Track Your Social Media Channels with Zoho Social

Track Your Social Media Channels with Zoho Social

The world that we live in today is being directed and operated by social media tools. Since these tools connect people across countries and continents, they are being used to maintain personal interactions, expand businesses, and stay in touch at every moment. This naturally amounts to the fact that businesses need a strong presence on social media if they want to be seen or heard by the masses. Where the small or medium-sized businesses can begin to engage their target audience with these tools, the large businesses can expand their reach innumerably.

If you are an entrepreneur who is trying to build a good social media presence, then for starters you should know that you are on the right path. However, from here on, you will need a tool that can track your progress and measure how much you have grown over a certain period of time on social media channels. The perfect fit for this tool is Zoho Social.

All business owners can govern their presence on social media while ensuring that it leads to good results. In this blog, we will see the different ways in which one can track the social media channels with Zoho Social, but before doing that, let us start by understanding Zoho Social in detail.

What is Zoho Social?

Zoho Social is actually a social media marketing tool that assists the organizations to build and expand their online presence. With Zoho social login, the users can reach the right audience at the right time so that engagement can be created with the right messages.

The users can operate numerous social media accounts, schedule posts, and manage all of them at once. Zoho Social allows the social media marketing team to collaborate with multiple accounts with the same standardized dashboard. It helps in tracking the marketing revenue that is spent on social media so that streamlined budgeting can take place.

With the help of Zoho Social, one can publish content a lot more effective for the target audience. Not just this, informed public decisions can also be taken with the help of analyzed data. Once the social media marketers will be able to engage their audience better and listen to their feelings in real-time, it will become easier to initiate a fruitful interaction.

Zoho social media management enables businesses to understand the pulse of the market and all sentiments surrounding their products, services, and brands. This data is accessible via detailed reports that can be shared with the social media teams, other departments, or the senior executives. In addition to working seamlessly with all the important social media tools, Zoho Social can also be integrated with the Zoho CRM and other modules present in the Zoho Suite.

Now that we have gained an understanding of Zoho Social, let us now begin to understand how it helps in tracking the social media channels.

1. Publishing and Monitoring: The Zoho Social software offers numerous publishing features which enable to manage the social media pipeline effectively. With the help of these features, a comprehensive publishing schedule can be created and engaging posts can be published for the target audience.

In addition to this feature, organizations can create customized monitoring dashboards that can be managed by users for tracking and personalizing the screen with the required view. In this dashboard, it is also updating the last interaction that was had with the customer.

2. Automated and Targeted Engagements: There are many people who feel that automating social media processes leads to impersonal engagements. This, however, does not hold true for all cases and in all situations. There are tools like Zoho Social balance and high-quality engagements that allow the users to see the social landscape and discover the best people to engage with on social media.

With the help of integrated data, one can customize the messages, media, and posts based on the liking of the audience so that they can be published at a time when the target audience is active.

The Zoho Social’s SmartQ prediction engine makes all this extremely simple. This tool considers all Facebook posts by time zones and locations. Moreover, the bulk scheduler option enables users to create multiple posts while scheduling their publishing time in just one sitting. This can be done either with a PC or on mobile.

3. Smart Collaboration: With the help of smart monitoring and collaboration tools, the users can track customers while basing their outreach strategies on accurate data. This is further complemented by the Brand Inbox feature that offers a single view of all messages over the platforms.

With the help of Zoho social media management software, conversations can be tracked in a way that one can stay updated because the communication history with the customers is available within a few clicks. Furthermore, the search function is such that it enables you to stay up to date with all the hashtags and events while finding prospects. One can save their searches in case they wish to return to them in the future.

In addition, Zoho Social’s collaboration features enable multiple users to work together and think of ideas for content, publishing schedules, and engagement tactics. Zoho Social comes with a good mix of smart monitoring and collaboration features that are just perfect for the social media team of any consultancy firm. If used up to their complete potential, these features give the best possible results.

4. Social Media Analytics: Analytics is an important assessment of the result that the efforts taken by the team have amounted to. Social media analytics comes with many tools that are used for the analysis of company branding with the social media website.

