe I create a new Writer doc and attemp to copy and past I get this message. The only way to copy into a document is I duplicate an existing document, erase the text and save it under a different name and then paste the information. Not ideal. Can you
                                  • Kaizen #157: Flyouts in Client Script

                                    Hello everyone! Welcome back to another exciting edition of our Kaizen series, where we explore fresh insights and innovative ideas to help you discover more and expand your knowledge!In this post, we'll walk through how to display Flyouts in Client Script
                                  • Customize User Invites with Invitation Templates

                                    Invitation Templates help streamline the invitation process by allowing users to create customized email formats instead of sending a one-size-fits-all email. Different invitation templates can be created for portal users and client users to align with
                                  • Admin Control Over Profile Picture Visibility in Zoho One

                                    Hello Zoho Team, We hope you are doing well. Currently, as per Zoho’s design, each user can manage the visibility of their profile picture from their own Zoho Accounts page: accounts.zoho.com → Personal Information → Profile Picture → Profile Picture
                                  • Published Course Not Reflecting In Hub

                                    Hi! I am trying to create micro-learning courses for our team to be available for self-guided learning. I have published the courses with enrollment settings open to all users of the hub, but they don't appear to be available for enrollment. Am I missing
                                  • Unlock Locked Users via Zoho One Mobile App

                                    Hello Zoho One Team, We have noticed that in the Zoho One web admin panel, we can unlock a locked user when needed. However, when using the Zoho One mobile app, there is no indication that a user is locked, nor is there an unlock button similar to what
                                  • Tip #47- Stay Ahead with Automated Scheduled Reports in Zoho Assist- 'Insider Insights'

                                    We’ve made it easier for you to stay informed, even when you’re busy managing remote sessions! With Scheduled Reports in Zoho Assist, you can now automatically receive detailed insights about your remote support and unattended access activities directly
                                  • Colour Coded Flags in Tasks Module List View

                                    I really like the colour coded flags indicating the status of the tasks assigned to a Contact/Deal in the module list view. It would be a great addition to have this feature available in the list view of activities/tasks. I understand you have the Due
                                  • Uploading data to S3

                                    Has anyone successfully uploaded data from Creator to S3 using the InvokeURL command or any other method in Deluge? (keywords: S3, AWS, Amazon, bucket)
                                  • UPS Label size when generated via Zoho

                                    We've integrated UPS with Zoho inventory. When creating and downloading the shipping labels they are created in a larger paper size. I'd like them to be generated to print on a 4x6 printer. Zoho have told me I need to do this within our UPS portal. UPS
                                  • Credit Management: #4 Credits on Unused Period

                                    Recall a familiar situation. You sign up for a monthly gym membership. You pay the subscription fee upfront, get motivated, and show up consistently for the first week. Then, suddenly, you get caught up in work deadlines, travel plans, or a dip in motivation.
                                  • Zoho Analytics Automatically Deletes Queries and Reports When a Synced CRM Field Is Removed

                                    We’ve encountered a serious and recurring issue that poses a massive data integrity risk for any Zoho Analytics customer using Zoho CRM integration. When a field is deleted in Zoho CRM — even an unused one — Zoho Analytics automatically deletes every
                                  • Prevent new Record Association

                                    Hello all, We have a small sales organization therefore, it's helpful for everyone on the sales team to be able to view the full list of accounts to assist in preventing duplicate accounts from being created. However we want to prevent people from creating
                                  • Next Page