How to maintain steady cash flow during the COVID-19 crisis using Zoho Subscriptions

How to maintain steady cash flow during the COVID-19 crisis using Zoho Subscriptions

Dear customers,

I hope this finds you and your loved ones in good health.

We're all witnessing the effect that COVID-19 is having on businesses throughout the world. As consumers try to conserve their own resources, businesses can expect to receive more cancellation requests than usual. 

Here are some useful tips to help you be flexible and keep your customer base:

1. Communicate candidly and clearly with your customers:
During this period, transparent communication with customers is a necessity. A lot of businesses have started displaying messages on their home pages, explaining their BCP (Business Continuity Process) and other important announcements they want to convey to their customers.

As an additional means of communication, you can use the banner message in the customer portal of Zoho Subscriptions. The banner message is visible in the home page of the portal, so it can help get the customer's attention quickly. You can set up this message under Settings > Preferences > Branding > Portal settings.

2. Put renewals on a temporary hold:
      i) Pause and resume subscriptions
It's a good idea to provide your customers the option to freeze their subscriptions temporarily, rather than canceling them altogether. By giving them an option to pause their subscriptions, you are letting your customers know that they can rely on you when it's time to resume. It's also a good way to encourage customers to stick with you for their next purchase instead of switching vendors. 

Here's how you can pause a subscription in Zoho Subscriptions:



You can still perform automatic actions while a subscription is paused, through Zapier.

      ii) Extend the billing date:
Even customers who love your service may have difficulty paying for it on time right now. One way to keep these customers from canceling is to push back the date for their next subscription payment. By offering uninterrupted service and a little more time to pay, you're giving them a good reason to remain loyal. To do this, just update the subscription's Next Billing Date in Zoho Subscriptions and they won't be charged until the new date.



3. Be approachable:
As a standard business practice, you might have set up automatic payment reminders in Zoho Subscriptions to go out on specific days before or after the invoice due date. However, given the current circumstances, you can definitely expect delays in payment.

Since you have control over the content that goes out in these reminder emails, think about rephrasing it to let your customers know that if they need any assistance, they can reach out to you by phone or email. This way, your finance team doesn't have to wait and wonder whether the customer will make their payment or not, or spend time sending extra emails. You can tweak your reminder email content under Settings > Reminders.

By making it easy for your customers to approach you and treating them on a case-by-case basis, you can actually bring down the number of unpaid transactions.

4. Offer credits:
Another way to earn the customer's goodwill is to create special offers to assist them. For instance, Zoho's Emergency Subscription Assistance Program (ESAP) offers subscription credits to businesses in need. If you want to adopt a similar practice for your business, you can create credit notes in Zoho Subscriptions and enable the Redeem Credit Notes option so that it is automatically applied for the upcoming renewal.

5. Don't auto-cancel services upon non-payment:
Most subscription businesses have automated their billing process in such a way that if the customer doesn't pay, the subscription is automatically canceled. While this is a good practice most of the time, you might want to adopt a flexible approach during this crisis. 

Instead of letting the subscriptions be canceled automatically, you can monitor the Under Risk report in Zoho Subscriptions, and contact those customers to suggest alternate payment arrangements for your services.

6. Know why your customers leave:
During difficult times, businesses and customers alike aim to cut costs and reduce their spending.  If your customers are canceling right now, make sure you give them a chance to say why they're leaving. You might be able to retain them by offering some flexibility, or it may be best to reach out to them later and see if they're ready to come back. Even if you can't keep them as a customer, knowing why they left still helps you improve your service going forward. 

In Zoho Subscriptions, you have the option to make the Cancelation Reason field mandatory. You can configure this under Settings > Preferences > Subscription > Cancellation Preferences.



Though some of these tips might have a negative effect on your finances temporarily, they can gain you long-term benefits like customer loyalty and customer retention, which will help your business recover more easily. 

Did you find these tips useful? Can you think of some other best practices that businesses can use to get through difficult times? Let us know in the comments. 

Note from Zoho: If you need any assistance regarding Zoho Subscriptions, our support team is available 24 hours a day, Monday-Friday. You can also reach out to us through email (support@zohosubscriptions.com) or phone.

Because Zoho recognizes that our own customers may be facing difficult times right now, we have rolled out an Emergency Subscription Assistance Program (ESAP) to help small businesses through this crisis. Learn more about this program.

Take care and stay safe! We'll get through this storm together.

