Digital Marketing Agencies: Create Fantastic Appointment Scheduling Sites
Very often, an online presence is the only face that a Digital Marketing agency has. The very best among the competition is only chosen when the prospective customer has a good understanding of the excellence of your work.
Most agencies tend to grasp this right and end up making stellar websites that wows the customers. However, then, in this age when even scheduling appointments are all the rage on the internet, do you think that is all what is required?
Additionally, there is no scarcity of digital marketing agencies in the market today. To get ahead and stay on top of the competition, you will need to have an amazing appointment scheduling site besides your website.
Just think about it, will your customer not feel put off when they see an appointment scheduling site that looks tacky and out of place after viewing your amazing website? It might be even sufficient to change their decision of going with you for their needs.
This is exactly the scenario that we want to avoid by designing a great appointment scheduling website. Let us show you how to do so with everything that Zoho Bookings offers.
Do you really need an attractive appointment scheduling site for your company?
Wherever there is justification to create enticing appointment scheduling sites, digital marketing companies should be the first in line to do so.
Your online presence is the first piece of your work your customers can see as they search details about your business. Hence, it is important to do this by making a successful first impression using a rather attractive and professional appointment scheduling site.
During the past companies tended to have things handled by just their websites, but today as the scheduling of appointments has gone online, this becomes an extra field that has to be taken care of.
With the design options available in Zoho Bookings, let us show you how to build a beautiful looking appointment scheduling site that goes along with your website so your customers are pleased from the very beginning.
Certain rules and guidelines need to be followed while doing this. But why?
If your company is an agency for digital marketing, you certainly have a website. One of the aspects your clients would definitely note is how you built your website and booking page.
A well-designed mix of the two makes sure that both are presented in a common design language, which completes the visual style that you have used to illustrate your brand.
his suggests to the consumer that if you are going to make a reasonable effort to keep your online appearance quite elegant and appealing, the standard of the service you offer will be of high standard and panache as well.
Besides that, certain consumers who note finer aspects such as attention to detail will also be pleased, because they expect you to deliver results with similar attributes. In brief, your website and booking page should be so well built that they should be able to sell your company to your potential clients on their own, especially as they compare you to your competition. Be it Spa Salons, Dental Clinics, Meeting Rooms or any other industry for that matter, having an attractive and good-looking appointment scheduling website can only work wonders for your business.
This guide will provide an overview of what you need to know while designing your appointment scheduling page in this industry. If you need an in-depth guide covering every step of the process, we have a guide for that very purpose.
All right, so, how should you go about making an appointment scheduling site?
Most consumers look to the booking page for a smooth and seamless user experience. At the same time, it should be attractive, non-obtrusive and helpful. When clients see a layout that moves smoothly from the website to the booking site, they appreciate it.
The features on the website should not be so much of a burden in their eyes and there should be enough information they need to learn when they schedule an appointment with the organization. Let us explore how you should build a booking page like your website to accomplish this.
The best place to start is your background image.
Let us go through how to first develop the background picture for your booking page. Remember the bit about how we would like our booking page to follow a common website design? We need to scrutinize your website closely to do this.
We would like to recommend that you keep the business website as a reference in a different tab on the browser, so that you can access it anytime you need it during this tutorial.
This also lets you maintain track of the procedure such that in this tutorial you will not deviate from what we are striving for.
Now take a good, deep look at your company website and answer the following:
- Are there any images that are used on your company website? If yes, are there any similar images that you can obtain from within your organization?
- If no, then you are most likely to find a color scheme that is used on your website. What are the major colors in that color scheme?
If you are able to get your hands on any photos which are like those featured on the website, search for one that has a single uniform color around the edges.
It is because the logo of your company and the name of your business is located in the top left corner of your booking page, in which you will have a solid color on your background picture. It is important as the logo and business name will be recognizable over your background, so that the clients can clearly see it. If you cannot find such an image, then you need to attach a header with a contrasting, solid color to your background picture to achieve the same effect.
If you do not have any photos on your website, it is also easier to have a background that suits your page with a solid color. As previously stated, examine the website to determine the color present on the website's background.
For the background of the booking page, we will recommend you go for the same color. This gives your website and booking page a uniform look so that it looks appealing and as part of the same design. If in case you have any graphic design abilities, you may use them to build your desired custom background.
The only aspect that you will make sure is that the other page elements that may show on top of your background image would need to be immediately visible, which will require you to change the background image appropriately.
What about the other things on your site, then?
Let us go back to your company website for the color scheme. Keep in mind that you want to create your booking page that looks like your website visually, analyze your website again.
There will be a set of colors that will be used extensively across the website. This is the color scheme that we would recommend for the elements on your booking page.
We now have the same colors that will also be added to the booking page. The items that require your inputs for these colors are Background Color, Text Color, Button Color and Button Text Color for applying these. You should go for white or black according to your needs for the Background Color.
Just make sure the background picture is clear sufficiently to you if any. With respect to the colors of the text and button, we will recommend the most popular color you have to add to them.
Also, be sure that the text 's color matches well with the background picture to make it visible to you and readable.
We will also recommend that you look at the booking page anytime you make a change or apply a color, so that if necessary, you can make adequate changes to your process. This can be achieved by hitting the Go To button which you can see at the very end of Workspace Settings.
The text on your site is probably the most powerful part.
The text above the buttons is the one spot on your booking page where you can write anything you think is required.
As a member of a marketing agency, go ahead and get innovative! To addition to adding catch phrases, you should even include details that your clients should learn about when they schedule their appointment.
The text is positioned above the buttons in such a manner that, before moving over the buttons on the screen, the user is more likely to get to the text. Then you can either go for any relevant information, or use your own catchphrases on the room to help impress your customers.
If you need more space to add text to you page, you will have to edit the background image in such a way that your additional text is visible in between all other elements on the page.
Is that everything that you need to do? Not quite!
Having feedback from others after your work is a very useful aspect to learn and develop perspective from. If you believe you have achieved the best you can, get someone feedback you can trust like a boss or a relative.
Opinions from others give you suggestions you might not have been thinking of when you were busy developing your booking website.
When someone proposes anything that you might think is inappropriate or that is needless, seek to explain why the person thinks so. The explanation can serve to support their views and to make a case for it.
Make sure you do the best you can, and have achieved the best you can.
Basically, the booking page should look somewhat close to the business website, provide enough details for the customers, and should be tidy and uncluttered. If you managed to do all these things then kudos, you did it!
We hope that this guide has helped you! If in case you have any questions regarding this guide, let us know in the comments below.
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