Email Deliverability
What is a click-to-open rate?
Click to open rate (CTOR) is the number of clicks compared to the number of email opens your campaign has received. For example, if an email is opened by five recipients and one recipient clicks the link in the email, the click-to-open rate is 20%.What is an open rate?
An email open rate is the metric of emails opened compared to how many were delivered. The more emails your recipients open, the higher your open rate. The open rate is tracked with the help of a hidden one-pixel image placed in the body of the ...What is preheader text?
The preheader is the short text that follows the subject line and that can be viewed only in the list view of your inbox. It is designed to support the subject line in conveying the essence of an email. A good preheader should act as a second subject ...How can I improve my open rate?
You can practice the following techniques to improve the open rates for your campaigns: Send personalized emails to your contacts. In Zoho Campaigns, you can use the "Merge Tags" feature to personalize your emails. Offer content that's relevant to ...Why is my one pixel tracking image not automatically downloadable ?
Often, fraudsters send suspicious emails and try to perform spoofing or phishing activities when recipients open them and download the images in them. Taking this into consideration, mailbox service providers will block auto-download of images so ...What can cause missed open and click metrics?
The open rate is tracked with the help of a hidden one-pixel image placed in the body of the email message. When recipients open the email and when the images in the email are downloaded, an open is recorded in your Campaigns database. Sometimes, ...How are open rates measured?
The open rate is tracked with the help of a hidden one-pixel image placed in the body of the email message. When an email recipient opens the email and when the one pixel image is downloaded, an "open" is recorded in your Campaigns database. When the ...Can I use a public domain-based email address to send marketing emails?
Some of the major email service providers have framed new policies that mandate the implementation of DMARC. If you don't authenticate your sender domain by implementing DMARC, your emails will bounce. It implies that you can't use third-party sender ...How do I know that I've hit a spam trap?
Spam traps are created by ISPs and ESPs to identify marketers who follow unhygienic sending practices. They are generally present in purchased mailing lists. If you send campaigns to purchased mailing lists, your emails will hit spam traps. ...How do I get spam trap addresses in my mailing list?
Spam traps are created by ISPs and ESPs to identify marketers who follow unhygienic sending practices. Spam traps will enter your mailing list under the following scenarios: When you use purchased mailing lists When you don't handle email bounces ...What is a spam trap?
A spam trap is a type of fraud management technique used by major Internet Service Providers (ISPs) and blacklist service providers. They are used to identify spammers and block their emails. A spam trap looks like a regular email address, but it ...
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