Can I use shortened URLs in my emails?
We don't recommend using shortened URLs in marketing emails because there are chances for fraudsters to easily use shortened URLs to perform phishing and spoofing activities. Also, ISPs and ESPs may consider emails with shortened URLs to be suspicious.
Let's assume that the shortened URL service you use is also used by a spammer. If ISPs and ESPs blacklist the shortened URL's domain and if you keep using the shortened URL, it will incur negative reputation for your sender domain. This may lead to delivery issues for your emails.
So it is always recommended to send emails with direct URLs.
Zoho CRM Training Programs
Learn how to use the best tools for sales force automation and better customer engagement from Zoho's implementation specialists.
Zoho DataPrep Personalized Demo
If you'd like a personalized walk-through of our data preparation tool, please request a demo and we'll be happy to show you how to get the best out of Zoho DataPrep.
- Zoho Workerly Home
- Forums
- Connect With Us:
- Zoho Recruit Home
- Forums
- Connect With Us:
You are currently viewing the help pages of Qntrl’s earlier version. Click here to view our latest version—Qntrl 3.0's help articles.
New to Zoho Survey?
Zoho Sheet Resources
Zoho Forms Resources
New to Zoho Sign?
Zoho Sign Resources
Sign, Paperless!
New to Zoho TeamInbox?
Zoho TeamInbox Resources
New to Zoho ZeptoMail?
Zoho DataPrep Resources
Design. Discuss. Deliver.
New to Zoho Workerly?
New to Zoho Recruit?
New to Zoho CRM?
New to Zoho Projects?
New to Zoho Sprints?
New to Zoho Assist?
New to Bigin?
Related Articles
Getting started with email deliverability
Identifying the needs and interests of contacts and conceptualizing email campaigns around those are part and parcel of a marketer's daily routine. Sometimes marketers may assume that crafting a compelling campaign alone will help them hit their ...Eight common practices that affect email deliverability
Email deliverability is the ability to land emails in the inbox of your recipients. If your campaign's deliverability takes a hit, it might be due to certain email marketing practices you follow. Let's dive deep and learn about practices that affect ...Why spam isn’t the end of the road for your email marketing
Many small business marketers hold a misconception that email marketing isn’t effective or worth trying due to their campaigns potentially being marked as spam. If you’re a small business owner who wants to use email marketing for its ...Why should I be careful about the links I put in my email?
When you're sending emails with URLs, ensure that you use direct URLs. Don't use shortened URLs or URLs of blacklisted domains as it may earn a negative reputation from mailbox providers and anti-spam services. Mailbox providers generally consider ...Target Marketing
Target marketing is a business strategy that involves understanding and grouping consumers based on their needs and preferences, identifying consumers whose needs can be met by your product/service, and then focusing your marketing efforts on those ...
New to Zoho LandingPage?
Zoho LandingPage Resources