These tools do the job of monitoring, analyzing, and providing deeper insights with all the information gathered through the blogs and other media websites. Organizations can track their progress and be aware of all the steps that have resulted in something good with the help of this tool.

Hence, Zoho Social results in advanced analytical techniques that are also a part of this software. It helps in understanding customer behavior which plays a major role in social media analytics software. This analysis further helps the users in marketing to build their brand with the content that has a high demand.

5. Easy to Use: The Zoho Social is recommended as one of the best methods to track social media channels because of another reason which is that it is easy to use. It comes with an interface that is very simple to understand and manipulate.

In addition, it comes with a social share plug-in for web browsers like Firefox and Chrome which further allows the users to share content instantly form the same browsers and windows.

6. User Satisfaction: At the time when a marketer makes a decision to buy a social media management software, it becomes necessary to base the final decision on the reviews of the users who have had previous experience with using that software. This means that in addition to seeing how the experts evaluate the software in their reviews, one must also find out if the people and companies that buy it are satisfied with the product or not.

For this reason, the customer satisfaction algorithm of Zoho Social helps in gathering customer reviews and comments over a wide range of social media sites. This data is presented in a simple to digest way showing how many people had a positive and negative experience with the Zoho social.

When this information is at hand, one can be equipped to make an informed decision that they won’t regret in the long run. That being said, user satisfaction with Zoho Social has been impeccable. Its implementation has actually shown great results in improving the reach of brands.

7. Collaboration with Team: With the help of collaboration features, the Zoho Social software makes it possible to discuss numerous social media tasks and carry out campaign planning which helps in making quick decisions while saving organization time.

Here are some of the features that are offered by collaboration:

  1. Discuss: You can start a new discussion, talk about an influencer engagement, plan things, and direct people to do anything with the help of Discuss. If you feel that you have anything important to talk about then hit discuss and you will be good to go.
  2. Roles and Permissions: You can bring your colleagues on board and create particular roles for them. For instance; you can assign which social media channels or features can be accessed by one particular person.
  3. Tag: If you are drafting a new copy then you can tag your team members for the feedback. By using the option of @mention, you can engage your team members in conversations and get them to participate.

8. Detailed Reports: Zoho Social generates detailed reports that are based on all the activities that took place on the platform. This report can be shared with the team and lay the foundation of planning.

It is enriched by the statistics and analytics feature that offers insights with the help of visual data reports about the performance and the online presence of a brand.

Conclusion:

Zoho Social comes with features that will be loved by you and your team. Integrated with all things that empower you to build a brand on social media, Zoho Social can be used to schedule content in numerous ways, monitor all that matters, and create intelligent reports.

I hope that you learned something new 
Cheers!
Abhi
(Seasoned Zoho Authorized and Certified Partner)

Feel free to contact me if you have any queries
Email: abhishek(@)encaptechno(dot)com
Call: +1-416-405-8185


      Zoho Campaigns Resources


        • Desk Community Learning Series


        • Digest


        • Functions


        • Meetups


        • Kbase


        • Resources


        • Glossary


        • Desk Marketplace


        • MVP Corner


        • Word of the Day


        • Ask the Experts


          • Sticky Posts

          • Introducing Inbox in Zoho Social

            Hey everyone, We are excited to introduce the Inbox in Zoho Social to help manage all social media interactions from Facebook, Instagram, X (formerly Twitter), Google Business Profile and YouTube for your brand in one place. You can track and assign them

          • A decade together - Thank you for being a part of the journey with Zoho Social!

            A decade ago, we started Zoho Social with a simple vision: to make social media management easier, smarter, and more impactful for your business. What began as a small idea has grown to a powerful platform that helps businesses across the globe reach

          • Advanced statistics for LinkedIn page, posts and monitor @mentions in Zoho Social

            Hello everyone,   We've made enhancements to the Monitor, Reports tabs, and Post Stats for the LinkedIn channel in Zoho Social, so we wanted to briefly share some information about the updates. Monitor LinkedIn mentions  LinkedIn is one of the most popular

          • Introducing advanced statistics for all your social media posts

            When you're publishing on social media, it's important to understand how the audience engages with your content. This insight helps you come up with ideas for different types of content and also identify the social media channel that's most effective

          • It's here! A Publishing Calendar to give you better view and more control over your posts.

