How can I improve my open rate?
You can practice the following techniques to improve the open rates for your campaigns:
- Send personalized emails to your contacts. In Zoho Campaigns, you can use the "Merge Tags" feature to personalize your emails.
- Offer content that's relevant to your contact's needs and interests.
- Follow hygienic email sending practices.
- Analyze your recipient's time zone and send emails when they are likely to check their inbox.
- Nurture your contacts by sending follow-up emails for your campaigns. You can use the Chain and Child campaign models to nurture your contacts effectively.
- Don't send very few emails or over-send emails. Maintain a healthy email volume and frequency.
- Write compelling subject lines that are clear, concise, and relevant.
- Use a recognizable sender name to build trust.
- Segment your audience based on interests or behavior.
- Avoid spammy language to prevent emails from landing in junk folders.
- Clean your list regularly by removing inactive or invalid contacts.
- Authenticate your domain by setting up SPF, DKIM, and DMARC for better deliverability.
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