How can I encourage my recipients to add my email address to their address book?

Kindly use our vCard merge tag and inform your recipients to use it to add your email address to their contacts/address book for better email deliverability.

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Email deliverability refers to the ability of emails to land in the recipients’ primary inbox.
Will adding the sender address to the address book help email delivery?
Yes. Adding the sender address to the address book or contacts of recipients' mail clients increases trust in your email, which can help your emails land in the recipient's inbox. You can use our vCard merge tag to facilitate this.