Regards,
Harikrishna
Customer Relations | Zoho Finance




      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          • Sticky Posts

          • Introducing Invoice Consolidation for Offline Subscriptions

            Hello Folks, Glad to announce the feature of Invoice Consolidation for Offline Subscriptions. If you are having multiple subscriptions for your customers, now, you can send a single consolidated invoice for all the Offline Subscriptions that are getting renewed on the same date. Advantage?  Customers will be receiving single invoice instead of multiple invoices upon renewal. Also reduces your efforts in follow-up with your customers for payment collections. For Example: If Customer has Subscription
          • New feature: Create back-dated subscriptions

            Hello from the Zoho Subscriptions team. :)   We’re happy to announce that today marks the launch of a much-awaited feature: creating back-dated subscriptions!   From here on out, whenever you create a new subscription with an activation date that is earlier than the present date, you’ll no longer get an error. Instead, you'll be creating a back-dated subscription. This means that the subscription started at that earlier point in time. The next billing date will be calculated automatically based on
          • Announcement Regarding Notification Emails

            Hello Everyone! This announcement is regarding the admin notification emails which you've been receiving from the email address "support@zohosubscriptions.com". From the 1st of October, 06:00 GMT, the emails with the following subjects will be sent from "no-reply@zohosubscriptions.com". Unable to send invoice for the profile - {profile_name} Unable to process auto payments. If you have set up any filters or workflow in your email account, please add "no-reply@zohosubscriptions.com” and  “support@zohosubscriptions.com”
          • Zoho Subscriptions plugin for WordPress

            Zoho Subscriptions plugin for WordPress allows you to easily embed your plan specific checkout page in an iframe with just a few mouse clicks and without a single line of code. How can WordPress Zoho Subscriptions Plugin boost your productivity? It's now easier to embed Zoho Subscriptions checkout page in your WordPress site. Forget the old method of logging in to Zoho Subscriptions, copying a URL and scripting to make adjustments. All this can be done automatically through this plugin. A great time
          • Indian GST organisation Migration Guide

            With respect to the new GST regime releasing on July 1, 2017in India, Zoho Subscriptions Indian edition is also gearing up to make your business GST Ready. This article focuses on how to get your existing organisation in Zoho Subscriptions to migrate to the new GST regime.    Note:  Any organisation created on or after July 1, 2017 will already be GST ready. You wouldn't have to migrate your organisation. Migrating your existing organisation to support GST To migrate your existing organisation to

          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ






                                ご検討中の方

                                  • Recent Topics

                                  • Narrative 13: Importing your data

                                    Behind the scenes of a successful ticketing system: BTS Series Narrative 13: Importing your data When importing data into an application, it is crucial to prevent data loss or duplication. These types of errors can hinder the development of a clean and
                                  • Blueprint Not Triggering When Lead Status Is Updated by Workflow (IndiaMART Integration)

                                    I have set up a blueprint that triggers when a lead’s status is “New Lead.” Our CRM is integrated with IndiaMART, and when leads are created from IndiaMART, their Lead Status is initially set to None. To handle this, I created a workflow that automatically
                                  • Update Subform in specific field(Status) without affecting other fields in Zoho CRM using Deluge?

                                    Scenario: PRODUCT Module(change name Plot) in any product status change From Available to Booked then on PROJECT Custom Module have Subform So, Subform name is Property Details now in that Subform 1 field is STATUS that update according to  product status
                                  • YouTube Live #2: Agreement Intelligence with Zoho Sign's eSign AI assistant

                                    Hi there, We're back again with our YouTube live series and this time, we'll take you through our holistic agreement intelligence powered signature workflows. Struggling to draft an agreement? Need help double-checking clauses and going through complicated
                                  • Can I Build a POS using ZOHO creator and integrate it with ZOHO Books?

                                    Hello,  I have a Zoho Books account and I was wondering if I can have a POS system that integrates with it. Primarily with Inventory, Customers and Payment and ofcourse Create invoices and credit notes.   So, would Zoho creator provide me with this solution?  Thank you, 
                                  • An important update for Zoho Cliq desktop users

                                    The latest version of the Zoho Cliq desktop app (v1.8.0) will no longer be supported on macOS 10.15 Catalina and earlier versions. This is because the framework we use (Electron) no longer supports some older macOS versions. If you’re using macOS 10.15
                                  • Zoho Projects - Visual improvement to parent and sub-task relationship

                                    Hi Projects Team, My feature request is to improve sub-task visibility. Please see screenshot below. I really think parent child relationships could be visually improved. Even if the first letter of the parent task was inline with other same level tasks
                                  • Items Below Reorder Point Report?

