Can you send follow-up emails to unopened recipients to improve open rates?

Yes. You can send follow-up emails to unopened recipients. After sending your main campaign, go to Campaign Reports, select the campaign, and click Send Follow-up. Choose Unopened as the recipient group, then create and send your follow-up message.

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Related Articles
How can I improve my open rate?
You can practice the following techniques to improve the open rates for your campaigns: Send personalized emails to your contacts. In Zoho Campaigns, you can use the "Merge Tags" feature to personalize your emails. Offer content that's relevant to ...
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Open and click rates are measures of the success and reach of your email campaigns. If your marketing approach is on the right track, then you will see decent open and click rates for your campaigns. A good baseline for your open and click rates are ...
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The open rate is tracked with the help of a hidden one-pixel image placed in the body of the email message. When an email recipient opens the email and when the one pixel image is downloaded, an "open" is recorded in your Campaigns database. When the ...
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Do follow-up campaigns help improve the open rate?
Yes. Follow-up campaigns help improve open rates by targeting recipients based on previous engagement. Sending tailored messages to those who didn’t open or interact increases the chances they’ll engage the second time.