            Hello!   Just a couple of days back my colleague Vishal announced that you can now do more on Twitter with the Advanced Search Filters, along with a bunch of other cool stuff. I hope you got a chance to check it out.  In fact, I'm itching to you tell you all about the latest updates we have lined up, but I'd rather give you doses of excitement every week to last until the very end. ;) Alright, I hear you. That's enough tease for the day.  Here we go! Introducing... an all-new Publishing Calendar,

          Zoho CRM Plus Resources

            Zoho Books Resources


              Zoho Subscriptions Resources

                Zoho Projects Resources


                  Zoho Sprints Resources


                    Zoho Orchestly Resources


                      Zoho Creator Resources


                        Zoho WorkDrive Resources



                          Zoho CRM Resources

                          • CRM Community Learning Series

                            CRM Community Learning Series


                          • Tips

                            Tips

                          • Functions

                            Functions

                          • Meetups

                            Meetups

                          • Kbase

                            Kbase

                          • Resources

                            Resources

                          • Digest

                            Digest

                          • CRM Marketplace

                            CRM Marketplace

                          • MVP Corner

                            MVP Corner




                            Zoho Writer Writer

                            Get Started. Write Away!

                            Writer is a powerful online word processor, designed for collaborative work.

                              Zoho CRM コンテンツ



                                ご検討中の方

                                  • Recent Topics

                                  • Deluge UI Updates

                                    Are there any updates planned for the Deluge UI in Zoho Desk? It feels quite dated and lack-lustre after you've spent some time in the CRM Deluge UI.

                                  • Zia Agents - Follow Ups

                                    It would be nice to have Zia Agents do follow ups. A lot of times agents are trying to schedule things with users and they say "can we set your printer up tomorrow?" and the user never says anything. A way to have a personalized reminder to the user automatically

                                  • Hide Agents name in Ticket Responses in "My Area"

                                    We were able to hide the agents name in the emails, however, the customer is able to see which agent has responded to a ticket in the thread of emails by going into their Help Center thread. Is there any way we can hide that information?

                                  • Option to Automatically Update Extensions

                                    Hello Zoho Desk Team, We recently received an email notifying us about an extension update that must be done manually. We’d like to request a feature that allows extensions to be updated automatically without requiring manual intervention. This would

                                  • Embed Report with Auto Height

                                    Hello Developers, When we embed report within Page, we are getting one awesome feature to adjust the report height. "Auto" and "Custom' height. This "Auto" option works well when we have no records. But I want to embed report based on some conditions

                                  • Zoho Payroll: Product Updates - August 2025

                                    This month’s updates to Zoho Payroll bring enhanced efficiency and smarter features, simplifying payroll management for users in India, UAE, KSA, and US. Read on to explore how these updates can streamline your workflow. Filter Pay Runs by Type (India,

                                  • Numerical Rating for Interviewer Assessments

                                    Introducing Numerical Rating, a powerful new addition to interviewer assessments that brings precision and flexibility to candidate evaluations. ✅ What is Numerical Rating? Numerical Rating lets interviewers assign a score for each question in the assessment,

                                  • User Tips: Adding Multiple Products (Package) to a Quote v2.0 (with Client Script)

                                    This solution is an improvement on the original idea which used deluge. My solution was posted in the comments are: https://help.zoho.com/portal/en/community/topic/adding-multiple-products-package-to-a-quote The updated version uses client script instead

                                  • Are downloadable product available in Zoho Commerce

                                    Hi all. We're considering switching to Zoho Commerce for our shop, but we sell software and remote services. Is there a features for downloadable products? I can't find any information about this. Thank you very much Alice

                                  • Custom image for each contact using merge tag

                                    Hi, I'm wondering if it's possible to set up an email campaign to display a different image for each contact using a custom field for the image url. I tried inserting custom html: <img src='$[UD:APP_IMAGE_URL||]$'/> but the editor seemed to reject this and did not actually add anything to the email template. Has anyone got any ideas? cheers, Jeremy

                                  • Comment Reactions like a Thumbs Up

                                    Can we please have the ability to emoji react on comments or at the very least, thumbs a comment up? Literally every other project management system out there can support this and it is very much needed to just acknowledge a comment instead of completely