                                    Is there a way to run a report of Items that are below the Reorder Point? I don't see this as a specific report, nor can I figure out how to customize any of the other stock reports to give me this information. Please tell me I'm missing something s
                                  • New Toolbar in Zoho Sheet

                                    We have revamped our toolbar design in this new version of Zoho Sheet. Below are some screenshots to help you get accustomed to this new interface. Click on the picture below to view the animated image in its original size. Scroll down this post to learn about the changes. Highlight of Changes: The previous format tab is now split into 2 tabs - Home and Format. The Home tab contains the commonly used functions and the Format tab holds formatting related options. Under the Home tab towards the far
                                  • Zoho inbuilt Telephony made a lot of issues!

                                    Hi there, I am a user that I am working with zoho inbuilt telephony around 1 month. Non of my colleagues are happy with this app! most of the time customer cannot hear my customer service team, customers say our voice is breaking. whenever Telephony support
                                  • Sending workflow notifications using popular chat services

                                    Hello everyone, We have introduced instant and scheduled notifications on some of the most popular chat platforms to facilitate easy collaboration, quick action, and wider reach. Workflow notifications can be sent to the following chat platforms: Zoho
                                  • Webhook not firing.

                                    I created a webhook using the Web UI, it looks very nice and the testing worked without an issue, but when i save/ update a ticket, the webhook is not firing. Here are the details of the web-hook i get from using the API "modifiedTime": "2019-10-22T09:23:37.380Z",
                                  • Adding Images to a Quote in Zoho CRM

                                    We are currently preparing to use Quotes in Zoho CRM and we are building out our Quote templates.  We came across an issue of not being to add Images of the products to the Quote - specifically in the body of the Quote templates.   This is a problem,
                                  • Applications built with Zoho Creator

                                    Hi, I’m really interested in seeing how others have built their application using Zoho Creator, especially those designed for external users (clients, vendors, or the public). If you’ve developed something along those lines and don’t mind sharing, I’d
                                  • Is it posssible to add Asap Widget on Wordpress?

                                    I have tried to add the ASAP widget so users could iniciate chats and see the KB information but nothings seems to work. I have tried to add the script using a php snippet that adds the to the footers and also tried one for the header in the functio
                                  • Require ticket resolution

                                    Hi Zoho team, Is there a way to require resolution even if an agent did not use a blueprint? for example, our blueprint has a "resolve" transition but what if agent revoked blueprint and manually set the status of ticket to closed? Is there a way where
                                  • Tables from ZohoSheets remove images when updated from source

                                    I have a few tables from a ZohoSheet in a ZohoWriter document that will remove the images in the cells when I refresh from the source. The source still has the images in the table when I go to refresh. After updating from the source, as you can see the
                                  • API Pagination Error: 'from' Parameter Limit

                                    Hello, I am encountering an error while paging through the Zoho Desk API results: Status code: 422 - {"errorCode":"UNPROCESSABLE_ENTITY","message":"The value passed for field 'from' exceeds the range of '0-4999'."} Is 5000 the maximum number of records
                                  • How to go to the next open ticket in the queue when agents closes ticket

                                    Zoho Desk When agent closes a ticket - eg when they choose 'Send and Close" - where is the setting that automatically redirects them to the next open ticket in the queue?
                                  • External download link limit

                                    Can You please help us to understand this For Zoho WorkDrive external users, the download limit is a maximum of 5 GB total download size and a maximum of 50 first-level files and folders What is the meaning of first level? We are using these files in
                                  • CRM verify details pop-up

                                    Was there a UI change recently that involves the Verify Details pop-up when changing the Stage of a Deal to certain things? I can't for the life of me find a workflow or function, blueprint, validation rule, layout rule ect that would randomly make it
                                  • Custom templates for calendar report

                                    What about being able to design custom templates for the calendar report, as well as for other types of reports? I think more users are waiting for this.
                                  • Print a price list or price book

                                    Hi Community. Am I right in concluding that Zoho has no functionality to print a price list from either Zoho CRM, Zoho Inventory or Zoho Books? I won't get stuck on the fact that Zoho doesn't sync price books between Zoho CRM and Books/Inventory (more
                                  • Disable payment thank-you emails

                                    Hello, can someone please tell me how to disable sending of the "Payment Thank-You" emails? 
                                  • Maximum tags possible in Contacts Records

                                    I read in some documentation that Zoho allows a total of 200 tags across all records. Is this correct? So is it not possible to have one tag per record for 500 records?
                                  • Any way to "Pay with Check" or "Refund with Check" for Credit Notes?

