Tip of the week 63- Know your contacts well with polls in Zoho Campaigns

Communication in its true form is characterised by feedback. In email campaigns there are a few avenues via which you can achieve this. Using polls in Zoho Campaigns is one such way. With polls enabled in campaigns, your contacts can interact with your emails and help you understand them well.

There are three types of polls available to be enabled in your email campaigns:

Basic poll
Rating based poll
Reaction based poll

Basic poll-

Provide a question and allow the email recipients to choose from the options provided as answers. You can put up a minimum of two and a maximum of five responses.

You can use this poll in campaigns sent in B2B communication. With the basic poll, you can initiate a straightforward feedback with the requisite words to back them.

You can ask your email recipients about the email content, sending time or any specific topic. A direct interaction via basic poll will enable you to gauge the preferences of your email recipients.

Real time scenario: You are interested to know from your contacts about the next topic of your email campaign. You post a question and ask them to choose from the topics you provide in the form of response options. Finalise the best topic based on the responses received from your contacts.

Rating based poll-

Enable rating based polls in your email campaigns and allow the email recipients to rate you based on the question provided.

Rating based polls are very effective when you aim to allow your contacts to vote for a topic for your upcoming email campaigns. This type of poll will help you craft a more recipient oriented email campaign structure.

With a minimum rating of 3 and a maximum of 10, you can provide adequate scoring options to your contacts.

Real time scenario: You are curious to know how well your brand and its products are received by the people. You provide them with the necessary question, along with it, you allow them to respond by rating you. Where a score of 0 will denote displeasure and the highest score of 5 will denote extreme happiness. This will help you gauge how much your brand does resonate with your contacts.

Reaction based poll-

Adhering to more concurrent techniques, you can incorporate emojis in your poll and facilitate a more interactive feedback system.

Emojis are often equated with reactions, and their implementation in B2C communication can be very effective. Alike rating based polls, reaction based polls are also determined by points, only here they are represented by emojis.

From a smiling face, angry face to thumbs up and etc, allow your recipients to tell you how they feel. Customise this poll accordingly and reach out to as many people as possible.

Real time scenario: One day you think of asking your email recipients whether they like the content they receive from you or not. You immediately incorporate reaction based poll in your email campaign. The different emojis will allow the recipients to express their reactions and help you learn more about their preferences.

Apart from polls, you can also utilize forms and survey based campaigns to measure your importance and relevance among your contacts.

Hope our tip helps you understand your contacts well.

Stay safe and stay connected.

Regards,

Susmit Sen

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