What role does domain reputation play in email delivery? - Online Help | Zoho Campaigns

What role does domain reputation play in email delivery?

Domain reputation refers to the trustworthiness of your sending domain as judged by email service providers like Gmail or Outlook. It's based on factors like spam complaints, bounce rates, engagement, and sending practices. A good domain reputation helps ensure better inbox placement, while a poor one leads to spam filtering or delivery issues.

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                                                                                                                        • How do I monitor my sender domain's reputation? How can I improve the reputation?

                                                                                                                          If most of your contacts use Gmail, you can use the Google postmaster tool to check your sender domain's reputation. If your contacts use other mailbox providers, you can use services like BarracudaCentral, ReputationAuthority, Trustedsource, etc to ...
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