Quite often in email marketing you must have come across situations where you looked for answers. That is when you remembered about that webinar video you had watched but forgot to save. We are happy to be bringing to our community of email marketers this webinar recap series. It is a small step to help you find all the email marketing answers that you have been looking for. 

We are starting off with a topic that will talk about the importance of design in email marketing. See how the success of an email campaign is determined with clarity and consistency in thought and message. 

Your email's subject line might do more than the introduction. Your content can do more than just validate your brand message. Your email's design can mean more than creativity. They all can act in unison to make your campaign a more meaningful conversation with your subscribers. 

Here is a small post that discusses some of the questions asked during the webinar. Check out our blog for the complete webinar video and more questions and answers. 

Q1: How do I create more effective subject lines?

A1: To create an effective subject line, you have to maintain its coherence with the content. This can only be possible with unique segmentation that informs you about your recipients' tastes and preferences. Being well-informed, now you need to cite the purpose of the email while being precise and maintaining a conversational tone.

Apart from this, ensure that your subject line contains no more than one punctuation mark, for example, wondering what to choose this summer?

You should also use appropriate cases. Some techniques such as incorporation of numbers and literary techniques in the subject line can also work wonders in providing credibility and uniqueness to your subject line. Lastly, you should resort to A/B testing and check which subject line works best among your email recipients.

Q2) What is the relevance of content in email marketing?  

Content occupies the majority of the space in marketing emails and newsletters, hence it is most noticeable to readers. Content communicates the crux of the message and initiates interaction with elements like CTAs. The continuity in content will help you justify your motives and build trust among your subscribers. Due to the presence of these interactive elements in your content, you can evaluate your recipients’ engagement metrics via open rates, clickthrough rates, and more.

Q3 What are the best ways to create email content that resonates with the recipients’ tastes and preferences?

You should aim to put the spotlight on the subscriber or email recipient. Write the content in second person and focus on the recipients, their benefits, and their pain points. Make your content a platform to resolve your customers’ problems or make it an avenue of information for your customers. Try to maintain consistency between your content and subject line so you can offer your subscribers much-needed clarity every time they open your emails. Your aim is not simply to convey your message to your subscribers but also to ensure that it is done so properly. For this you need to adopt simplicity and avoid complex words and technical jargon. Continue this modest approach and craft a signature tone or voice to build trust among your subscribers.

While you go through this webinar, we would request you to feel free and suggest any topic that you would want us to conduct a webinar on.

Do watch out this space for more of our past webinar re-runs here.

Cheers,

Susmit Sen