Best Way to Update Subscriber Preferences for an Existing List?

Best Way to Update Subscriber Preferences for an Existing List?

We currently have a mailing list of over 43,000 contacts in Zoho Campaigns, and we’re looking to segment our list based on subscriber content preferences—things like Free Webinars, Local Training, Store Specials, and New Product Announcements.

We’d like to send an email asking existing subscribers to update their preferences, and then use that data to create targeted segments for future campaigns. My questions are:

1. What’s the best way to collect these preferences—should we use a signup form with custom fields, a survey, or a preference center?

2. Can we do this using just Zoho Campaigns (we’re not using Zoho CRM)?

3. Once preferences are collected, how do we set up segmentation based on the selected topics?

4. Is there a way to include a “Manage Preferences” link directly in our email footer for ongoing access?

Appreciate any guidance or best practices from those who’ve done something similar!

      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ






                                ご検討中の方