                                  • Zoho Mail Search Engine Sucks

                                    Hello There! I really like all the features of Zoho Mail and I believe is way better than Gmail except for the Search Function. I believe Zoho Mail has a very poor search function, if you misspelled a word in the search box, Zoho Mail won't display any

                                  • Allow Subtasks and Task Lists to have their own Layout

                                    I'd like to have the ability for subtasks and task lists to have their own layout.  A subtask for us doesn't require all the fields that a parent task has.  The subtask seems cluttered with all the extra fields. Within a project Task List had different purposes.  I'd like the task layout to be different for some task lists.

                                  • How to update Customers in Zoho Books through Zoho Flow?

                                    Updating customers in Zoho Flow using a "update customer" action is deleting contact persons in Zoho Books.

                                  • How to transfer credit between customers?

                                    Hi All, We have a slightly odd situation. It happens that we have two separate customers that are related to each other personally. One customer has an amount of credit, and would like to use that credit to pay the *other* customers invoice. How would

                                  • Zoho Books Reports: Basic report with total items sold and Cost of goods sold

                                    How can books show a report with Item Name || Qty Sold || Total Revenue || Total Cost of Goods Sold || Margin I need to factor in also invoices that have been credited where customers returned good. This seems like such a basic report, I'm sure I'm missing

                                  • The amount entered is more than the balance due for the selected bills."

                                    Hi Team i am trying to record payments for vendors using API and getting this error in response as { "code": 28011, "message": "The amount entered is more than the balance due for the selected bills." } JSON is prepared according to Documentation and

                                  • VBA handling named ranges

                                    In VBA I'm able to work with a single cell named range. E.g. Set Jr = Range ("Year").Value. Also other options are working fine, like Range("Year").Address shows $L$3. However a named range refering to multiple cells is not working for me. Eg. tbl_Test

                                  • Kaizen #176 - Optimizing the Use of Record ID Variables in Zoho CRM Queries

                                    Hello everyone! Welcome to another week of Kaizen! Since the release of Queries, we have covered Handling Query Variables in Zoho CRM, Serialization and Schema Management, and Leveraging the 'crmAPIResponse' object in Queries in previous posts. Today,

                                  • Unbilled Items Report?

                                    Hello! Is there any way to display a list of items that remain unbilled, without creating an invoice for each customer to see if the unbilled items box is displayed? ;-) Ben

                                  • Consolidation of Multi currency

                                    Would like to discuss on the possibility of consolidating the ZOHO companies

                                  • Landed Cost Allocation / Custom Duty manual data entry

                                    My client is an import business. They must manually enter the duty for each item with landed cost allocation in Bill. This is because customs duties cannot be allocated based on Quantity, Value, Weight, and Dimensions. Manual data entry is highly time-consuming

                                  • Territories Just Don't Work

                                    I have been on chat and screenshare support for the past 3 days and am getting no resolution so hopefully, someone here can help me. I am the Super Admin of my organization. We publish books globally. I want to break down the books into territories so

                                  • Negative Opening Balance

                                    How can I add Negative Opening balance - meaning a credit balance to a Customer or a debit balance to a vendor? If I go thru Sales-->Customers, and if the opening balance is Rs. 1000 (credit balance), it does not allow me to enter a "minus" sign or mention

                                  • Single-Line Invoicing from Sales Order Despite Multiple SKUs Shipped

                                    We deal mostly with Government Tenders And Lets say we got a tender that needs 125 XYZ Laptops Then we found 95 Laptops with a different SKUs and 30 Laptops with different SKUs We talk with the IT department of the government company and they approve

                                  • 📣📣 Zoho Bookings Schedulathon 2025 is here!

                                    Hey Zoho Bookings fam, We're excited to invite you to our first-ever hackathon: Yes, Zoho Bookings Schedulathon 2025 is live now. This is a virtual event and you can participate anywhere from the world. Businesses should be able to set up meetings from

                                  • I want to send out a new newsletter each month

                                    Without rebuilding a whole journey is there a way to create a new newsletter that is sent to an existing journey monthly?