                                    When we have a Bill in Zoho Books, we can select the "Pay with Check" option which then allows us to print/cut the check directly out of Zoho Books. When we created a Credit Note and want to refund the customer, is there any way to Refund with Check,
                                  • CRM Mobile reports

                                    When our engineers finish a job they like to email the customer a job report. This is best done todate as an email template but we can find no way to include an image field from that module. Is there any other options?
                                  • When Zoho Tables Beta will be open to EU data center

                                    Hello all, We in EU are looking at you all using and testing and are getting jealous :) When we will be able to get into the beta also? We don't mind testing and playing with beta software. Thank you!
                                  • Start Form on a different page (i.e., hide form pages)?

                                    I have a Zoho form that uses the `Field Alias - Prefill URL` feature. My goal is to have a pre-filled field that directs the user to a specific starting page in the form. For example: The URL will have a field alias that will auto-populate a field with
                                  • How can we disable "My Requests"?

                                    We are not using this functionality in our system at all and our users get confused.
                                  • PayPal payment received recording problem

                                    Hi, A little while back one of our customers used the PayPal payment option to pay an invoice For some reason though the payment is showing up twice within the Payments section of the invoice! Instead of setting the invoice value to ZERO, it now shows a negative value Anyone else face this problem? I've checked PayPal and there is only 1 payment in reality... A bug? Actonia ps: for anyone from Zoho Customer Service or tech team,  its Invoice 785 in our account
                                  • string(87) "{"code":"INVALID_TOKEN","details":{},"message":"invalid oauth token","status":"error"} " grtting this error

                                    Using access token i am trying to add sales orders through api but it is throwing errors like the above i have mentioned. Please help me for that
                                  • How to mute chat notification sound by default in Zoho SalesIQ?

                                    We’ve recently embedded the Zoho SalesIQ chatbot on our website, and we’ve noticed that notification sounds sometimes play even when the visitor hasn’t interacted with the chat widget yet. We’re trying to understand two things: Why do these sounds occur
                                  • Kanban View for Projects.

                                    At our organization, we describe active projects with various statuses like "In Proofing" or "Printing" or "Mailing". In the Projects view, one can set these project statuses by selecting from the appropriate drop-down. While this works, it's difficult to view and comprehend the progress of all of your projects relative to each other in a table. Creating a Kanban view for projects where I can move them from one status to another allows me to see where each project is in the order of our workflow.
                                  • How to Hide Article Links in SalesIQ Answer Bot Responses

                                    I have published an article in SalesIQ, and the Answer Bot is fetching the data and responding correctly. However, it is also displaying the article link, which I don’t want. How can I remove the link so that only the message is shown?
                                  • Add RECURRING option when adding email to calendar events

                                    When you add an email to a calendar event, there is no option to make that new calendar event into a recurring event.  It is counterproductive to make an event from your email to then have to go to your calendar, find the event, and make it recurring. 
                                  • LINE Auto Message Connect to Zoho

                                    When I integrated LINE into the CRM, I was prompted to disable “Chat,” “Auto Response,” and “Greeting Messages,” and to enable the webhook. However, since I have already set up some auto-reply features in LINE, including Rich Messages and greeting automation,
                                  • Option to block bookings from specific email address or ip adresss in zoho booking

                                    Sometime few of our client keep booking irrelevant booking service just to resolve their queries and they keep booking it again and again whenever they have queries. Currently its disturbing our current communication process and hierarchy which we have
                                  • Threaded conversations for emails sent via automation

                                    Hi Guys, I hope you are doing well. Don't you guys think we should have an option in a workflow to notify users either as a new email or the previous email thread. For example, if you have one deal in the process and there are 10 different stages during
                                  • Create folder is fetch fails

                                    coming from zapier... zapier has a google drive task that searches for a specific folder in google drive, and if it fails to find the folder it will create a folder based on the search criteria, and contine along the singluar path of the flow. Trying
                                  • Next Page