How do I get spam trap addresses in my mailing list?
Spam traps are created by ISPs and ESPs to identify marketers who follow unhygienic sending practices. Spam traps will enter your mailing list under the following scenarios:
- When you use purchased mailing lists
- When you don't handle email bounces properly
- When email addresses provided by your contacts expire
Spam traps are generally present in purchased mailing lists. If you send campaigns to purchased mailing lists your emails will hit spam traps. Sometimes when you use an old mailing list, email addresses used by your contacts may expire and become spam traps.
At Zoho Campaigns, we urge our customers not to use purchased mailing lists. We strongly recommend our customers to follow the double opt-in process to grow their mailing lists. To avoid hitting spam traps, regularly clean your contact list.
Whenever your emails hit spam traps, we will notify you, freeze your account, and ask you to provide a detailed explanation. We will reinstate your account if your explanation is valid.
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