                                  • Reinstalling Workdrive Truesync client

                                    Hi, I attempted to update to the beta version of TrueSync, but it was unstable and kept crashing, so I need to revert to the stable version. How do I properly reinstall TrueSync on a Windows PC? I couldn't install the 3.15.x version directly over the

                                  • Evaluating Creator; yesterday fine; today connection times out

                                    Yesterday I spent hours creating a new app, and it worked fine. Today I cannot access creator.zoho.com. Is this common? I'm in the evaluation mode, but I'm thinking I'm going to keep looking. It worked from my home computer, and now I'm checking it from my work computer. My work computer always works just fine, so I shouldn't htink there would be special settings or anything. If there are, how to find out what they could be? Using Chrome on Windows XP The error I get is: The webpage at https://creator.zoho.com

                                  • Pivot Chart seems to show "old" data - how do I make it update?

                                    I wonder how to make a Pivot Chart "update" its data contents. Here is the background: I need to report a subset of data that is so complicated that it is easier to make a calculation and put the result in a "reporting form", and then display the data from that form.  So, I get data from the "original form" GRANTS, make some calculations and put the result in the "reporting form" PERIOD.  Now I can watch the result in a list called LIST, which works fine. The list LIST shows that form PERIOD contains

                                  • Upcoming Changes to LinkedIn Parsing in Resume Extractor

                                    Starting 31 July 2025, the Zoho Recruit Resume Extractor will no longer support direct parsing of candidate data from LinkedIn profiles. Why Is This Change Needed? In accordance with LinkedIn’s platform policies, extracting profile data through browser

                                  • how to create view in leads module to that will show all leads + converted leads?

                                    is it possible to make custom view that combine all leads + converted leads? how to do that

                                  • Avalara Sales Tax integration - AVATAX

                                    Just wondering if anyone else is having troubles with this integration?  Seems as though Avalara changed their billing process, unbeknownst to Zoho, and now ALL transactions are counted by Avalara, not just transactions in a taxable jurisdiction.  This caused a huge price adjustment billed to us by Avalara within a month of us signing up.  And Avalara is not cheap to begin with! Avalara has been great in waiving that increase, but there seems to be no fix.  Zoho is aware of the problem, but slow

                                  • Invalid value passed for description

                                    Dear Sir, When I am entering the purchase bill , the following message showing "Invalid value passed for description" what should I do ? I am attaching screenshot. With Regards, Harish harish@cracku.in 7978841636

                                  • Zoho Creator - 2024 Release Projection 1

                                    Hello everyone! As we enter 2024, we'd like to extend our warmest wishes for success and prosperity. Your fantastic response to our Product Roadmap page last year has been incredibly motivating. Continuing on this path, we're excited to share a glimpse

                                  • Automation Assistance for Zoho Form Integration and Workflow

                                    Hi, We are currently using a Zoho Form to send out our Global Credit Application and would like to automate the process further. Specifically, we’d like the ABN number submitted through the form to automatically populate the GST/VAT Number field in Zoho

                                  • COQL does not return queryable value if the result set is empty

                                    See linked video for running code illustration of the problem: https://workdrive.zohoexternal.com/external/d49bb40033b43b288d56fdf843095b7c65b28391d3ec5d09c854f416d853003d Moderation update: We are appending the comment that was removed, to add context

                                  • Zoho CRMでの商談の管理のしかたについて初歩的な質問です。

                                    先月からZoho CRMを試験的に導入して運用しています。 商談の管理（運用？）の仕方について教えてください。 商談の数が増えてくると、ダッシュボードの「ステージ別進捗状況」にどんどん過去の商談が蓄積されてくると思うのですが、 現在動きのあるものを中心に確認したくなる気がします。 そのあたりについては、どのように運用が一般的なのでしょうか？ アドバイスいただけるととてもありがたいです。 よろしくお願いします。

                                  • Composite Items & Purchase Orders

                                    The Composite Item is great way to bundle different products and services into a single line and sell it as a single line item in Estimates, Sales Orders and Invoices. However, on the other side - i,e,. Purchasing - this item creates quite a bit of a

                                  • using custom function is it possible to update the created by field in Zoho Crm custom module

                                    using custom function is it possible to update the created by field in Zoho Crm custom module

                                  • Next Page